Schedule LinkedIn Posts
Create and publish content to LinkedIn Profiles and Pages. Save time by posting to multiple LinkedIn accounts or other social networks at once. You can publish immediately or schedule posts for a specific date and time.
You can publish and schedule LinkedIn text posts, images, video posts, and document posts in Statusbrew.
Media Specifications
Keep in mind the following specs before you post:
For video
Max. Video Size | 5GB (Organic), 200MB (Paid) |
Supported File Types | .mp4, .mov |
Video Length (in seconds) | ≤ 600 (on mobile), ≤ 900 (on desktop) |
Video Frame Rate | < 30 fps |
LinkedIn Video Size
Aspect ratio | Minimum (width x height) | Maximum (width x height) |
Horizontal/landscape: 16:9 (1.78) | 640 x 360 pixels | 1920 x 1080 pixels |
Square: 1:1 | 360 x 360 pixels | 1920 x 1920 pixels |
Vertical: 4:5 (0.80) | 360 x 450 pixels | 1080 x 1350 pixels |
Vertical: 9:16 (0.56) | 360 x 640 pixels | 1080 x 1920 pixels |
For Image
File format | JPG, PNG |
File size | ≤ 8MB |
Width | ≤ 7680 |
Height | ≤ 4320 |
For GIF
File size | ≤ 5MB |
Number of frames | ≤ 250 |
How To Schedule A LinkedIn Post?
Go to Compose.
Select one or more LinkedIn Profile(s) or Page(s).
Add a caption (up to 3000 characters). You can also use Brew AI to write or refine the post caption.
Upload media. You can upload a maximum of 9 images, 1 GIF, 1 video, or 1 document. Select Browse options to upload your media.
Choose Document upload to add a PDF to your post.
Click Image upload, Video upload or GIF upload to upload media from your computer
Choose Upload by URL to add media from its publicly accessible URL link, Free images to search and add images from a library of free stock images (Unsplash or Pixabay), Giphy to browse and add a GIF directly from Giphy, Design with Canva to create custom designs in Canva and add them instantly.
Choose Pick from Asset Manager to select from your library of saved media assets in Statusbrew.
Select Dropbox to import media files from your connected Dropbox account.
Complete scheduling or publishing your post by selecting Choose date & time option and the Post Now or Schedule. Learn how to select the right posting time.
You can also do the following:
Mention LinkedIn Pages in the caption by entering @username. For LinkedIn personal profiles, you can only mention followers of the Page you’re posting on.
Add a link in the caption. Select the Link shortener option to shorten it, then click Add campaign parameters to append tracking details.
Select Audience targeting.
Add Video title.
Upload a Video subtitle file.
Turn off comments for this post.
LinkedIn Preview For Multiple Image Posts (Galleries)
The post's layout depends on the height and orientation of the first uploaded image.
Posts with two images will appear side by side and retain their aspect ratios.
When there are 3 or more images, the layout will depend on the first image’s height and orientation.
If the first image is landscape or shorter than a 4:3 ratio, it will appear at the top, with other images displayed side by side below it.
The height of the second row is determined by the shortest image in that row. The images in the second row are equally divided in width. Sometimes, they are also cropped to fit the width requirements.
If the first image is square, portrait, or more than a 4:3 ratio, it will be displayed in the left column, and other images will be stacked vertically to the right.
You can drag and drop the images in Media section to change their order.
Sometimes, orientation may not match due to updates from the social network’s end.
FAQs
Can I Test or Confirm LinkedIn Mentions Before Publishing?
LinkedIn mentions cannot be tested with a separate test button before publishing, but you can confirm the selected mention while composing the post.
When you type @ and start entering a name in the LinkedIn network-specific tab, Statusbrew shows a dropdown of matching names and profile photos. Use the name and logo/photo to identify the correct company page or person, then select it from the dropdown.
For LinkedIn captions, you can mention:
Company pages
People who follow your company page
Typing @name manually is not enough. You need to select the profile from the dropdown for it to work as a mention.
You can also click Post Preview before publishing. If the mention is selected correctly, it will appear as a clickable mention in the preview and should open the connected LinkedIn profile/page.
Why Is My Natively Scheduled LinkedIn Post Showing on the Wrong Date in Statusbrew?
If a LinkedIn post was scheduled directly in LinkedIn, Statusbrew may display it on the date and time it was created or scheduled, rather than the actual future publishing date.
This happens because LinkedIn’s API sends Statusbrew the post creation/scheduled timestamp. It does not always provide a separate future publishing timestamp for natively scheduled posts.
For example, if you schedule a LinkedIn post on the 27th to publish on the 28th, LinkedIn may still send Statusbrew the 27th as the post date. In that case, Statusbrew will show the post on the 27th in the calendar.
This does not mean the post has already been published from Statusbrew. It only means Statusbrew is displaying the date received from LinkedIn’s API.
To confirm the actual publishing date, please check the post directly on LinkedIn.
For the most accurate calendar view in Statusbrew, schedule LinkedIn posts directly in Statusbrew rather than scheduling them natively in LinkedIn.