Audience Targeting for Facebook And LinkedIn

This article will walk you through the steps of how to select specific targeting options when creating content for Facebook and LinkedIn.

Facebook Audience Targeting

Targeting options for Facebook Pages let you select specific user sets who will be able to see your posts in their feeds or on the page's timeline. The posts will be hidden from the audience outside the target user set.

Newsfeed targeting must be enabled on your Facebook Page to use this feature in Statusbrew. To enable it,

Go to your Facebook Page on your web browser
On your Facebook Page, click Settings in the top menu bar
Enable 'Audience optimization for posts'
Click Save Changes

After you've enabled newsfeed targeting on Facebook, follow these steps to target audiences on Facebook:

Click on the Home button in the top left of your screen to open Statusbrew Home and click on Compose
Click on + Choose Profile to select the profiles/profile group for your connected Facebook accounts
From the bottom of the screen, click on the Target icon and select Facebook
Facebook Audience Restrictions" dialog box would open. Facebook allows you to restrict who can see your post on Facebook. Only the individuals in your set audience will be able to view this post. You can restrict your audience on the basis of:
- Age: Select a minimum age and a maximum age for your target audience
- Interest: Target post by interest, for example - Fashion and Style, Technology, etc
- Country: Target post by the country
- Region: Target post by province, state or region
- City: Target post by city
- Zip and Postal Codes: Target post by zip or postal code

LinkedIn Audience Targeting

Follow these steps to reach your target audiences on LinkedIn from within Statusbrew's Compose:

Click on the Home button in the top left of your screen to open Statusbrew Home and click on Compose
Click on + Choose Profile to select the profiles/profile groups for your connected LinkedIn accounts
On the bottom of the screen, click on the Target icon & select LinkedIn
"LinkedIn Audience Targeting" dialog box would open. LinkedIn provides targetting for the following fields:
- Industry: The primary industry of the company where the member is employed
- Functions: Describes the function of a member's current job
- Locations: This allows you to reach members based on their preferred location
- Seniority Level: Describes the rank and influence of a member's current role in their organization
- Company Size: It is determined by the number of employees listed on the organization's Page

As you select your targeting options, Statusbrew displays a LinkedIn estimate of the audience size you'll be able to reach. The minimum audience size required is 300 members. Note that LinkedIn always returns 0 if the reach is under 300.