Post Performance

The Post Performance view in Statusbrew's Planner shows how each of your published posts is performing across your connected social networks, so you can spot top-performing content at a glance, refresh its metrics and export them.

What Is Post Performance?

Post Performance is a view in Publish that lists your published posts with their key metrics, such as clicks, comments, engagement, impressions, likes and reach. It's ideal for quick checks. For trends, comparisons or aggregated metrics across profiles, use Reports.

Statusbrew pulls in performance data for posts sent through the platform, as well as posts published outside of Statusbrew. However, this only applies to content posted from your own connected profiles. Due to API limitations, Statusbrew cannot pull metrics for content posted by another account, even if your profile is tagged in it.

For example, if a collaborator posts from their own Instagram account and tags your brand, that data won't appear in Statusbrew. If your brand posts the content and tags the collaborator, the data will be available.

Who Can Use Post Performance?

Post Performance is available in Standard, Premium & Enterprise Plans. See full feature comparison of Statusbrew here.

How To Open The Post Performance View?

1. Go to Publish.

2. Select Post performance from the top.

You can also select Post performance in the Publish section of the Statusbrew dashboard.

Clicking any post in the Post performance view opens the Post Detail view.

How To Customize The View?

You can use the Planner filters to customize the posts whose data you see in the Post Performance view.

To change the period, click the date range box at the top right of the view.

You can also sort the posts by metric data or published date. Then click the Ascending or Descending button next to Sort to set the order.

The sort order applies to the selected metric or published date only. For example, if you choose Sort: Impressions and set the order to Descending, posts with the most impressions appear first.

View Options

You have two options for viewing the data in your Post Performance view:

1. List View: Displays a row for each published post, along with key metrics that help you evaluate how that content performed.

2. Card View: Provides a visual post-by-post summary to help you analyze individual post performance. Each card acts as a standalone performance report for a specific post.

How To Refresh Post Metrics With Sync Posts?

Use Sync posts to refresh the metrics of every post in the selected date range at once, instead of opening each post.

1. Open Post performance and set the date range you want to refresh.

2. Click the Sync posts icon in the toolbar, next to Create post.

The sync runs in the background and can take a few minutes to complete. You can keep working while it runs.

• It refreshes up to 200 posts per channel, newest first.

• It skips a channel that was already synced for the exact same date range within the last hour.

• A message at the bottom of the screen tells you how many channels started syncing and how many were skipped.

A sync only pulls what the social network reports right now. If the network hasn't updated a metric yet, your numbers won't change.

Understanding The Columns

Here's a breakdown of every column shown in this view:

• Profile: Shows the social media profile name and platform where the post was published. Each entry includes the profile picture, platform icon, and profile name.

• Media: Displays the thumbnail of the media used in the post: images, videos, carousels, or link previews. If it's a multi-image post, a "+n More" (n=number of additional media assets) tag appears to indicate additional assets. Clicking on any media will open the media in full-screen view, and clicking on the link preview will open the link in a new tab.

• Message: Shows the caption or text content of the post along with the date and time it was published.

• Clicks: The total number of times users clicked on your posts.

  • Facebook & X (Twitter): Only link clicks are counted.

  • For Facebook Reels: Counts clicks anywhere on the post.

  • LinkedIn: The number of unique clicks on your content, company name, or logo by a signed-in member. This excludes reposts, reactions, and comments. Multiple clicks on a document by the same user are counted as one click.

• Comments: The number of comments received on your posts.

• Engagement: The total number of engagements across your posts. Engagement is calculated as the sum of: Likes + Comments + Replies + Shares + Saves + Clicks + Reposts + Quoted Posts + Story Replies.

• Impressions: The total number of times your posts were displayed to users during the selected time period.

  • Instagram, YouTube: Impressions are the same as views.

  • TikTok: Impressions are the same as video views.

  • Facebook Reels: Plays = Impressions.

• Likes: The number of likes or reactions received on your post.

• Reached: The total number of unique people who saw your posts.

  • YouTube, Threads: Reach is the same as views.

  • X: Reach is the same as impressions.

• Saved: The number of times users saved your posts.

• Video Views: The total number of times users viewed your videos.

  • Facebook: A view is counted when a video plays for at least 3 seconds (or its full length if shorter). Replay time within the same session is excluded.

  • Instagram: Video View is same as view.

  • LinkedIn: A view is counted when a video plays for at least 3 seconds.

  • TikTok: A view is counted when playback starts. If a user swipes away and then returns, it counts as a new view.

  • X: The number of times a video in this post has been viewed (including views happened in reposts and quoted posts).

  • YouTube: The total number of times a video was viewed.

  • Facebook Reels don't provide a native Video Views metric, so Statusbrew substitutes it with Video Plays.

How To Export The View As CSV?

You can export the Post Performance view as a CSV to share the impact of your social posts with your stakeholders. Any filters you set appear in your CSV export.

Click the Export CSV icon in the toolbar at the top right.

The columns included in this exported CSV file are:

1. Channel: The social profile that published the post.

2. Network: The network the post was published to.

3. Content: The caption or text content of the post

4. Media URL: The direct link to the media attached to the post.

5. Created At: The date and time when the post was published.

6. Post Type: The categorization of the post. This can be Video, Image etc.

7. Tags: A list of the tags applied to the post in Statusbrew.

8. Clicks: The total number of times users clicked on your posts.

   • Facebook & X (Twitter): Only link clicks are counted.

   • For Facebook Reels: Counts clicks anywhere on the post.

   • LinkedIn: The number of unique clicks on your content, company name, or logo by a signed-in member. This excludes reposts, reactions, and comments. Multiple clicks on a document by the same user are counted as one click.

9. Comments: The number of comments received on your posts.

10. Likes: The number of likes or reactions received on your post.

11. Shares: The number of times users shared your posts.

    • X, Threads, Bluesky: Calculated as New Quotes + New Reposts.

12. Exit: The number of times users exited your stories.

13. Reach: The total number of unique people who saw your posts.

    • YouTube, Threads: Reach is the same as views.

    • X: Reach is the same as impressions.

14. Video Views: The total number of times users viewed your videos.

    • Facebook: A view is counted when a video plays for at least 3 seconds (or its full length if shorter). Replay time within the same session is excluded.

    • Instagram: Video View is same as view

    • LinkedIn: A view is counted when a video plays for at least 3 seconds.

    • TikTok: A view is counted when playback starts. If a user swipes away and then returns, it counts as a new view.

    • X: The number of times a video in this post has been viewed (including views happened in reposts and quoted posts).

    • YouTube: The total number of times a video was viewed.

    Note: Facebook Reels, doesn’t provide a native Video Views metric, we substitute it with Video Plays.

15. Video Plays: The total number of times a Facebook Reel starts playing after an impression has been counted.

    • Defined as reel sessions with at least 1 millisecond of playtime, including replays.

    • Replays are counted only after the initial play of the reel within the same session. This metric is only available for Facebook Reels.

16. Instagram Saved: The number of times users saved your posts.

17. Permalink: The direct URL to the published post on the native social media platform.

FAQs

Can I pull all posts where my brand was tagged or mentioned, including posts not published from my own profiles?

It depends on what you mean by “tagged.”

In Statusbrew, Tags are labels you apply to organize your posts, conversations, campaigns, or reports. If you are asking about content tagged inside Statusbrew, you can filter your owned content using those Tags.

But if you mean posts where people tagged your brand, mentioned your handle, or included your brand in their content, that is different. Those are mentions or tagged media from the social network, not Statusbrew Tags.

Statusbrew can help you track mentions where the network API makes them available. However, Statusbrew cannot pull full performance data for content that does not belong to your connected profiles. For example, if another account posts about your brand or tags your brand, Statusbrew may be able to show the mention depending on API support, but it cannot track full post performance like reach, impressions, clicks, or engagement rate for that person’s post.

To track performance in reports, the content must usually be owned media from a connected profile.

So, in short:

• Statusbrew Tags = labels added inside Statusbrew for organizing your own content.

• Tagged or mentioned brand content = posts from other users where your brand was mentioned or tagged.

• Performance reporting = available mainly for owned content from connected profiles.

Can I Refresh The Metrics Of All My Posts At Once?

Yes. In Post performance, set the date range and click the Sync posts icon. It refreshes up to 200 posts per channel in that range, newest first.

Why Didn't My Numbers Change After Sync Posts?

The sync runs in the background and can take a few minutes. A channel already synced for the same date range within the last hour is skipped. And if the social network hasn't updated a metric on its side, the number stays the same.

Why Were Some Older Posts Not Refreshed?

Sync posts covers up to 200 posts per channel, starting with the newest. If a channel has more posts than that in your date range, pick a shorter range and sync again.

Where Did The Export CSV Option Go?

It's now an icon in the Post performance toolbar. Click Export CSV at the top right. It's no longer under More options.