Understanding Reports
With Statusbrew Reports, you get access to 230+ metrics, tailored templates, and customizable widgets and a lot more to get a detailed analysis of your social media performance across various networks. Easily track trends, gain deeper insights, and present reports to stakeholders that turn raw data into actionable insights.
What Are Reports?
Reports in Statusbrew allow you to compile and visualize key metrics from your social media accounts over a specific period. They help you analyze performance, identify trends, and make data-driven decisions. You can either use pre-designed templates or customize your own reports.
For a detailed guide, check out the article: What is a Report?
Key Concepts
Understanding reports involves several core components: metrics, widget visualization, dimensions, and filtering. These elements work together to give you comprehensive insights into your social media performance, tailored to your specific needs.
Metrics
Metrics are key data points like tracking likes, shares, comments, or audience growth that help you measure the performance of your social media activities.
Statusbrew offers over 230+ metrics, giving you a comprehensive overview of both social media and team performance. Instead of switching between platforms, all the data you need is centralized in one place, allowing you to visualize trends and insights in a way that aligns with your business objectives.
For a detailed guide, check out the article: List of Report Metrics
Widgets
In Statusbrew, widgets can display a combination of metrics, social networks, and profiles. You can add multiple widgets to your reports and customize them to reflect totals, averages, and more.
Widget visualization enables you to visually represent your selected metrics through graphs, tables, or charts, making your reports more insightful.
For more detailed guidance, check out the help article on Add Widget To A Report.
Templates
Statusbrew provides a range of pre-designed customizable reporting templates, such as Post Performance, Competitor Analysis, and a lot more. These templates streamline the process by organizing key metrics, allowing you to make minor adjustments or start from scratch.
If you’re short on time, these templates help you start quickly while offering the flexibility to personalize them.
To explore more, check out the article on Create Report Using A Template
Dimensions
Dimensions break down data for different parameters such as social profile, date, actor, conversation type, etc. They allow for a more granular view of your data and help in comparative analysis
For instance, you can select “Followers” as the metric and then choose the dimension as "Networks".
This will show the number of followers you have gained across the social networks over the selected period.
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Note: Dimensions are metric-specific and the number/type of dimensions you might see will vary according to the metric you've selected.
Filtering
Filtering allows you to refine your reports by focusing on specific data, such as a particular date range, social media platform, or profile. This feature adds precision to your analysis by letting you view only the most relevant metrics.
For instance, you can select the metric “Actual Growth” and then choose the filter "Month" to get the data for your follower growth during the selected month.
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Note: Filters are metric-specific and the number/type of filters you might see will vary according to the metric you've selected.
Sorts
With Sorts, you can sort data in either AESC (Ascending order) or DESC (Descending order) on the basis of the report metrics you have selected. This makes it easier to analyze trends and prioritize key performance insights quickly.
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Note: The sorting options you get will be as per the metrics you have selected.
Widget Configuration
Widget Configuration allows you to tailor the visual representation of your data to your specific needs. You can adjust the type of widget—whether it's a graph, chart, or table, define axis scale, enable target line, etc. to customize the view as you want.
Exporting, Scheduling & Sharing
There are various ways to share and export reports in Statusbrew without giving external members direct access to the platform.
Creating Your First Report
Start by selecting either a custom report or use a template. Add relevant widgets, select the desired metric, sorts, and dimensions, and customize your report to meet your business goals.