Reporting Period
The Reporting Period refers to the selected date range (default: last 7 days) in your reporting dashboard. All metrics and insights are based on this timeframe, helping you track performance and uncover trends specific to that period.
Example
Suppose you publish a post on a Monday, and by the end of the week, it gathers 450 reactions. Here’s how the reactions are distributed over the week: 120 on Monday, 90 on Tuesday, 60 on Wednesday, 70 on Thursday, 40 on Friday, 30 on Saturday, and 40 on Sunday.
By using the Reporting Period for the entire week, you’ll see a breakdown of these reactions each day, totaling 450 reactions for the week.
However, if you narrow the date range to only Monday and Tuesday, the report will show 210 reactions (120 on Monday + 90 on Tuesday), allowing you to control how granular your performance view is.
This feature helps you zoom in on specific periods to better understand the distribution of engagement and trends.
You can also view historical data by changing the changing the Report Period.
Change the Reporting Period
Use the date picker at the top right corner of reporting dashboard.
Range Options
In the context of reports, "today" refers to the day that is two days before the current calendar date.
This is because most social platforms take up to 48 hours to process and provide complete data. To ensure accuracy, Statusbrew excludes the most recent two days from all standard reporting ranges.
You can do a quick calculation using the formula: T - 2, where T is today’s date.
Example: If today’s date is April 9, the latest data shown in reports will be from April 7. So, when you select "Yesterday", it refers to April 6, not April 8.
You can still manually select the current day or the day before in a custom range, but some metrics may be incomplete or inaccurate due to data delays.
Option | Description |
|---|---|
Yesterday | Data from 3 days before the current date. |
Last 7 Days | Data from 2 to 9 days before the current date. |
Last 30 Days | Data from 2 to 33 days before the current date. |
This Month | Data from the 1st of the current month up to 2 days ago. |
Last Month | Data from the entire previous month. |
Custom | Select a specific date range manually. |
Compare Period
Preceding: Compares data from the period immediately before the current selection (e.g., if you select the last 7 days, this will compare it to the 7 days prior).
Custom: Allows you to manually select a specific time range (current and previous) for comparison.
To change the year or month you can click on or to navigate.