Introduction To Reports

Information on generating reports from scratch, understanding widgets, reporting metrics, and more

Introduction To Reports

What is a Reporting Period?

The Reporting Period refers to the specific date range you select to analyze your social media data for particular data sources. Based on the period, the insights and metrics in your reports reflect activities that occurred during the chosen timeframe, allowing you to track performance and identify trends.

Example

Suppose you publish a post on a Monday, and by the end of the week, it gathers 450 reactions. Here’s how the reactions are distributed over the week: 120 on Monday, 90 on Tuesday, 60 on Wednesday, 70 on Thursday, 40 on Friday, 30 on Saturday, and 40 on Sunday.

Weekly stats bar graph

By using the Reporting Period for the entire week, you’ll see a breakdown of these reactions each day, totaling 450 reactions for the week.

However, if you narrow the date range to only Monday and Tuesday, the report will show 210 reactions (120 on Monday + 90 on Tuesday), giving you more control over how you view your performance.

This feature helps you zoom in on specific periods to better understand the distribution of engagement and trends, making it easier to analyze and adjust your social media strategy.

How Can I Change the Reporting Period?

You can easily change the reporting period in Statusbrew using the date picker [[ic-calendar]] at the top right corner of the screen. Here's what each range covers:

Selecting date ranges in reports

Range Options

In this dropdown, you will find the following options:

  • Yesterday: It fetches the data from the day before to today.

  • Last 7 Days: Covers data from the last 7 days, including today.

  • Last 30 Days: Displays data from the past 30 days, counting from today.

  • This Month: Shows data from the current calendar month, starting from the 1st to today.

  • Last Month: Displays data from the entire previous calendar month.

  • Custom: Allows you to apply a specific date range manually

Compare Period

  • Preceding: Compares data from the period immediately before the current selection (e.g., if you select the last 7 days, this will compare it to the 7 days prior).

  • Custom: Allows you to manually select a specific time range (current and previous) for comparison. This flexibility ensures you can customize your report’s date range to suit your exact reporting needs.

To change the year or month you can click on [[ic-caret-down]] or [[ic-navigate-before]] [[ic-navigate-next]] to navigate.