Understanding Report Metrics
Statusbrew now offers 234 metrics that you can leverage to create the type of social media reports you always wanted. These metrics give you complete oversight over your business profiles & prospects. Using these metrics you can craft fully customizable reports that showcase the value of social media to all stakeholders and clients, in a format that makes sense to everyone.
We recommend waiting for 24 hours to access the latest data. Additionally, please note that Google Business Profile data may take up to 3 days to reflect accurately.
Must read: Understanding Reports
This article lists all the metrics available to you in Statusbrew Reports Lab, along with their descriptions.
It's a very long list, click on the above links to jump to the metrics of your choice.
Meta metrics are calculated in Pacific time zone.
LinkedIn, Twitter, TikTok, Google Business, Pinterest, and YouTube metrics are calculated in UTC (Universal Time Coordinated).
Statusbrew metrics are calculated in the user’s time zone.
Engagement Metrics
Analyze how well your brand and your team are responding to messages on social. These metrics help you gauge your team's performance, discover opportunities to manage the team's workflow better, and allocate proper resources for unparalleled social care.
Metric Name: Followers Description: The total number of users following your profiles at the end of the chosen time period.
Metric Name: Engagement Description: The number of engagements across your social profile.
Metric Name: Engagement Rate (per impression) Description: The number of times users engaged with your content as a percentage of total impressions.
Metric Name: Reactions/Likes Description: The number of times users liked your content across your social profiles.
Metric Name: Comments Description: The number of comments received across your social profiles.
Metric Name: Shares Description: The number of times users shared your content across your social profiles.
Metric Name: Link Clicks Description: The number of times users clicked anywhere on your posts without opening a web link, reacting to, commenting on, or sharing your post during the selected time period. This includes clicks to play a video and view a photo.
Metric Name: Impressions Description: The number of times your content was displayed to users.
Metric Name: Reach Description: The number of unique people who saw your content across your social profiles.
Metric Name: Profile Views Description: Total number of users who have viewed the social profile.
Metric Name: Video Views Description: The number of times users viewed your videos across your social profiles.
Audience Metrics
Get a deeper understanding of your audience, including their demographic details and engagement patterns. This data is crucial for tailoring your content and campaigns to better match your audience's preferences and behaviors.
Metric Name: Actual Growth Description: The net growth of followers - the total new followers minus the followers lost.
Metric Name: Followers Gained Description: The number of new followers accrued across your social profiles during the selected time period.
Metric Name: Unfollowers Description: The count of followers lost across your social profiles during the selected time period.
Metric Name: Twitter Profile Retweets Description: The number of Retweets received on your posts across your social profiles.
Metric Name: Twitter Profile Quoted Tweets Description: The number of quoted Tweets received on your posts across your social profiles.
Content Metrics
Measure the performance and impact of your published content. These metrics will help optimize your content strategy for higher engagement and visibility.
Metric Name: Post Count Description: The number of posts published across your social profiles.
Metric Name: Post Engagement Rate (per reach) Description: The number of engagements as a percentage of total reach. Engagement includes Likes, Clicks, Shares, Comments, Saves, Twitter Replies, Quoted Tweets, and Retweets.
Metric Name: Post Reactions/Likes Description: The number of likes received on your posts.
Metric Name: Post Dislikes Description: The number of dislikes received on your posts.
Metric Name: Post Comments Description: The number of comments received on your posts.
Metric Name: Post Shares Description: The number of times users shared your posts.
Metric Name: Post Clicks Description: The number of times users clicked anywhere in your posts without opening a web link, reacting to, commenting on, or sharing your post. This includes clicks to play a video and view a photo.
Metric Name: Post Impressions Description: The number of times your posts were displayed to users.
Metric Name: Post Reach Description: The number of unique people (aggregated daily) who saw your posts.
Metric Name: Post Engagement Description: The total engagement (Likes, Clicks, Shares, Comments, Saves, Replies, Quoted Tweets, Retweets) received on the post.
Metric Name: Post Saved Description: The number of times your posts were saved by users.
Metric Name: Post Replies Description: The number of replies received on your posts.
Metric Name: Post Retweets Description: The number of Retweets received on your posts.
Metric Name: Post Quoted Tweets Description: The number of quoted Tweets received on your posts.
Metric Name: Post Profile Visits Description: The number of times your profile was visited.
Metric Name: Post Follows Description: The number of accounts that started following you from your posts.
Metric Name: Post Total Interactions Description: The number of likes, saves, comments, and shares on your post minus the number of unlikes, unsaves, and deleted comments.
Metric Name: Post Profile Activity Total Description: The number of people who took any action when they visit your profile after engaging with your post.
Metric Name: Post Profile Activity: Bio Link Clicked Description: The number of people who clicked the bio link when visiting your profile after engaging with your post.
Metric Name: Post Profile Activity: Call Clicked Description: The number of people who clicked the call button when visiting your profile after engaging with your post.
Metric Name: Post Profile Activity: Direction Clicked Description: The number of people who clicked the direction button when visiting your profile after engaging with your post.
Metric Name: Post Profile Activity: Email Clicked Description: The number of people who clicked the email button when visiting your profile after engaging with your post.
Metric Name: Post Profile Activity: Other Clicked Description: The number of people who clicked the other button when visiting your profile after engaging with your post.
Metric Name: Post Profile Activity: Text Clicked Description: The number of people who clicked the text button when visiting your profile after engaging with your post.
Metric Name: Post Video Views Description: The number of times users viewed your videos.
Metric Name: Post 3-second video views Description: The number of times videos were viewed for at least 3 seconds.
Metric Name: Post 15-second video views Description: The number of times videos were viewed for at least 15 seconds.
Metric Name: Post 1-minute video views Description: The number of times videos were viewed for at least 1 minute.
Metric Name: Post Complete video views Description: The number of times your videos played from the beginning to 95%, or more, of its length.
Metric Name: Post Video Minutes Watched Total Description: The total minutes users spent watching your videos.
Metric Name: Post Video Minutes Watched Average Description: The average minutes spent by users watching your videos.
Metric Name: Post Video Plays Description: Number of times the reels start to play after an impression is already counted, defined as video sessions with 1 ms or more of playback and excluding replays.
Metric Name: Post Hashtag Description: The total post count and the average data of metrics (clicks, comments, engagement, etc.) for a specific hashtag on a particular post.
Customer Service Metrics
Assess the efficiency and responsiveness of your customer service on socials. Track these metrics to improve your support services and build stronger customer relationships.
Metric Name: Replies Description: The number of replies received on your posts across your social profiles.
Metric Name: Conversation Close Count Description: The total number of conversations closed by the team, categorized by the conversation's closure date.
Metric Name: Conversation Close Time (Business Hours) Description: The time taken by the team to close conversations, categorized by the conversation's closure date (in business hours).
Metric Name: Conversation Close Time (Calendar Hours) Description: The time taken by the team to close conversations, categorized by the conversation's closure date (in calendar hours).
Metric Name: Conversation Reply Count Description: The total count of conversations a certain team member responded to, grouped by the date of the response.
Metric Name: Conversation Reply Time (Business Hours) Description: The response duration for a conversation at any stage by the team including the initial response, categorized by the conversation's start date (in business hours).
Metric Name: Conversation Reply Time (Calendar Hours) Description: The response duration for a conversation at any stage by the team including the initial response, categorized by the conversation's start date (in calendar hours).
Metric Name: Conversation Count Description: The total count of conversations started by new inbound messages, post comments, or business ratings, categorized by the date the conversation started.
Metric Name: Contact Count Description: The total number of contacts created in your Statusbrew account.
Metric Name: Message Count Description: The total number of messages received on your connected profiles (sent + received).
Instagram Metrics
Get in-depth insights into follower growth, engagement rates, story interactions, and much more to fine-tune your Instagram strategy for maximum impact and connectivity with your audience.
Metric Name: Instagram Story Count Description: The total number of Instagram stories you published.
Metric Name: Instagram Story Impressions Description: The total number of times your story was displayed to people.
Metric Name: Instagram Story Reach Description: The total count of unique users who viewed each of your stories.
Metric Name: Instagram Story Taps Forward Description: The number of times users tapped forward to see the next story.
Metric Name: Instagram Story Automatic Forward Description: The number of times your story was automatically forwarded to the next story.
Metric Name: Instagram Story Swipe Back Description: The number of times users swiped back on your stories.
Metric Name: Instagram Story Swipe Down Description: The number of times users swiped down on your stories.
Metric Name: Instagram Story Swipe Forward Description: The number of times users swiped forward on your stories.
Metric Name: Instagram Story Swipe Up Description: The number of times users swiped up on your stories.
Metric Name: Instagram Story Taps Back Description: The number of times users tapped back on your stories.
Metric Name: Instagram Story Exits Description: The number of times users exited your stories.
Metric Name: Instagram Story Shares Description: The number of times your story was shared.
Metric Name: Instagram Story Replies Description: The total number of messages received via the 'Send Message' option on your stories.
Metric Name: Instagram Story Completion Rate Description: The proportion of users who viewed every slide of your story, calculated using impressions and exits from your story.
Metric Name: Instagram Story Profile Visits Description: The number of times your profile was visited.
Metric Name: Instagram Story Follows Description: This is how many accounts started following you.
Metric Name: Instagram Story Total Interactions Description: The number of replies and shares for your story.
Metric Name: Instagram Story Profile Activity Total Description: The number of people who clicked any CTA when they visit your profile after engaging with your story.
Metric Name: Instagram Story Profile Activity: Bio Link Clicked Description: The number of people who clicked the bio link when they visit your profile after engaging with your story.
Metric Name: Instagram Story Profile Activity: Call Clicked Description: The number of people who clicked the call button when they visit your profile after engaging with your story.
Metric Name: Instagram Story Profile Activity: Direction Clicked Description: The number of people who clicked the direction button when they visit your profile after engaging with your story.
Metric Name: Instagram Story Profile Activity: Email Clicked Description: The number of people who clicked the email button when they visit your profile after engaging with your story.
Metric Name: Instagram Story Profile Activity: Other Clicked Description: The number of people who clicked the other button when they visit your profile after engaging with your story.
Metric Name: Instagram Story Profile Activity: Text Clicked Description: The number of people who clicked the text button when they visit your profile after engaging with your story.
Metric Name: Instagram: Email Contacts Description: The total number of taps on the email link in your Instagram profiles.
Metric Name: Instagram: Followers Count Description: The total number of followers across your connected profiles.
Metric Name: Instagram: Impressions Description: The total number of times your posts, stories, and promotions have been viewed. Does not include profile views.
Metric Name: Instagram: Reach Description: The number of unique accounts who have seen your post/story. Story data does not include highlights, live video stories, or reshares.
Metric Name: Instagram Profile Total Interactions Description: The total number of post interactions, story interactions, reels interactions, video interactions, and live video interactions, including any interactions on boosted content.
Metric Name: Instagram Profile Accounts Engaged Description: The number of accounts that have interacted with your content, including in ads. Content includes posts, stories, reels, videos, and live videos. Interactions can include actions such as likes, saves, comments, shares, or replies.
Metric Name: Instagram Profile Likes Description: The number of likes on your posts, reels, and videos.
Metric Name: Instagram Profile Comments Description: The number of comments on your posts, reels, videos, and live videos.
Metric Name: Instagram Profile Saved Description: The number of saves of your posts, reels, and videos.
Metric Name: Instagram Profile Shares Description: The number of shares of your posts, stories, reels, videos, and live videos.
Metric Name: Instagram Profile Replies Description: The number of replies you received from your story, including text replies and quick reaction replies.
Metric Name: Instagram Profile Followers Gained Description: The number of accounts that started following you.
Metric Name: Instagram Profile Unfollowers Description: The number of accounts that stopped following you.
Metric Name: Instagram Profile Actual Growth Description: The net growth of followers, the total new followers minus the followers lost.
Metric Name: Instagram Profile Links Taps Description: The number of taps on your business address, call button, email button, and text button.
Metric Name: Instagram: Profile Views Description: The number of unique users that have viewed your profiles.
Metric Name: Instagram: Online Followers Description: The total number of your followers who were online during the specified time period.
Metric Name: Instagram: Followers Description: Total number of followers distributed by age, gender, & location.
Metric Name: Instagram: Direction Clicks Description: The number of taps on the directions link in your Instagram profiles.
Metric Name: Instagram: Phone Call Clicks Description: The number of taps on the call link in your Instagram profiles.
Metric Name: Instagram: Website Clicks Description: The number of taps on the website link in your Instagram profiles.
Metric Name: Instagram: Text Message Clicks Description: The number of taps on the text message link in your Instagram profile during the selected timeframe.
Facebook Metrics
Delve into your Facebook page's performance. These metrics provide a comprehensive view to optimize your Facebook presence and improve engagement.
Metric Name: Facebook: Fans Online Description: The number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST/PDT.
Metric Name: Facebook: Page Fans Description: The total number of people who have liked your Page.
Metric Name: Facebook: Total Actions Description: The total number of actions that people took on your Page and its posts.
Metric Name: Facebook: Places Checkin Total Description: The number of times people checked into a place.
Metric Name: Facebook: Page New Likes Description: The number of people who liked your Page.
Metric Name: Facebook: Page Unlikes Description: The number of people who unliked your Page.
Metric Name: Facebook: Negative Feedback Description: The number of times people took a negative action (e.g., un-liked or hid a post).
Metric Name: Facebook: Page Reach Description: The number of people who had any content from your Page or about your Page enter their screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more.
Metric Name: Facebook: Page Impressions Description: The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more.
Metric Name: Facebook: Page Reach (Paid) Description: The number of people who had a paid post from your Page enter their screen.
Metric Name: Facebook: Page Impressions (Paid) Description: The number of times any post or story content from your Page or about your Page entered a person's screen through paid distribution such as an ad post.
Metric Name: Facebook: Page Reach (Organic) Description: The number of people who had any content from your Page or about your Page enter their screen through organic distribution. This includes posts, stories, check-ins, social information from people who interact with your Page and more.
Metric Name: Facebook: Page Impressions (Organic) Description: The number of times any post or story content from your Page or about your Page entered a person's screen through organic distribution.
Metric Name: Facebook: Page Reach (Viral) Description: The number of people who had any content from your Page or about your Page enter their screen because their friend likes or follows your Page, engages with a post, shares a photo of your Page and checks in to your Page.
Metric Name: Facebook: Page Impressions (Viral) Description: The number of times any content from your Page entered a person's screen. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Metric Name: Facebook: Page Reach (Non Viral) Description: The number of people who had any content from your Page enter their screen. This doesn't include when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks in to your Page.
Metric Name: Facebook: Page Impressions (Non Viral) Description: The number of times any content from your Page entered a person's screen. This does not include when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Metric Name: Facebook: Posts Reach Description: The number of people who saw any of your posts at least once. This metric is estimated.
Metric Name: Facebook: Posts Impressions Description: The number of times your Page's posts entered a person's screen. Posts include statuses, photos, links, videos, and more.
Metric Name: Facebook: Posts Reach (Paid) Description: The number of people who saw your Page's posts through paid distribution such as an ad post.
Metric Name: Facebook: Posts Impressions (Paid) Description: The number of times your Page's posts entered a person's screen through paid distribution such as an ad post.
Metric Name: Facebook: Posts Reach (Organic) Description: The number of people who had any of your Page's posts enter their screen through organic distribution.
Metric Name: Facebook: Posts Impressions (Organic) Description: The number of times your Page's posts entered a person's screen through organic distribution.
Metric Name: Facebook: Posts Reach (Viral) Description: The total number of people who had any of your Page's posts appear on their screen with social information attached. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Metric Name: Facebook: Posts Impressions (Viral) Description: The number of times your Page's posts entered a person's screen with social information attached. Social information displays when a person's friend interacted with your Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Metric Name: Facebook: Posts Reach (Non Viral) Description: The number of people who had any of your Page's posts appear on their screen without social information attached. This does not include content created about your Page with social information attached.
Metric Name: Facebook: Posts Impressions (Non Viral) Description: The number of times your Page's posts entered a person's screen without social information attached. This does not include content created about your Page with social information.
Metric Name: Facebook: Total Post Reactions Description: The total number of times users reacted to your posts with like, care, love, haha, wow, sad, or angry reactions.
Metric Name: Facebook: Post Reactions (Like) Description: The total number of likes received on your posts.
Metric Name: Facebook: Post Reactions (Love) Description: The total number of 'Love' reactions received on your posts.
Metric Name: Facebook: Post Reactions (Wow) Description: The total number of 'Wow' reactions received on your posts.
Metric Name: Facebook: Post Reactions (Haha) Description: The total number of 'Haha' reactions received on your posts.
Metric Name: Facebook: Post Reactions (Sad) Description: The total number of 'Sad' reactions received on your posts.
Metric Name: Facebook: Post Reactions (Angry) Description: The total number of 'Angry' reactions received on your posts.
Metric Name: Facebook: Total Page Video Views Description: The total number of times your Page's videos played for at least 3 seconds or nearly full length during a single play instance, excluding any replays.
Metric Name: Facebook: Page Video Views Paid Description: The count of plays for your Page's promoted videos that ran for at least 3 seconds or nearly full duration, excluding replays.
Metric Name: Facebook: Page Video Views Organic Description: The count of organic plays where your Page's videos ran for at least 3 seconds or nearly their full duration, excluding replays.
Metric Name: Facebook: Page Video Views Autoplayed Description: The number of times your Page's videos automatically played for at least 3 seconds or nearly full length, excluding any replay time.
Metric Name: Facebook: Page Video Views Click to Play Description: The number of times your Page's videos played for at least 3 seconds or nearly full length after users clicked play, not counting replay time.
Metric Name: Facebook: Page Video Views Reach Description: The number of unique viewers who watched your Page's videos for at least 3 seconds or nearly full length, not including replays.
Metric Name: Facebook: Page Video Repeat Views Description: The number of times your Page's videos were replayed for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Metric Name: Facebook: Page Video Views (30 sec) Description: The total count of your Page's videos that played for at least 30 seconds or nearly their full duration, excluding replays.
Metric Name: Facebook: Page Video Views Paid (30 sec) Description: The number of times your Page's promoted videos playing for at least 30 seconds or almost their full length, with separate counts for each video view and excluding replays.
Metric Name: Facebook: Video Views Organic (30 sec) Description: The count of organic plays for your Page's videos, where each video played for at least 30 seconds or nearly its full duration if shorter. Replays aren't included.
Metric Name: Facebook: Page Video Views Autoplayed (30 sec) Description: The number of times your Page's autoplay videos played for at least 30 seconds or almost their full duration, excluding replays.
Metric Name: Facebook: Page Video Views Click To Play (30 sec) Description: The number of times users clicked to play your Page's videos, which then played for at least 30 seconds or near their full duration, excluding replays.
Metric Name: Facebook: Page Video Views Unique (30 sec) Description: The count of unique viewers who watched your Page's videos for at least 30 seconds or near their full duration, excluding replays.
Metric Name: Facebook: Page Video Repeat Views (30 sec) Description: The number of times your Page's videos were replayed for at least 30 seconds or almost their full length.
Metric Name: Facebook: Page Video Views (10 sec) Description: The number of times your Page's promoted videos played for at least 10 seconds or almost their full duration, with separate counts for each video view and excluding replays.
Metric Name: Facebook: Video Views Paid (10 sec) Description: The number of times your Page's promoted videos played for at least 10 seconds or nearly their full length, with each video view counted separately and excluding replays.
Metric Name: Facebook: Page Video Views Organic (10 sec) Description: The count of organic plays for your Page's videos, where each video played for at least 10 seconds or nearly its full duration if shorter. Replays aren't included.
Metric Name: Facebook: Page Video Views Autoplayed (10 sec) Description: The number of times your Page's autoplay videos played for at least 10 seconds or almost their full duration, excluding replays.
Metric Name: Facebook: Page Video Views Click To Play (10 sec) Description: The number of times users clicked to play your Page's videos, which then played for at least 10 seconds or near their full duration, excluding replays.
Metric Name: Facebook: Page Video Views Unique (10 sec) Description: The number of unique viewers who watched your Page's videos for at least 10 seconds or nearly full length, without counting replay time.
Metric Name: Facebook: Page Video Views Repeat (10 sec) Description: The number of times your Page's videos replayed for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds.
Metric Name: Facebook: Video Minutes Watched Description: The total time, in minutes, people viewed your Page's video.
Metric Name: Facebook: Post Video Views Autoplayed (30 sec) Description: The number of times your post's autoplay video ran for at least 30 seconds or nearly its full duration during a single play instance, excluding replays.
Metric Name: Facebook: Post Video Views Clicked to Play (30 sec) Description: The number of times where your post's video ran for at least 30 seconds or nearly full duration after users clicked play, excluding replays.
Metric Name: Facebook: Post Video Views Organic (30 sec) Description: The count of organic plays where your post's video played for at least 30 seconds or nearly its full duration if shorter, excluding replays.
Metric Name: Facebook: Post Video Views Paid (30 sec) Description: The number of times your promoted post's video played for at least 30 seconds or almost their full length, with separate counts for each view and excluding replays.
Metric Name: Facebook: Post Video Views Unique (30 sec) Description: The number of unique viewers who watched your Page's videos for at least 30 seconds or nearly full length, without counting replay time.
Metric Name: Facebook: Post Engagements Description: The number of times people have engaged with your posts through reactions, comments, shares, and more.
Metric Name: Facebook: Consumptions Description: The number of times people clicked on any of your content.
LinkedIn Metrics
These metrics provide insights into your LinkedIn page's performance to tailor your strategy in order to engage more meaningfully with your industry's audience.
Metric Name: LinkedIn: Followers Description: The total number of both organic and paid followers of your company page, segmented by country, industry, seniority level, job function, and company sizes.
Metric Name: LinkedIn: Followers (Organic) Description: The total number of organic followers of your company page, distributed by country, industry, seniority, job function, and company size.
Metric Name: LinkedIn: Followers (Paid) Description: The aggregate number of paid followers of your company page categorized by country, industry, seniority, job function, and company size.
Metric Name: LinkedIn: Company Page CTA Clicked Description: The total number of clicks received on your custom CTA button (contact us, learn more, etc.) during the selected time frame.
Metric Name: LinkedIn: Company Page Impressions Description: The total count of times your LinkedIn company page updates reached your audience in the specified time frame.
Metric Name: LinkedIn: Company Page Reach Description: The total number of users who viewed any content from or about your Page.
Pinterest Metrics
These metrics offer valuable insights into your content performance on Pinterest and the potential to drive traffic to your website.
Metric Name: Pinterest: Engagement Description: The total number of engagements on your pins, including actions such as saves, pin clicks, outbound clicks, carousel card swipes, secondary creative clicks, and idea pin swipes.
Metric Name: Pinterest: Engagement Rate Description: The ratio of total engagements with your Pins (including saves, Pin clicks, outbound clicks) to the total number of times your Pins were seen.
Metric Name: Pinterest: Impression Description: The total count of times pins were displayed on screen.
Metric Name: Pinterest: Outbound Click Description: The count of actions leading users to destinations outside Pinterest.
Metric Name: Pinterest: Outbound Click Rate Description: The total number of clicks to the destination URL associated with your pin divided by the total number of times your pins were on screen.
Metric Name: Pinterest: Pin Click Description: The number of times people clicked on your Pin.
Metric Name: Pinterest: Pin Click Rate Description: The total number of clicks on your Pin divided by the total number of times your pins were on screen.
Metric Name: Pinterest: Save Description: The number of times people saved your Pin to a board.
Metric Name: Pinterest: Save Rate Description: The total saves of your Pins divided by the total number of times your Pins were on screen.
Google Business Profile Metrics
Track how customers find your business, the actions they take, and the overall impact of your Google Business Profile on attracting and retaining customers.
Metric Name: Google Business: Impressions Description: The Google services (like maps or search) that customers use to find your business.
Metric Name: Google Business: Impressions Desktop Maps Description: The number of times your business profile was shown on Google Maps on desktop.
Metric Name: Google Business: Impressions Desktop Search Description: The number of times your business profile was shown on Google Search on desktop.
Metric Name: Google Business: Impressions Mobile Maps Description: The number of times your business profile was shown on Google Maps on mobile.
Metric Name: Google Business: Impressions Mobile Search Description: The number of times your business profile was shown on Google Search on mobile.
Metric Name: Google Business: Actions Description: The number of actions (like driving directions, website, or phone) that customers take and how they act while viewing your listing.
Metric Name: Google Business: Call Clicks Description: The number of clicks on the call button on your business Profile.
Metric Name: Google Business: Website Clicks Description: The number of clicks on the website link on your Business Profile.
Metric Name: Google Business: Bookings Description: The number of bookings made from your business profile.
Metric Name: Google Business: Direction Requests Description: The number of unique customers who request directions to your business.
Metric Name: Google Business: Food Orders Description: The number of food orders made from your business profile.
Metric Name: Google Business: Food Menu Clicks Description: The number of clicks on the menu content per user per day. It includes menu photos, menu URLs, and structured menu data on your business Profile.
Metric Name: Google Business: Messages Conversations Description: Messages sent from your Business Profile.
Metric Name: Google Business: Search Keywords Impressions Description: The number of times your business profile was shown in the search results.
Metric Name: Google Business: Updated Ratings Description: Updated Ratings shows the way your ratings and reviews were updated, including the effect your replies had on those updates.
Metric Name: Google Business: Total Reviews Description: The total number of reviews your listing has received.
Metric Name: Google Business: New Reviews Description: The number of new reviews received on your listings during the selected time period.
Metric Name: Google Business: Rating Description: The total rating of your listing with or without comments during the reporting period.
YouTube Metrics
Evaluate your YouTube channel's performance. Analyze views, engagement, subscriber growth, and watch time to understand how your content resonates with viewers and how to enhance your video marketing strategy on YouTube.
Metric Name: YouTube: Views Description: The total number of organic video views your YouTube channels accumulated over the selected time period.
Metric Name: YouTube: View percentage Description: The percent of video views your YouTube channels accumulated over the selected time period.
Metric Name: YouTube: Premium Views Description: The total number of organic video views from YouTube Premium subscribers on your channel’s videos.
Metric Name: YouTube: Comments added Description: The number of organic comments received on your channel's videos.
Metric Name: YouTube: Likes Description: The total count of organic likes garnered by your channels.
Metric Name: YouTube: Dislikes Description: Total number of dislikes received by your channel.
Metric Name: YouTube: Shares Description: The total count of organic shares of your channels' videos.
Metric Name: YouTube: Watch time (minutes) Description: The total estimated watch time in minutes for your channel's videos.
Metric Name: YouTube: Premium watch time (minutes) Description: The cumulative watch time in minutes by YouTube Premium subscribers on your channel's videos.
Metric Name: YouTube: Average view duration Description: The average view duration received on channel's videos.
Metric Name: YouTube: Average percentage viewed Description: The average percentage of video playback duration on your channel.
Metric Name: YouTube: Subscribers gained Description: The total number of subscribers added to your channels during the reporting period.
Metric Name: YouTube: Subscribers lost Description: The total number of subscribers your channel has lost.
TikTok Metrics
These metrics will give a glimpse into your TikTok account's follower growth.
Metric Name: TikTok: Followers Description: The total number of TikTok followers. If used with gender and country dimensions, it will be presented as a percent.
Metric Name: TikTok: Followers Online Description: The total number of TikTok followers who were online during the specified time period.
Competitor Analysis Metrics
Benchmark your social media performance against competitors. Analyze their engagement, content strategy, and audience growth to identify strengths, weaknesses, and opportunities for differentiation.
Metric Name: Competitor Profile Followers Description: The total number of users following the competitor profiles at the end of the chosen time period.
Metric Name: Competitor Profile Engagement Description: The number of engagements (likes + comments + shares + replies + Retweets + Quoted Tweets) across competitor profiles.
Metric Name: Competitor Profile Likes Description: The number of times users liked your competitor content.
Metric Name: Competitor Profile Comments Description: The number of times users commented on your competitor content.
Metric Name: Competitor Profile Shares Description: The number of times users shared your competitor content.
Metric Name: Competitor Profile Quoted Tweets Description: The number of times users quoted your competitor Tweets.
Metric Name: Competitor Profile Replies Description: The number of times users replied to your competitor Tweets.
Metric Name: Competitor Profile Retweets Description: The number of times users retweeted your competitor Tweets.
Metric Name: Competitor Profile Impressions Description: The number of times your competitor content was displayed to users.
Metric Name: Competitor Post Total Description: The number of posts published across competitor profiles.
Metric Name: Competitor Post Likes Description: The number of likes received on competitor posts.
Metric Name: Competitor Post Comments Description: The number of comments received on competitor posts.
Metric Name: Competitor Post Shares Description: The number of shares received on competitor posts.
Metric Name: Competitor Post Impressions Description: The number of times your competitor content was displayed to users.
Metric Name: Competitor Post Quoted Tweets Description: The number of quoted Tweets received on your competitor Tweets.
Metric Name: Competitor Post Twitter Replies Description: The number of replies received on your competitor Tweets.
Metric Name: Competitor Post Retweets Description: The number of retweets received on your competitor Tweets.
Listening Metric
Track the volume of conversations around specific keywords related to your brand. This metric will help you understand public perception, monitor brand health, and identify trends or issues that require attention.
Metric Name: Listening Keywords Conversation Count Description: The total number of conversations received for your listening keywords.