List of Report Metrics
Statusbrew offers 250+ metrics across 22 categories to help you build reports for any need, from tracking audience growth and content reach to analyzing ad performance and monitoring competitors. Use the table of contents to jump to the category you need.
We recommend waiting 24 hours to access the most up-to-date data. Google Business Profile data may take up to 3 days to update correctly.
Audience
Track follower counts and audience growth across your connected profiles.
Metric Name | Overview | Network & Time Zone |
|---|---|---|
Followers | Total followers at the end of the selected period. | UTC: PT: |
Actual Growth | Net follower change (new followers minus unfollows) during the selected period. Can be negative. , , , , and only report net gain. Individual gains and losses are not available for these networks. | UTC: PT: |
Followers Gained | New followers added during the selected period. | UTC: PT: |
Unfollowers | Followers lost during the selected period. | UTC: PT: |
Profile Likes (Total) | Cumulative likes a profile has received across all content. This is a running total, not a period count. | UTC: |
Compatible Dimensions
All Audience metrics support: Data Sources, Networks, Date, Day of Week, Month, Quarter, Year, Month of Year, Week of Year
Filters
Followers and Profile Likes (Total) support: Data Sources, Networks
Actual Growth, Followers Gained, and Unfollowers support: Networks, Data Sources, Day of Week, Month, Quarter
Awareness
Measure how many times your content was seen across your connected profiles.
Metric Name | Overview | Network & Time Zone |
|---|---|---|
Impressions | How many times your content was displayed to users, including ads. | UTC: PT: |
Views | How many times your content was played or displayed, including ads. | UTC: PT: |
Reach | How many unique users saw your content, including ads. | UTC: PT: |
Video Views | How many times users watched videos across your profiles. | UTC: PT: |
Profile Views | How many times your social profile page was viewed. | UTC: PT: |
Impressions: Impressions = Views. Impressions = Video Views. Calculated by checking each organic post and counting daily new impressions across all posts over the last 14 days.
Note: uses Views natively and does not support an Impressions metric via its API. Data may not match Page Insights or Creator Studio.
Reach: Reach = Views = Impressions. Reach = Video Views = Impressions. Reach = Impressions.
Note: Some platforms don't provide a native reach metric. Statusbrew aligns with available views or impressions data.
Video Views: Counted when a video plays for at least 3 seconds (or its full length if shorter). Replays in the same session are excluded. Counted when playback starts. Swiping away and returning counts as a new view.
Compatible Dimensions
All Awareness metrics support: Networks, Data Sources, Date, Day of Week, Month, Quarter, Year, Month of Year, Week of Year
Filters
All Awareness metrics support: Networks, Data Sources, Day of Week, Month, Quarter
Awareness (Paid)
Track how many times your paid and boosted content was seen.
The supported time zone for the metrics listed below is PT.
Metric Name | Overview | Network |
|---|---|---|
Impressions (From Paid) | How many times your paid content appeared on a user's screen. |
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Views (From Paid) | How many times your paid content was viewed. |
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Reach (From Paid) | How many unique users saw your paid content. |
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Impressions (From Paid): Paid Impressions = Paid Views. Note: does not support an Impressions metric via its API. Data may not match Page Insights or Creator Studio.
Reach (From Paid): Counts unique Accounts Center accounts that saw your ads at least once.
Compatible Dimensions
All Awareness (Paid) metrics support: Networks, Data Sources, Date, Day of Week, Month, Quarter, Year, Month of Year, Week of Year
Filters
All Awareness (Paid) metrics support: Networks, Data Sources, Day of Week, Month, Quarter
Awareness (Organic)
Track how many times your unpaid content was seen.
Metric Name | Overview | Network & Time Zone |
|---|---|---|
Impressions (From Organic) | How many times your unpaid content appeared on a user's screen. | UTC: PT: |
Views (From Organic) | How many times your unpaid content was viewed. | PT: |
Reach (From Organic) | How many unique users saw your unpaid content. | UTC: PT: |
Impressions (From Organic): Organic Impressions = Organic Views. Includes statuses, photos, links, and videos. Note: does not support an Impressions metric via its API. Data may not match Page Insights or Creator Studio.
Reach (From Organic): Includes statuses, photos, links, and videos. Facebook calculates reach differently. Data may not match Page Insights or Creator Studio.
Compatible Dimensions
All Awareness (Organic) metrics support: Networks, Data Sources, Date, Day of Week, Month, Quarter, Year, Month of Year, Week of Year
Filters
All Awareness (Organic) metrics support: Networks, Data Sources, Day of Week, Month, Quarter
Engagement
Measure how users are interacting with your content across all networks.
Metric Name | Overview | Network & Time Zone |
|---|---|---|
Engagement | Total interactions on your content, including ads. Engagement = Likes + Comments + Replies + Shares + Saves + Clicks + Reposts + Quoted Posts + Story Replies. | UTC: PT: |
Engagement Rate per Impression | Engagements as a percentage of total impressions. | UTC: PT: |
Content Interactions | Likes, reactions, saves, comments, shares, and replies on your content, including ads (posts, stories, reels, videos, and other formats). | PT: |
Reactions / Likes | Total likes and reactions received across all content, including ads. | UTC: PT: |
Comments | Total comments received on your content, including ads. | UTC: PT: |
Replies | Total replies received on your content. | UTC: |
Shares | Total times your content was shared. | UTC: PT: |
Saves | Total times users saved your content, including ads. | PT: |
Clicks | Total times users clicked on your organic content. | UTC: [ic:gmb]] PT: [ic:threads]] |
Reposts | Total reposts received during the selected period. | UTC: PT: [ic:threads]] |
Quoted Posts | Total times users quoted your content and added their own comment. | UTC: PT: |
Profile Accounts Engaged | Total unique accounts that interacted with your content, including ads. | PT: |
Profile Website Clicks | Total clicks on your profile website link. | UTC: |
Comments: Calculated by checking each organic post and totalling daily new comments across all posts over the past 90 days.
Shares: Shares = Quoted Posts + Reposts. Calculated by checking each organic post and totalling daily new shares across all posts over the past 90 days.
Clicks: Only link clicks. Counted over the past 90 days across all organic posts. Only link clicks. Unique clicks on content, company names, and logos. Multiple clicks by the same member on the same document count as one.
Compatible Dimensions
All Engagement metrics support: Networks, Data Sources, Date, Day of Week, Month, Quarter, Year, Month of Year, Week of Year
Filters
All Engagement metrics support: Networks, Data Sources, Day of Week, Month, Quarter
Engagement (Paid)
Measure interactions on your paid content.
The supported time zone for the metrics listed below is PT.
Metric Name | Overview | Network |
|---|---|---|
Engagement (From Paid) | Total interactions on your paid content. | |
Engagement Rate per Impression (From Paid) | Paid engagements as a percentage of paid impressions. Calculated as (Total Engagements ÷ Total Impressions) × 100. | |
Content Interactions (From Paid) | Likes, reactions, saves, comments, shares, and replies on your paid content. | |
Reactions / Likes (From Paid) | Total likes and reactions on your paid content. | |
Comments (From Paid) | Total comments on your paid content. | |
Shares (From Paid) | Total times your paid content was shared. | |
Saves (From Paid) | Total times your paid content was saved. |
Compatible Dimensions
All Engagement (Paid) metrics support: Networks, Data Sources, Date, Day of Week, Month, Quarter, Year, Month of Year, Week of Year
Filters
All Engagement (Paid) metrics support: Networks, Data Sources, Day of Week, Month, Quarter
Engagement (Organic)
Measure interactions on your unpaid content.
Metric Name | Overview | Network & Time Zone |
|---|---|---|
Engagement (From Organic) | Total interactions on your organic content. Engagement = Likes + Comments + Replies + Shares + Saves + Clicks + Reposts + Quoted Posts + Story Replies. | UTC: PT: |
Engagement Rate per Impression (From Organic) | Organic engagements as a percentage of organic impressions. Calculated as (Total Engagements ÷ Total Impressions) × 100. | UTC: PT: |
Content Interactions (From Organic) | Likes, reactions, saves, comments, shares, and replies on your organic content. | PT: |
Reactions / Likes (From Organic) | Total likes and reactions on your organic content. | UTC: PT: |
Comments (From Organic) | Total comments on your organic content. | UTC: PT: |
Shares (From Organic) | Total times your organic content was shared. | UTC: PT: |
Saves (From Organic) | Total times your organic content was saved. | PT: |
Clicks (From Organic) | Total times users clicked on your organic content. | UTC: PT: |
Compatible Dimensions
All Engagement (Organic) metrics support: Networks, Data Sources, Date, Day of Week, Month, Quarter, Year, Month of Year, Week of Year
Filters
All Engagement (Organic) metrics support: Networks, Data Sources, Day of Week, Month, Quarter
Post
Analyze the reach, engagement, and performance of individual posts.
The supported time zone for the metrics listed below is local.
Metric Name | Overview | Network |
|---|---|---|
Post Count | Total posts published across all profiles (excludes stories and Google Business posts). |
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Post Impressions | How many times a post was shown to users. |
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Post Views | How many times a post was viewed. Available for Instagram Reels and Posts only. |
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Post Reach | How many unique users saw the post. |
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Post Reach (Organic) | How many unique users saw the post through unpaid distribution. |
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Post Views (Organic) | How many times a post was viewed through unpaid distribution. |
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Post Engagement | Total interactions on a post. Engagement = Likes + Comments + Replies + Shares + Saves + Clicks + Reposts + Quoted Posts + Story Replies. |
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Post Total Interactions | Likes + saves + comments + shares, minus unlikes, unsaves, and deleted comments. Available for Instagram Posts and Reels only. | |
Post Engagement Rate (per Reach) | Post engagements as a percentage of total reach. |
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Post Engagement Rate (per Impression) | Post engagements as a percentage of total impressions. |
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Post Reactions / Likes | Total likes and reactions a post received. |
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Post Dislikes | Total dislikes a post received. | |
Post Comments | Total comments on a post. Available for Instagram Posts and Reels. |
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Post Replies | Total replies received on a post. |
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Post Shares | Total times a post was shared. |
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Post Saved | Total times users saved a post. |
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Post Clicks | Total clicks on a post. |
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Other Post Clicks | Clicks anywhere on the post, excluding link clicks. Available for Facebook Feed posts only. | |
Post CTR | Link clicks as a percentage of impressions. Calculated as (Link Clicks ÷ Impressions) × 100. |
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Post Reposts | Total reposts received on a post. |
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Post Quoted Posts | Total times a post was quoted with a comment added. |
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Post Follows | New followers gained as a result of a post. Only available for Facebook Reels. |
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Post Profile Activity Total | Total actions users took on your profile after engaging with a post. | |
Post Profile Activity: Bio Link Clicked | Users who clicked your bio link after engaging with a post. |
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Post Profile Activity: Call Clicked | Users who clicked the call button after engaging with a post. |
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Post Profile Activity: Direction Clicked | Users who clicked the directions button after engaging with a post. |
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Post Profile Activity: Email Clicked | Users who clicked the email button after engaging with a post. |
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Post Profile Activity: App Download Clicked | Users who clicked the app download button after engaging with a post. | |
Post Profile Activity: Other Clicked | Users who clicked the More button after engaging with a post. | |
Post Profile Activity: Text Clicked | Users who clicked the text button after engaging with a post. | |
Post Profile Visits | Times your profile was visited as a result of a post. |
Post Impressions: Impressions = Views.
Post Reach: Reach = Impressions.
Post Clicks: Only link clicks. Reels: Clicks anywhere on the post. Unique clicks on content, company names, and logos. Multiple clicks by the same member count as one.
Post Shares: Shares = Quoted Posts + Reposts.
Compatible Dimensions
All Post metrics support: Tag, Data Sources, Networks, Post, Post Type, Actor, UTM Campaign, UTM Source, UTM Medium, UTM Content, UTM Term, Date, Hour of Day, Day of Week, Month, Quarter, Year, Month of Year, Week of Year, Custom Fields
Filters
All Post metrics support: Tag, Data Sources, Networks, Post Type, Actor, UTM Campaign, UTM Source, UTM Medium, UTM Content, UTM Term, Post Likes, Post Comments, Post Shares, Post Clicks, Post Impressions, Post Reach, Post Video Views, Post Saved, Post Replies, Post Reposts, Post Quotes, Post Follows, Post Video Plays, Total Interactions, Post Profile Visits, Profile Activity Total, Bio Link Clicked, Call Clicked, Direction Clicked, Email Clicked, Other Clicked, Text Clicked, Hour of Day, Day of Week, Month, Quarter, Custom Fields
Post Video
Analyze video performance at the post level.
The supported time zone for the metrics listed below is local.
Metric Name | Overview | Network |
|---|---|---|
Post Video Plays | How many times a Facebook Reel started playing after an impression was counted. Includes replays after the first play within the same session. Available for Facebook Reels only. | |
Post Video Views | How many times users watched a video. |
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Post 3-Second Video Views | How many times a video was watched for at least 3 seconds. |
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Post 15-Second Video Views | How many times a video was watched for at least 15 seconds. Facebook Reels are not included. | |
Post 1-Minute Video Views | How many times a video was watched for at least 60 seconds (excluding videos shorter than 60 seconds). Facebook Reels are not included. | |
Post Complete Video Views | How many times a video was watched from start to at least 97% of its length. Facebook Reels are not included. Only the first complete view per session is counted. | |
Post Video Watched Total (in seconds) | Total seconds your videos were played. Available for Facebook Reels, Facebook videos, and Instagram Reels. |
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Post Video Watched Average (in seconds) | Average seconds users spent watching your videos. Available for Facebook Reels, Facebook videos, and Instagram Reels. |
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Post Video Views: Counted when a video plays for at least 3 seconds (or full length if shorter). Replays in the same session are excluded. Note: Facebook Reels uses video plays as a proxy since native video view metrics are not available for Reels. Counted if played for 3+ seconds. Counted when playback starts. Swiping away and returning counts as a new view. Includes views in reposts and quoted posts.
Compatible Dimensions
All Post Video metrics support: Tag, Data Sources, Networks, Post, Post Type, Actor, UTM Campaign, UTM Source, UTM Medium, UTM Content, UTM Term, Date, Hour of Day, Day of Week, Month, Quarter, Year, Month of Year, Week of Year, Custom Fields
Filters
All Post Video metrics support: Tag, Data Sources, Networks, Post Type, Actor, UTM Campaign, UTM Source, UTM Medium, UTM Content, UTM Term, Post Likes, Post Comments, Post Shares, Post Clicks, Post Impressions, Post Reach, Post Video Views, Post Saved, Post Replies, Post Reposts, Post Quotes, Post Follows, Post Video Plays, Total Interactions, Post Profile Visits, Profile Activity Total, Bio Link Clicked, Call Clicked, Direction Clicked, Email Clicked, Other Clicked, Text Clicked, Hour of Day, Day of Week, Month, Quarter, Custom Fields
Customer Service
Track your team's response times, conversation volumes, and overall customer service performance in Engage.
The supported time zone for the metrics listed below is local.
Metric Name | Overview | Network |
|---|---|---|
Message Count | Total messages received across all connected profiles (sent + received). | All networks |
Conversation Count | Total conversation tickets opened by a new inbound message, post comment, or business rating. Categorized by conversation open date. | All networks |
Conversation Close Count | Total conversation tickets closed by the team. Categorized by conversation close date. | All networks |
Conversation Close Time (Business Hours) | Time taken to close a conversation ticket, measured in business hours. Categorized by close date. | All networks |
Conversation Close Time (Calendar Hours) | Time taken to close a conversation ticket, measured in calendar hours. Categorized by close date. | All networks |
Conversation Reply Count | Total replies sent by a team member. Categorized by reply date. | All networks |
Conversation Reply Time (Business Hours) | Time taken to reply to a conversation at any stage (including first reply), measured in business hours. Categorized by conversation start date. | All networks |
Conversation Reply Time (Calendar Hours) | Time taken to reply to a conversation at any stage (including first reply), measured in calendar hours. Categorized by conversation start date. | All networks |
Contact Count | Total contacts created in your Statusbrew account. | All networks |
Avg Star Rating | Average star rating received across connected profiles. |
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Compatible Dimensions
Message Count supports: Date, Hour of Day, Day of Week, Month, Quarter, Year, Month of Year, Week of Year, Data Sources, Language, Sentiment, Tag, Networks, Is Hidden, Is Deleted, Is Brand Message, Is Paid Engagement, Actor, Star Rating, Message Type, Message, UTM Campaign, UTM Source, UTM Medium, UTM Content, UTM Term, Ad Campaign Name, Ad Set Name, Ad Name, Campaigns, Custom Fields
Conversation Count supports: Data Sources, Networks, Conversation Type, Conversation, Sentiment, Tag, Language, Ad Campaign Name, Ad Set Name, Ad Name, UTM Campaign, UTM Source, UTM Medium, UTM Content, UTM Term, Engage Inbox, Date, Hour of Day, Day of Week, Month, Quarter, Year, Month of Year, Week of Year, Custom Fields
Conversation Close Count supports: Data Sources, Conversation Type, Actor, Conversation, Date, Hour of Day, Day of Week, Month, Quarter, Year, Month of Year, Week of Year, Range, Close Time (Seconds), Close Time Calendar (Seconds)
Conversation Close Time (Business Hours) and Conversation Close Time (Calendar Hours) support: Data Sources, Conversation Type, Actor, Conversation, Date, Hour of Day, Day of Week, Month, Quarter, Year, Month of Year, Week of Year
Conversation Reply Count supports: Data Sources, Actor, Conversation Type, Message, Conversation, Date, Hour of Day, Day of Week, Month, Quarter, Year, Month of Year, Week of Year, Range
Conversation Reply Time (Business Hours) and Conversation Reply Time (Calendar Hours) support: Data Sources, Actor, Conversation Type, Message, Conversation, Date, Hour of Day, Day of Week, Month, Quarter, Year, Month of Year, Week of Year
Contact Count supports: Data Sources, Tag, Contact, Date, Hour of Day, Day of Week, Month, Quarter, Year, Month of Year, Week of Year, Content Type, Content Pillars, Post Type
Avg Star Rating supports: Date, Hour of Day, Day of Week, Month, Quarter, Year, Month of Year, Week of Year, Data Sources, Language, Sentiment, Tag, Networks, Is Hidden, Is Deleted, Is Brand Message, Is Paid Engagement, Actor, Star Rating, Message Type, Message, UTM Campaign, UTM Source, UTM Medium, UTM Content, UTM Term, Ad Campaign Name, Ad Set Name, Ad Name, Campaigns, Market, Query Type
Filters
Message Count supports: Data Sources, Message Type, Networks, Language, Sentiment, Tag, Post Tag, Is Hidden, Is Deleted, Is Brand Message, Is Paid Engagement, Actor, Star Rating, UTM Campaign, UTM Source, UTM Medium, UTM Content, UTM Term, Hour of Day, Day of Week, Month, Quarter, Ad Campaign Name, Ad Set Name, Ad Name, Custom Fields
Conversation Count supports: Data Sources, Networks, Tag, Conversation Type, Sentiment, UTM Campaign, UTM Source, UTM Medium, UTM Content, UTM Term, Engage Inbox, Hour of Day, Day of Week, Month, Quarter, Ad Campaign Name, Ad Set Name, Ad Name, Custom Fields
Conversation Close Count supports: Is First Close, Actor, Data Sources, Conversation Type, Close Time (Seconds), Close Time Calendar (Seconds), Hour of Day, Day of Week, Month, Quarter
Conversation Close Time (Business Hours) and Conversation Close Time (Calendar Hours) support: Is First Close, Actor, Data Sources, Conversation Type, Close Time (Seconds), Close Time Calendar (Seconds), Hour of Day, Day of Week, Month, Quarter
Conversation Reply Count, Conversation Reply Time (Business Hours), and Conversation Reply Time (Calendar Hours) support: Data Sources, Actor, Conversation Type, Is First Reply, Reply Time (Seconds), Reply Time Calendar (Seconds), Hour of Day, Day of Week, Month, Quarter
Contact Count supports: Data Sources, Tag, Hour of Day, Day of Week, Month, Quarter, Client Rejection, Content Type, Content Pillars
Avg Star Rating supports: Data Sources, Message Type, Networks, Language, Sentiment, Tag, Post Tag, Is Hidden, Is Deleted, Is Brand Message, Is Paid Engagement, Actor, Star Rating, UTM Campaign, UTM Source, UTM Medium, UTM Content, UTM Term, Hour of Day, Day of Week, Month, Quarter, Ad Campaign Name, Ad Set Name, Ad Name, Campaigns, Market, Query Type, To be flagged
Instagram-specific profile metrics. All metrics use PT (Pacific Time).
The supported time zone for the metrics listed below is PT.
Metric Name | Overview |
|---|---|
Instagram: Followers | Total followers broken down by age, gender, and region. |
Instagram: Online Followers | Followers who were online in the last 28 days. |
Instagram: Views | Total times your content was viewed. |
Instagram: Reach | Unique accounts that viewed a post or story. Does not include highlights, live video stories, or reshares. |
Instagram Profile Total Interactions | Total interactions on posts, stories, reels, videos, and live videos, including boosted content. |
Instagram Profile Likes | Likes on posts, reels, and videos. |
Instagram Profile Comments | Comments on posts, reels, videos, and live videos. |
Instagram Profile Replies | Replies received on stories, including text replies and quick reaction replies. |
Instagram Profile Shares | Shares of posts, stories, reels, videos, and live videos. |
Instagram Profile Saved | Saves of posts, reels, videos, and live videos. |
Instagram Profile Links Taps | Taps on business address, call button, email button, and text button. |
Compatible Dimensions
Instagram: Followers supports: Data Sources, City, Country, Gender, Age
Instagram: Online Followers supports: Data Sources, Hour of Day, Day of Week
Instagram: Views and Instagram: Reach support: Data Sources, Follow Type, Media Product Type
Instagram Profile Total Interactions, Instagram Profile Likes, Instagram Profile Comments, Instagram Profile Shares, and Instagram Profile Saved support: Data Sources, Media Product Type
Instagram Profile Replies supports: Data Sources
Instagram Profile Links Taps supports: Data Sources, Contact Button Type
Filters
All Instagram metrics support the same filter: Data Sources
Instagram Stories
Metrics specific to Instagram Stories performance.
Metric Name | Overview | Time Zone |
|---|---|---|
Views (From Story) | Total times your stories were viewed. | PT |
Reach (From Story) | Unique users who viewed your stories. | PT |
Instagram Story Count | Total stories you have posted. | Local |
Instagram Story Views | Total times a story was viewed. | Local |
Instagram Story Reach | Unique users who viewed a story. | Local |
Instagram Story Total Interactions | Total interactions received on a story. | Local |
Instagram Story Replies | Replies received on a story. If the story was created by a user in Europe or Japan, this value will always be 0. | Local |
Instagram Story Shares | Times a story was shared. | Local |
Instagram Story Follows | New followers gained as a result of a story. | Local |
Instagram Story Completion Rate | Percentage of users who viewed all slides in a story. Calculated using impressions and exits. | Local |
Instagram Story Taps Forward | Times a user tapped forward to see the next story. | Local |
Instagram Story Taps Back | Times a user tapped backward in a story. | Local |
Instagram Story Exits | Times a user exited your story. | Local |
Instagram Story Swipe Forward | Times a user swiped forward on a story. | Local |
Instagram Story Profile Visits | Times your profile was visited as a result of a story. | Local |
Instagram Story Profile Activity Total | Total actions taken on your profile after engaging with a story. | Local |
Instagram Story Profile Activity: Bio Link Clicked | Users who clicked your bio link after engaging with a story. | Local |
Instagram Story Profile Activity: Call Clicked | Users who clicked the call button after engaging with a story. | Local |
Instagram Story Profile Activity: Direction Clicked | Users who clicked the directions button after engaging with a story. | Local |
Instagram Story Profile Activity: Email Clicked | Users who clicked the email button after engaging with a story. | Local |
Instagram Story Profile Activity: Other Clicked | Users who clicked the More button after engaging with a story. | Local |
Instagram Story Profile Activity: Text Clicked | Users who clicked the text button after engaging with a story. | Local |
Compatible Dimensions
Views (From Story) and Reach (From Story) support: Networks, Data Sources, Date, Day of Week, Month, Quarter, Year, Month of Year, Week of Year
All other Instagram Story metrics support: Data Sources, Story, Date, Hour of Day, Day of Week, Month, Quarter, Year, Month of Year, Week of Year
Filters
Views (From Story) and Reach (From Story) support: Networks, Data Sources, Day of Week, Month, Quarter
All other Instagram Story metrics support: Data Sources, Story Impressions, Story Reach, Story Taps Forward, Story Taps Back, Story Exits, Story Swipe Forward, Story Shares, Story Replies, Story Completion Rate, Story Profile Visits, Story Follows, Story Total Interactions, Story Profile Activity Total, Story Bio Link Clicked, Story Call Clicked, Story Direction Clicked, Story Email Clicked, Story Other Clicked, Story Text Clicked, Hour of Day, Day of Week, Month, Quarter
Facebook page-level metrics. All metrics use PT (Pacific Time).
The supported time zone for the metrics listed below is PT.
Metric Name | Overview |
|---|---|
Facebook: Page Followers | Total users who liked the page. |
Facebook: Page New Followers | New page likes during the reporting period. |
Facebook: Page Unfollowers | Page unlikes during the reporting period. |
Facebook: Views | Times your Page content appeared on a user's screen (posts, stories, check-ins, ads, and social information). |
Facebook: Page Impressions (Paid) | Times paid Page content appeared on a user's screen. |
Facebook: Page Impressions (Viral) | Times your Page content appeared on a user's screen because their friend interacted with your Page. |
Facebook: Page Impressions (Non-Viral) | Times your Page content appeared on a user's screen, excluding viral impressions. |
Facebook: Posts Impressions | Times a post from your Page appeared on a user's screen (statuses, photos, links, videos, etc.). |
Facebook: Posts Impressions (Paid) | Times a Page post appeared on a user's screen through paid distribution. |
Facebook: Posts Impressions (Organic) | Times a Page post appeared on a user's screen through organic distribution. |
Facebook: Posts Impressions (Viral) | Times a Page post appeared on a user's screen with social information attached. |
Facebook: Posts Impressions (Non Viral) | Times a Page post appeared on a user's screen without social information attached. |
Facebook: Page Reach | People who saw content from or about your Page on their screen. |
Facebook: Page Reach (Paid) | People who saw your paid Page content on their screen. |
Facebook: Page Reach (Viral) | People who saw your Page content because their friend interacted with it. |
Facebook: Page Reach (Non Viral) | People who saw your Page content, excluding viral reach. |
Facebook: Posts Reach | People who saw any of your posts at least once. |
Facebook: Posts Reach (Paid) | People who saw your posts through paid distribution. |
Facebook: Posts Reach (Organic) | People who saw your posts through organic distribution. |
Facebook: Posts Reach (Viral) | People who saw your posts with social information attached. |
Facebook: Posts Reach (Non Viral) | People who saw your posts without social information attached. |
Facebook: Post Engagements | Times users engaged with a post through reactions, comments, shares, etc. |
Facebook: Total Post Reactions | Total reactions (like, love, wow, haha, sad, angry) on your posts. |
Facebook: Post Reactions (Like) | Total Like reactions on your posts. |
Facebook: Post Reactions (Love) | Total Love reactions on your posts. |
Facebook: Post Reactions (Wow) | Total Wow reactions on your posts. |
Facebook: Post Reactions (Haha) | Total Haha reactions on your posts. |
Facebook: Post Reactions (Sad) | Total Sad reactions on your posts. |
Facebook: Post Reactions (Angry) | Total Angry reactions on your posts. |
Facebook: Negative Feedback | Times users took a negative action (unliking or hiding a post). |
Facebook: Places Checkin Total | Times users checked into your location. |
Facebook: Total Page Video Views | Total Page videos that played for at least 3 seconds (or nearly full length), excluding replays. |
Facebook: Page Video Views Reach | Unique viewers who watched Page videos for at least 3 seconds, excluding replays. |
Facebook: Page Video Views Paid | Paid video views on your Page that played for at least 3 seconds, excluding replays. |
Facebook: Page Video Views Organic | Organic video views on your Page that played for at least 3 seconds, excluding replays. |
Facebook: Page Video Views Autoplayed | Videos on your Page that autoplayed for at least 3 seconds, excluding replays. |
Facebook: Page Video Views Click to Play | Videos on your Page that played for at least 3 seconds after a user clicked play, excluding replays. |
Facebook: Page Video Repeat Views | Times Page videos were replayed for at least 3 seconds. |
Facebook: Page Video Views (30 sec) | Page videos that played for at least 30 seconds, excluding replays. |
Facebook: Page Video Views Unique (30 sec) | Unique viewers who watched Page videos for at least 30 seconds, excluding replays. |
Facebook: Page Video Views Paid (30 sec) | Paid video views that played for at least 30 seconds, excluding replays. |
Facebook: Video Views Organic (30 sec) | Organic video views that played for at least 30 seconds, excluding replays. |
Facebook: Page Video Views Autoplayed (30 sec) | Autoplay video views that played for at least 30 seconds, excluding replays. |
Facebook: Page Video Views Click To Play (30 sec) | Videos clicked to play that ran for at least 30 seconds, excluding replays. |
Facebook: Page Video Repeat Views (30 sec) | Times Page videos were replayed for at least 30 seconds. |
Facebook: Video Minutes Watched | Total minutes users watched videos on your Page. |
Facebook: Total Actions | Total actions users took on your Page and its posts. |
Compatible Dimensions
Facebook: Page Followers supports: Data Sources, Date, City, Country
Facebook: Views supports: Data Sources, Date, Follow Type, Distribution Type
Facebook: Negative Feedback supports: Data Sources, Date, Facebook Story Type
All other Facebook metrics support: Data Sources, Date
Filters
All Facebook metrics support the same filter: Data Sources
LinkedIn-specific company page metrics.
The supported time zone for the metrics listed below is UTC.
Metric Name | Overview |
|---|---|
LinkedIn: Followers | Total paid and organic followers of your company page. |
LinkedIn: Followers (Paid) | Total paid followers of your company page. |
LinkedIn: Followers (Organic) | Total organic followers of your company page. |
LinkedIn: Company Page Impressions | Times your LinkedIn company page updates were shown to your audience. |
LinkedIn: Company Page Reach | Unique users who viewed content on or about your company page. |
LinkedIn: Company Page CTA Clicked | Clicks on your custom CTA button (Contact Us, Learn More, etc.). |
Compatible Dimensions
LinkedIn: Followers, LinkedIn: Followers (Paid), and LinkedIn: Followers (Organic) support: Data Sources, Country, Industry, Seniority, Job Function, Staff Count Range
LinkedIn: Company Page Impressions, LinkedIn: Company Page Reach, and LinkedIn: Company Page CTA Clicked support: Data Sources, Device Type, Date
Filters
All LinkedIn metrics support the same filter: Data Sources
Pinterest-specific metrics for pins and boards.
The supported time zone for the metrics listed below is UTC.
Metric Name | Overview |
|---|---|
Pinterest: Impression | Times a pin was displayed on screen. |
Pinterest: Engagement | Total engagements on your pins, including saves, pin clicks, outbound clicks, carousel swipes, secondary creative clicks, and idea pin swipes. |
Pinterest: Engagement Rate | Total engagements (saves, pin clicks, outbound clicks) as a percentage of total times your pins were seen. |
Pinterest: Pin Click | Times a pin was clicked. |
Pinterest: Pin Click Rate | Total pin clicks as a percentage of total times your pins were shown on screen. |
Pinterest: Outbound Click | Clicks that took users to a destination outside Pinterest. |
Pinterest: Outbound Click Rate | Clicks to the destination URL as a percentage of total times your pins were shown on screen. |
Pinterest: Save | Times a pin was saved to a board. |
Pinterest: Save Rate | Total pin saves as a percentage of total times your pins were shown on screen. |
Compatible Dimensions
All Pinterest metrics support: Data Sources, Date
Filters
All Pinterest metrics support the same filter: Data Sources
Google Business
Metrics for your Google Business Profile, including reviews, ratings, and search visibility.
Metric Name | Overview | Time Zone |
|---|---|---|
Google Business: Total Reviews | Total reviews your listing has received. | Local |
Google Business: New Reviews | New reviews received during the report's date range. | Local |
Google Business: Rating | The total rating of your listing (with or without comments) during the reporting period. | Local |
Google Business: Average Rating | The average star rating of your listing. | Local |
Google Business: Updated Ratings | How ratings and reviews were updated, including the effect your replies had on those updates. | Local |
Google Business: Impressions | Times your business profile appeared on Google Maps or Search. | UTC |
Google Business: Impressions Desktop Maps | Times your business profile was shown on Google Maps on desktop. | UTC |
Google Business: Impressions Desktop Search | Times your business profile appeared in a desktop Google Search. | UTC |
Google Business: Impressions Mobile Maps | Times your business profile was shown on Google Maps on mobile. | UTC |
Google Business: Impressions Mobile Search | Times your business profile appeared in a mobile Google Search. | UTC |
Google Business: Search Keywords Impressions | Times your business profile appeared in search results, broken down by the keywords used. | UTC |
Google Business: Actions | Total actions users took when viewing your listing (directions, website clicks, phone calls, etc.). | UTC |
Google Business: Call Clicks | Clicks on the call button on your business profile. | UTC |
Google Business: Bookings | Bookings made through your business profile. | UTC |
Google Business: Direction Requests | Unique users who requested directions to your business. | UTC |
Google Business: Food Menu Clicks | Clicks per user per day on your business profile menu content (photos, URLs, and structured menu data). | UTC |
Compatible Dimensions
Google Business: Total Reviews and Google Business: Average Rating support: Data Sources, Networks, Date, Day of Week, Month, Quarter, Year, Month of Year, Week of Year
Google Business: New Reviews and Google Business: Rating support: Data Sources, Star Rating, Star Rating with Comment, Date
Google Business: Updated Ratings supports: Data Sources, Review Updated After Reply
Google Business: Search Keywords Impressions supports: Data Sources, Search Keyword
Google Business: Impressions, Google Business: Impressions Desktop Maps, Google Business: Impressions Desktop Search, Google Business: Impressions Mobile Maps, Google Business: Impressions Mobile Search, Google Business: Actions, Google Business: Call Clicks, Google Business: Bookings, Google Business: Direction Requests, and Google Business: Food Menu Clicks support: Networks, Data Sources, Date, Day of Week, Month, Quarter, Year, Month of Year, Week of Year
Filters
Google Business: Total Reviews and Google Business: Average Rating support: Data Sources, Networks
Google Business: New Reviews and Google Business: Rating support: Data Sources, Star Rating
Google Business: Updated Ratings and Google Business: Search Keywords Impressions support: Data Sources
Google Business: Impressions, Google Business: Impressions Desktop Maps, Google Business: Impressions Desktop Search, Google Business: Impressions Mobile Maps, Google Business: Impressions Mobile Search, Google Business: Actions, Google Business: Call Clicks, Google Business: Bookings, Google Business: Direction Requests, and Google Business: Food Menu Clicks support: Networks, Data Sources, Day of Week, Month, Quarter
YouTube
YouTube channel metrics, including views, watch time, and subscriber activity.
The supported time zone for the metrics listed below is UTC.
Metric Name | Overview |
|---|---|
YouTube: Subscribers Gained | New subscribers added to your channel during the selected period. |
YouTube: Subscribers Lost | Subscribers your channel lost during the selected period. |
YouTube: Views | Total views your channel received during the selected period. |
YouTube: Premium Views | Views from YouTube Premium subscribers on your channel's videos. |
YouTube: Comments Added | Comments received on your channel's videos. |
YouTube: Likes | Total likes received on your channel's videos. |
YouTube: Dislikes | Total dislikes received on your channel's videos. |
YouTube: Shares | Times your channel's videos were shared. |
YouTube: Watch Time (seconds) | Total estimated watch time in seconds for your channel's videos. |
YouTube: Premium Watch Time (seconds) | Total watch time in seconds by YouTube Premium subscribers on your channel's videos. |
YouTube: View Percentage | Percentage of video views your channel received during the selected period, broken down by viewer age and gender. |
YouTube: Average Percentage Viewed | Average percentage of video watch time on your channel. |
YouTube: Average View Duration | Average viewing time for your channel's videos. |
Compatible Dimensions
YouTube: Subscribers Gained and YouTube: Subscribers Lost support: Data Sources, Date, Post, Country, YouTube Content Type
YouTube: Views and YouTube: Watch Time (seconds) support: Data Sources, Date, Post, Country, City, YouTube Traffic Source, YouTube Content Type, YouTube Subscription Status, Device Type, Operating System
YouTube: Premium Views and YouTube: Premium Watch Time (seconds) support: Data Sources, Date, Post, Country, YouTube Content Type, YouTube Subscription Status
YouTube: Comments Added supports: Data Sources, Date, Post, Country
YouTube: Likes and YouTube: Dislikes support: Data Sources, Date, Post, Country, YouTube Content Type, YouTube Subscription Status
YouTube: Shares supports: Data Sources, Date, Post, Country, YouTube Content Type, YouTube Subscription Status, YouTube Sharing Service
YouTube: View Percentage supports: Data Sources, Age, Gender
YouTube: Average Percentage Viewed and YouTube: Average View Duration support: Data Sources, Date, Post, Country, City, YouTube Content Type, YouTube Subscription Status
Filters
All YouTube metrics support the same filter: Data Sources
TikTok
TikTok-specific audience metrics.
The supported time zone for the metrics listed below is local.
Metric Name | Overview |
|---|---|
TikTok: Followers | Total followers on your TikTok profile. When broken down by Gender or Country dimensions, values are shown as percentages. |
TikTok: Followers Online | Followers who were online during the selected period. |
Compatible Dimensions
TikTok: Followers supports: Data Sources, Country, Gender
TikTok: Followers Online supports: Data Sources, Hour of Day, Day of Week
Filters
All TikTok metrics support the same filter: Data Sources
Competitor Profile
Track follower counts and engagement across your competitors' profiles.
The supported time zone for the metrics listed below is UTC.
Metric Name | Overview | Network |
|---|---|---|
Competitor Profile Followers | Total followers of competing profiles at the end of the selected period. |
|
Competitor Profile Impressions | Times competitor content was shown to users. |
|
Competitor Profile Engagement | Total interactions across competitor profiles. |
|
Competitor Profile Likes | Times users liked competitor content. |
|
Competitor Profile Comments | Times users commented on competitor content. |
|
Competitor Profile Replies | Times users replied to a competitor's post on X. | |
Competitor Profile Shares | Times users shared competitor content. |
|
Competitor Profile Quoted Posts | Times users quoted a competitor's post on X. | |
Competitor Profile Reposts | Times users reposted a competitor's post on X. |
Compatible Dimensions
Competitor Profile Followers supports: Data Sources, Networks, Date
All other Competitor Profile metrics support: Networks, Data Sources, Date, Hour of Day, Day of Week, Month, Quarter, Year, Month of Year, Week of Year
Filters
Competitor Profile Followers supports: Data Sources, Networks
All other Competitor Profile metrics support: Networks, Data Sources, Hour of Day, Day of Week, Month, Quarter
Competitive Posts
Analyze individual posts from your competitors to understand what content is performing well.
The supported time zone for the metrics listed below is UTC.
Metric Name | Overview | Network |
|---|---|---|
Competitor Post Total | Total posts published across competitor profiles. |
|
Competitor Post Impressions | Times competitor posts were shown to users. |
|
Competitor Post Engagement | Total interactions on competitor posts. |
|
Competitor Post Likes | Likes on competitor posts. |
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Competitor Post Comments | Comments on competitor posts. |
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Competitor Post Replies | Replies to competitor posts on X. | |
Competitor Post Shares | Shares of competitor posts. | |
Competitor Post Quoted Posts | Times competitor posts were quoted on X. | |
Competitor Post Reposts | Times competitor posts were reposted on X. |
Compatible Dimensions
All Competitive Posts metrics support: Data Sources, Networks, Competitor Channel Post, Post Type, Date, Hour of Day, Day of Week, Month, Quarter, Year, Month of Year, Week of Year
Filters
All Competitive Posts metrics support: Data Sources, Networks, Post Type, Post Likes, Post Comments, Post Shares, Post Impressions, Post Replies, Post Reposts, Post Quotes, Hour of Day, Day of Week, Month, Quarter
Listening
Monitor brand mentions and keyword conversations across social networks.
The supported time zone for the metrics listed below is local.
Metric Name | Overview | Network |
|---|---|---|
Listening Keywords Conversation Count | Total conversations received for your listening keywords. |
|
Compatible Dimensions
Listening Keywords Conversation Count supports: Brand Keywords, Sentiment, Date, Hour of Day, Day of Week, Month, Quarter, Year, Month of Year, Week of Year
Filters
Listening Keywords Conversation Count supports: Brand Keywords, Hour of Day, Day of Week, Month, Quarter
Paid
Measure the performance and cost-efficiency of your ad campaigns.
Metric Name | Overview | Network & Time Zone |
|---|---|---|
Ad Spend | Total amount spent on advertising. | UTC: PT: |
Ad Impressions | Times an ad was displayed. | UTC: PT: |
Ad Reach | Unique users who saw your ad. | UTC: PT: |
Ad Conversions | Conversion events driven by your ads. | UTC: PT: |
Ad Clicks | Total times an ad was clicked. | UTC: PT: |
Ad Link Clicks | Times a link within an ad was clicked. | UTC: PT: |
Ad Engagements | Total reactions, comments, shares, and clicks on your ads. | UTC: PT: |
Ad Video Views | Times a video ad was played. | UTC: PT: |
Ad ThruPlays | Times someone watched 15 seconds or nearly the entire video ad. | UTC: PT: |
Ad CPV | Average cost per video view. | UTC: PT: |
Ad CPC | Average cost per click on your ad. | UTC: PT: |
Ad Cost Per Link Click | Average cost per link click on your ad. | UTC: PT: |
Ad Cost Per ThruPlay | Average ad spend per ThruPlay. | UTC: PT: |
Ad Cost Per Engagement | Average cost per engagement on your ad. | UTC: PT: |
Ad Cost Per Conversion | Average cost per conversion driven by your ad. | UTC: PT: |
Ad Cost Per Person Reached | Average cost to reach 1,000 people with your ad. | UTC: PT: |
Ad CPM | Average cost per 1,000 ad impressions. | UTC: PT: |
Ad CTR | Clicks as a percentage of ad impressions. | UTC: PT: |
Ad Link Click-Through Rate | Link clicks as a percentage of ad impressions. | UTC: PT: |
Ad Purchase Conversion Value | Total value generated from purchase conversions attributed to your ads. | UTC: PT: |
Ad Engagement Rate (per Impression) | Ad engagements as a percentage of ad impressions. | UTC: PT: |
Ad Video Average Play Time | Average time users spent watching your video ads. Works best with the Ads dimension. | PT: |
Ad Landing Page Views | Times your landing page was viewed after someone clicked your ad. | PT: |
All Paid metrics are also accessible via the Statusbrew Insights API for teams that want to use Statusbrew data in third-party tools or dashboards.
Compatible Dimensions
All Paid metrics support: Ad Account Campaign, Ad Account Ad Set, Ad Account Ad, Networks, Ad Publisher Platform, Platform Position, Device Type, Country, City, Age, Gender, Data Sources, Date
Filters
All Paid metrics support: Data Sources, Ad Account Campaign, Ad Account Ad Set, Ad Account Ad
FAQs
What is the difference between Impressions and Reach?
Impressions count how many times your content was displayed. The same person seeing it multiple times counts as multiple impressions. Reach counts unique users, so each person is counted only once, regardless of how many times they saw your content.
What is the difference between Views and Impressions?
For most networks, Views and Impressions are the same thing. The difference shows up on Facebook: Facebook uses Views natively in its interface but doesn't expose an Impressions metric via its API. Statusbrew uses the Views metric for Facebook. For Instagram, YouTube, and Threads, Impressions and Views are treated as equivalent.
Why does my Facebook data not match what I see in Page Insights or Creator Studio?
Facebook uses Views natively and does not support an Impressions metric via its API. It also calculates metrics like Comments, Shares, and Clicks differently, using a rolling 90-day window for organic posts. This means that the data in Statusbrew reports may not exactly match what you see in the native Facebook tools.
What do UTC, PT, and Local mean in the Time Zone column?
UTC (Coordinated Universal Time):
Used by X, LinkedIn, YouTube, TikTok, Bluesky, and Threads.
PT (Pacific Time):
Used by Facebook and Instagram (Meta platforms).
Local:
The time zone you have set in your Statusbrew account settings.
Why can't I see Followers Gained or Unfollowers for X, TikTok, or LinkedIn?
These platforms only show net follower growth, they don't break down how many people followed versus unfollowed. For these networks, only Actual Growth is available, and it can be negative.
What does the Engagement formula include?
Engagement = Likes + Comments + Replies + Shares + Saves + Clicks + Reposts + Quoted Posts + Story Replies. The exact components that contribute depend on the network. For example, Saves only apply to Instagram, and Clicks only apply to X, Facebook, and LinkedIn.
Why is my Actual Growth negative?
Actual Growth = new followers minus unfollows. If more people unfollowed your profile than followed it during the selected period, the number will be negative. This is expected behaviour.
What is the difference between Post metrics and profile-level metrics like Engagement or Awareness?
Profile-level metrics (Audience, Awareness, Engagement) aggregate data across your entire profile over the selected time period. Post metrics analyze performance at the individual post level, so you can compare posts and see which content drove the most reach or engagement.
Can I use these metrics in the Statusbrew Insights API?
Yes. All metrics in this article are accessible via the Statusbrew Insights API. This lets you pull Statusbrew report data into third-party tools, dashboards, or data warehouses.
What is a Compatible Dimension?
Dimensions let you break down a metric by a specific angle. For example, breaking down Engagement by Date to see a daily trend, or by Networks to compare performance across platforms. If you apply a dimension that isn't compatible with a metric, Statusbrew will show a warning. Each metric's compatible dimensions are listed in this article under the relevant category.