Link Presets
Link presets let you apply saved UTM tracking parameters to the links in your posts with one click, so every post your team creates is tracked the same way.
Who Can Do This?
Plan: Link Presets is available on all Statusbrew plans.
Create, edit, archive and set default presets: Primary Owners, Owners and Admins.
Apply presets to posts: Team members with publishing access.
How To Create A Link Preset?
Go to Settings → Link Presets.
Click Add link preset.
Add a Name for the preset.
Click Add tracking param and select a parameter: UTM Campaign, UTM Source, UTM Medium, UTM Term, UTM Content, or a custom parameter.
Select the Type of value for the parameter:
Social: The value is "social", to show the traffic comes from a social media source.
Social network: The name of the network the post is published to. For example, publishing to Instagram shows
instagramin the parameter.Profile name: The profile name of the account the post is published on.
Profile username: The profile's handle or username on the network.
Tags: Any tags on the post in Statusbrew.
Post Title: The internal title of the post.
Custom: Your own text or dynamic token. Enter a Param key first, then choose a Type: a Dynamic value (Social network, Profile name, Profile username, Tags or Post Title) or a fixed Custom value.
Click Add tracking param again to add more parameters.
Preview the link.
Click Save.
How To Add A Link Preset To A Post?
Go to Compose and add a link in the caption box.
The Campaign URL Builder section appears with your default preset already added. To change it, click Edit beside Add campaign parameters. If you have no default preset, click Add campaign parameters. The Campaign Parameter dialog opens.
Select Choose from link presets and pick a preset from the dropdown.
Edit the parameters if you want. These changes apply to this post only and are not saved in the preset.
Preview the link.
Click Submit.
Note: To track campaign performance inside Statusbrew Reports, add UTMs through Statusbrew Compose using Campaign URL Builder or Link Presets. If you paste a URL that already has UTM parameters from an external builder, the link will work, but Statusbrew may not map that performance back to Reports.
Link Presets add tracking parameters to your URL, which can make the URL longer. If needed, you can shorten it using sbrew.link or your connected Bitly domain while composing the post.
How To Add A Link Preset To An Instagram Post Link?
You can also add UTM parameters to the Post link of Instagram posts for your BrewLink in Bio site.
Go to Compose and select Instagram profiles in the Profile Picker. BrewLink in Bio must be enabled for those profiles.
In Instagram options, add the link in the Post link box. Your default preset is already applied. To change it, click Add campaign parameters.
In the Campaign Parameter dialog, select Choose from link presets and pick a preset from the dropdown.
Edit the parameters if you want. These changes are not saved in the preset.
Preview the link.
Click Submit.
How To Manage Link Presets?
Go to Settings → Link Presets to see all the presets set up by you and your team. You can also open this page from the Campaign Parameter dialog in Compose by clicking Manage link preset.
Presets are split into two tabs:
Active presets: Presets that are available for use.
Archived presets: Presets that are not active. You cannot use them until you restore them.
The list shows each preset's Name, Tracking params and Space. To add a new preset, click Add link preset.
To choose which presets you see, click (Filter) next to the search icon above the list:
Organization: Show all items in the organization.
Current space: Show items assigned to the current space.
The list opens on Current space.
Click More (three dots) beside a preset to:
Edit: Opens the Edit preset window. Make your changes and click Save.
Archive: Moves the preset to Archived presets, so it can't be used until you reactivate it.
Set as default: Makes this preset the default, so it is applied automatically. The default preset has a green Default label in the active list.
Activate: Shown on archived presets. Restores the preset to Active presets.
How To Set A Default Link Preset?
A default link preset is applied automatically whenever you add a link in Compose. You can still change it on any post.
You can have one default preset or none.
Go to Settings → Link Presets.
Find the preset in the Active presets list.
Click More (three dots) and select Set as default.
The preset now applies automatically to all new links in Compose.
Tip: A default preset is especially useful for teams running ongoing campaigns that want consistent UTM parameters without adding them every time.
FAQs
Do Link Presets Apply To Every Post Automatically?
Only the default preset applies automatically. If you have no default, add a preset from the Campaign URL Builder when you compose a post. You can change or remove the preset on any post.
Can I Set More Than One Default Preset?
No. You can have one default preset or none. When you set a new preset as default, the previous default is removed automatically.
Can I Edit A Preset For Just One Post?
Yes. When you apply a preset in the Campaign Parameter dialog in Compose, you can change its parameters for that post. Those edits apply only to that post and are not saved back to the preset.
Can I Add Presets To More Than One Link In A Post?
Campaign parameters apply to all links in a post together, not to each link separately. You cannot set different presets on different links, or remove tracking from one link on its own.
This includes links in the First Comment box. If you add links in both the caption and the First Comment, the same campaign parameters apply to both, so you cannot track caption clicks and first-comment clicks separately.
Why Can't I Select One Of My Presets?
The preset is probably archived. Go to Settings → Link Presets, find the preset under Archived presets, click More (three dots) and select Activate.
Can I See Link Presets From Other Spaces?
Yes. In Settings → Link Presets, click (Filter) next to the search icon. Select Organization to show all presets in the organization, or Current space to show only the presets assigned to the space you're in. The Space column shows which space each preset belongs to.
Can I Add Link Presets In Engage Replies?
No. Link presets only apply to links in Compose. They are not available when you add a link in an Engage reply.
The same goes for links in a rule's automated message, such as a DM rule. To track clicks on those links, add UTM parameters to the link itself before you paste it into the rule's message, for example with Google's Campaign URL Builder. BrewLink short links can only be created in Compose, so shorten the tagged link there or with your own shortener before you add it to the rule.
Can I Shorten A Link That Has A Preset?
Yes. Adding tracking parameters and shortening a link are separate steps in Compose, and you can use both on the same link. Shortening works with dynamic values too: on a post going to several networks, a preset using the Social network value still resolves to each network's own name after the link is shortened.
Why Does My Shortened Link Look Different On LinkedIn?
When you publish to LinkedIn, LinkedIn replaces the shortener you selected with its own. This is LinkedIn's behavior and cannot be changed from Statusbrew. Posts to your other networks keep the shortener you chose.
Where Do I See The Data From My Link Presets?
After you connect Google Analytics to Statusbrew, your preset data flows into Statusbrew reporting through the Google Analytics reporting template, so you can track campaign performance without leaving Statusbrew. You can also see the same data in Google Analytics.