Link Presets

Link presets let you apply tracking parameters to your links with one click.

Presets save time for team members when creating new posts and keep everyone's posts consistent.

Primary Owners, Owners, and Admins can create, edit, archive, and set default link presets. Team members with publishing access can apply existing presets while creating posts.

Creating Link Presets

1. Go to Settings.

2. Select Link Presets.

3. Click Add link preset.

4. Add a Name for the preset.

5. Click Add tracking param and select a parameter from the dropdown. You can select from the existing parameters (UTM Campaign, UTM Source, UTM Medium, UTM Term, UTM Content) or choose to add a custom parameter.

6. Select the Type you want to use for the parameter from the dropdown. Choose from:

   • Social: The value will be “social” to represent that the campaign traffic comes from a social media source.

   • Social network: Keep the value so it dynamically shows the name of the network to which the post is published. For example, publishing to Instagram would show instagram in the parameter.

   • Profile name: Set the value so it displays the profile name of the account on which the post is being published.

   • Profile username: Select this option to insert the profile’s handle/username used on the platform.

   • Tags: Any tags associated with the post in the platform are included in the parameter.

   • Post Title: Select this to insert the internal title of the post into the parameter.

   • Custom: Choose when you want to define your own custom text or dynamic token from the above. You first need to enter a Param key. After defining the param key, you can choose the Type of values you want to assign from either Dynamic values, such as Social network, Profile name, Profile username, Tags, or Post Title, or enter a fixed Custom value for that parameter.

7. Click Add tracking param to add another parameter and its type.

8. Preview the link.

9. Click Save.

Using Link Presets

You can add the UTM parameters to a link in Compose:

1. Go to Compose and add a link in the caption box.

2. In the Campaign URL Builder section, you will see the default link presets already added. If you want to change, click Edit beside Add campaign parameters. The Campaign Parameter dialog will open. If you do not have a default preset set up, you will see the Add campaign parameter button, on which you can click to open the Campaign Parameter dialog.

3. Select Choose from link presets and choose a saved parameter set from the dropdown.

4. If you want, you can also edit the parameters. But these changes won’t be saved in the link preset.

5. Preview the link.

6. Click Submit.

Note: To track campaign performance inside Statusbrew Reports, add UTMs through Statusbrew Compose using Campaign URL Builder or Link Presets. If you paste a URL that already has UTM parameters from an external builder, the link will work, but Statusbrew may not map that performance back to Reports.

You can also choose to shorten your links.

Link Presets add tracking parameters to your URL, which can make the URL longer. If needed, you can shorten it using sbrew.link or your connected Bitly domain while composing the post.

You can also add the UTM parameters to any Post link in Compose for Instagram profiles for the BrewLink in Bio site.

1. Go to Compose, select Instagram profile(s) from the Profile Picker. Ensure that BrewLink in Bio is enabled for the selected Instagram profile(s).

2. In Instagram options, add the link in the Post link box. The default link presets will already be applied. If you want to change, click Add campaign parameters.

3. The Campaign Parameter dialog will open. Select Choose from link presets and choose a saved parameter set from the dropdown.

4. If you want, you can also edit the parameters. But these changes won’t be saved in the link preset.

5. Preview the link.

6. Click Submit.

Managing Link Presets

Going to Settings > Link Presets will open the Link Presets window, where you will be able to see a list of all the Link Presets set up by you and your team.

The Link Presets window can also be accessed from the Campaign Parameter dialog when using a preset by clicking on Manage link preset.

Presets are classified as:

• Active presets: Presets that are currently available for use

• Archived presets: Presets that are not currently active. Archived presets cannot be used until they are restored to active status.

Click (3 dots) besides a preset to edit, archive, or set it as default:

• Clicking Edit will open the Edit preset window, where you can make modifications. Once done, click Save to save your changes.

• Clicking Archive will move the preset from the active list to the archived list, making it unavailable for immediate use until reactivated.

• Clicking Set as default will make the selected preset the default, so it will be applied automatically. The default preset will be indicated by a green Default label in the active presets list. You can have only one default preset or no default preset.

• Clicking Activate next to the archived presets will restore them to the active list, making them available for use again.

Default Link Presets

A default link preset is a preselected set of tracking parameters that automatically applies to all your links in Compose, saving time and ensuring consistency across all your posts.

When a default preset is set, it will be applied automatically whenever you add a link in Compose. You can also choose to change it.

You can have only one default preset at a time, or choose not to set one. The default preset will be marked with a green Default label in your active presets list for easy identification.

To set or change the default link preset:

1. Go to Settings > Link Presets.

2. Find the preset you want to set as the default in the Active presets list.

3. Click (More options) and select Set as default.

The preset will now automatically apply to all new links in Compose.

💡 Tip: Setting a default preset is especially useful for teams that run ongoing campaigns and want to maintain consistent UTM parameters without manually adding them each time.

FAQs

Who Can Create And Manage Link Presets?

Primary Owners, Owners, and Admins can create, edit, archive, and set default link presets. Link Presets is available on all Statusbrew plans.

Do Link Presets Apply To Every Post Automatically?

Only the default preset applies automatically. If you have no default, add a preset manually from the Campaign URL Builder when you compose a post. You can change or remove the preset applied to any post.

Can I Set More Than One Default Preset?

No. You can have one default preset or none. If you set a new preset as the default, the previous default is removed automatically.

Can I Edit A Preset For Just One Post?

Yes. When you apply a preset in the Campaign Parameter dialog in Compose, you can change its parameters for that post. Those edits apply only to that post and are not saved back to the preset.

Can I Add Presets To More Than One Link In A Post?

Campaign parameters apply to all links in a post, not to each link separately. When you add a preset, the same tracking parameters are applied to all links in that post, and you cannot set different presets or remove tracking from individual links on their own.

Why Can't I Select One Of My Presets?

The preset is probably archived. Archived presets cannot be used until you reactivate them. Open Settings → Link Presets, find the preset under Archived presets, click (More options), and select Activate.

Can I Add Link Presets In Engage Replies?

No. Link presets apply only to links in Compose. They are not available when you add a link in an Engage reply.

Can I Shorten A Link And Add A Preset To It?

Yes. Adding tracking parameters and shortening a link are separate steps in Compose, and you can use both on the same link. Since tracking parameters make a link longer, shortening it keeps your post tidy.

Should I Shorten Links That Use Dynamic Parameters?

Yes. Shortening works fine with dynamic values. On a post going to multiple networks, a preset using the Social network value still resolves to each network's own name (instagram, Facebook, and so on) after the link is shortened, so your per-network tracking stays accurate.

Why Does My Shortened Link Look Different On LinkedIn?

When you publish to LinkedIn, LinkedIn replaces the shortener you selected with its own. This is LinkedIn's behavior and cannot be changed from Statusbrew. Posts to your other networks keep the shortener you chose.

Can I Use Link Presets With BrewLink In Bio?

Yes. You can apply tracking parameters to Instagram post links in Compose when BrewLink in Bio is enabled for the profile.

Where Do I See The Data From My Link Presets?

After you connect Google Analytics to Statusbrew, your preset data flows into your Statusbrew reporting, so you can track campaign performance without leaving Statusbrew. To set this up, you can use the Google Analytics reporting template in Statusbrew to see this data. You can also view the same data directly in Google Analytics.