Internal Tags

Statusbrew provides its users with a robust set of custom Content Tagging tools for categorizing the outbound and inbound content from Statusbrew’s Compose and Engage Inbox. The Tag hierarchy is designed in a way you can create a Parent Tag and a Child Tag for better filtering and analytics.

Parent Tags are used for defining a broader category of tags and can hold a bunch of tags representing the sub-categories of the broader category.
Child Tags are more specific tags for the various sub-categories of the parent tag. For Instance -
There can be a parent tag for customer feedback, and the child tags can be used to specify if the feedback is positive or negative
Bug is a parent tag - being a broader category and child tags can be used for different sorts of bugs

Use Statusbrew’s Content Tagging feature to:

Ensure a healthy mix of content by quickly categorizing the posts based on content type (promotional, curated, or community-building)
Comprehend how content resonates with target audiences
Make better-informed decisions by tracking the success of your published content
Track the success of marketing campaigns, as well as the messages about campaigns, events, and branded hashtags
Align your support processes, share responsibilities, and seamlessly collaborate with your team
Categorize feedback and sentiment around a product, service, or initiative

For instance, if you are a product developer, you might use tags to keep track of customer feedback or Bugs to evolve your product based on customer needs. Or if you're a social channel manager, you could apply tags to keep track of engagement for specific campaigns.

Only Admins and Owners of a Statusbrew Space can Create, Archive & Edit Tags. Any team member can apply tags.

This Content Tagging guide would help you get started with:

Creating A New Parent Tag

To create a new tag,

From the left nav of Statusbrew dashboard, click on Settings > Tags
Now click on the Add Tag button
Enter a tag name, add the description for the tag (for the information of other team members) and choose the desired color for your tag
Click on the Add button

Creating A New Child Tag

To create a new child tag,

From your Statusbrew dashboard, click on Settings > Tags
Now click on the Add Tag button
Enter a tag name, description and choose the desired color for your tag
Now select the desired Parent tag from the dropdown
Click on the Save button

Editing A Tag

To edit a tag,

Go to the list of Active Tags
Choose the Tag you want to edit and click on the three dots beside it
Click on the Edit option
The Edit Tag screen would pop up where you can choose to edit the Name, Description and Color of the Tag. Editing the Tag Name will not affect your tag data
Click on the Update button to save the changes

Archiving A Tag

You can hide the unused tags from the list of Active Tags by archiving them.

To archive a tag,

Go to the list of Active Tags
Choose the Tag you want to archive and click on the three dots beside it
Click on the Archive option

Archiving cleans up your tag list without deleting historical tag data.

Unarchiving A Tag

Unarchive tags at any time to restore them to the list of Active Tags and to view them in your Analytics.

Scroll to the bottom of the Tags list to view all your Archived Tags. Click on the drop-down arrow of the Archived Tags
Go to the Archived Tag that you want to activate. Click on the three dots beside it. Click on Activate

Unarchiving a Tag will make it available in all filters and can be applied to any future posts or conversations.

Applying Tags In Statusbrew

Applying A Tag To A Post

There are three ways to apply tags to a post within Statusbrew - from Compose and from Planner

i) From Compose: Start by Applying Tags to outgoing posts from the Composer.

From Statusbrew Home, click on Compose
Go to Add Tags and click the drop-down
Search and select the desired tag
Schedule or send the post for approval

Tags act as labels that assist you in categorically analyzing your posts.

Statusbrew fetches the posts (last 30 days) that you have published natively through social media platforms. Thus, for the posts that have not been published via Statusbrew, even on them, Tags can be applied, and a cumulative Tag report can be viewed.

ii) From Planner

If, in case, you missed applying the tags while creating the post, you can still add them to your posts from the Statusbrew Planner.

From Statusbrew Home, click on Publish
Click any post in the Planner to load its detailed view
Go to the Tags option and click on the + Add Tags button
Then search and select the tag(s) to add to your post, and click Update

Tags can be viewed on individual posts making it easier for members in an organization to filter all the posts and their data in Planner and Statusbrew Reports, respectively.

iii) From Engage

You can apply tags to your posts from Engage as well

Go to Engage
Click on any conversation from the conversation stream to open its detailed view
Click on the Tag icon appearing next to View comments
Now search and select the Tag(s) and click on Update

Applying Tags To Organize Engage Inbox

With a huge increase in incoming social messages, it becomes essential to streamline your message management and facilitate seamless team collaboration in order to execute a successful engagement strategy as a team.

Statusbrew allows you to add custom Tags to every incoming message or reply sent out in Engage Inbox. To start tagging,

From Statusbrew Home, click on Engage
Click on any conversation from the conversation stream to open its detailed view
Click on the Tag icon appearing next to the message
Now search and select the Tag(s) and click on Update

You can filter all the conversations by a Tag in Engage.

Contact Tags

Contact Sidebar also allows you to add tags to your contacts. Adding Tags to your contacts makes it easier to segment contacts based on their current stage in the sales or marketing funnel.

You can apply tags like Influencer, Lead, Client, etc., to categorize and effectively manage the conversations. Also, you can use parent and child tags for more clarity. For instance - You can create a parent tag as an Influencer and then use child tags to categorize them based on the number of followers.

Learn more: Contact Sidebar Features

Tags can also be applied automatically using Rule Engine in Statusbrew.

Now that you’re tagging and organizing your inbound messages and published posts, you can further get a summary of content tagged from Compose and Engage Inbox. The Tag Insights in Statusbrew provides a comprehensive breakdown of each tag and enables social media managers to better understand the message volume, performance patterns, and campaign effectiveness.

Tag Reports can be exported in the form of a PDF.