Schedule Posts Advanced

Utilize network-specific features and customizations when scheduling content to maximize engagement

Schedule First Comments on Instagram, Facebook, Threads, YouTube, LinkedIn, and TikTok

The First Comment is a powerful tool for sharing links ("link in first comment," "link in comment"), organizing hashtags, and adding context to your post. It's available across multiple platforms, such as Instagram ("Instagram first comment"), Facebook, Threads, YouTube, LinkedIn, and TikTok.

How To Add First Comment?

  • While creating a post, select one or more networks: Instagram, Facebook, Threads, YouTube, LinkedIn, and TikTok.

  • Add your content to the "First Comment" box.

Pro Tip: When cross-posting, customize your first comment per network. Select the network and update the content in the "First Comment" box.

Benefits Of First Comment

Hashtag Organization

Keep captions clean by placing hashtags in the first comment.

"Continued in the comments" / Exceeding Character Limits

Share longer messages, "details in the comment," or even a "link in comment" to bypass character limits.

Boosting Engagement

Ask questions, encourage discussion, or tag others to spark conversation.

First Comment Limitations

Instagram

  • Max 2,200 Characters

  • Max 10 mentions

  • Max 30 hashtags (including hashtags in the post)

  • Links in captions and comments are not clickable. You can use BrewLink in Bio to share links

  • If your scheduled Instagram first comment isn't posted, it's likely flagged as spam.

  • Review Instagram's Community Guidelines to ensure your comments comply with their rules.

Creative Ways To Use First Comment

  • "Link in first comment": Share a link that wouldn't fit in your bio or caption.

  • "Details in the comment": Provide additional context, stories, or behind-the-scenes info.

  • Contests and Giveaways: Announce rules, terms, and conditions.

  • Calls to Action: Encourage users to visit your website, sign up for a newsletter, etc.