How To Select A Time To Post?
Publish a post right away with Post now, or pick a date, time and time zone with Custom time when you create a post in Statusbrew.
Once you finish creating your post, the bottom bar of Compose decides when it goes out. You can publish now, schedule it for later, or send it for approval first. This works for every network you can publish to, including Facebook, Instagram, X (formerly Twitter), LinkedIn, Pinterest, YouTube, Google My Business, Threads, Bluesky and TikTok.
When you pick two or more profiles, your post is saved as one Post Group, with one post for each profile, unless you pick Separate posts in the Post Group dropdown at the top of Compose. A post for one profile is a normal post.
Who Can Do This?
Full Publishing or All: You can post now, schedule and publish posts on that profile.
Create Post (Needs Approval): You can create and time the post, but you must send it for approval before it can go live.
Plans: Compose and scheduling are available on all plans. Approval workflows are available on Premium and above plans.
Post Now
Every new post is set to publish immediately, so once you select your profiles, the main button in the bottom bar reads Post now. The button next to it reads Schedule for later. Use Post now for time-sensitive announcements or quick updates.
Go to Publish and click Create post.
Select your profiles and write your post.
Click Post now. You don't need to open Schedule for later to publish right away.
To publish and keep working on a copy, click the arrow beside Post now and choose Post now and duplicate. Your post goes out, and Compose stays open with the same content and settings so you can change it for other profiles or networks. If the post is a Post Group, the copy is saved as a new, separate Group.
Schedule A Post For A Custom Time
Use Custom time for posts that need to go out at a set moment, like a promotion or campaign launch.
Go to Publish and click Create post. Select your profiles and write your post.
Click Schedule for later in the bottom bar. The Select schedule type dialog opens with Immediately selected.
Choose Custom time.
Check the Time zone at the top of the dialog. It starts on your own time zone, and one time zone applies to every profile in the post.
Click Add time. The new row comes filled with a date and time. Change the date, hour, minute and AM/PM to the ones you want. You can schedule down to the minute.
Click Apply. The main button changes from Post now to Schedule.
Click Schedule.
Pick the time zone before you set your times. If you change it afterwards, Statusbrew keeps the same moment and shows your times in the new zone. For example, a 2:00 PM IST time becomes 9:30 AM London time.
To schedule and keep working on a copy, click the arrow beside Schedule and choose Schedule and duplicate.
Times must be at least 15 minutes from now and within one year.
Rules For The Time You Pick
Too soon: A time less than 15 minutes from now shows "Pick a time at least 15 minutes from now."
Too far ahead: A time more than a year from now shows "Pick a time within a year."
In the past: A time that has passed shows "Pick a time in the future.", the profile's card shows "Time has passed" and a red "N profiles need attention" message appears at the top of the dialog.
No time yet: A profile with no time shows Select a time, and Apply stays disabled until you click Add time.
Profiles that can't be posted together: TikTok, X and YouTube allow only one profile per post. If your post has more than one profile from any of these networks, some profiles are left out.
After you click Apply, the schedule button shows your choice. With one time, it shows that date and time, such as 10/21/2026 11:00 PM. With several, it shows a summary, such as "3 profiles · 5 upcoming".
Add More Times Or Different Times Per Profile
Add time: Click Add time again to publish the same post at another time. Each time you add is its own post.
Different times per profile: Turn this on to give each profile its own date and time. Learn how in Schedule A Post At Different Times Per Profile.
Use Optimal Times
Each time row has an Optimal Times icon. Pick a date, then click the icon to open Optimal Times for that profile, with the date and time zone at the top. The best time is shown in orange with a star, followed by a list of Other good times. Click a time to set it.
Optimal Times are worked out per profile from its past activity. A profile without suggestions shows "No optimal times available for the selected date."
See What Else Is Scheduled
The calendar on the right of the Select schedule type dialog shows a blue dot under each date that already has posts on the selected profiles. Use it to avoid posting too often on the same day.
Hover a date: See the posts scheduled that day, with their title, time, post type, network icon and post state.
Change month: Use the arrows at the top of the calendar.
Your date: The date you pick is highlighted in blue.
Send A Post For Approval Instead
If your post needs a review before it goes live, choose a workflow before you post or schedule. Approval workflows are available on Premium and above plans.
Click Approval in the bottom bar of Compose.
Select Use Workflow and pick a workflow from the Workflow name dropdown. No Review skips approval.
Optional: turn on Suppress approval notifications for this post so approvers don't get notifications for this post.
Click Save. The Approval button shows the workflow name and the main button reads Send for approval.
Click Send for approval, or click the arrow beside it and choose Send for approval and duplicate.
A Post Group goes through the workflow as one, so approvers approve or reject the whole Group. Learn more in Approval Workflows.
What Happens After You Schedule
Confirmation: You see "Success! Your post is scheduled for publishing." Compose stays open and resets to a blank new post.
Where it shows: The post shows in Publish with its scheduled time. To change the time later, click the time next to Scheduled At in its Post Detail view.
Drafts: A post saved with the Mark as draft switch on doesn't publish. Turn the switch off and schedule it to publish.
FAQs
Why Does The Button Only Say Post Now?
Your post is still set to publish immediately. Click Schedule for later in the bottom bar, choose Custom time, pick a date and time and click Apply. The button then changes to Schedule.
Will Clicking Schedule For Later Publish My Post?
No. Schedule for later only opens the Select schedule type dialog. Nothing is published until you click Post now or Schedule in the bottom bar.
Where Did The Immediately Button Go?
The bottom-bar button that used to read Immediately now reads Schedule for later, so it's clear it doesn't publish anything. Immediately is still an option inside the Select schedule type dialog.
Which Time Zone Is My Post Scheduled In?
The one shown in the Time zone dropdown at the top of the Select schedule type dialog. Change it there before you pick the time. One time zone applies to every profile in the post.
Why Didn't My Post Publish At The Time I Picked?
It's a draft: Drafts never publish. Open it, turn off Mark as draft and schedule it.
Wrong time zone: Check the Time zone in the schedule dialog. A post set to 3 PM in another zone goes out at 3 PM there.
Waiting for approval: A post sent through a workflow publishes only after it's approved.
Can I Schedule The Same Post To Publish Multiple Times?
Yes. Choose Custom time and click Add time for each extra time. Each time becomes its own post.
Why Is A Suggested Optimal Time In The Past?
Optimal Times show the times of day your audience is usually most active, not the next free slot. On today's date, some of those times may already have passed. Pick a time at least 15 minutes from now.
How Far Ahead Can I Schedule A Post?
Up to one year ahead. A later date shows "Pick a time within a year." The earliest time you can pick is 15 minutes from now.