Schedule Post Basics

Learn the fundamental steps to schedule your social media posts, ensuring timely and consistent content delivery across all platforms

Schedule Post Basics

Schedule Google My Business Post

Schedule Google My Business posts with Statusbrew to boost visibility, engage customers, and streamline content management across multiple locations. Plan and publish effortlessly.

A Google My Business (GMB) post is a feature that allows businesses to share updates, offers, events, and other relevant information directly on their Google Business Profile. These posts appear in Google Search and Maps, making them visible to potential customers when they search for your business or related products and services.

GMB posts are a vital part of local SEO and online visibility. They help you engage with customers at the moment they are searching for businesses like yours. By regularly posting on GMB, you can keep your audience informed, promote your offerings, and drive traffic to your website or physical location.

Scheduling GMB posts ensures that your content is consistently published at the right times, even when you're busy managing other aspects of your business. By planning your posts in advance, you can maintain a steady flow of content, keep your audience engaged, and avoid the last-minute rush to create updates.

For users, posting regularly on Google My Business can lead to several key benefits:

  • Increased Visibility: Regular updates keep your business active in search results and Maps, making it more likely for potential customers to find you.

  • Improved Engagement: GMB posts allow you to directly communicate with customers, share news, and promote offers, which can lead to higher engagement and more conversions.

  • Boosted Local SEO: Google rewards businesses that actively update their profiles, improving your chances of appearing in local search results.

How Do I Create A Google My Business Post?

To create a Google My Business post:

  1. Go to Compose

  2. Select the Google My Business Profile(s) or Profile groups from the Profile Picker on the left side

  3. Create your post with caption (280 characters) and media

  4. You can select the following post-type options for Google My Business Post:

    • What’s new: Select this post type when sharing the latest or general updates about your business, such as launching a new product or service. You can also add a call-to-action (CTA) button to this post type, allowing viewers to easily contact you.

    • Offer: Select this to provide promotional sales or offers from your business. Offers require a title as well as start and end dates and times. A "View offer" action button is automatically added to the post. You can also include a photo, video, description, coupon code, link, and terms and conditions with the post. For example, a pizza parlor may advertise 20% off large pizzas for a week.

    • Event: Select this to promote an event at your business. Events require a title, start and end dates, and a time. If there aren’t start or end times, then the system will default to 24 hours on the date it's posted. These posts may also include a photo, video, description, and an action button. For example, a bookstore may advertise a local author's book signing or a book club meeting.

  5. Add tags, watchers, or click on [[ic-global]] share icon to share the post with your team internally

  6. Save as draft: Check this box to save the post as a draft if you want to schedule it later

  7. Click on the Choose time & date button to select the publishing schedule of your post

    Schedule-Google-My-Business-Post

How Do I Manage Google My Business Profiles With A Team?

Managing multiple Google My Business profiles across different locations can be challenging, especially with a team. Statusbrew's Planner helps simplify this process by allowing team members to collaborate easily. Here's how it works:

Your team can access the social media calendar in Planner to see what’s planned and what’s already published, including posts on other platforms like TikTok, Facebook, Instagram, or LinkedIn.

You can plan all your content in one place and schedule posts for different days. As your team creates posts, you can exchange feedback and approve them for publication.

Additionally, you can add watchers to each post, so others are notified when there’s an update or a comment is added.

FAQs

Can I post to multiple time zones at once through Statusbrew?

Yes. You can select multiple time zones at once.

Does Google My Business automatically apply link tracking to button links?

You can add UTM campaign parameters to track links while composing your post in Statusbrew.

See Also

How Can I Respond To Google My Business Reviews