Adding UTM Parameters To URLs
UTM parameters are code snippets added to URLs that let you track where your traffic is coming from and which campaigns are driving it.
For Statusbrew Reports to track link performance alongside your Google Analytics data, UTM parameters must be added through Statusbrew Compose. UTMs created outside Statusbrew (e.g., via Google's URL builder) will not be tracked in Statusbrew Reports.
What Are UTM Parameters?
UTM stands for Urchin Tracking Module. When you add UTM parameters to a URL, analytics tools can tell you exactly which platform, campaign, or piece of content sent a visitor to your site.
A UTM-tagged URL looks like this:
https://www.example.com?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale
There are five standard UTM parameters:
UTM Source- The platform driving traffic. Example:
utm_source=facebookUTM Medium - The type of channel. Example:
utm_medium=socialUTM Campaign - The campaign name. Example:
utm_campaign=summer_saleUTM Content - Differentiates variations within the same campaign. Example:
utm_content=blue_bannerUTM Term - The keyword or search term targeted. Example:
utm_term=running_shoes
UTM Content and UTM Term are optional. The other three are standard for most campaigns.
Who Can Use UTM Parameters?
Any team member who can create posts in Compose can add UTM parameters to links.
To create and manage link presets, you need to be a Primary Owner, Owner, or Admin.
Available on all plans.
How To Add UTM Parameters To a Link in Compose
The Campaign URL Builder lets you add tracking parameters to any link while creating a post.
Go to Compose and add a link in the caption box.
In the Campaign URL Builder section, click Add campaign parameter to open the Campaign Parameter dialog. If you have a default link preset applied, click Remove to clear it first.
Click Add tracking param and select a parameter from the dropdown: UTM Campaign, UTM Source, UTM Medium, UTM Term, UTM Content, or a custom parameter.
Select the Type for the parameter's value:
Social - Uses the fixed value "social" to represent social media traffic.
Social network - Dynamically inserts the network name (e.g., Instagram, Facebook).
Profile name - Dynamically inserts the name of the publishing profile.
Profile username - Dynamically inserts the profile's handle.
Tags - Inserts any tags associated with the post.
Post Title - Inserts the post's internal title.
Custom - Enter your own fixed text value.
Click Add tracking param again to add more parameters.
Click Submit.
UTM Term and UTM Content are optional. You can also shorten the UTM-tagged link using sbrew.link (Statusbrew's own link shortener) or your connected Bit.ly account.
Learn how in Shorten URLs in Statusbrew.
How To Apply a Link Preset in Compose
Link presets let you apply a saved set of UTM parameters to any link with one click, keeping tracking consistent across your team.
Go to Compose and add a link in the caption box.
In the Campaign URL Builder section, click Add campaign parameter (or Edit if a default preset is already applied).
Click Select a preset and pick a preset from the dropdown.
Edit the parameters if needed. Changes here won't be saved back to the preset.
Click Submit.
To learn how to create, edit, and manage link presets, see Link Presets.
How To Track UTM Campaign Performance in Statusbrew Reports
Once your posts go live with UTM-tagged links, you can track campaign performance directly in Reports.
There are two ways to use UTM data in Statusbrew Reports:
Post and Post Video metrics
When building a widget using Post or Post Video metrics, UTM Campaign, UTM Source, UTM Medium, UTM Content, and UTM Term are available as both dimensions and filters. Use them to break down post performance by campaign, filter to a specific source or medium, and compare how different campaigns drove engagement or clicks. Available on all plans.
Google Analytics integration
If you connect your Google Analytics account to Statusbrew, your website traffic data becomes available in Reports. Use the Google Analytics Performance report template to get a ready-made report with one click. Go to Reports → Add a New Report and search for Google Analytics Performance.
The Google Analytics integration is available on Premium and Enterprise plans. See Google Analytics Integration to set it up.
FAQs
What Is the Difference Between UTM Source, Medium, and Campaign?
Source identifies the source of the traffic (e.g., Facebook, Newsletter). Medium identifies the channel type (e.g., social, email, cpc). Campaign identifies the specific campaign name (e.g., summer_sale, product_launch). Together, these three give you a clear picture of what drove each visit.
Do I Need To Fill In All Five UTM Parameters?
No. UTM Term and UTM Content are optional. UTM Source, Medium, and Campaign are the standard three and are sufficient for most campaign tracking.
Who Can Create Link Presets?
Primary Owners, Owners, and Admins can create, edit, archive, and set a default link preset. Any team member can apply an existing preset when composing a post.
Can I Use the Same Link Preset Across Multiple Posts?
Yes. Set a preset as your default in Settings → Link Presets, and it will be automatically applied to every link you add in Compose. You can edit it per post without affecting the saved preset.
Will Editing UTM Parameters in Compose Change My Saved Preset?
No. Changes you make to preset parameters during post creation apply only to that link. The saved preset stays unchanged.
Why Should I Add UTM Parameters Through Statusbrew?
Statusbrew can only track link performance alongside your Google Analytics data when UTM parameters are added directly through Statusbrew Compose. If you create UTM-tagged links using an external tool like Google's URL builder and paste them into Statusbrew, the links will work, but Statusbrew Reports won't be able to connect that performance data to your Google Analytics metrics.
Always add UTM parameters through the Campaign URL Builder in Compose to get the full picture in your reports.
What Is the Difference Between "Social" and "Social Network" as a Parameter Type?
Social sets a fixed "social" value for every post, regardless of the network. Social networks dynamically insert the actual network name (e.g., Instagram, LinkedIn) based on the profile to which the post is published. Use a social network if you want a per-platform breakdown in your analytics.
Can I Add UTM Parameters Without a Link Preset?
Yes. The Campaign URL Builder lets you add parameters manually to each post without selecting a preset. Use this for one-off tracking when you don't need to save the parameters for reuse.
Can I Add UTM Parameters in the First Comment Box?
Yes. The Campaign URL Builder is available in both the caption and the First Comment box. If you add a link in both places, UTM parameters sync across them. Any changes apply to both. There is no way to set different UTM values per placement, so you cannot separately track clicks from the caption link versus the first comment link in your reports.
Can I Add UTM Parameters to My BrewLink in Bio Links?
Yes. When creating a post for an Instagram profile, go to Instagram options in Compose. Add your URL in the Bio Link URL field and click the UTM icon on the right side of the field to open the Campaign Parameter dialog. Add your parameters and click Submit.
Where Can I See UTM Campaign Performance Data?
In Reports, in two ways:
Post and Post Video metrics support UTM Campaign, UTM Source, UTM Medium, UTM Content, and UTM Term as dimensions and filters, letting you break down social post performance by campaign. Available on all plans.
Google Analytics integration lets you view website metrics broken down by UTM dimensions alongside your social data. Use the Google Analytics Performance report template in Reports → Add a New Report to get started in one click.
Do I Need UTM Parameters To Use the Google Analytics Integration?
UTM parameters are not required to connect to Google Analytics, but they make the data significantly more useful. Without them, Google Analytics can show broad social traffic but cannot tie visits back to specific posts or campaigns. With UTM parameters applied in Compose, you get post-level attribution in your Google Analytics report widgets.