How Can I Schedule Social Network Posts With Statusbrew?

Create and customize posts for multiple social networks in one place. With Compose, you can tailor your text, mentions, hashtags, and media to fit each platform's requirements.

As you build your post, you'll see a preview of how it will appear on every selected profile, so you can check it before publishing.

When you select two or more profiles, the post is saved as a Post Group, including drafts, unless you pick Separate posts. A Group holds one post for each profile, so you can edit, approve, or delete them together. A post for a single profile is saved as a normal post. Stories and X Threads still use their own Compose and are not saved as Post Groups.

Who Can Do This?

What you can do in Compose depends on your publishing permission for each profile:

Full Publishing or All: You can create, schedule, and publish posts.
Create Post (Needs Approval): You can create posts, but you need to send them for approval before they can go live. You can't schedule or publish them yourself.

Compose is available on all plans. Approval workflows are available on Premium and above plans.

Learn more about permissions in Access Permissions.

Select Profiles

In the Social Profiles panel on the left of Compose, select one or more connected profiles or profile groups to post to.

The panel lists your profile groups first, then your individual profiles organized by social network. You can also:

Select all profiles: Select every profile at once using the checkbox at the top.
Search: Find a specific profile using the search bar.

The Selected section at the bottom of the panel lists every profile you've chosen. Click Remove next to a profile to remove it. Click Toggle sidenav to hide or show the panel.

Once you select two or more profiles, a Post Group | Separate posts toggle appears at the top of Compose, to the right of Mark as draft:

Post Group: One Group, approved and edited together. You can add or remove profiles later with Edit group.
Separate posts: One post per profile, approved and edited on its own. You can't add profiles to these posts later.

Compose remembers your last choice in this browser and opens with it next time.

Create Content

Type your post in the Global tab. Content in the Global tab applies to every selected profile.

Above the caption box, you'll see the Global tab followed by one tab for each selected profile. A profile tab shows Inheriting from Global. until you change its content.

To tailor the post for one profile, for example making it shorter on X or removing the link on Instagram, open that profile's tab and edit it. The tab then shows Customised · this profile has its own content. and an orange dot appears on it. From here you can:

Copy customisation: Copy this profile's content to other profiles.
Reset to Global: Discard this profile's changes and go back to the Global content.

When one or more profiles are customised, the Global tab shows how many, for example "1 of 4 profiles has its own content.", with a View customised → link. Click the orange dot counter next to the profile tabs to show only the customised profiles, or click More (three dots) → Reset all to reset every profile to the Global content.

If your post includes mentions, you'll have to customize them for each social network.

You can also:

Select Emoji to make your posts more visually appealing and relatable.
Brew AI: Write, rewrite, summarize, or translate your caption with AI, right from the caption box. See the Brew AI section below.
Add a custom post variable to personalize posts by inserting dynamic fields such as URLs, store addresses, or contact info, that automatically change based on the social profile.
Pick from Asset Manager to insert pre-approved text snippets, captions, templates, or hashtags from your Asset Manager for brand consistency and to speed up the creation process.

Turn on the Mark as draft switch at the top of the Create post window to save the post as a draft and come back to it later. The main button then reads Save as draft. Drafts don't need a publishing time. To take a post out of draft, turn the switch off.

You can also upload media to make your posts engaging. Drag files from your computer or click Browse options to upload your media.

Learn more in our article on How To Upload Media To Scheduled Posts.

You can't schedule or publish posts for multiple TikTok, X, and YouTube profiles at once, as it is against their service and privacy policy.

A red badge on a profile's tab means that profile is missing something it needs before you can publish or schedule. See the Error Messages section below.

You'll also see the character counter at the bottom right of the caption box:

Global tab: Shows the total number of characters in your caption. Hover over Info to see how many characters each profile has left, grouped by social network.

Profile tab: Shows how many characters that profile has left before reaching the platform's limit. If you go over, the counter turns red and shows a negative number, the number of characters you need to remove.

Internal Title

Add a post title for internal use within Statusbrew to easily tell apart posts created for different campaigns or purposes. This title is not published to your social networks; it's only visible to your team.

The internal title is also the name of the Post Group. If you leave it empty, Statusbrew names the Group using the first 60 characters of your caption.

Custom Fields

Expand the Custom Fields section to add structured labels that help your team track specific post details consistently, such as post status, campaign type, or priority.

Custom fields apply to every post in the Group.

Learn more about custom fields in our help article.

Add Tags

Click Add tags at the bottom of the Create post window to assign tags to your post. Use tags to categorize posts by campaign, topic, content type, or any other label you've created in Statusbrew. Tags apply to every post in the Group.

Adding tags makes it easy to filter, search, and report on posts, helping you pull analytics by tag for performance tracking.

Learn more at Internal Tags & Adding A New Tag.

Add Watchers

Click Add watchers to add team members as watchers to your post. Watchers receive notifications and stay updated on publishing activity on the post.

Learn more at Watchers In Publish.

Restrict Post Access

Click Share access with to choose the users or user groups who can see the post, and limit its visibility to specific team members. Access applies to every post in the Group.

Learn more at How To Restrict Post Access With Your Team.

Add Post Colour

Assign a color label to your post to visually distinguish it in your publishing calendar. It allows you to quickly identify posts belonging to certain campaigns or themes at a glance.

Learn more at Understanding Statusbrew Planner.

Post Preview

Use the Post Preview tab to see how your post will appear on each selected profile before publishing. This helps ensure your content looks polished and formatted correctly for every network.

Note: To view a preview, you must first select at least one social profile.

Brew AI

Brew AI helps you create engaging, platform-ready content faster using AI, freeing up time for strategy and creativity. It can:

Write captions based on your top-performing posts
Suggest fresh ideas for your next posts
Rewrite or rephrase social media captions
Summarize articles into concise, shareable snippets
Translate captions into multiple languages

All while maintaining your brand voice.

Learn more at Using Brew AI: Statusbrew’s Content Creation Assistant.

Publish, Schedule, Or Send Posts For Approval

A new post is set to publish Immediately, so the main button reads Post now. To choose when it goes out, click Immediately at the bottom of the Create post window. The Select schedule type window opens:

Immediately: Publish as soon as you click Post now.
Custom time: Pick a Time zone, then a date, hour, minute, and AM/PM. Click Add time to publish the same post at more than one time. Click the Optimal Times icon to see the best times to post.

By default, every profile publishes at the same time. Turn on Different times per profile to give each profile its own time. Set a time for one profile, then click Apply to all profiles to copy it to the rest. Apply stays disabled until every profile has at least one time. Each time must be at least 15 minutes from now. A time in the past shows "Pick a time in the future." The main button then changes to Schedule.

Click the arrow next to Post now or Schedule to choose Post now and duplicate or Schedule and duplicate. Your post goes out and Compose reopens with the same content, so you can adjust it for other profiles.

To send the post for approval before it goes live, click Approval and choose:

No Review: The post publishes directly, without review.
Use Workflow: The post goes through an approval workflow before it publishes. Approval workflows are available on Premium and above plans.

You can no longer pick individual users as reviewers. Only approvers on the workflow's current step can approve or reject, and they approve or reject the whole Post Group in one action.

Learn more at How To Select Time To Post.

Network-Specific Options

You will also see network-specific options, which allow you to customize posts according to each social network’s unique features. For example, you can create a Facebook Dark Post, add a LinkedIn Poll, or add a poll in X posts.

The following articles list steps for creating and publishing content to each social network:

Error Messages

If there are publishing requirements you haven't met, a Resolve errors before posting bar appears at the bottom of the Create post window with the number of errors. Click it to see every error, grouped by profile, plus an All profiles group for errors that affect every profile. You must resolve these errors before you can publish, schedule, or send your post for approval.

Clear

In the top-right corner of the Create post window, you’ll find the Clear button. Clicking this button instantly empties the window, removing all entered text, uploaded media, and any additional options you’ve set for the post.

This is useful if you want to start fresh without manually deleting each element. Once cleared, the Create post window will reset to its default state, allowing you to begin drafting a new post from scratch.

FAQs

What Should I Do If I Forgot To Select A Profile Before Saving A Post As A Draft Or Scheduling It?

If the post is a Post Group, open it from the calendar, click Edit group, and add the profile. Give the new profile a publishing time and save. The new post joins the same Group.

A post for a single profile, or a post saved with Separate posts, can't take more profiles. Open it, click More (three dots) and select Duplicate post, then pick the profile you missed.

Why Can't I See The Post Now Option After Creating A Post?

If you can create a post but do not see the Post Now option, your access to that profile likely requires approval.

This means you can compose the content, but you cannot publish it yourself. Click Approval → Use Workflow and choose an approval workflow that includes a team member with publishing access for that profile.

You may check the Needs Approval section or wait for an email notification, but you still will not be able to approve or publish the post if your own access requires approval.

Note: Even if the posts are in the "Waiting for approval" state, you will still be able to see them in your calendar boards. Make sure to select the correct date range, filters, or data source so posts appear correctly. The calendar shows posts in every state.

Can I Add A First Comment To An X Post?

No. Statusbrew does not support adding a first comment or reply to X posts right now.

As a workaround, you can use X Threads. For example:

Post 1: Add the main text and image.
Post 2: Add the article link or extra context.

This lets you keep the link separate from the main post while still publishing both posts together as part of the same X thread.

Can I Accept A Collaborator Or Crosspost Request From Statusbrew?

Yes, for Instagram. When another account invites your Instagram profile to collaborate on a post, the invite appears in Statusbrew. To respond to it:

Go to Publish and click Collaboration Invites in the left sidebar.
Select your Instagram profile from the dropdown at the top.
Click Approve to accept the invite or Decline to reject it.

Each invite shows the post's media and the account that sent it. Click Open next to the account name to open it on Instagram.

Collaboration and crosspost requests on other networks, such as Facebook, still need to be accepted or declined in the native app.

Important: This is different from cross-posting content through Statusbrew. You can use Statusbrew to create one post and publish or schedule it across multiple selected social profiles.

How Can I Approve Posts Of The Same Content Created For Multiple Networks At Once?

A post you create in Compose for two or more profiles is saved as a Post Group, with one post for each profile, unless you pick Separate posts. When the Group is sent for approval, approvers on the workflow's current step approve or reject the whole Group in one action. Posts saved with Separate posts are approved one by one. Learn more in Post Groups In Statusbrew.

Why Is My Post Saved As A Group?

Statusbrew saves a post as a Post Group when you select two or more profiles, including drafts, unless you pick Separate posts at the top of Compose. This keeps the posts for each profile together, so you can edit, approve, or delete them in one place, and add or remove profiles later with Edit group. Separate posts saves one standalone post per profile, and those posts can't have profiles added later.

A post for a single profile is saved as a normal post, not a Group. Single-profile posts created before this change may still show as one-post Groups.

Why Can't I See The Post Group Option?

The Post Group | Separate posts toggle only appears when you create a new post for two or more profiles. It's hidden when you select one profile, because a one-profile post is always a normal post.

It's also hidden when you edit a single post or use Edit group. You choose how posts are saved only when you create them.

What Happens When I Customise The Content For One Profile?

That profile stops inheriting from the Global tab and keeps its own content. Later changes in the Global tab no longer update it. Click Reset to Global on that profile's tab to make it follow the Global tab again.

Can I Schedule The Same Post At A Different Time For Each Profile?

Yes. Click Immediately at the bottom of the Create post window, choose Custom time, and turn on Different times per profile. Then set one or more times for each profile.