Schedule Post Basics

Learn the fundamental steps to schedule your social media posts, ensuring timely and consistent content delivery across all platforms

Post States

Post State refers to the stage that a social media post is in within Statusbrew.

When managing your content calendar in Statusbrew, posts can exist in different states. Each state gives you a clear picture of where the post stands in the publishing process.

For example, a post can be In Draft when it's being created, move to Waiting for Approval once it's has been created and sent to approver s) for review, then shift to Scheduled if when it's been approved. After the post has been successfully published on the social network, it will have the Published state.

You can also filter posts by their State within the Planner. Different Post State in Statusbrew include:

Post State

Description

Published

Post has been successfully published.

Published via Notification

Post has been published via mobile reminders (for Instagram). Instagram posts and stories published via mobile reminders will show as [[c:past-reminder]] Published via Notification in Planner once the notification is sent. However, you still need to take action on that notification to publish the content on Instagram.

Scheduled

Post is scheduled to be published at a set date and time in the future.

Learn more about How Can I Schedule Social Network Posts With Statusbrew?

In Draft

Post is currently being worked on and has not yet been finalized or submitted for approval or scheduled.

While planning a post in Compose, you can choose to save it as a draft by checking the Save as draft checkbox. This changes the Post now button to Save as draft. Once saved, the post appears in the Draft section of the Planner. Note: If you set a date and time while saving as a draft, the draft will to Expired state once that time passes. You can edit it anytime to update the date and time.

Learn more about Drafts.

Waiting for Approval

Post is pending approval from the choosen approver(s) before it can be scheduled.

After composing a post, you can choose approvers or approval workflows for posts that require approval before publishing. This changes the Post now/ Schedule button to Send for approval. Once clicked, the post moves to the Waiting for Approval state.

Approvers will see the post in the Waiting for Approval section of the Planner and will have Approve and Reject options in the post detail side panel.

Once approved, the post will shift to Scheduled state.

Learn more about Approval Workflow.

Rejected

Post has been reviewed but was not approved and requires revision or deletion.

If a post in the Needs Approval state is rejected by any approver, it moves to the Rejected state. The post will not be published unless it’s edited and approved.

Rejected By Rule

Post was automatically rejected based on Publish Rules.

Failed

Post failed to publish.

If a scheduled post couldn’t be published—due to reasons like expired tokens, permission issues, or platform errors—it moves to the Failed state.

In the post detail side panel, you’ll see the reason for failure along with a Retry now button. You can retry publishing immediately or reschedule it. No changes are needed unless required by the error.

Refer: Facebook Publishing Errors, Instagram Publishing Errors & Google My Business Publishing Errors.

Queued

Posts that are ready for publishing (either the scheduled time has reached or are scheduled to post now) and now are waiting in queue to be published immediately.

Recalled From Approval

Post that was submitted for approval but has now been taken back by the creator of the post.

Recalled

Post that was scheduled for publishing after all the approvals or no approval was added but has now been taken back by the creator of the post. This post will not be published.

If a post has been scheduled or sent for approval but needs to be pulled back before publishing, you can Recall it. Once recalled, the post moves to the Recalled state.

You can edit the post and choose to reschedule or send it for approval again.