Schedule Post Basics

Learn the fundamental steps to schedule your social media posts, ensuring timely and consistent content delivery across all platforms

Post States

When managing your content calendar in Statusbrew, posts can exist in different states. Each state gives you a clear picture of where the post stands in the publishing process.

Here’s what each one means

Post State

Details

Scheduled

- Reached when you click Schedule after selecting date and time in Compose

- Visible in All Posts

- Automatically moves to Upload In Progress at the scheduled time

Note: If approver(s) are selected, the post moves to Needs Approval instead.

Upload In Progress

- Reached when the scheduled time hits and Statusbrew sends the publish request to the social channel.

- Visible in All Posts

- Remains in this state until the post is published.

Published

- Reached after the post is successfully published.

- Visible in All Posts

- Final state—no further action required.

Draft

- Reached when you select Save as draft in Compose

- Visible in the Drafts section of All Posts

- Remains in this state until you edit and schedule or send for approval.

Note: If a date & time is set and passes, the draft is marked Expired

Needs Approval

- Reached when approver(s) are added and you click Send for approval

- Visible in the Needs Approval section of All Posts (for approvers)

- Remains in this state until approved or rejected.

Rejected

- Reached when a post in Needs Approval is rejected by an approver

- Visible in the Rejected section of All Posts

- Remains in this state until edited and re-sent for approval

Failed

- Reached if the post couldn’t be published due to issues like token expiration, permissions, or platform errors

- Visible in the Failed section of All Posts

- Remains in this state until retried or rescheduled.

Note: Use Retry now or reschedule after fixing the issue.

Expired

- Reached when the scheduled time passes without the post being published (for both drafts and scheduled posts)

- Expired drafts appear in the Drafts section; expired scheduled posts show an Expired label in All Posts

- Remains expired until edited and scheduled again

Recalled

- Reached when a scheduled or approval-pending post is manually recalled

- Visible in the Recalled section of All Posts

- Remains in this state until edited and rescheduled or re-sent for approval

Past Reminders

- Reached for Instagram posts created using Publish via mobile reminder once the reminder is sent

- Visible in the Past Reminders section of All Posts

- No further action required unless you want to duplicate or review the post