Instagram Product And User Tagging
Instagram's product tagging lets you highlight catalog items in posts while tagging users or other accounts boosts engagement by reaching a wider audience.
Instagram product tagging helps potential shoppers learn more about your products. This feature allows you to highlight items from your catalog in your Instagram posts and make it easy for interested customers to visit your website or make a purchase directly.
Tagging other accounts helps your content get in front of more people, including their followers. This leads to higher engagement rates. You can tag influencers, brands, or give UGC credit by tagging users in your Instagram posts.
Note: You can tag users or products in a single video post, single image post, or multiple images in a carousel post. You can tag usernames or products in each photo you include in a carousel post. You can use the Statusbrew web app to tag products and users in your Instagram posts.
Tagging Users In An Instagram Post
Go to Compose.
Choose the Instagram profile.
Add your photos or video.
Under Tag users, select the Add button.
Click into the photo or video. The Tag Username box appears.
Enter the Instagram profile you want to tag.
Click to apply the tag.
Click Save.
Note: You can tag users for more than 1 Instagram profile at a time. You can't search for usernames when adding tags.
You can check if you are tagging the correct account by clicking on “Check if [@username] account exists on Instagram” link above the Username box.
If you tag a private profile, the post will get published but the user will not get tagged.
Tagging Products In An Instagram Post
Before You Begin
You need to have the following to create shoppable Instagram posts:
An Instagram Business profile connected to Statusbrew. See also: Connect Instagram Page.
An Admin Page role for the Facebook Page connected to your Instagram profile.
A Meta Business Manager account.
A shop in Commerce Manager with every Instagram account you want to tag products from connected to it.
Your product catalog is assigned to each of those Instagram accounts.
A Shop setup with Instagram checkout enabled in Meta Commerce Manager.
A catalog of products added to your shop.
Each Instagram account needs its own connection to your shop. Assigning a catalog to one account does not carry it over to the other accounts in the same shop or Business Manager. Third-party tools like Statusbrew can only read products for accounts that are connected at the shop level, so any account you skip shows an empty product picker.
Use Commerce Manager to add and manage your product catalog, ensuring you can tag updated products in Statusbrew.
To use product tags in Statusbrew, U.S. users should upgrade their Shops to enable checkout on Facebook or Instagram from here. Without a checkout-enabled Shop, attempting to apply product tags will result in an error. This issue arises from an API change implemented by Meta.
How To Tag Products
You can add up to 20 tags for photo and video feed posts and up to 20 tags total per carousel post (up to 5 per carousel slide). You can publish up to 25 posts or reels to an Instagram Business account within a rolling 24-hour period using Statusbrew.
Open Compose.
Select an Instagram profile from the Profile Picker.
Add your photos or video.
Under Tag products, select the Add button.
Click into the photo or video. The Tag products box appears.
Search for the product you want to tag by product name or SKU.
Select a product from the drop-down to add it as a tag. The selected products for each media will appear in a list on the right-hand side.
Click Save.
Note: You can tag product posts for 1 Instagram profile at a time. For multiple image posts, use the navigating arrows below each media to switch and tag products
Post preview will get updated with to indicate that there are tagged products. Hover over to view the list of tagged products.
Tagged products cannot be viewed in the Post preview; they can only be viewed in the Tag product box.
Important Notes
Some countries will lose access to the Product Tagging feature unless they activate Instagram Checkout in Meta Commerce Manager. This feature enables direct payment on Instagram, bypassing the need to visit a website for purchases.
Only 21 countries can use product tagging without enabling Instagram Checkout.
To change your checkout method and activate Instagram Checkout, follow this link.
If you have a valid shop but there are no catalogs available, you may need to reauthorize your profile to give Statusbrew permission to view your products.
Restrictions
Product tagging is available only for Business accounts, not Creator accounts.
Catalogs can't be created or edited within Statusbrew.
Collaborative Catalogs, such as partner or affiliate creator catalogs, are not supported.
Insights on product tagging, like views and clicks, can’t be fetched due to Instagram API limitations.
Product tags are not supported for Instagram Stories.
In Commerce Manager, you can only tag products from a shop your Instagram account is connected to.
Collaborative catalogs, such as shopping partner or affiliate creator catalogs, are not supported.
FAQs
Why can't I see my products in the catalog?
Your Instagram account isn't connected to your shop:
If you see "No products available in the catalog," start here.
Meta requires that your product catalog be assigned to each individual Instagram account you tag products from, not just to the account the shop was set up under. This applies to every third-party publishing tool, not only Statusbrew.
Open Commerce Manager and select your shop.
Go to Settings, then Instagram Accounts.
Add each Instagram account you want to tag products from.
Assign your product catalog to each of those accounts.
Wait for Meta to approve Instagram Shopping for each account. Approval is granted per account, not per shop.
Once Meta approves an account, its products automatically appear in the Statusbrew product picker. Nothing needs to change on the Statusbrew side.
Your products aren't approved yet
Only approved products appear in your catalog. Check their status in Commerce Manager, since Meta may still be reviewing them. Learn more about product approvals.
You're searching by product name
For products with variants, search by SKU instead. Searching by name returns only one variant per product.
Your profile needs reconnecting
If the account is connected and approved, but products still don't load, reconnect the profile in Statusbrew to refresh product permissions.
Can I Use One Product Catalog For Multiple Instagram Accounts?
Yes. One catalog can serve several Instagram accounts. Each account still needs to be added to your shop in Commerce Manager and have its catalog assigned individually, and each needs Instagram Shopping approval separately before product tagging becomes available in Statusbrew.