Schedule Posts Advanced

Utilize network-specific features and customizations when scheduling content to maximize engagement

Schedule Posts Advanced

Instagram Product And User Tagging

Instagram product tagging helps potential shoppers learn more about your products. This feature allows you to highlight items from your catalog in your Instagram posts and make it easy for interested customers to visit your website or make a purchase directly.

Tagging other accounts helps your content get in front of more people, including their followers. This leads to higher engagement rates. You can tag influencers, brands, or give UGC credit by tagging users in your Instagram posts.

You can tag users or products in a single video post, single image post, or multiple images in a carousel post. You can tag usernames or products in each photo you include in a carousel post.

Tagging Users In An Instagram Post

1. Go to Compose.

2. Choose the Instagram profile.

You can tag users for more than 1 Instagram profile at a time.

3. Add your photos or video.

4. Under Tag users, select the Add button.

5. Click into the photo or video. The Tag Username box appears.

6. Enter the Instagram profile you want to tag.

You can't search for usernames when adding tags.

7. Click to apply the tag.

8. Click Save.

You can check if you are tagging the correct account by clicking on “Check if [@username] account exists on Instagram” link above the Username box.

Tagging Products In An Instagram Post

Before You Begin

You need to have the following to create shoppable Instagram posts:

Use Commerce Manager to add and manage your product catalog, ensuring you can tag updated products in Statusbrew.

How To

You can use the Statusbrew desktop and mobile app to tag products in Instagram posts. You can tag up to 20 products on a single media.

1. Open Compose.

2. Select an Instagram profile from the Profile Picker.

You can tag product posts for 1 Instagram profile at a time.

3. Add your photos or video.

4. Under Tag products, select the Add button.

5. Click into the photo or video. The Tag products box appears.

6. Search for the product you want to tag by product name or SKU.

For multiple image posts, use the navigating arrows below each media to switch and tag products

7. Select a product from the drop-down to add it as a tag. The selected products for each media will appear in a list on the right-hand side.

8. Click Save.

Post preview will get updated with to indicate that there are tagged products. Hover over to view the list of tagged products.

Tagged products cannot be viewed in the Post preview; they can only be viewed in the Tag product box.

Important Notes

  • Some countries will lose access to the Product Tagging feature unless they activate Instagram Checkout in Meta Commerce Manager. This feature enables direct payment on Instagram, bypassing the need to visit a website for purchases.

  • Only 21 countries can use product tagging without enabling Instagram Checkout.

  • To change your checkout method and activate Instagram Checkout, follow this link.

Restrictions

  • Product tagging is available only for Business accounts, not Creator accounts.

  • Catalogs can't be created or edited within Statusbrew.

  • Collaborative Catalogs, such as partner or affiliate creator catalogs, are not supported.

  • Insights on product tagging, like views and clicks, can’t be fetched due to Instagram API limitations

Troubleshooting

Why Cannot See My Products In The Catalog?

  • For products with variants, search by SKU to find specific items. Searching by name returns only one variant per product.

  • Only approved products will appear in your catalog. Verify the status of your products in Commerce Manager. Facebook may be reviewing pending products. Learn more about product approvals here.

  • Ensure your catalog and products are approved by Facebook and linked to the correct Instagram account.

  • You can only tag products from shops linked to your own account. Tagging shopping partner catalogs is not supported.