Schedule Post Basics

Learn the fundamental steps to schedule your social media posts, ensuring timely and consistent content delivery across all platforms

Schedule Post Basics

Schedule Instagram Posts

Create and publish your Instagram posts from Statusbrew. To save time, you can schedule or publish to several Instagram accounts at once. You can publish the posts right away or schedule them to be published later.

Note: Due to an Instagram limitation, you can't add link stickers, stickers, or search for trending audio for your Instagram post within Statusbrew. You can use the Publish via mobile notification flow to prepare your post in Statusbrew and then add finishing touches to your post in the Instagram mobile app before you publish.

How To Schedule An Instagram Post?

  1. Go to Compose.

  2. Select one or more Instagram profile(s)

  3. Upload media(s). Instagram Posts can include between 1 to 10 images or videos in any combination.

  4. Complete scheduling or publishing your post by selecting Choose date & time option and the Post Now or Schedule. Learn how to select the right posting time.

You can also do the following:

  • Add a caption (up to 2200 characters). You can also use Brew AI to write or refine the post caption.

  • Mention Instagram Business Profiles in the caption. Type @username of the profile you want to mention in the caption. As you type, a drop-down will appear with the Instagram URL of that profile. You can click on it to check if its the correct profile that you wish to tag and to avoid any typo in the profile name.

  • Upload a thumbnail for video or choose a thumbnail from the Frame

  • Add an alt text for media

  • Add Location Tag to increase your post's visibility in location-based searches

  • Schedule First comment

  • Choose to Turn off comments for this post.

  • Tag users & products

  • Add collaborators (up to 3). If they accept the invitation, they will appear as co-authors. Your post will then be shared to their followers too, increasing the post’s reach and engagement.

  • Add Post link for BrewLink in Bio site.

  • Choose Publishing Type from Direct Publishing or Publish via mobile reminders. By default, Direct Publishing is selected.

  • Add an Internal title up to 64 characters (will be used within Statusbrew)

  • Add Tags, Watchers and Custom Fields

  • Choose whom to share access with for the post

  • Add post color for easy identification in Planner

  • Share video to your profile feed. This option is selected by default. You can unselect it if you don’t want your Reel to appear on your main profile grid.

  • Add audio name (up to 62 characters) for videos.

For specifications related to Media Formats or Sizes, please refer to our guide Media Specifications For Different Social Networks.