List Of Content Metrics
Content metrics measure how well your content performs on social media. They track user interactions such as views, likes, shares, comments, and clicks. These insights help you understand audience engagement, content reach, and overall impact of your content to refine your content strategy for better results.
Post Dislikes metric is calculated in UTC (Universal Time Coordinated), rest all content metrics are calculated in the Pacific excusePST/PDT) time zone.
Except for Post Count, all other content metrics reporting period is lifetime.
Metric Name | Description | Network |
|---|---|---|
Post Count | The number of posts published across your social profiles. | Facebook, Instagram, Twitter, LinkedIn, TikTok |
Post Engagement Rate (per reach) | The number of engagements as a percentage of total reach. Engagement = Likes + Clicks + Shares + Comments + Saves + Twitter Replies + Quoted Tweets + Retweets. | Facebook, Instagram, Twitter, LinkedIn, TikTok |
Post Reactions/Likes | The number of likes received on your posts. | Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube |
Post Dislikes | The number of dislikes received on your posts. | YouTube |
Post Comments | The number of comments received on your posts. | Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube |
Post Shares | The number of times users shared your posts. | Facebook, Instagram, Twitter, LinkedIn, TikTok |
Post Clicks | The number of times users clicked anywhere in your posts without opening a web link, reacting to, commenting on, or sharing your post. | Facebook, Instagram, Twitter, LinkedIn |
Post Impressions | The number of times your posts were displayed to users. | Facebook, Instagram, Twitter, LinkedIn, TikTok |
Post Reach | The number of unique people (aggregated daily) who saw your posts. | Facebook, Instagram, Twitter, LinkedIn, TikTok |
Post Engagement | The total engagement (Likes + Clicks + Shares + Comments + Saves + Replies + Quoted Tweets + Retweets) received on the post. | Facebook, Instagram, Twitter, LinkedIn, TikTok |
Post Saved | The number of times your posts were saved by users. | |
Post Replies | The number of replies received on your posts. | Twitter, Threads |
Post Reposts | The number of Retweets received on your posts. | Twitter, Threads |
Post Quoted Posts | The number of quotes received on your posts. | Twitter, Threads |
Post Profile Visits | The number of times your profile was visited. | |
Post Follows | The number of accounts that started following you (from your posts). | Instagram, Facebook |
Post Total Interactions | The number of likes, saves, comments and shares on your post minus the number of unlikes, unsaves and deleted comments. | |
Post Profile Activity Total | The number of people who took any action when they visit your profile after engaging with your post. | |
Post Profile Activity: Bio Link Clicked | The number of people who clicked the bio link when they visit your profile after engaging with your post. | |
Post Profile Activity: Call Clicked | The number of people who clicked the call button when they visit your profile after engaging with your post. | |
Post Profile Activity: Direction Clicked | The number of people who clicked the direction button when they visit your profile after engaging with your post. | |
Post Profile Activity: Email Clicked | The number of people who clicked the email button when they visit your profile after engaging with your post. | |
Post Profile Activity: Other Clicked | The number of people who clicked the other button when they visit your profile after engaging with your post. | |
Post Profile Activity: Text Clicked | The number of people who clicked the text button when they visit your profile after engaging with your post. | |
Post Video Views | The number of times users viewed your videos. | Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube |
Post 3-second video views | The number of 3-second video views. | |
Post 15-second video views | The number of 15-second video views. | |
Post 1-minute video views | The number of 1-minute video views. | |
Post Complete video views | The number of times your videos played from the beginning to 95%, or more, of its length. | |
Post Video Minutes Watched Total | The total minutes your video was watched. | Facebook, Instagram, TikTok |
Post Video Minutes Watched Average | The average minutes your video was watched. | Facebook, Instagram, TikTok |
Post Video Plays | Number of times the reels starts to play after an impression is already counted. | Facebook, Instagram |
Post Hashtag | The total post count and the average data of metrics (clicks, comments, engagement, etc.) for a specific hashtag on a particular post. | Instagram, Twitter, Reddit |