List Of Paid Metrics

Paid metrics are important for measuring performance and understanding where your spend is going, and they let you analyze both paid and organic advertising holistically.

Statusbrew supports analyzing paid metrics for LinkedIn, Facebook, Instagram & TikTok.
Paid metrics for & are calculated in US Pacific Time (PST/PDT).
Meanwhile, paid metrics for & are calculated in Coordinated Universal Time (UTC).

Metric name	Definition	Network support
Ad Spend	Total amount spent on your ads.
Ad Impressions	Number of times your ads were displayed.
Ad Reach	Total number of unique users who saw your ads.
Ad Conversions	Number of conversion events attributed to your ads.
Ad Purchase Conversion Value	Total value generated by purchase conversion events attributed to your ads.
Ad Clicks	Total number of clicks on your ads.
Ad Link Clicks	Number of clicks on links within your ads.
Ad Engagements	Total interactions including reactions, comments, shares, and clicks.
Ad Engagement Rate (per impression)	The number of engagements as a percentage of total impressions.
Ad Video Views	Number of times your video started playing.
Ad ThruPlays	Number of times a video was played to 15 seconds or nearly completed.
Ad CPV	Average cost per video view.
Ad CPC	Average cost per click.
Ad Cost Per Link Click	Average cost per link click.
Ad Cost Per ThruPlay	Average cost per thruplay.
Ad Cost Per Engagement	Average cost per engagement.
Ad Cost Per Conversion	Average cost per conversion.
Ad Cost Per Person Reached	Cost per 1,000 people reached (Cost Per Person).
Ad CPM	Cost per 1,000 impressions.
Ad CTR	Click-through rate; percentage of impressions that resulted in clicks.
Ad Link Click-Through Rate	Percentage of impressions that resulted in link clicks.
Ad Video Average Play Time	Average time users spent watching your video ads. (works best with ads dimension)
Ad Landing Page Views	Number of times your landing page was viewed after clicking on your ad.