List Of Paid Metrics

Paid metrics are important for measuring performance and understanding where your spend is going, and they let you analyze both paid and organic advertising holistically.

Statusbrew supports analyzing paid metrics for LinkedIn, Facebook, Instagram & TikTok.

Paid metrics for & are calculated in US Pacific Time (PST/PDT).

Meanwhile, paid metrics for & are calculated in Coordinated Universal Time (UTC).

FAQs

How can I compare paid ad creatives at the level of posts?

Statusbrew doesn't support ad creative-level performance reporting. You can track paid performance by Campaigns, Ad Sets, Ads, Device Type, and Audience through the Paid Performance Report for Facebook, Instagram, LinkedIn, and TikTok.

My top performance card isn't showing the top posts at all. Why?

To sort posts by performance, open the widget editor and go to Add sort. Select the metric you want to rank by (such as Impressions, Reach, or Engagement Rate) and set the order to Descending so your top-performing posts appear first.

Can I See Performance Data for Partner Ads where our brand is tagged or mentioned in Statusbrew?

No. Statusbrew only shows data for social accounts directly connected to your workspace. If a partner, influencer, or third party is running ads or publishing content from their own account, that data is not accessible in Statusbrew, even if your brand is tagged or mentioned in the content.

This applies to all partnership-based formats, including whitelist ads, influencer ads, partner ads, collaborative ads, and Meta's Partnership Ads (PAC). It also applies to organic content where your brand is tagged or mentioned by someone else's account.

The underlying reason is the same in every case: Statusbrew accesses data via each social network's API, which returns only data for accounts you've authenticated and connected to. A tag or mention does not grant access to another account's performance data.

How can I compare paid vs organic performance in Statusbrew?

If you want to review paid performance separately, use the Paid Performance Report template. If you want to review only organic performance, use New - Organic Profile Performance.

If you want both paid and organic data in a single report, you will need to create a custom report and add metrics that support side-by-side paid and organic breakdowns, such as Views, Views (From Paid), and Views (From Organic), where available.

For networks that do not provide separate paid and organic data through the API, this split will not be available. For example, TikTok does not provide separate organic and paid views in Statusbrew, so you cannot directly filter TikTok views by paid vs. organic in reports using API-based paid/organic metrics.

In such cases, one workaround is to label posts with tags and then build a report using post-level metrics, such as Post Video Views or Post Engagements, to compare tagged groups of content. This helps when you already know which posts were boosted and which were not.

Please note that:

• not all metrics support separate paid and organic breakdowns

• not all networks provide this data

• tag-based comparison works best with post metrics, not all profile-level metrics