List Of Paid Metrics
Paid metrics help you figure out how your ads and campaigns are performing on LinkedIn, Facebook, and Instagram. This article goes over the LinkedIn, Facebook, and Instagram paid metrics available in Statusbrew.
Metric Name | Description | Supported Networks | Time zone |
|---|---|---|---|
Ad Spend | Total amount spent on your ads. | LinkedIn, Facebook, Instagram | UTC (LinkedIn), PT (Facebook, Instagram) |
Ad Impressions | Number of times your ads were displayed. | Facebook, Instagram | PT (Facebook, Instagram) |
Ad Reach | Total number of unique users who saw your ads. | LinkedIn, Facebook, Instagram | UTC (LinkedIn), PT (Facebook, Instagram) |
Ad Conversions | Number of conversion events attributed to your ads. | LinkedIn, Facebook, Instagram | UTC (LinkedIn), PT (Facebook, Instagram) |
Ad Clicks | Total number of clicks on your ads. | LinkedIn, Facebook, Instagram | UTC (LinkedIn), PT (Facebook, Instagram) |
Ad Link Clicks | Number of clicks on links within your ads. | Facebook, Instagram | PT (Facebook, Instagram) |
Ad Engagements | Total interactions including reactions, comments, shares, and clicks. | LinkedIn, Facebook, Instagram | UTC (LinkedIn), PT (Facebook, Instagram) |
Ad Engagement Rate (per impression) | The number of engagements as a percentage of total impressions. | LinkedIn, Facebook, Instagram | UTC (LinkedIn), PT (Facebook, Instagram) |
Ad Video Views | Number of times your video started playing. | LinkedIn, Facebook, Instagram | UTC (LinkedIn), PT (Facebook, Instagram) |
Ad ThruPlays | Number of times a video was played to 15 seconds or nearly completed. | Facebook, Instagram | PT (Facebook, Instagram) |
Ad CPV | Average cost per video view. | LinkedIn, Facebook, Instagram | UTC (LinkedIn), PT (Facebook, Instagram) |
Ad CPC | The average cost for a click on your ads. | LinkedIn, Facebook, Instagram | UTC (LinkedIn), PT (Facebook, Instagram) |
Ad Cost Per Link Click | Average cost per link click. | Facebook, Instagram | PT (Facebook, Instagram) |
Ad Cost Per ThruPlay | Average cost per thruplay. | Facebook, Instagram | PT (Facebook, Instagram) |
Ad Cost Per Engagement | Average cost per engagement. | LinkedIn, Facebook, Instagram | UTC (LinkedIn), PT (Facebook, Instagram) |
Ad Cost Per Conversion | Average cost per conversion. | LinkedIn, Facebook, Instagram | UTC (LinkedIn), PT (Facebook, Instagram) |
Ad Cost Per Person Reached | Cost per 1,000 people reached (Cost Per Person). | Facebook, Instagram | PT (Facebook, Instagram) |
Ad CPM | Cost per 1,000 impressions. | LinkedIn, Facebook, Instagram | UTC (LinkedIn), PT (Facebook, Instagram) |
Ad CTR | Click-through rate; percentage of impressions that resulted in clicks. | LinkedIn, Facebook, Instagram | UTC (LinkedIn), PT (Facebook, Instagram) |
Ad Link Click-Through Rate | Percentage of impressions that resulted in link clicks. | Facebook, Instagram | PT (Facebook, Instagram) |