List Of Instagram Metrics
Instagram metrics help you track the performance of your Instagram Business profile. This article explains the different Instagram Business metrics you can find in Statusbrew Reports.
Instagram Metrics (non-story)
Non-story Instagram metrics are calculated in US Pacific Time (PST/PDT) .
Metric Name | Description |
|---|---|
Instagram: Followers | Total number of followers distributed by age, gender, & location. |
Instagram: Online Followers | The total number of your followers who were online in the last 28 days. |
Instagram: Views | The total number of times your Instagram content was viewed |
Instagram: Reach | The number of unique accounts that have seen your post/story. Story data does not include highlights, live video stories, or reshares. |
Instagram Profile Total Interactions | The total number of post interactions, story interactions, reels interactions, video interactions, and live video interactions, including any interactions on boosted content. |
Instagram Profile Likes | The number of likes on your posts, reels, and videos. |
Instagram Profile Comments | The number of comments on your posts, reels, videos, and live videos. |
Instagram Profile Replies | The number of replies you received from your story, including text replies and quick reaction replies. |
Instagram Profile Shares | The number of shares of your posts, stories, reels, videos, and live videos. |
Instagram Profile Saved | The number of saves of your posts, stories, reels, videos, and live videos. |
Instagram Profile Links Taps | The number of taps on your business address, call button, email button, and text button. |
Instagram Story Metrics
All Instagram Stories metrics are calculated in the time zone set by the user .
Metric Name | Description |
|---|---|
Views (From Story) | The total number of times your stories were viewed |
Reach (From Story) | The total number of unique users who viewed your stories |
Instagram Story Count | The total number of Instagram stories you published. |
Instagram Story Views | The total number of times your Instagram Stories have been viewed. |
Instagram Story Reach | The total count of unique users who viewed each of your stories |
Instagram Story Total Interactions | The total number of interactions received on your Instagram Stories. |
Instagram Story Replies | The total number of replies received on your Instagram Stories. Note: If the Story was created by a user in Europe or Japan, the value will always be 0. |
Instagram Story Shares | The total number of times your Instagram stories was shared. |
Instagram Story Follows | The total number of times users followed your account as a result of your stories. |
Instagram Story Completion Rate | The proportion of users who viewed every slide of your story, calculated using impressions and exits from your story. |
Instagram Story Taps Forward | The number of times users tapped forward to see the next story. |
Instagram Story Taps Back | The number of times users tapped back on your stories. |
Instagram Story Exits | The number of times users exited your stories. |
Instagram Story Swipe Up | The number of times users swiped up on your stories. |
Instagram Story Swipe Down | The number of times users swiped down on your stories. |
Instagram Story Swipe Back | The number of times users swiped back on your stories. |
Instagram Story Swipe Forward | The number of times users swiped forward on your stories. |
Instagram Story Profile Visits | The number of times your profile was visited as a result of your stories |
Instagram Story Profile Activity Total | The number of people who clicked any cta when they visit your profile after engaging with your story. |
Instagram Story Profile Activity: Bio Link Clicked | The number of people who clicked the bio link when they visit your profile after engaging with your story. |
Instagram Story Profile Activity: Call Clicked | The number of people who clicked the call button when they visit your profile after engaging with your story. |
Instagram Story Profile Activity: Direction Clicked | The number of people who clicked the direction button when they visit your profile after engaging with your story. |
Instagram Story Profile Activity: Email Clicked | The number of people who clicked the email button when they visit your profile after engaging with your story. |
Instagram Story Profile Activity: Other Clicked | The number of people who clicked the other button when they visit your profile after engaging with your story. |
Instagram Story Profile Activity: Text Clicked | The number of people who clicked the text button when they visit your profile after engaging with your story. |
Instagram Paid Ads Metrics
If you connect your META Ads account to Statusbrew, you can also analyze the following metrics:
Ad reports are available for Premium plans and above .
Dimension Name | Description |
|---|---|
Ad Spend | Total amount spent on your ads. |
Ad Impressions | Number of times your ads were displayed. |
Ad Reach | Total number of unique users who saw your ads. |
Ad Conversions | Number of conversion events attributed to your ads. |
Ad Purchase Conversion Value | Total value generated by purchase conversion events attributed to your ads. |
Ad Clicks | Total number of clicks on your ads. |
Ad Link Clicks | Number of clicks on links within your ads. |
Ad Engagements | Total interactions including reactions, comments, shares, and clicks. |
Ad Engagement Rate (per impression) | The number of engagements as a percentage of total impressions. |
Ad Video Views | Number of times your video started playing. |
Ad ThruPlays | Number of times a video was played to 15 seconds or nearly completed. |
Ad CPV | Average cost per video view. |
Ad CPC | Average cost per click. |
Ad Cost Per Link Click | Average cost per link click. |
Ad Cost Per ThruPlay | Average cost per thruplay. |
Ad Cost Per Engagement | Average cost per engagement. |
Ad Cost Per Conversion | Average cost per conversion. |
Ad Cost Per Person Reached | Cost per 1,000 people reached (Cost Per Person). |
Ad CPM | Cost per 1,000 impressions. |
Ad CTR | Click-through rate; percentage of impressions that resulted in clicks. |
Ad Link Click-Through Rate | Percentage of impressions that resulted in link clicks. |
Ad Video Average Play Time | Average time users spent watching your video ads. (works best with ads dimension) |
Ad Landing Page Views | Number of times your landing page was viewed after clicking on your ad. |