List Of Instagram Metrics
Instagram metrics help you track the performance of your Instagram Business profile. This article explains the different Instagram Business metrics you can find in Statusbrew Reports.
Instagram Metrics
Metric Name | Description | Supported Networks | Time zone |
|---|---|---|---|
Instagram: Followers | Total number of followers distributed by age, gender, & location. | PT (Instagram) | |
Instagram: Online Followers | The total number of your followers who were online in the last 28 days. | PT (Instagram) | |
Instagram: Views | The total number of times your Instagram content was viewed | PT (Instagram) | |
Instagram: Reach | The number of unique accounts who have seen your post/story. Story data does not include highlights, live video stories, or reshares. | PT (Instagram) | |
Instagram Profile Total Interactions | The total number of post interactions, story interactions, reels interactions, video interactions and live video interactions, including any interactions on boosted content. | PT (Instagram) | |
Instagram Profile Likes | The number of likes on your posts, reels, and videos. | PT (Instagram) | |
Instagram Profile Comments | The number of comments on your posts, reels, videos and live videos. | PT (Instagram) | |
Instagram Profile Replies | The number of replies you received from your story, including text replies and quick reaction replies. | PT (Instagram) | |
Instagram Profile Shares | The number of shares of your posts, stories, reels, videos and live videos. | PT (Instagram) | |
Instagram Profile Saved | The number of saves of your posts, stories, reels, videos and live videos. | PT (Instagram) | |
Instagram Profile Links Taps | The number of taps on your business address, call button, email button and text button. | PT (Instagram) |
Instagram Story Metrics
Metric Name | Description | Supported Networks | Time zone |
|---|---|---|---|
Views (From Story) | The total number of times your stories were viewed | PT (Instagram) | |
Reach (From Story) | The total number of unique users who viewed your stories | PT (Instagram) | |
Instagram Story Count | The total number of Instagram stories you published. | User Defined Timezone (Instagram) | |
Instagram Story Views | The total number of times your Instagram Stories have been viewed. | User Defined Timezone (Instagram) | |
Instagram Story Reach | The total count of unique users who viewed each of your stories | User Defined Timezone (Instagram) | |
Instagram Story Total Interactions | The total number of interactions received on your Instagram Stories. | User Defined Timezone (Instagram) | |
Instagram Story Replies | The total number of replies received on your Instagram Stories. Note: If the Story was created by a user in Europe or Japan, the value will always be 0. | User Defined Timezone (Instagram) | |
Instagram Story Shares | The total number of times your Instagram stories was shared. | User Defined Timezone (Instagram) | |
Instagram Story Follows | The total number of times users followed your account as a result of your stories. | User Defined Timezone (Instagram) | |
Instagram Story Completion Rate | The proportion of users who viewed every slide of your story, calculated using impressions and exits from your story. | User Defined Timezone (Instagram) | |
Instagram Story Automatic Forward | The number of times your story was automatically forwarded to the next story. | User Defined Timezone (Instagram) | |
Instagram Story Taps Forward | The number of times users tapped forward to see the next story. | User Defined Timezone (Instagram) | |
Instagram Story Taps Back | The number of times users tapped back on your stories. | User Defined Timezone (Instagram) | |
Instagram Story Exits | The number of times users exited your stories. | User Defined Timezone (Instagram) | |
Instagram Story Swipe Up | The number of times users swiped up on your stories. | User Defined Timezone (Instagram) | |
Instagram Story Swipe Down | The number of times users swiped down on your stories. | User Defined Timezone (Instagram) | |
Instagram Story Swipe Back | The number of times users swiped back on your stories. | User Defined Timezone (Instagram) | |
Instagram Story Swipe Forward | The number of times users swiped forward on your stories. | User Defined Timezone (Instagram) | |
Instagram Story Profile Visits | The number of times your profile was visited as a result of your stories | User Defined Timezone (Instagram) | |
Instagram Story Profile Activity Total | The number of people who clicked any cta when they visit your profile after engaging with your story. | User Defined Timezone (Instagram) | |
Instagram Story Profile Activity: Bio Link Clicked | The number of people who clicked the bio link when they visit your profile after engaging with your story. | User Defined Timezone (Instagram) | |
Instagram Story Profile Activity: Call Clicked | The number of people who clicked the call button when they visit your profile after engaging with your story. | User Defined Timezone (Instagram) | |
Instagram Story Profile Activity: Direction Clicked | The number of people who clicked the direction button when they visit your profile after engaging with your story. | User Defined Timezone (Instagram) | |
Instagram Story Profile Activity: Email Clicked | The number of people who clicked the email button when they visit your profile after engaging with your story. | User Defined Timezone (Instagram) | |
Instagram Story Profile Activity: Other Clicked | The number of people who clicked the other button when they visit your profile after engaging with your story. | User Defined Timezone (Instagram) | |
Instagram Story Profile Activity: Text Clicked | The number of people who clicked the text button when they visit your profile after engaging with your story. | User Defined Timezone (Instagram) |