List Of Instagram Metrics

Instagram Story Count

The total number of Instagram stories you published.

Instagram Story Impressions

The total number of times your story was displayed to people.

Instagram Story Reach

The total count of unique users who viewed each of your stories.

Instagram Story Taps Forward

The number of times users tapped forward to see the next story.

Instagram Story Automatic Forward

The number of times your story was automatically forwarded to the next story.

Instagram Story Swipe Back

The number of times users swiped back on your stories.

Instagram Story Swipe Down

The number of times users swiped down on your stories.

Instagram Story Swipe Forward

The number of times users swiped forward on your stories.

Instagram Story Swipe Up

The number of times users swiped up on your stories.

Instagram Story Taps Back

The number of times users tapped back on your stories.

Instagram Story Exits

The number of times users exited your stories.

Instagram Story Shares

The number of times your story was shared.

Instagram Story Replies

The total number of messages received via the 'Send Message' option on your stories.

Instagram Story Completion Rate

The proportion of users who viewed every slide of your story, calculated using impressions and exits from your story.

Instagram Story Profile Visits

The number of times your profile was visited.

Instagram Story Follows

This is how many accounts started following you.

Instagram Story Total Interactions

The number of replies and shares for your story.

Instagram Story Profile Activity Total

The number of people who clicked any cta when they visit your profile after engaging with your story.

Instagram Story Profile Activity: Bio Link Clicked

The number of people who clicked the bio link when they visit your profile after engaging with your story.

Instagram Story Profile Activity: Call Clicked

The number of people who clicked the call button when they visit your profile after engaging with your story.

Instagram Story Profile Activity: Direction Clicked

The number of people who clicked the direction button when they visit your profile after engaging with your story.

Instagram Story Profile Activity: Email Clicked

The number of people who clicked the email button when they visit your profile after engaging with your story.

Instagram Story Profile Activity: Other Clicked

The number of people who clicked the other button when they visit your profile after engaging with your story.

Instagram Story Profile Activity: Text Clicked

The number of people who clicked the text button when they visit your profile after engaging with your story.

Instagram: Email Contacts

The total number of taps on the email link in your Instagram profiles.

Instagram: Followers Count

The total number of followers across your connected profiles.

Instagram: Impressions

The total number of times your posts, stories, and promotions have been viewed. Does not include profile views.

Instagram: Reach

The number of unique accounts who have seen your post/story. Story data does not include highlights, live video stories, or reshares.

Instagram Profile Total Interactions

The total number of post interactions, story interactions, reels interactions, video interactions and live video interactions, including any interactions on boosted content.

Instagram Profile Accounts Engaged

The number of accounts that have interacted with your content, including in ads. Content includes posts, stories, reels, videos and live videos. Interactions can include actions such as likes, saves, comments, shares or replies.

Instagram Profile Likes

The number of likes on your posts, reels, and videos.

Instagram Profile Comments

The number of comments on your posts, reels, videos and live videos.

Instagram Profile Saved

The number of saves of your posts, reels, and videos.

Instagram Profile Shares

The number of shares of your posts, stories, reels, videos and live videos.

Instagram Profile Replies

The number of replies you received from your story, including text replies and quick reaction replies.

Instagram Profile Followers Gained

The number of accounts that started following you.

Instagram Profile Unfollowers

The number of accounts that stopped following you.

Instagram Profile Actual Growth

The net growth of followers, the total new followers minus the followers lost.

Instagram Profile Links Taps

The number of taps on your business address, call button, email button and text button.

Instagram: Profile Views

The number of unique user that have viewed your profiles.

Instagram: Online Followers

The total number of your followers who were online during the specified time period.

Instagram: Followers

Total number of followers distributed by age, gender, & location.

Instagram: Direction Clicks

The number of taps on the directions link in your Instagram profiles.

Instagram: Phone Call Clicks

The number of taps on the call link in your Instagram profiles.

Instagram: Website Clicks

The number of taps on the website link in your Instagram profiles.

Instagram: Text Message Clicks

The number of taps on the text message link in your Instagram profile during the selected timeframe.