List Of Facebook Metrics
Facebook metrics provide insights into your performance on the platform. This article details the Facebook metrics available in Reports.
Note these restrictions:
Most Facebook metrics are sourced from Facebook Insights, which updates once a day.
Facebook Pages need at least 30 likes before Facebook can return any data for them.
Facebook Metrics
Note: Meta deprecated several legacy Facebook metrics after its Graph API changes took effect on June 15, 2026. Metrics marked as Deprecated no longer receive new data from Meta; only historical data collected before this date is shown.
Facebook page-level metrics. All metrics use PT (Pacific Time).
The supported time zone for the metrics listed below is PT.
Metric Name | Overview |
|---|---|
Facebook: Page Followers | Total users who liked the page. |
Facebook: Page New Followers | New page likes during the reporting period. |
Facebook: Page Unfollowers | Page unlikes during the reporting period. |
Facebook: Views | Times your Page content appeared on a user's screen (posts, stories, check-ins, ads, and social information). |
Facebook: Posts Impressions (Deprecated) | Times a post from your Page appeared on a user's screen (statuses, photos, links, videos, etc.). |
Facebook: Posts Impressions (Paid) (Deprecated) | Times a Page post appeared on a user's screen through paid distribution. |
Facebook: Posts Impressions (Organic) | Times a Page post appeared on a user's screen through organic distribution. |
Facebook: Posts Impressions (Viral) (Deprecated) | Times a Page post appeared on a user's screen with social information attached. |
Facebook: Posts Impressions (Non Viral) (Deprecated) | Times a Page post appeared on a user's screen without social information attached. |
Facebook: Page Reach | People who saw content from or about your Page on their screen. |
Facebook: Page Reach (Paid) (Deprecated) | People who saw your paid Page content on their screen. |
Facebook: Page Reach (Viral) (Deprecated) | People who saw your Page content because their friend interacted with it. |
Facebook: Page Reach (Non Viral) (Deprecated) | People who saw your Page content, excluding viral reach. |
Facebook: Posts Reach (Deprecated) | People who saw any of your posts at least once. |
Facebook: Posts Reach (Paid) (Deprecated) | People who saw your posts through paid distribution. |
Facebook: Posts Reach (Organic) (Deprecated) | People who saw your posts through organic distribution. |
Facebook: Posts Reach (Viral) (Deprecated) | People who saw your posts with social information attached. |
Facebook: Posts Reach (Non Viral) (Deprecated) | People who saw your posts without social information attached. |
Facebook: Post Engagements | Times users engaged with a post through reactions, comments, shares, etc. |
Facebook: Total Post Reactions | Total reactions (like, love, wow, haha, sad, angry) on your posts. |
Facebook: Post Reactions (Like) | Total Like reactions on your posts. |
Facebook: Post Reactions (Love) | Total Love reactions on your posts. |
Facebook: Post Reactions (Wow) | Total Wow reactions on your posts. |
Facebook: Post Reactions (Haha) | Total Haha reactions on your posts. |
Facebook: Post Reactions (Sad) | Total Sad reactions on your posts. |
Facebook: Post Reactions (Angry) | Total Angry reactions on your posts. |
Facebook: Negative Feedback | Times users took a negative action (unliking or hiding a post). |
Facebook: Places Checkin Total | Times users checked into your location. |
Facebook: Total Page Video Views | Total Page videos that played for at least 3 seconds (or nearly full length), excluding replays. |
Facebook: Page Video Views Reach (Deprecated) | Unique viewers who watched Page videos for at least 3 seconds, excluding replays. |
Facebook: Page Video Views Paid | Paid video views on your Page that played for at least 3 seconds, excluding replays. |
Facebook: Page Video Views Organic | Organic video views on your Page that played for at least 3 seconds, excluding replays. |
Facebook: Page Video Views Autoplayed | Videos on your Page that autoplayed for at least 3 seconds, excluding replays. |
Facebook: Page Video Views Click to Play | Videos on your Page that played for at least 3 seconds after a user clicked play, excluding replays. |
Facebook: Page Video Repeat Views | Times Page videos were replayed for at least 3 seconds. |
Facebook: Page Video Views (30 sec) | Page videos that played for at least 30 seconds, excluding replays. |
Facebook: Page Video Views Unique (30 sec) (Deprecated) | Unique viewers who watched Page videos for at least 30 seconds, excluding replays. |
Facebook: Page Video Views Paid (30 sec) | Paid video views that played for at least 30 seconds, excluding replays. |
Facebook: Video Views Organic (30 sec) | Organic video views that played for at least 30 seconds, excluding replays. |
Facebook: Page Video Views Autoplayed (30 sec) | Autoplay video views that played for at least 30 seconds, excluding replays. |
Facebook: Page Video Views Click To Play (30 sec) | Videos clicked to play that ran for at least 30 seconds, excluding replays. |
Facebook: Page Video Repeat Views (30 sec) | Times Page videos were replayed for at least 30 seconds. |
Facebook: Video Minutes Watched | Total minutes users watched videos on your Page. |
Facebook: Total Actions | Total actions users took on your Page and its posts. |
Facebook Ads Metrics
If you connect your Facebook Ads account to Statusbrew, you can also analyze the following metrics:
Ad reports are available for Premium plans and above.
Dimension Name | Description |
|---|---|
Ad Spend | Total amount spent on your ads. |
Ad Impressions | Number of times your ads were displayed. |
Ad Reach | Total number of unique users who saw your ads. |
Ad Conversions | Number of conversion events attributed to your ads. |
Ad Purchase Conversion Value | Total value generated by purchase conversion events attributed to your ads. |
Ad Clicks | Total number of clicks on your ads. |
Ad Link Clicks | Number of clicks on links within your ads. |
Ad Engagements | Total interactions including reactions, comments, shares, and clicks. |
Ad Engagement Rate (per impression) | The number of engagements as a percentage of total impressions. |
Ad Video Views | Number of times your video started playing. |
Ad ThruPlays | Number of times a video was played to 15 seconds or nearly completed. |
Ad CPV | Average cost per video view. |
Ad CPC | Average cost per click. |
Ad Cost Per Link Click | Average cost per link click. |
Ad Cost Per ThruPlay | Average cost per thruplay. |
Ad Cost Per Engagement | Average cost per engagement. |
Ad Cost Per Conversion | Average cost per conversion. |
Ad Cost Per Person Reached | Cost per 1,000 people reached (Cost Per Person). |
Ad CPM | Cost per 1,000 impressions. |
Ad CTR | Click-through rate; percentage of impressions that resulted in clicks. |
Ad Link Click-Through Rate | Percentage of impressions that resulted in link clicks. |
Ad Video Average Play Time | Average time users spent watching your video ads. (works best with ads dimension) |
Ad Landing Page Views | Number of times your landing page was viewed after clicking on your ad. |