List Of TikTok Metrics
TikTok metrics help you understand your performance on the platform.
TikTok metrics are calculated in the user's local time zone .
TikTok
Metric Name | Description |
|---|---|
TikTok: Followers | The total number of TikTok followers (if used with the gender and country dimensions, it will be a percentage). |
TikTok: Followers Online | The total number of TikTok followers who were online during the specified time period. |
TikTok (Paid metrics)
Dimension Name | Description |
|---|---|
Ad Spend | Total amount spent on your ads. |
Ad Impressions | Number of times your ads were displayed. |
Ad Reach | Total number of unique users who saw your ads. |
Ad Conversions | Number of conversion events attributed to your ads. |
Ad Purchase Conversion Value | Total value generated by purchase conversion events attributed to your ads. |
Ad Clicks | Total number of clicks on your ads. |
Ad Engagements | Total interactions, including reactions, comments, shares, and clicks. |
Ad Engagement Rate (per impression) | The number of engagements as a percentage of total impressions. |
Ad Video Views | Number of times your video started playing. |
Ad ThruPlays | Number of times a video was played for 15 seconds or nearly completed. |
Ad CPV | Average cost per video view. |
Ad CPC | Average cost per click. |
Ad Cost Per Link Click | Average cost per link click. |
Ad Cost Per ThruPlay | Average cost per thruplay. |
Ad Cost Per Engagement | Average cost per engagement. |
Ad Cost Per Conversion | Average cost per conversion. |
Ad Cost Per Person Reached | Cost per 1,000 people reached (Cost Per Person). |
Ad CPM | Cost per 1,000 impressions. |
Ad CTR | Click-through rate: percentage of impressions that resulted in clicks. |
Ad Link Click-Through Rate | Percentage of impressions that resulted in link clicks. |