List Of Google Analytics Metrics

Connect Statusbrew to Google Analytics to track how your social activity drives website traffic and conversions.

Google Analytics integration is available on Premium and above plans. See full pricing details.

For the integration to produce the most useful data, make sure your social post links have UTM parameters applied. This lets Google Analytics attribute website traffic back to specific social campaigns. You can add UTM parameters directly from Statusbrew Compose. See also: Adding UTM Parameters To URLs

The following 8 Google Analytics metrics are available in Statusbrew. Each metric supports the 23 dimensions and 16 filters listed below.

List Of Google Anaytics Metrics

All Google Analytics metrics use your local timezone.

Metric　Name

Description

Google Analytics: Sessions

The count of distinct user sessions on the connected GA4 properties during the selected time period.

Google Analytics: Total Users

The number if distinct users who interacted with the connected GA4 properties during the selected time period.

Google Analytics: Pageviews

The total number of pages viewed on the connected GA4 properties, including repeat views by the same user.

Google Analytics: Engagement Rate

The share of sessions that were engaged on the connected GA4 properties (engagement_rate as defined by Google Analytics 4).

Google Analytics: Transactions

The number of completed e-commerce transactions tracked on your connected Google Analytics properties.

Google Analytics: Total Revenue

The total revenue (purchase + subscription + advertising) recorded, in the property's currency.

Google Analytics: Conversions

The number of conversion events tracked on your connected Google Analytics properties.

Google Analytics:

The total number of events of all types tracked on your connected Google Analytics properties.

Conversions count only events that have been set as goals, while event count tallies all events of any type, including clicks, page views, and more.

Dimensions Available for Google Analytics Metrics

  • Data Sources: Breakdown by your connected Google Analytics properties.

  • Date: Breakdown of data by specific date.

  • Week: Breakdown of data by week of the year.

  • Month: Monthly data breakdown.

  • Year: Yearly data breakdown.

  • Month of Year: Breakdown of data by specific month in a year in YYYYMM format.

  • Week of Year: Breakdown of data of the week.

  • Country: Breakdown by countries where your audience is located.

  • City: Breakdown of data by cities where your audience is located.

  • Device Type: Breakdown by device used (Desktop, Mobile, etc).

  • Operating System: Breakdown of data by operating system.

  • Platform: Breakdown of data by platform - web vs native mobile app (iOS, Android).

  • Gender: Breakdown of data by gender.

  • Age: Breakdown of data by age group.

  • Page Path: Breakdown of data by page URL Path. Useful for surfacing top-Performing content.

  • Event: Breakdown of data by analytics event name (page_view, session_start, purchase, add_to_cart, custom events...). Use to drill into a specific conversion event.

  • Traffic Source: Breakdown of data by acquisition channel (Organic Social, Paid Social, Direct, Organic Search, Email, Referral,...) - the analytics vendor's classified bucket, not the literal utm_soource.

  • UTM Source: Breakdown by the UTM source tagged on your links.

  • UTM Medium: Breakdown by the UTM medium tagged on your links.

  • UTM Campaign: Breakdown by the UTM campaign tagged on your links.

  • UTM Content: Breakdown by the UTM content tagged on your links.

  • Post: Breakdown of data by specific social medeia post.

Filters Available for Google Analytics Metrics

  • Data Source

  • Social Traffic Only

  • Country

  • City

  • Device Type

  • Operating System

  • Platform

  • Gender

  • Age

  • Page Path

  • Event

  • Traffic Source

  • UTM Source

  • UTM Medium

  • UTM Campaign

  • UTM Content