List Of Pinterest Metrics
Pinterest metrics help you understand your performance on Pinterest. This article covers the Pinterest metrics available in Reports.
Metric Name | Description | Supported Networks | Time zone |
|---|---|---|---|
Pinterest: Impression | The total count of times pins were displayed on screen. | UTC (Pinterest) | |
Pinterest: Engagement | The total number of engagements on your pins, including actions such as saves, pin clicks, outbound clicks, carousel card swipes, secondary creative clicks, and idea pin swipes. | UTC (Pinterest) | |
Pinterest: Engagement Rate | The ratio of total engagements with your Pins (including saves, Pin clicks, outbound clicks) to the total number of times your Pins were seen. | UTC (Pinterest) | |
Pinterest: Pin Click | The number of times people clicked on your Pin. | UTC (Pinterest) | |
Pinterest: Pin Click Rate | The total number of clicks on your Pin divided by the total number of times your pins were on screen. | UTC (Pinterest) | |
Pinterest: Outbound Click | The count of actions leading users to destinations outside Pinterest. | UTC (Pinterest) | |
Pinterest: Outbound Click Rate | The total number of clicks to the destination URL associated with your pin divided by the total number of times your pins were on screen. | UTC (Pinterest) | |
Pinterest: Save | The number of times people saved your Pin to a board. | UTC (Pinterest) | |
Pinterest: Save Rate | The total saves of your Pins divided by the total number of times your Pins were on screen. | UTC (Pinterest) |