List Of LinkedIn Metrics
LinkedIn metrics help you find out how your LinkedIn Company Page & Personal Profiles are performing. This article goes over the LinkedIn metrics available in Reports.
LinkedIn metrics are calculated in UTC (Universal Time Coordinated).
LinkedIn Company Page Metrics
Metric Name | Description |
|---|---|
LinkedIn: Followers | The total number of both organic and paid followers of your company page, segmented by country, industry, seniority level, job function, and company sizes. |
LinkedIn: Followers (Paid) | The aggregate number of paid followers of your company page categorized by country, industry, seniority, job function, and company size. |
LinkedIn: Followers (Organic) | The total number of organic followers of your company page, distributed by country, industry, seniority, job function, and company size. |
LinkedIn: Company Page Impressions | The total count of times your LinkedIn company page updates reached your audience in the specified time frame. |
LinkedIn: Company Page Reach | The total number of users who viewed any content from or about your Page. |
LinkedIn: Company Page CTA Clicked | The total number of clicks received on your custom CTA button (contact us, learn more, etc.) during the selected time frame. |
LinkedIn Personal Profile Metrics
Metric Name | Description |
|---|---|
Followers | The total number of users following your profiles at the end of the chosen time period. |
Reactions/Likes | The number of times users liked your content across your social profiles. |
Comments | The number of comments received across your social profiles. |
Shares | The number of times users shared your content across your social profiles. |
Impressions | The number of times your content was displayed to users. |
Followers Gained | The number of new followers accrued across your social profiles during the selected time period. |
Metrics for LinkedIn Ads
Metric Name | Description |
|---|---|
Ad Spend | Total amount spent on your ads. |
Ad Impressions | Number of times your ads were displayed. |
Ad Reach | Total number of unique users who saw your ads. |
Ad Conversions | Number of conversion events attributed to your ads. |
Ad Clicks | Total number of clicks on your ads. |
Ad Link Clicks | Number of clicks on links within your ads. |
Ad Engagements | Total interactions including reactions, comments, shares, and clicks. |
Ad Engagement Rate (per impression) | The number of engagements as a percentage of total impressions. |
Ad Video Views | Number of times your video started playing. |
Ad ThruPlays | Number of times a video was played to 15 seconds or nearly completed. |
Ad CPV | Average cost per video view. |
Ad CPC | Average cost per click. |
Ad Cost Per Link Click | Average cost per link click. |
Ad Cost Per ThruPlay | Average cost per thruplay. |
Ad Cost Per Engagement | Average cost per engagement. |
Ad Cost Per Conversion | Average cost per conversion. |
Ad Cost Per Person Reached | Cost per 1,000 people reached (Cost Per Person). |
Ad CPM | Cost per 1,000 impressions. |
Ad CTR | Click-through rate; percentage of impressions that resulted in clicks. |
Ad Link Click-Through Rate | Percentage of impressions that resulted in link clicks. |