List Of LinkedIn Metrics
LinkedIn metrics help you find out how your LinkedIn Company Page & Personal Profiles are performing. This article goes over the LinkedIn metrics available in Reports.
LinkedIn metrics are calculated in UTC (Universal Time Coordinated).
LinkedIn Company Page Metrics
Metric Name | Description |
|---|---|
LinkedIn: Followers | The total number of both organic and paid followers of your company page, segmented by country, industry, seniority level, job function, and company sizes. |
LinkedIn: Followers (Paid) | The aggregate number of paid followers of your company page categorized by country, industry, seniority, job function, and company size. |
LinkedIn: Followers (Organic) | The total number of organic followers of your company page, distributed by country, industry, seniority, job function, and company size. |
LinkedIn: Company Page Impressions | The total count of times your LinkedIn company page updates reached your audience in the specified time frame. |
LinkedIn: Company Page Reach | The total number of users who viewed any content from or about your Page. |
LinkedIn: Company Page CTA Clicked | The total number of clicks received on your custom CTA button (contact us, learn more, etc.) during the selected time frame. |
LinkedIn Personal Profile Metrics
Metric Name | Description |
|---|---|
Followers | The total number of users following your profiles at the end of the chosen time period. |
Reactions/Likes | The number of times users liked your content across your social profiles. |
Comments | The number of comments received across your social profiles. |
Shares | The number of times users shared your content across your social profiles. |
Impressions | The number of times your content was displayed to users. |
Followers Gained | The number of new followers accrued across your social profiles during the selected time period. |