List Of Audience Metrics
Audience metrics are data points that help measure and analyze the behavior, growth, and engagement of an audience on social media platforms. These metrics are important for understanding and improving audience reach, retention, and interaction.
Metric Name | Description | Supported Networks | Time zone |
|---|---|---|---|
Followers | The total number of users following your profiles at the end of the selected time period. This represents your audience size at that point in time. | X, LinkedIn, TikTok, YouTube, Bluesky, Facebook, Instagram, Threads | UTC (X, LinkedIn, TikTok, YouTube, Bluesky), PT (Facebook, Instagram, Threads) |
Actual Growth | The net change in followers, calculated as new followers minus unfollows. | X, LinkedIn, TikTok, YouTube, Bluesky, Facebook, Instagram, Threads | UTC (X, LinkedIn, TikTok, YouTube, Bluesky), PT (Facebook, Instagram, Threads) |
Followers Gained | The total number of users who started following your profiles. Note: For LinkedIn, TikTok, X, Bluesky and Threads, this number can be negative. These platforms don’t provide the exact count of new followers, only the net follower change (actual growth), which factors in both new followers and unfollows. | X, LinkedIn, TikTok, YouTube, Bluesky, Facebook, Instagram, Threads | UTC (X, LinkedIn, TikTok, YouTube, Bluesky), PT (Facebook, Instagram, Threads) |
Unfollowers | The total number of users who unfollowed your profiles. | YouTube, Facebook, Instagram | UTC (YouTube), PT (Facebook, Instagram) |
Profile Likes (Total) | The total number of likes received across all your content over their lifetime. Similar to the followers metric, this represents the cumulative number of likes your profile has gained. | TikTok | UTC (TikTok) |