List Of Competitor Metrics

Competitor metrics help you analyze your competitors’ audiences and content strategies across X accounts, Facebook Pages, and Instagram Business accounts.

Competitive metrics are calculated in UTC (Coordinated Universal Time) .
Competitive Post Likes, Competitive Post Comments, Competitive Post Shares, Competitive Post Impressions, Competitive Post Citations, Competitive Post Replies, and Competitive Reposts are reported using the Lifetime reporting period.

Competitor Profile Metrics

Metric Name	Description	Supported Networks
Competitor Profile Followers	The total number of users following the competitor profiles at the end of the chosen time period.
Competitor Profile Impressions	The number of times your competitor content was displayed to users.
Competitor Profile Engagement	The number of engagements (likes + comments + shares + replies + Reposts + Quoted posts) across competitor profiles.
Competitor Profile Likes	The number of times users liked your competitor content.
Competitor Profile Comments	The number of times users commented on your competitor content.
Competitor Profile Replies	The number of times users replied to your competitor Tweets.
Competitor Profile Shares	The number of times users shared your competitor content.
Competitor Profile Quoted Posts	The number of times users quoted your competitor Tweets.
Competitor Profile Reposts	The number of times users reposts your competitor Tweets.

Competitor Post Metrics

Metric Name	Description	Supported Networks
Competitor Post Total	The number of posts published across competitor profiles.
Competitor Post Impressions	The number of times your competitor content was displayed to users. • Instagram: This includes views on competitor Reels.
Competitor Post Engagement	The number of engagement received on competitor posts.
Competitor Post Likes	The number of likes received on competitor posts.
Competitor Post Comments	The number of comments received on competitor posts.
Competitor Post Replies	The number of replies received on your competitor Posts.
Competitor Post Shares	The number of shares received on competitor posts.
Competitor Post Quoted Posts	The number of Quoted Posts received on your competitor Posts.
Competitor Post Reposts	The number of reposts received on your competitor Posts.