List Of Competitor Metrics
Competitor metrics help analyze your competitors’ audience and content strategy across X accounts, Facebook Pages, and Instagram Business accounts.
The reporting period for Competitor Post Impressions, Engagement, Likes, Comments, Replies, Shares, Quoted Posts, and Reposts is Lifetime.
Competitor Profile Metrics
Metric Name | Description | Supported Networks | Time zone |
|---|---|---|---|
Competitor Profile Followers | The total number of users following the competitor profiles at the end of the chosen time period. | Facebook, Instagram, X | UTC (X, Facebook, Instagram) |
Competitor Profile Impressions | The number of times your competitor content was displayed to users. | Instagram, X | UTC (Instagram, X) |
Competitor Profile Engagement | The number of engagements (likes + comments + shares + replies + Reposts + Quoted posts) across competitor profiles. | Facebook, Instagram, X | UTC (Facebook, Instagram, X) |
Competitor Profile Likes | The number of times users liked your competitor content. | Facebook, Instagram, X | UTC (Facebook, Instagram, X) |
Competitor Profile Comments | The number of times users commented on your competitor content. | Facebook, Instagram | UTC (Facebook, Instagram) |
Competitor Profile Replies | The number of times users replied to your competitor Tweets. | X | UTC (X) |
Competitor Profile Shares | The number of times users shared your competitor content. | Facebook, X | UTC (Facebook, X) |
Competitor Profile Quoted Posts | The number of times users quoted your competitor Tweets. | X | UTC (X) |
Competitor Profile Reposts | The number of times users reposts your competitor Tweets. | X | UTC (X) |
Competitor Post Metrics
Metric Name | Description | Supported Networks | Time zone |
|---|---|---|---|
Competitor Post Total | The number of posts published across competitor profiles. | Facebook, Instagram, X | User Defined Timezone (Facebook, Instagram, X) |
Competitor Post Impressions | The number of times your competitor content was displayed to users. • Instagram: This includes views on competitor Reels. | Instagram, X | User Defined Timezone (Instagram, X) |
Competitor Post Engagement | The number of engagement received on competitor posts. | Facebook, Instagram, X | User Defined Timezone (Facebook, Instagram, X) |
Competitor Post Likes | The number of likes received on competitor posts. | Facebook, Instagram, X | User Defined Timezone (Facebook, Instagram, X) |
Competitor Post Comments | The number of comments received on competitor posts. | Facebook, Instagram | User Defined Timezone (Facebook, Instagram) |
Competitor Post Replies | The number of replies received on your competitor Posts. | X | User Defined Timezone (X) |
Competitor Post Shares | The number of shares received on competitor posts. | User Defined Timezone (Facebook) | |
Competitor Post Quoted Posts | The number of Quoted Posts received on your competitor Posts. | X | User Defined Timezone (X) |
Competitor Post Reposts | The number of reposts received on your competitor Posts. | X | User Defined Timezone (X) |