Statusbrew Vs Social Network Metrics
Sometimes, you might see differences between the metrics shown in Statusbrew and those reported directly by the native social network. The chart below outlines the metrics from Statusbrew reports, native reports, and explains any expected discrepancies.
Network | Statusbrew Report | Native network report | Differences |
|---|---|---|---|
Facebook Pages Report & Profile Performance Report | Meta Business Suite - Overview | Meta Business Suite includes Follows and Unfollows, which Statusbrew currently does not. Statusbrew only supports Net Follower Growth. Statusbrew’s Engagement metric includes Post Link Clicks, while Meta’s Content Interactions does not. Meta also counts interactions and link clicks from stories and ads not published on your page. Due to recent deprecations and Meta API limitations, Statusbrew cannot include data for Stories, and only includes engagement and link clicks from ads and posts published to your page. Views are not available via Meta’s API; Statusbrew provides Impressions instead. | |
Post Performance Report for Facebook | Facebook Insights Report | In the Facebook Insights Report, NPE reporting counts all types of reactions as Likes. In contrast, Statusbrew’s Post Performance Report counts Likes and all other Reactions (Wow, Haha, etc.) in the Reactions metric. Since Views are not currently accessible through Meta’s API, so Statusbrew continues to report Impressions instead. Additionally, metrics for PAC (Partnership Ads Collaboration) and DCO (Dynamic Creative Optimization) ads are not available via Meta’s APIs. As a result, any PAC or DCO ads surfaced in Statusbrew reports will not include associated metrics. | |
Facebook and Instagram Paid Performance | Facebook Ads Manager Export | Web Conversions in Statusbrew and Web Purchases in Ads Manager use different calculation methods. Statusbrew’s Web Conversions metric reflects the total number of events or conversions attributed to campaigns, which may result in higher numbers compared to Web Purchases reported in Ads Manager. | |
Post Performance Report for Instagram | Facebook Insights Report (Instagram tab) | Collaborative engagement data is not accessible via Meta’s APIs unless the publishing account is authenticated. However, Meta Business Suite provides data for collab posts regardless of who the publisher is. Additionally, Instagram Views sourced from Meta’s API currently include data from collab posts. Since this metric is considered in development, it is subject to change. | |
X | Profile Performance Report for X | X Analytics | Statusbrew is unable to retrieve video view data for videos that have been shared multiple times via Twitter Media Studio. |
Profile Performance Report for LinkedIn and LinkedIn Pages Report | LinkedIn Content Report | Statusbrew Reports include only organic data. In Statusbrew reporting, Shares data is equivalent to Reposts data in the LinkedIn Content Report. Additionally, Statusbrew’s Engagement Rate is calculated using a different method than LinkedIn’s Average Engagement Rate, which may result in discrepancies between the two values. | |
LinkedIn Pages Report (Followers metric) | LinkedIn Followers Report | The LinkedIn Followers Report does not include data on Followers Lost. | |
TikTok | Profile Performance for TikTok and TikTok Profiles Report | TikTok Overview Report | In the TikTok Overview Report, the profile-level export provides metrics such as Video Views, Profile Views, Likes, Comments, and Shares. While follower data can be downloaded from the Followers tab, it's limited to the past 7 days. Statusbrew’s report exports, on the other hand, backfill net audience growth for up to 60 days, but do not include follower count. |
TikTok | Post Performance Report for TikTok | TikTok Content Report | The TikTok Content Report export is limited to the last 7 days of data. In contrast, Statusbrew's Post Performance Report export for TikTok provides backfilled video views for the past 365 days, covering up to 500 videos. |
Engagement Calculations
Statusbrew calculates Engagement by summing all Reactions, Comments, Shares, Post Link Clicks, and Other Post Clicks that occur on a post. Since a single user can perform multiple actions, such as clicking and sharing the same post, the total Engagements may exceed the number of Engaged Users shown in your reports.