Statusbrew Vs Social Network Metrics
Sometimes, you might see differences between the metrics shown in Statusbrew and those reported directly by the native social network.
The information below outlines the metrics from Statusbrew reports, native reports, and explains any expected discrepancies.
Statusbrew VS Native Metrics
Followers
Native (Meta): Shows Follows and Unfollows
Statusbrew: Shows Net Follower Growth only
Engagement
Native (Meta): “Content interactions” doesn’t include link clicks
Statusbrew: “Engagement” includes post link clicks
What content is counted
Native (Meta): Can include interactions/clicks from Stories + ads not published on your page
Statusbrew: Includes only posts + ads published to your page (no Stories due to API limits)
Views vs Impressions
Native (Meta): Views exist in UI, but Views aren’t available via API
Statusbrew: Shows Impressions instead
Post-report reactions
Native export: Often counts all reactions as Likes
Statusbrew: Splits into Likes and Reactions (Wow/Haha/etc.)
PAC / DCO ads
Native: Has data in Ads Manager
Statusbrew: PAC/DCO metrics aren’t available via API → those ads may show without metrics
Paid conversions
Native (Ads Manager): “Web Purchases”
Statusbrew: “Web Conversions” uses a different method → numbers may not match (Statusbrew can be higher)
Collab posts
Native (Meta UI): Shows collab performance broadly
Statusbrew: Collab engagement isn’t accessible via API unless the publishing account is authenticated
Views
Native: Shows views normally
Statusbrew: API “Views” may include collab posts and may change (still evolving)
X (Twitter)
Video views
Native (X Analytics): Shows them
Statusbrew: Can’t retrieve video views for videos shared multiple times via Media Studio
Paid vs organic
Native (LinkedIn): Can include paid depending on export/report
Statusbrew: Organic only
Shares naming
Native: “Reposts”
Statusbrew: “Shares” = “Reposts”
Engagement rate
Native: “Average Engagement Rate”
Statusbrew: Different calculation → may not match
Followers lost
Native Followers report: Doesn’t include followers lost
Statusbrew: Can show follower loss context via its reporting, but the native follower export won’t
TikTok
Profile exports
Native: Profile export includes views/profile views/likes/comments/shares; follower data only lasts 7 days
Statusbrew: Backfills net audience growth up to 60 days, but doesn’t include follower count
Post exports
Native content export: Last 7 days
Statusbrew: Backfilled video views up to 365 days (up to 500 videos)
Engagement Calculations
Statusbrew calculates Engagement by summing all Reactions, Comments, Shares, Post Link Clicks, and Other Post Clicks that occur on a post.
Since a single user can perform multiple actions, such as clicking and sharing the same post, the total Engagements may exceed the number of Engaged Users shown in your reports.
How to choose metrics
The metrics you use depend on what you want to analyze. For example, if you want to analyze the effectiveness of individual posts, you should use "Post metrics," and if you want to understand the growth of your entire account, you should use "Profile metrics."
An explanation of the difference between Statusbrew's own metrics and social network metrics.
Social Network Metrics
Metrics provided by social networks (e.g., Facebook, Instagram, LinkedIn, etc.) reflect data specific to each platform. These metrics are obtained through APIs provided by each platform and typically include:
Engagement per post (likes, comments, shares, etc.)
Impressions and reach
Fluctuations in follower and following counts
While these metrics are useful for measuring the performance of individual platforms, they are often inconsistent across platforms and limit cross-channel analysis.
Statusbrew's unique metrics
However, Statusbrew's unique metrics are designed for cross-network analysis, enabling you to pull data from multiple social media channels and profiles into a unified view.
Key benefits:
Cross-Network Analysis: Statusbrew's metrics allow you to analyze data consistently across different social media platforms, for example, compare performance across Facebook, Instagram, LinkedIn, etc., on a unified basis, and evaluate your overall social media strategy.
Deeper analysis by tags and sentiment: Statusbrew lets you pull data by tags and sentiment, giving you deeper insight into how users are responding to specific campaigns or content types, so you can adjust and improve your strategy.
Integrated performance indicators: Statusbrew's proprietary metrics comprehensively assess performance across multiple social media accounts, enabling you to measure your overall marketing performance without relying on platform-specific data.