Obtaining Past Report Data (Backfilling)

When you connect a social profile to Statusbrew, its historical data is automatically pulled in. The amount of data retrieved depends on each platform's API limits.

This article explains how historical data retrieval (backfilling) works.

What Is Backfill?

When you connect a new social profile to Statusbrew, it starts collecting data from that point onward. However, some social networks allow access to historical data - data from before the connection. Retrieving this past data is called backfilling.

Supported Backfilling For Each Social Network

Since Instagram Stories content disappears after 24 hours, it is not possible to obtain that data via the API.

Which Metrics Are Backfilled Per Network?

The table above shows how far back data can be retrieved for each network. The sections below show which specific metrics fall within that backfill window.

Instagram

Backfilled (per day, within the standard window):

• Reach (including paid, organic, story, carousel, reel, post, and IGTV)

• Views (including paid, organic, story, carousel, reel, post, and IGTV)

• Impressions (including paid, organic, story, carousel, reel, post, and IGTV)

• Reactions / Likes (paid, organic, carousel, reel, post, story, IGTV)

• Comments (organic)

• Shares (organic)

• Saves (organic)

• Engagement (organic)

• Content Interactions (organic)

• Profile Accounts Engaged

• Profile Views

• Replies (story replies)

• Reposts

• Followers Gained ⚠️ Limited to the last 7 days by the API; this window auto-shifts on each data refresh

• Unfollowers ⚠️ Same 7-day limitation as Followers Gained

Not backfilled (today's value only):

• Followers

Facebook

Backfilled (per day, within the standard window):

• Reach (paid, organic)

• Views (paid, organic)

• Impressions (paid, organic)

• Video Views

• Engagement

• Reactions / Likes

• Profile Views

• Followers (unique among networks: historical daily values are backfilled, not just today's count)

• Followers Gained

• Unfollowers

Threads

Backfilled (per day, within the last 185 days):

• Views (organic)

• Impressions (organic)

• Reach (organic)

• Reactions / Likes (organic)

• Replies

• Reposts

• Quoted Posts

• Shares (organic; equals Reposts + Quoted Posts)

• Engagement (organic)

• Followers Gained (computed from daily Followers difference)

Not backfilled (today's value only):

• Followers

Not available:

• No data exists before April 14, 2024

• Clicks (disabled due to API errors)

TikTok

Backfilled (per day, within a 45-day maximum window):

• Video Views

• Impressions (organic)

• Reach (organic)

• Profile Views

• Reactions / Likes (organic)

• Comments (organic)

• Shares (organic)

• Engagement (organic)

• Followers (per historical day)

• Followers Gained (computed from daily Followers difference)

Not backfilled (today's value only):

• Followers (current live count)

• Profile Likes (Total)

Not available:

• Unfollowers (disabled)

LinkedIn (Company / Showcase Pages)

Backfilled (organic only, within the last 90 days):

• Impressions (organic)

• Reach (organic)

• Reactions / Likes (organic)

• Comments (organic)

• Shares (organic)

• Clicks (organic)

• Engagement (organic)

• Followers Gained

• Profile Views

• Profile Website Clicks

Not backfilled (today's value only):

• Followers

Not available:

• Unfollowers (always null)

• Paid metric breakdowns (not exposed by the LinkedIn API)

LinkedIn (Personal Profiles)

Backfilled (organic only, within the last 12 months):

• Impressions (organic)

• Reach (organic)

• Reactions / Likes (organic)

• Comments (organic)

• Shares (organic)

• Engagement (organic)

• Followers Gained: from API by date

Not backfilled (today's value only):

• Followers

Not available:

• Unfollowers, Clicks, and paid breakdowns

Google Business Profile

Backfilled (per day, within the standard window):

• Impressions (organic) — sum of all 4 sub-types below

  • Sub-fields:

    • Google Business: Impressions Desktop Maps

    • Google Business: Impressions Desktop Search

    • Google Business: Impressions Mobile Maps

    • Google Business: Impressions Mobile Search

• Reach (organic) — mirrors Impressions

• Clicks (organic) — sum of all 5 action sub-types below; mirrors Engagement

  • Sub-fields:

    • Google Business: Direction Requests

    • Google Business: Call Clicks

    • Profile Website Clicks

    • Google Business: Food Menu Clicks,

    • Google Business: Bookings

• Engagement (organic)

Not applicable:

• Followers, Followers Gained, Unfollowers, Reactions / Likes, Comments, Shares, and Video Views do not exist for Google Business Profile

YouTube

Backfilled (per day, within the standard window):

• Views (organic)

• Impressions (organic)

• Reach (organic)

• Reactions / Likes (organic)

• Comments (organic)

• Shares (organic)

• Engagement (organic)

• Followers Gained

• Unfollowers

Not backfilled (today's value only):

• Followers

Backfill Service For Enterprise Plans

Enterprise customers can access extended backfill services beyond standard API limits - up to 18 months of historical data for certain networks.

To request this service, contact sales@statusbrew.com or support@statusbrew.com with the following details:

• Name

• Email address

• Platform name

• Desired backfill period

• Metrics to backfill

FAQs

Is backfilled data as accurate as native data?

Yes, backfilled data is pulled directly from each platform’s API, ensuring accuracy. However, please note that some past data may not be available due to changes in the platform's data-provision policy.

How long does backfilling take?

Backfilling typically takes 24 to 36 hours to complete.

Why is a social profile not showing any data in Reports?

There are two common reasons a connected profile might show no data in Reports.

You don't have access to that profile: In Statusbrew, profile access is managed through permissions. If a profile isn't appearing in Reports at all, you likely don't have access to it. Ask your Primary Owner or Owner to review and update your profile permissions. Once access is granted, the profile and its data will become visible.

The data sync hasn't been initiated yet: For some profiles, whether LinkedIn, Instagram, Facebook, or others, the initial data sync may not have been triggered after the profile was connected. This is handled on Statusbrew's end. Contact support via Live Chat or email support@statusbrew.com, and the team will initiate the sync for you.

Why is my analytics showing no data even if the profile shows active?

If your report is empty or the data isn't loading, work through these steps in order:

1. Filters: Check if any filters are active on the report canvas. Active filters can limit the data displayed. Remove them and see if data appears.

2. Data sources: Click the data source selector next to the report name. Make sure the profiles you want to see data for are selected.

3. Date range: Check the reporting period in the top-right corner. Make sure it covers the dates for which you're expecting data.

4. Permissions: You need the Create Reports permission to see any data in reports. This applies even if a teammate has added you as a collaborator on their report. Without this permission, the Reports module will load but appear empty. Ask your Admin, Owner, or Primary Owner to go to Settings > Profiles, click More beside the relevant profile, select Edit, and assign you the Create Reports permission.

5. Request a data sync: If the profile was recently connected and data still isn't showing after the steps above, contact Statusbrew support to initiate a data sync for your newly connected profile.