Social media management is just clicking the "Post Now" button and chilling the rest of the day because it's just a task.
Only those who think this way don't understand "Quality Work".
Social media management is a Job, not one of the tasks.
Whether you are a one-person team that changes hats (Content Ideas, copywriting, Design, or data analysis) every day, a growing team with 3-5 members, or a big agency, you need social media management tools to streamline your processes.
Because the present era is fast, and everyone (boss or client) wants things done quickly, new modern tools help you stay ahead and get great results.
Teams have different needs. Some want only scheduling and reporting, but some brands want to manage their brand mentions and unfiltered opinions.
There is also one need that has been growing rapidly for some time.
That is the centralization of all the social media efforts.
This means planning, scheduling, collaboration, inbox management, reporting, or even listening, all controlled from one place.
Because no one likes to pay for multiple tools for interconnected operations.
After sleeping on it, I created a list of social media management tools that understood nearly all their audience's pain points. These tools have been helping the social media team run operations smoothly, using, if not with one tool, at least a minimum of tools.
Statusbrew
Sprout Social
Hootsuite
Buffer
Agorapulse
I know you are busy, and switching tools is also difficult. So, here is the comparison table of the top 5 tools out of 13 i shortlisted to save you some time.
Best 5 Social media management tools comparison table 2025
Tool | Best For | Pricing Starts at | Best Features |
---|---|---|---|
Statusbrew | Agencies, brands with multiple profiles | $69/mo per user (5 profiles included) | Advanced scheduling & bulk publishing, Content Labeling/tagging, Custom approval workflows, Role-based permissions, Unified inbox for organic + paid, 60+ Automation rules & sentiment filters, 250+ KPIs Tracked |
Sprout Social | Enterprises & large teams needing depth | $249/mo per user | Smart Inbox, CRM integrations , Social listening (enterprise tier), Competitor benchmarking, Employee advocacy , Robust reporting, Asset library for media |
Hootsuite | Mid-to-large orgs, general use | $99/mo per user | Streams-based engagement, Bulk scheduling, Visual content calendar - Team workflows, 150+ third-party integrations, Basic analytics, Link shortener |
Agorapulse | Agencies & SMBs focused on engagement | ~$79/mo per user | Unified social inbox, Ad comment management, Publishing queues, Bulk scheduling, Competitor analysis, Strong engagement reports, Shared calendars, Approval flows |
Buffer | Solopreneurs & small businesses | Free + paid (per channel) | Simple scheduling, AI caption assistant, Engagement suggestions, Basic post-level reports, Landing page builder, Easy-to-use interface, Team collaboration |
You can look at this database if you wish to compare these tools feature-wise.
The DB contains information such as:
Trial Period
Pricing
Networks Supported
Features
USP
Statusbrew
If you hear about Statusbrew for the first time, it's a modern social media management tool offering 1:1 feature parity with a top leader without a considerable price tag.
Statusbrew helps you centralize all of your social media efforts, such as planning, team collaboration, scheduling, inbox management, and reporting, to manage them from one place.
Its team-based features, such as approval workflows, planning collaboration, and flexible pricing structure, make it best suited for agencies and growing teams.
Best Features:
Bulk content scheduling for upto 400 posts & 365 days
Content tagging to understand campaign performance
Publishing rules to maintain brand voice
Brew AI helps you enhance Captions as per your Brand Voice
Custom shareable calendars get client feedback
Approval workflows so that only that content goes live that aligns with your brand
A unified inbox that helps you manage all types of engagements, including brand mentions
60+ inbox automations, including hiding/deleting negative or spam comments
Team Inboxes help divert relevant conversations to relevant teams
Auto-tag conversations based on keywords, campaigns, sentiments, language, etc.
Bulk delete/hide 4000 comments in one go
HubSpot, Salesforce CRM integration
20+ reporting templates to create 1-click dashboards
250+ KPIs tracked to create custom shareable reports
Statusbrew is GDPR & SOC 2 compliant
22/6 support through email, live chat, help center & 1:1 Zoom call
Pricing
Lite: $69 per month (1 user, 5 profiles)
Standard: $129 per month (3 users, 10 profiles)
Premium: $229 per month (6 users, 15 profiles)
Custom pricing for Enterprises or multiple-profile businesses
Sprout Social
Sprout Social is a leader in the world of social media tools. Its design philosophy revolves around creating tasks around social media actions to facilitate a workflow among teams.

Sprout may be the best choice for a premium social media management tool, yet there are “better value for money options” available.
Best Features
Sprout Social lets you respond promptly to customer queries and comments across multiple social platforms
Schedule and publish content to different social media platforms in advance
Advanced analytics provide deep insights into audience engagement
Monitor brand mentions, industry trends, and customer sentiment
Collaborate on content creation, review, and approval processes seamlessly
Generate customizable reports
Sprout Social's CRM integration provides a holistic view of customer interactions
Manage their social media activities from anywhere using Sprout's mobile app
Sprout Social's smart inbox consolidates messages from different social media profiles
Sprout Social's competitor analysis tools allow businesses to benchmark their performance against competitors and identify strengths and areas for improvement
Pricing
Standard: $199 per month per user
Professional: $299 per month per user
Advanced: $399 per month per user
Custom pricing for Enterprises
If you find Sprout Social to be your best tool, I suggest you understand its pricing structure before making a call.
Hootsuite
Next, we have Hootsuite. It's the most widely used social media management tool and a market leader for online education about social media management.

Users enjoy curating and publishing content on social media via Hootsuite. It also offers integration with more than 100+ apps, yet there are other better tools than Hootsuite.
Best Features
Offers a centralized dashboard to manage multiple social media accounts across various platforms
Allows users to create custom streams for each social network to monitor specific keywords, hashtags, and user interactions in real time
Users can assign tasks, respond to comments, and collaborate on content creation within the platform
Provides a content calendar view that gives users an overview of scheduled posts, campaigns, and content plans to maintain a consistent posting strategy
Offers comprehensive analytics and reporting tools that provide data on engagement, follower growth, and performance metrics for each social network
Enables users to automatically share content from their favorite websites or blogs through RSS feed integration
Hootsuite's social listening feature tracks brand mentions, keywords, and industry trends
Helps manage and monitor social media ad campaigns across platforms to track ad performance and adjust campaigns in real time
Integrates with various third-party apps, such as Canva, Google Drive, and Mailchimp
Hootsuite's security features include role-based access management, two-factor authentication, and secure password management to protect your social media accounts
Pricing
Standard: $99 per month per user
Advanced: $249 per month per user
Custom pricing for Enterprises
Check this blog to understand Hootsuite pricing in detail.
Agorapulse
Agorapulse is a social media management tool that does it all. It will keep you covered for social media publishing, engaging, and reporting. It also offers collaboration workflows and automation for engagement.

Although one might feel that Agorapulse isn’t very flexible, it is a good value for money. There are better tools than Agorapulse if you have already tried it in the past.
Best Features
A unified inbox that consolidates all social media comments, mentions, and messages from multiple platforms
A visual content calendar for scheduling and organizing content across different social media channels
Monitors brand mentions, keywords, and industry trends across social media
Track and analyze sentiment around your brand or specific topics
Categorize and prioritize content based on different themes
Automatically schedules posts based on predefined time slots
Moderate comments on Facebook ads through Agorapulse
Agorapulse's CRM feature categorizes and tracks interactions with followers
Create customized reports
Monitor competitors' social media activity
Upload and schedule multiple posts at once through CSV files
Collaborate on content creation and approval
Label content for categorization and analysis
Pricing
Standard: $79 per month per user
Professional: $119 per month per user
Advanced: $149 per month per user
Custom pricing for Enterprises
Buffer
Buffer is the next tool on our list of the best social media management tools. Instead of offering an all-in-one tool, Buffer follows the a-la-carte ideology.

Buffer is usually an excellent choice for any beginner or brand trying social media for the first time. Once a brand grows, it looks for Buffer alternatives to get a mature platform and advanced reporting.
Key Features
Buffer's Optimal Timing Tool analyzes audience engagement patterns and suggests the best times to post content for maximum reach and interaction.
Social media calendar provides a clear overview of scheduled posts
Buffer's link-shortening feature not only saves character space but also tracks click-through rates
Buffer allows users to include Facebook Pixel in their posts to allow retargeting of website visitors for more personalized ad campaigns.
Buffer suggests relevant hashtags for posts
Buffer's collaborative features allow team members to brainstorm, plan, and collaborate on content ideas
Upload custom thumbnails for videos shared on social media
Integrate RSS feeds
Add custom UTM parameters to track link clicks
Buffer's browser extensions allow users to add content to their Buffer queue while browsing the web
Pricing
Free Forever plan (3 channels and 10 posts scheduled per channel)
Essentials: $6 per month per channel
Team: $12 per month per channel
Later
If you are serious about your brand presence on Instagram, you should check out Later.

Instagram offers a feed planner, scheduling, and automatic posting. It also provides link tools that help eCommerce companies showcase their products.
Best Features
Content calendar to help users plan and schedule social media posts
Schedule and post Instagram Stories
Later's Link In Bio feature lets users create a clickable landing page that mirrors their Instagram feed
Allows users to curate user-generated content
Suggests relevant hashtags
Analytics on post performance, engagement metrics, and follower growth
Tag products in their posts and link them directly to their online shop
Later's drag-and-drop interface allows users to visually plan their feed layout by rearranging scheduled posts
Calendar preview of scheduled posts
Create post variations for different social media platforms and automatically publish posts based on predefined time slots
Add the first comment to their Instagram posts automatically
Provides customizable Instagram Stories templates
Allows team members to collaborate on content planning and scheduling
Plan and schedule multi-image carousel posts on Instagram
Pricing (X is not supported)
Starter: $25 per month per user for 8 profiles
Growth: $50 per month for 2 users & 16 profiles
Scale: $110 per month for 6 users for 48 profiles
Sendible
Sendible is a social media management tool designed for agencies with multiple clients. It offers customized dashboards for various clients.

If you need pricing flexibility, decent features, and collaboration team features, Sendible can be considered.
Best Features
Automatically recycle and repost evergreen content
Enable content approval workflows
Monitor social media mentions, keywords, and hashtags in real-time
Aggregate messages and notifications from multiple social media platforms into a single inbox
In-depth analytics and customizable reports
Set up automated workflows for tasks such as posting, responding to messages, and following specific accounts
Suggest relevant and trending content ideas based on user interests and industry trends
Track conversations and sentiment about a brand, industry, or specific keywords
Bulk scheduling, repeat posting, and customized posting times for different time zones
Support team collaboration through user roles, permissions, and content approval workflows
Client-friendly reporting with custom branding and data visualization
Pricing
Creator: $29 per month per user per calendar for 6 profiles
Traction: $89 per month for 4 users per calendar for 24 profiles
Scale: $199 per month for 7 users per calendar for 49 profiles
Advanced: $299 per month for 20 users 100 profiles
Enterprise: $750 per month for 80 users 400 profiles
ContentStudio
ContentStudio is an all-in-one Social Media Management tool to create, schedule, publish, & analyze your content across all social networks in one place.

It offers a suite of tools tailored for agencies, brands, and marketers to enhance their online presence and engagement.
Networks Supported: Facebook, Instagram, YouTube, LinkedIn, Pinterest, TikTok, and more.
Key Features
Unified social media dashboard: Manage all your social media accounts from a single interface, allowing for efficient planning, scheduling, and publishing of content across various platforms.
AI-powered content creation: Use the AI assistant to generate engaging captions, suggest relevant hashtags, and create compelling images.
Collaborative tools: Facilitate teamwork with features like content approval workflows, shared calendars, and real-time collaboration.
Advanced analytics and reporting: Monitor and analyze social media performance with in-depth insights, competitor benchmarking, and customizable reports to inform strategic decisions.
Manage all your social interactions in one place. No more multiple logins, respond to comments, messages, and mentions across all platforms from a single, unified inbox.
Users Love It For:
Very low pricing to get started
Ready-to-use white label reports
Intuitive interface simplifies social media management
Capterra Rating
4.7/5
eClincher
eClincher, just like the other tools in our list of best social media management tools, has features for social media publishing, engagement and reporting.

It does everything you can expect from a good social media management tool with content queues, RSS feeds, conversation management, and more.
Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Pinterest, Google My Business.
Key Features
Schedule and publish social media posts
Upload and schedule multiple posts in bulk
A visual calendar view of scheduled posts
Offers detailed analytics and performance insights data
Collaborate with team members, assign roles, and manage permissions
Supports managing multiple clients with separate accounts for agencies
Customizable White Label Reports: Users can create branded reports with custom logos and data visualization
The social inbox feature centralizes messages, comments, and mentions from different platforms
Recycle evergreen content
Monitor keywords, hashtags, and mentions across social media platforms
Offers a client approval workflow for clients to review and approve posts
Organize and categorize content for easier management and tracking.
Allows users to manage and track Facebook ad campaigns directly from the dashboard.
Suggests content ideas and topics based on user interests and industry trends.
Allows team members to review, edit, and contribute to posts before publishing.
Users Love It For:
Brand tracking
Great analytics
Media library
Capterra Rating
4.7/5
Social Champ
Social Champ is a social media management tool that has proved to be an incredible solution as an effortless scheduler. It provides a single dashboard integrating all your social media platforms and allows you to create, schedule and analyze content on each platform together.

The tool is power-packed with multiple features which includes content curation, recycle, monitoring analytics, team collaboration, bulk upload, and more. The content composer comes with a hashtag manager that helps you create, save, and organize hashtag groups diligently. With its vibrant UI and easy to use dashboard, it's easily one of the most user-friendly social media management tools.
Networks supported: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube, and Google Business Profile.
Key Features
Schedule social media posts directly from the calendar
End-to-end campaign management
Set up automated social publishing queues
Offers in-depth social media analytics
Organize content assets
Supports workflow automation by allowing users to create task templates, assign responsibilities, and streamline collaboration.
Offers pre-built social campaign templates, saving time in setting up consistent and effective social media campaigns.
Store and manage marketing assets
Collaborate on content creation, editing, and approvals
Design customized workflows
Supports social media automation by allowing users to queue up posts for automatic publishing.
Includes a headline analyzer tool
Supports audience segmentation
Integrates with email marketing platforms to sync email campaigns
Create and save social media message templates
Integrates with WordPress to manage and schedule blog posts
Users Love It For:
Social media calendar
Sentiment analysis
In-app editors
Auto RSS
Round the Clock customer support
Capterra Rating
4.4/5
Brandwatch
Brandwatch, formerly known as Falcon.io, is a social media management cum customer intelligence tool. It is dedicated to helping brands discover, attract, and engage customers across social networks.

Content calendar, approval flows, cross-channel customizable inbox, and social listening are some of the key highlights of Brandwatch.
Networks Supported: Twitter, Facebook, Instagram, LinkedIn, WhatsApp, YouTube, TikTok.
Key Features
Social listening features to monitor and analyze conversations, mentions, and trends from different social media platforms and online channels.
Uses advanced image recognition technology to analyze and categorize images shared on social media
Create customized dashboards with widgets to track specific metrics
Allows audience segmentation based on demographics, interests, behaviors, and other criteria
Sentiment analysis to determine the sentiment (positive, negative, neutral) of social media mentions and conversations
Monitor and analyze competitors' social media activities
Identify and analyze influencers for your industry
Geo-location analysis of social media conversations
Identify emerging trends and topics in real time
Generates topic clouds
Access historical data and analyze long-term trends
Export data and generate customizable reports
Offers real-time alerts to notify users
Benchmark your brand's social media performance against industry competitors
Prioritizes data security with features like access controls, encryption, and compliance with industry standards
Users Love It For:
Cross-collaboration
Flexibility to adapt to all organization types
Reporting
Ease-of-use
Capterra Rating
4.2/5
Khoros
Khoros offers enterprise solutions for social media management, marketing and intelligence. The suit is really appreciated for easy and effective brand communication on social media.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Pinterest.
Key Features
Offers a unified platform for multiple social media accounts
Provides advanced social listening features
Allows automation of social media engagement chatbots, automated responses, and workflows
Supports the creation and management of online communities
Real-time analytics to track social media performance
Helps users identify influencers relevant to their industry and collaborate with them for influencer marketing campaigns
Offers features for managing social media accounts across different regions and languages
AI-driven insights to identify trends, anomalies, and opportunities within social media data
Content publishing calendar with scheduling and planning features
Social media advertising management
Integrates with customer service tools
Create customized workflows for social media management, collaboration, and approval
Users Love It For:
Brand messaging
Customer targeting
Social customer care
Capterra Rating
4.2/5
Which Is The Best Social Media Management Tool?
There is no one-size-fits-all answer to this question. The best social media management tool for you will depend on your specific needs.
Some factors to evaluate include the integrations offered, the pricing, and the availability of free trials.
When choosing a social media management tool, it is also essential to review the size of your team and your budget.
Some tools are designed for large teams and agencies, while others are more suited for small businesses and startups. Ultimately, you should select a tool that offers the features you need at a price you can afford.
Look at the value you are getting for your money. Some tools may offer many features, but they may not be the right features for your business.
We are confident that choosing one of the above tools will help you and your business tremendously.
FAQs
Which are the best social media management tools for small businesses?
Statusbrew, Zoho Social, and HubSpot are the best social media management tools for small businesses that come at an affordable price.
Which are social media management tools for agencies?
Statusbrew, Sprout Social, and Hootsuite are social media management tools for agencies that offer features to handle multiple clients with ease.
Can I manage multiple social media accounts from one tool?
Yes, that’s the main point. Most tools support multiple accounts across different platforms.
Is it safe to connect my social media accounts to third-party tools?
Yes, if the tool is approved by the networks (via official APIs). Always check compliance and security certifications.
Do these tools help me find the best times to post?
Most offer analytics or “best time” recommendations based on past engagement data.
Can I collaborate with my team inside the tool?
Yes, modern tools like Statusbrew, Sprout Social, & Hootsuite allow roles, approvals, and shared calendars.
Are there cheaper tools with the same features as Sprout Social or Hootsuite?
Yes, some tools like Statusbrew or Agorapulse provide 1:1 feature parity at lower costs by charging per brand/workspace rather than per user.
Which tools provide onboarding support when switching?
Enterprise platforms like Sprout, Hootsuite, and Statusbrew provide onboarding calls and training.
Do tools support both organic and paid (ads) management?
Yes, some do. Hootsuite, Sprout, and Statusbrew cover both; Buffer and Later focus more on organic content.
Can I customize captions and media per platform while scheduling together?
Yes, most tools allow per-platform editing to meet character count or format rules.
Do these tools allow bulk scheduling or CSV uploads?
Yes, enterprise and agency-focused tools usually support bulk uploads. Statusbrew even allows upto 400 posts to be scheduled in one go.
Do they provide a content calendar or board view for planning?
Yes, almost all tools provide a visual calendar, and some add Kanban/board views.
Do these tools have a unified inbox for comments, DMs, and reviews?
Yes, top-tier tools bring all conversations into one inbox.
Do they support sentiment analysis of comments and reviews?
Many tools provide built-in sentiment detection.
Can I track competitor performance or benchmark my brand against others?
Yes, competitor benchmarking is offered by Sprout, Statusbrew, and similar tools.
Can I backfill historical data if I switch tools?
Some tools offer backfill (usually up to 12–18 months). Others only track data after setup.
How many KPIs/metrics are available?
Varies — from 30–50 in simpler tools to 200+ in advanced tools like Sprout Social, Statusbrew etc.
Do these tools have approval workflows for clients/agencies?
Yes, workflows let clients approve or reject posts.
Do they allow external approvers without full user seats?
Yes, some tools like Statusbrew allows free “guest approvers.”
Are there discounts for non-profits?
Yes, Many tools provide such discounts. Sprout Social & Hootsuite provide upto 50% discounts but you have opt for higher plans. However, Statusbrew provide flat 50% discount on all plans.
What kind of customer support do they offer (chat, email, 1:1 calls)?
Varies — from email-only to 22/6 live chat with dedicated account managers.
Are these tools SOC 2, GDPR, or HIPAA compliant?
Enterprise-ready tools (Sprout, Hootsuite, Statusbrew) usually meet these standards.