Hootsuite pricing doesn't give you much room, which means you would have to compromise and settle for what you get in each plan (that meets your budget).
Or you have to pay many folds more (there's a big jump between each plan) to get the desired social media management features.
For perspective, here's a complete list of features from an SMM tool and how Hootsuite fairs and compares with others.
In this article, we'll take a look at Hootsuite pricing and how much it actually costs.
(We've also compiled a list of Hootsuite alternatives that match Hootsuite in every aspect without needing add-ons or enterprise packages.)
Hootsuite pricing and plans 2025 explained
"The pricing is covering every segment without really covering it"
Hootsuite has three plans.
(Source- Hootsuite pricing page)
1. The $99/mo (annual) or $149/mo entry plan (standard) rents you the basic scheduling, content calendar, and basic reporting features (you can't customize reports) for up to 5 social accounts.
Features like link shortening, bulk scheduling, and profile access restrictions are pretty standard, but in Hootsuite, they are part of the "Advanced" plan.
This is for per-seat pricing.
This means you can add more users, but you must pay a per-seat price (a minimum of $99 per month for a yearly plan).
Sure, you could share credentials, but with only one active session, you'll end up playing musical chairs with logins all day!
(Source- Giphy)
If you're looking for an individual-focused scheduling platform, tools such as Buffer and Later might offer better value for money.
The database we discussed earlier includes a section for tools priced under $200/month. You can look there to find the best options in this price range.
2. Next up is the Advanced plan at $249/mo (annual) or $399/mo, again per-seat price but no historic data, no alerts, & can't schedule reports.
Getting brand mentions in the inbox is a standard feature, but to do so in Hootsuite, you must upgrade to an enterprise plan.
You must pay 4-5 times more and move to the third Hootsuite enterprise plan with five seats.
The average cost of the Hootsuite enterprise plan starts at $1000 per month (as per the brands that switched from Hootsuite to Statusbrew).
If you need more than five users, you must pay per seat for each additional user.
Or you share login credentials and end up with a crippled experience (remember musical chairs?).
It's still better than tools (Sprout Social or Sprinklr) that charge per user seat.
All Roads Lead To Enterprise
Even if you're not an enterprise, you would become one (at least for Hootsuite's pricing model)
Do you need advanced analytics? Move to an enterprise plan.
Need a modern inbox for social customer care? Move to an enterprise plan.
Need data backfill support? Move to an enterprise plan.
Want to manage reviews? Move to an enterprise plan.
Need customer support? Need to move to enterprise.
Need onboarding support? Need to move to enterprise.
If you are managing community engagements for a client or an in-house brand, you may need more than five users.
An enterprise plan is going to cost you big bucks.
Am I Talking To A Wall
(Source- Giphy)
Social media management tools integrate with different social media sites and use APIs to do their job.
But sometimes, things go wrong with these connections, or there might be issues specific to your accounts.
When that happens, you'll need help from the platform's support team or your success manager (someone who helps you get the most out of the tool and not the salesperson who sells you extra features).
The key here is to find a platform that makes it easy and fast to get help when you need it. Ideally, they should offer convenient communication channels like live chat or email.
Here's the catch: some users on online forums have complained that if you're not a high-paying customer, support might ignore you.
This means waiting longer for answers, which is frustrating, especially when you're paying a lot for the tool in the first place.
Where do we go from here?
You have other options. We recommend checking out our complete list of Hootsuite alternatives, which offer all the features of Hootsuite and even more but @ 50% of the price.
We also encourage you to see if Statusbrew is a perfect fit for you, so we offer a free trial. Sign up and try it out for yourself; no strings are attached.
