Each business is unique in its branding and operations. And due to this uniqueness and variations, there are so many different social media management tools available on the internet.

So how do you choose the best social media management tool for your business? How do you decide which social media management platform will work the best for you?

In this article, we have listed the best social media management tools for you to shortlist and make a choice that offers the highest ROI.

We have this list divided into two, where the first part of the list has tools designed to work for individuals, small and medium businesses, and also offer enterprise plans. The latter part of the list has social media management tools designed only for enterprise businesses.

Jump directly to Best Social Media Management Tools For Enterprise or keep scrolling.

Best Social Media Management Tools For Individuals & SMBs

Here, we have the best social media management tools for Individual entrepreneurs and small & medium businesses. Many of the tools in this part of the list have enterprise plans as well.

Social Media Tools Comparison Spreadsheet

We've created a spreadsheet that'll help you quickly compare the top social media management tools.

The spreadsheet contains information such as:

  • Trial Period
  • Pricing
  • Networks Supported
  • Features
  • USP

#1 Statusbrew

Statusbrew is a social media management tool designed for unification and collaboration. It unifies all the social media profiles across different platforms and provides a highly intuitive workspace for marketing and social media managing teams to collaborate efficiently. Statusbrew has the best social media engagement features. It offers strategic content publishing and snappy reporting. Statusbrew has been awarded for its ease of use and simplicity. Yet, it has all the features and functionality of the most comprehensive social media management tools out there.

statusbrew-social-media-management

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Google My Business, YouTube.

Users love it for:

  • Social media engagement
  • Ease of use
  • Team collaboration workflows
  • Dependable notification systems
  • Automation

Capterra Rating

4.8/5

Explore Statusbrew

#2 Sprout Social

Sprout Social is the closest to Statusbrew when it comes to all-round social media management. Yet, there are some differences that can influence your decision while making a purchase. Sprout Social follows a design philosophy of creating tasks around social media actions to facilitate a workflow among teams. Sprout may be the best choice out there for a premium social media management tool, yet there are “better value for money options” available.

sprout-social-social-media-management

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Google My Business, YouTube, Trip Advisor, Pinterest.

Users love it for:

  • Response management
  • Review monitoring
  • Social media reporting
  • Content publishing

Capterra Rating

4.4/5

#3 Buffer

Buffer is the next tool on our list of best social media management tools. Buffer, instead of offering an all in one tool, follows the ideology of a-la-carte. That means you can pay separately for publishing and reporting. Currently, they have discontinued their engagement tool, but they might come up with something new soon.

buffer-social-media-management

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Pinterest.

Users love it for:

  • Low starting price
  • Individual tools
  • Clean & intuitive interface

Capterra Rating

4.5/5

#4 Hootsuite

Next up, we have Hootsuite. Hootsuite is the most widely used social media management tool and a market leader for online education about social media management. Users enjoy curating and publishing content on social media via Hootsuite. It also offers integration with more than 100+ apps.

hootsuite-social-media-management

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube.

Users love it because:

  • Best integrations
  • Easy configurations
  • Good support

Capterra Rating

4.3/5

#5 Agorapulse

Agorapulse is a social media management tool that does it all. It will keep you covered for social media publishing, engaging, and reporting. It also offers collaboration workflows and automation for engagement. Although one might feel that Agorapulse isn’t very flexible, it is a good value for money.

agorapulse-social-media-management

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, YouTube.

Users love it for:

  • All in one tool
  • Competitively priced

Capterra Rating

4.6/5

#6 Later

If you are serious about your brand presence on Instagram, then you should definitely take a look at Later. Later is an Instagram-first social media management tool. For Instagram, it offers feed planner, scheduling, and automatic posting. It also offers link tools that help eCommerce companies showcase their products.

later-social-media-management

Networks Supported: Twitter, Facebook, Instagram, Pinterest.

Users love it for:

  • Drag and drop scheduling
  • Instagram direct posts
  • Product links

Capterra Rating

4.4/5

#7 Sendible

Sendible is a social media management tool designed for agencies having multiple clients. It offers customized dashboards for various clients. Sendible is a great way for agencies to work in collaboration with their clients.

sendible-social-media-management

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Pinterest, Google My Business, YouTube.

Users love it for:

  • Post previews
  • Good customer service
  • Google My Business support

Capterra Rating

4.5/5

#8 SocialPilot

Next, we have SocialPilot on our list of best social media management tools. It offers a very intuitively designed dashboard design that fits social media content, engagement, and reporting metrics. It also offers client management features on top of social profiles management. It also helps you curate content based on your industry.

socialpilot-social-media-management

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Google My Business.

Users love it for:

  • The dashboard
  • Client management
  • Content curation features

Capterra Rating

4.4/5

#9 eClincher

eClincher, just like the other tools in our list of best social media management tools, has features for social media publishing, engagement and reporting. It does everything you can expect from a good social media management tool with content queues, RSS feeds, conversation management, and more.

eclincher-social-media-management

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Pinterest, Google My Business.

Users love it for:

  • Brand tracking
  • Great analytics
  • Media library

Capterra Rating

4.7/5

#10 CoSchedule

CoSchedule is a social media management tool with the most powerful and collaborative social media planner. It is a great way to plan and execute social media posts, content, events, and tasks.

coschedule-social-media-management

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, YouTube.

Users love it for:

  • Powerful calendar
  • ReQueue scheduling
  • Collaboration features

Capterra Rating

4.5/5

Hence, these are the best social media management tools for individuals & SMBs. If you are looking for social media management tools for enterprises, take a look at the tools mentioned below.

Best Social Media Management Tools For Enterprise

The Social media tools mentioned above are the ones that cater to entrepreneurs and SMBs. While most of them offer enterprise plans (check out Statusbrew’s enterprise plans, there are tools that exist just for the enterprise segment of social media management. Let’s take a look at them.

#11 Falcon.io

Falcon.io is a social media management tool for enterprise. It offers tools for social media management, social engagement, listening, audience management, content marketing and more. Falcon also has a product for agency clients workflows.

falcon-social-media-management

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, WhatsApp, YouTube.

Users love it for:

  • High volume content management
  • Enterprise reliability
  • Unlimited social accounts

Capterra Rating

4.3/5

#12 Oktopost

Oktopost is a social media management solution for enterprise users that rely on B2B marketing. It’s main focus for managing social media is to generate leads. Oktopost also offers employee advocacy features and tracking.

oktopost-social-media-management

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, YouTube.

Users love it for:

  • Powerful integrations
  • Collaboration & tracking abilities
  • Modern UI

Capterra Rating

4.4/5

#13 Khoros

Khoros offers enterprise solutions for social media management, marketing and intelligence. The suit is really appreciated for easy and effective brand communication on social media.

khoros-social-media-management

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Pinterest.

Users love it for:

  • Brand messaging
  • Customer targeting
  • Social customer care

Capterra Rating

4.4/5

We recommend these enterprise social media management tools, if you are in the market for a solution.

In conclusion, these are the top social media management tools that we recommend for any kind of business. If we have missed your favorite tool, or if you have any query regarding these tools, feel free to reach out to us. We would also love to hear from you in the comments below.