Top 13 Social Media Management Tools For All Businesses [2023]

Do you manage multiple social media accounts for your business? Are you tired of logging into each one just to publish or schedule a post?

A study also found that 20% of marketers spend half of their workday publishing posts and engaging with their audience on social media. And 49% of marketers say they would save time if they could automate their social media tasks.

No matter how you look at it, managing social media requires the right tools and a sound marketing strategy. We won't get you bogged down in the technical aspects of marketing. Instead, we'll give you the perfect solution to your problem.

In this article, we will take a look at the best social media management tools of 2023.

Let's see which one is right for you.

Statusbrew

We are proud to keep Statusbrew first on our list & an industry-leading social media management suite that helps you automate, engage, and analyze your social efforts.

You can manage your community in one place, get the insights you need to make informed decisions and see how you stack up against your competitors.

Our AI comment moderation is the first of its kind. It helps you tackle the spam, bots, and trolls in your comments section.

Statusbrew is perfect for businesses of all sizes. No matter if you are a small business or a large enterprise, our pricing plan is one of the most affordable ones.

Sign up for a FREE demo today & see for yourself.

Here's why you should opt for Statusbrew

• We don't have any hidden charges.
• We don't increase our pricing on a regular basis
• A responsive customer service that gets back within 8 hours
• Upto 18 months of data backfill so you don't lose your precious data in reporting

What's In Store

Pricing

• Standard: $129.00 per month
• Premium: $229.00 per month
• Enterprise: Custom pricing

Sprout Social

Sprout Social is the closest to Statusbrew when it comes to all-round social media management. Yet, there are some differences that can influence your decision while making a purchase. Sprout Social follows a design philosophy of creating tasks around social media actions to facilitate a workflow among teams. Sprout may be the best choice out there for a premium social media management tool, yet there are “better value for money options” available.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Google My Business, YouTube, Trip Advisor, Pinterest.

Key Features

• Sprout Social allows you to respond promptly to customer queries and comments across multiple social platforms.

• Schedule and publish content to different social media platforms in advance.

• Advanced analytics provide deep insights into audience engagement.

• Monitor brand mentions, industry trends, and customer sentiment.

• Collaborate on content creation, review, and approval processes seamlessly.

• Generate customizable reports

• Sprout Social's CRM integration provides a holistic view of customer interactions.

• Manage their social media activities from anywhere using Sprout's mobile app

• Sprout Social's smart inbox consolidates messages from different social media profiles

• Sprout Social's competitor analysis tools allow businesses to benchmark their performance against competitors and identify strengths and areas for improvement.

Users Love It For:

• Response management
• Review monitoring
• Social media reporting
• Content publishing

Capterra Rating

4.4/5

Buffer

Buffer is the next tool on our list of best social media management tools. Buffer, instead of offering an all in one tool, follows the ideology of a-la-carte. That means you can pay separately for publishing and reporting. Currently, they have discontinued their engagement tool, but they might come up with something new soon.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Pinterest.

Key Features

• Buffer's Optimal Timing Tool analyzes audience engagement patterns and suggests the best times to post content for maximum reach and interaction.

• Buffer's Pablo tool allows users to create images with custom text overlays

• Social media calendar provides a clear overview of scheduled posts

• Buffer's link-shortening feature not only saves character space but also tracks click-through rates

• Buffer allows users to include Facebook Pixel in their posts to allow retargeting of website visitors for more personalized ad campaigns.

• Buffer suggests relevant hashtags for posts

• Buffer's collaborative features allow team members to brainstorm, plan, and collaborate on content ideas

• Upload custom thumbnails for videos shared on social media

• Integrate RSS feeds

• Buffer's in-depth analytics offer insights into post performance, audience engagement, and overall social media impact

• Schedule stories on Instagram through Buffer

• Add custom UTM parameters to track link clicks

• Buffer's browser extensions allow users to add content to their Buffer queue while browsing the web

Users Love It For:

• Low starting price
• Individual tools
• Clean & intuitive interface

Capterra Rating

4.5/5

Hootsuite

Next up, we have Hootsuite. Hootsuite is the most widely used social media management tool and a market leader for online education about social media management. Users enjoy curating and publishing content on social media via Hootsuite. It also offers integration with more than 100+ apps.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube.

Key Features

• Offers a centralized dashboard to manage multiple social media accounts across various platforms.
• Allows users to create custom streams for each social network to monitor specific keywords, hashtags, and user interactions in real time.
• Users can assign tasks, respond to comments, and collaborate on content creation within the platform
• Schedule posts in advance to ensure consistent content delivery across different time zones and optimal posting times.
• Provides a content calendar view that gives users an overview of scheduled posts, campaigns, and content plans to maintain a consistent posting strategy.
• Allows users to upload and schedule multiple posts simultaneously using a CSV file
• Offers comprehensive analytics and reporting tools that provide data on engagement, follower growth, and performance metrics for each social network.
• Enables users to automatically share content from their favorite websites or blogs through RSS feed integration.
• Hootsuite's social listening feature tracks brand mentions, keywords, and industry trends.
• Helps manage and monitor social media ad campaigns across platforms to track ad performance and adjust campaigns in real time.
• Integrates with various third-party apps, such as Canva, Google Drive, and Mailchimp.
• Hootsuite's security features include role-based access management, two-factor authentication, and secure password management to protect your social media accounts.
• Hootsuite's mobile app allows users to manage their social media accounts on the go.

Users Love It For:

• Create custom reports
• Manage multiple social media accounts from one place
• Collaborate with your team

Capterra Rating

4.4/5

Agorapulse

Agorapulse is a social media management tool that does it all. It will keep you covered for social media publishing, engaging, and reporting. It also offers collaboration workflows and automation for engagement. Although one might feel that Agorapulse isn’t very flexible, it is a good value for money.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, YouTube.

Key Features

• A unified inbox that consolidates all social media comments, mentions, and messages from multiple platforms

• A visual content calendar for scheduling and organizing content across different social media channels

• Monitors brand mentions, keywords, and industry trends across social media

• Track and analyze sentiment around your brand or specific topics

• Categorize and prioritize content based on different themes

• Automatically schedules posts based on predefined time slots

• Moderate comments on Facebook ads through Agorapulse

• Agorapulse's CRM feature categorizes and tracks interactions with followers

• Create customized reports

• Monitor competitors' social media activity

• Upload and schedule multiple posts at once through CSV files

• Collaborate on content creation and approval

• Label content for categorization and analysis

Users Love It For:

• All in one tool
• Competitively priced

Capterra Rating

4.6/5

Later

If you are serious about your brand presence on Instagram, then you should definitely take a look at Later. Later is an Instagram-first social media management tool. For Instagram, it offers feed planner, scheduling, and automatic posting. It also offers link tools that help eCommerce companies showcase their products.

Networks Supported: Twitter, Facebook, Instagram, Pinterest.

Key Features

• Content calendar to help users plan and schedule social media posts

• Schedule and post Instagram Stories

• Later's Link In Bio feature lets users create a clickable landing page that mirrors their Instagram feed

• Allows users to curate user-generated content

• Suggests relevant hashtags

• Analytics on post performance, engagement metrics, and follower growth

• Tag products in their posts and link them directly to their online shop

• Later's drag-and-drop interface allows users to visually plan their feed layout by rearranging scheduled posts

• Calendar preview of scheduled posts

• Create post variations for different social media platforms and automatically publish posts based on predefined time slots

• Add the first comment to their Instagram posts automatically

• Provides customizable Instagram Stories templates

• Allows team members to collaborate on content planning and scheduling

• Plan and schedule multi-image carousel posts on Instagram

• Integrates with Shopify

Users Love It For:

• Drag and drop scheduling
• Instagram direct posts
• Product links

Capterra Rating

4.4/5

Sendible

Sendible is a social media management tool designed for agencies having multiple clients. It offers customized dashboards for various clients. Sendible is a great way for agencies to work in collaboration with their clients.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Pinterest, Google My Business, YouTube.

Key Features

• Automatically recycle and repost evergreen content
• Enable content approval workflows
• Monitor social media mentions, keywords, and hashtags in real-time
• Aggregate messages and notifications from multiple social media platforms into a single inbox
• In-depth analytics and customizable reports
• Set up automated workflows for tasks such as posting, responding to messages, and following specific accounts
• Automatically add the first comment to Instagram posts
• Suggest relevant and trending content ideas based on user interests and industry trends
• Track conversations and sentiment about a brand, industry, or specific keywords
• Create and edit visuals directly within Sendible using the integrated Canva tool
• Bulk scheduling, repeat posting, and customized posting times for different time zones
• Convert social media interactions into leads and manage customer relationships
• Support team collaboration through user roles, permissions, and content approval workflows
• Manage social media ad campaigns and budgets directly from the Sendible platform
• Automate content sharing from RSS feeds
• Manage and schedule posts for Google My Business listings
• Offers an overview of scheduled posts and content distribution
• Client-friendly reporting with custom branding and data visualization
• Add UTM parameters to links to track the effectiveness of social media campaigns and referral sources
• Customized workflows that trigger actions based on specific conditions and events

Users Love It For:

• Multiple integrations with other apps
• AI-powered social media insights
• All-in-one social media management

Capterra Rating

4.6/5

eClincher

eClincher, just like the other tools in our list of best social media management tools, has features for social media publishing, engagement and reporting. It does everything you can expect from a good social media management tool with content queues, RSS feeds, conversation management, and more.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Pinterest, Google My Business.

Key Features

• Schedule and publish social media posts
• Upload and schedule multiple posts in bulk
• A visual calendar view of scheduled posts
• Offers detailed analytics and performance insights data
• Collaborate with team members, assign roles, and manage permissions
• Supports managing multiple clients with separate accounts for agencies
• Customizable White Label Reports: Users can create branded reports with custom logos and data visualization
• The social inbox feature centralizes messages, comments, and mentions from different platforms
• Recycle evergreen content
• Monitor keywords, hashtags, and mentions across social media platforms
• Offers a client approval workflow for clients to review and approve posts
• Organize and categorize content for easier management and tracking.
• Allows users to manage and track Facebook ad campaigns directly from the dashboard.
• Suggests content ideas and topics based on user interests and industry trends.
• Allows team members to review, edit, and contribute to posts before publishing.

Users Love It For:

• Brand tracking
• Great analytics
• Media library

Capterra Rating

4.7/5

CoSchedule

CoSchedule is a social media management tool with the most powerful and collaborative social media planner. It is a great way to plan and execute social media posts, content, events, and tasks.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, YouTube.

Key Features

• Categorize your content
• Offers content queues to create a sequence of posts to be shared across different social media platforms.
• Collaborate with team members, assign roles, and manage content approval workflows for team collaboration
• Schedule and plan posts in a structured manner
• Supports automated posting based on predefined schedules
• Upload and schedule multiple posts in bulk
• Offers a content approval workflow
• URL shortening and tracking features
• Offers analytics into post performance, engagement metrics, and audience reach.
• Suggests hashtags based on the content
• Automate content curation by pulling in content from RSS feeds and sharing it on social media.
• Customize posts for each social media platform
• Interactive scheduling calendar
• Create multiple variations of a post for A/B testing
• Create custom short domains for URL shortening

Users Love It For:

• Powerful calendar
• ReQueue scheduling
• Collaboration features

Capterra Rating

4.4/5

Social Champ

Social Champ is a social media management tool that has proved to be an incredible solution as an effortless scheduler. It provides a single dashboard integrating all your social media platforms and allows you to create, schedule and analyze content on each platform together.

The tool is power-packed with multiple features which includes content curation, recycle, monitoring analytics, team collaboration, bulk upload, and more. The content composer comes with a hashtag manager that helps you create, save, and organize hashtag groups diligently. With its vibrant UI and easy to use dashboard, it's easily one of the most user-friendly social media management tools.

Networks supported: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube, and Google Business Profile.

Key Features

• Schedule social media posts directly from the calendar
• End-to-end campaign management
• Set up automated social publishing queues
• Offers in-depth social media analytics
• Organize content assets
• Supports workflow automation by allowing users to create task templates, assign responsibilities, and streamline collaboration.
• Offers pre-built social campaign templates, saving time in setting up consistent and effective social media campaigns.
• Store and manage marketing assets
• Collaborate on content creation, editing, and approvals
• Design customized workflows
• Supports social media automation by allowing users to queue up posts for automatic publishing.
• Includes a headline analyzer tool
• Supports audience segmentation
• Integrates with email marketing platforms to sync email campaigns
• Create and save social media message templates
• Integrates with WordPress to manage and schedule blog posts

Users Love It For:

• Social media calendar
• Sentiment analysis
• In-app editors
• Auto RSS
• Round the Clock customer support

Capterra Rating

4.4/5

Brandwatch

Brandwatch, formerly known as Falcon.io, is a social media management cum customer intelligence tool. It is dedicated towards helping brands discover, attract, and engage customers across social networks. Content calendar, approval flows, cross-channel customizable inbox, and social listening are some of the key highlights of Brandwatch.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, WhatsApp, YouTube, TikTok.

Key Features

• Social listening features to monitor and analyze conversations, mentions, and trends from different social media platforms and online channels.
• Uses advanced image recognition technology to analyze and categorize images shared on social media
• Create customized dashboards with widgets to track specific metrics
• Allows audience segmentation based on demographics, interests, behaviors, and other criteria
• Sentiment analysis to determine the sentiment (positive, negative, neutral) of social media mentions and conversations
• Monitor and analyze competitors' social media activities
• Identify and analyze influencers for your industry
• Geo-location analysis of social media conversations
• Identify emerging trends and topics in real time
• Generates topic clouds
• Access historical data and analyze long-term trends
• Export data and generate customizable reports
• Offers real-time alerts to notify users
• Benchmark your brand's social media performance against industry competitors
• Prioritizes data security with features like access controls, encryption, and compliance with industry standards

Users Love It For:

• Cross-collaboration
• Flexibility to adapt to all organization types
• Reporting
• Ease-of-use

Capterra Rating

4.2/5

Oktopost

Oktopost is a social media management solution for enterprise users that rely on B2B marketing. It’s main focus for managing social media is to generate leads. Oktopost also offers employee advocacy features and tracking.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, YouTube.

Key Features

• Designed specifically for B2B companies
• A content calendar and scheduling features for planning and publishing social media posts
• Supports employee advocacy programs
• Track social media leads and attribute them to specific campaigns
• Provides robust social listening features
• Supports compliance with industry regulations
• Allows users to segment their audience
• Provides insights into the performance and impact of employee advocacy programs
• Suggests content topics based on industry trends and audience interests
• Customizable reporting and dashboards with key metrics and visualizations
• Supports publishing content to multiple social media channels simultaneously
• Collect leads directly from LinkedIn ad campaigns.
• Integrates with Google Analytics and Salesforce
• Supports team collaboration by letting multiple users manage social media accounts and campaigns.
• Helps in measuring the ROI of social media campaigns
• Allows users to tag and categorize content for better organization and analysis

Users Love It For:

• Powerful integrations
• Collaboration & tracking abilities
• Modern UI

Capterra Rating

4.4/5

Khoros

Khoros offers enterprise solutions for social media management, marketing and intelligence. The suit is really appreciated for easy and effective brand communication on social media.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Pinterest.

Key Features

• Offers a unified platform for multiple social media accounts
• Provides advanced social listening features
• Allows automation of social media engagement chatbots, automated responses, and workflows
• Supports the creation and management of online communities
• Real-time analytics to track social media performance
• Helps users identify influencers relevant to their industry and collaborate with them for influencer marketing campaigns
• Offers features for managing social media accounts across different regions and languages
• AI-driven insights to identify trends, anomalies, and opportunities within social media data
• Content publishing calendar with scheduling and planning features
• Social media advertising management
• Integrates with customer service tools
• Create customized workflows for social media management, collaboration, and approval

Users Love It For:

• Brand messaging
• Customer targeting
• Social customer care

Capterra Rating

4.2/5

Which Is The Best Social Media Management Tool?

There is no one-size-fits-all answer to this question. The best social media management tool for you will depend on your specific needs.

Some factors to evaluate include the integrations offered, the pricing, and the availability of free trials.

It is also important to review the size of your team and your budget when choosing a tool for social media management. Some tools are designed for large teams and agencies, while others are more suited for small businesses and startups. Ultimately, you should select a tool that offers the features you need at a price you can afford.

Look at the value you are getting for your money. Some tools may offer a lot of features, but they may not be the right features for your business.

We are confident that choosing any of the above tools will help you and your business tremendously.

FAQs (Frequently Asked Questions)

Here are some commonly asked questions about social media management tools:

Which are the free social media management tools?

Tweetdeck and Tailwind are free social media management tools. Most tools also offer a free trial to test the platform and determine if it's a good fit for you.

Which are the best social media management tools for small businesses?

Statusbrew, Zoho Social, and HubSpot are the best social media management tools for small businesses that come at an affordable price.

Which are social media management tools for agencies?

Statusbrew, Sprout Social, and Hootsuite are social media management tools for agencies that offer features to handle multiple clients with ease.