Content Marketing

PepsiCo was one of the first food and beverage brands in Thailand to drive conversion campaigns that aimed at encouraging e-commerce catalog sales. It has been gradually investing in branding campaigns across digital platforms especially on Facebook. 46% of their referral traffic comes from social media and Facebook alone accounts for 41.2% of that traffic You can continue reading or directly jump to your desired section. What is Facebook organic reach? Why is Facebook organic reach declining? Understanding the Facebook algorithm How to track your current organic reach? Tips for dealing with the declining Facebook organic reach change Click here to jump to downloadable infographic. Facebook is marketer's favorite because of the large audience base, i.e., 2.41 billion monthly active users, including 1.59 billion daily active users. It is indicative of the tremendous amount of time spent by the customers on this global social-connectivity medium. Businesses...

It’s a no brainer, in today’s widely fragmented and competitive market, the ability to feed your audience with engaging content is more important than ever. However, creating the original content that can get traffic, earn the trust of readers for brand loyalty and make sales could be challenging and time-consuming. Let’s take a look at the current reality for marketers The number one challenge that marketers face is not having enough time and bandwidth to create content. The next biggest challenge is producing enough content volume followed by producing genuinely engaging content. What do I feel about this? I believe, the pressure around content is going to keep piling on. But, the point is how do we save ourselves from this? The answer is Content Curation. But, before diving right into getting started with it, let us learn a little bit more about the topic. We should...

Brands are under constant pressure to entice consumers to visit their websites, buy their products, or download their apps. As a result, they need to significantly level up their marketing efforts each and every year in order to stay competitive. Staying hip to the latest trends, using the right platforms, and ensuring you see real ROI from your brand's marketing efforts takes hard work. So, how can you lessen the load and outsmart the competition? For starters, you’ve got to have a remarkable product. Your messaging should be consistent. Your brand’s reputation should be first-rate. And you’ve got to develop an ironclad marketing plan to corner your market. Maybe you’re a well-established business wanting to gain an inside edge on the competition. Or maybe this is your first year and you're on fire to create the best marketing strategy your industry has ever seen. No matter...

Note: This blog post has been updated on 28th December, 2018. If you want to grow your business on Instagram, then it becomes immensely important for you to create the high-quality and best content for Instagram that succeeds in engaging with your followers. However, it is easier said than done because most of the businesses or brands fail to figure out how to create high-quality Instagram content. Most people struggle with many such questions that we would be answering in this blog. Why is high-quality Instagram content so important? How to plan Instagram content strategy? What type of content performs best on Instagram? However, before answering these questions, let's find out the importance of using Instagram for businesses. Click here to jump to downloadable PDF and infographic. Why to use Instagram for business? If you consider Instagram, it gathers 50 times more engagement per follower than Facebook, and 120 times...

Towards the end of every year, we like to read all sorts of interesting stats about social media. It's astounding how fast things can change in only a single year, and 2019 has a range of surprising social media statistics to reflect on. This year we've seen how social media use continued to grow around the world, so we’ve collated the best of social media marketing statistics in this article. And it comes as a fantastic resource to help you enhance your social media marketing strategies and plan the engagement of your business. Hop on to the following categories to see social media marketing statistics that will help you answer the critical questions like - How should we utilize social media in 2019? Which social media platforms should my business invest in? Ready? Let's go exploring the social media stats! We also have an amazing social media statistics infographic...

Most of companies fail to determine their content marketing strategies or objectives or KPI's of their content marketing. Hence, if you are also struggling to successfully create content marketing strategies then read this post....

Two fundamental truths exist when it comes to the popularity of a startup. One is that a startup should offer a great product to the audience. The other is that a startup also requires the right social media marketing techniques to advertise that product. Remember: Nothing kills a good product faster than bad marketing With a good social media marketing strategy, even Grumpy Cat ? and Boo ? has earned million dollars since 2012! This leaves the rest of us wondering "What is it that we as a startup are not doing right on social media to stand out in the overcrowded entrepreneurial market?" Thus, to help you out, we have put a list of social media techniques you can follow to deal with the various Social Media Marketing challenges. Let's dive in! If you somehow happened to request that I provide you with one imperative measurement to tell how...

Let’s get over with two myths, One is Content Marketing is not a new form of marketing and the other is, Content Marketing Strategy involves all forms of content, not just written ones. Brands like Coca-Cola, Red Bull and Nike have been engaging with their audience since their establishment by storytelling, educating and providing value all the time to the personal level, by candidly understanding the power of content. What do you think about this Coca-Cola commercial advertisement “Just waiting for my mother” from 1941? Now that Social Media is turned into a massive hall, Content Marketing has taken a smart transition into the online social world -- in the form of written posts on your corporate blogs, videos on YouTube, GIFs on Twitter and cat pictures on Instagram. All these content by businesses and brands aren’t created just for the sake of creating content. The purpose behind...

En ausencia de grandes presupuestos y experimentados equipos de marketing, algunas startup rompieron el misterio de cómo lograr que la gente utilizara su servicio / producto en ese momento. ¿Cómo lo hicieron? ¡Growth Hacking! Repensar marketing desde cero, es como lo podemos llamar. Es un término que empezó a ser utilizado hace 7 años y desde entonces, estas dos palabras nos han hecho repensar todo nuestro enfoque del marketing porque no es marketing, bueno, no completamente. Pero, ¿Qué es el Growth Hacking? Podríamos definirlo de la siguiente manera: una técnica creativa y eficiente para conseguir más usuarios significativos de un segmento particular del mercado en lugar de dirigirse a todos, utilizando el mínimo gasto y esfuerzo posible. A diferencia del marketing tradicional, el Growth Hacking implica dirigirse sólo a un grupo particular de personas. Produce resultados mejores y más rápidos que el marketing. El objetivo final es el mismo pero el...