Gone are the days when a one-size-fits-all approach worked for businesses. Today customers are demanding personalized experiences. They want to be wooed with social media content catering to their needs, preferences, and behaviors.
This shift in customer expectations is a direct indication that personalization is no longer just a bonus but a must-have for brands looking to thrive on social media.
Personalized content is the key to reaching your target audience effectively and providing them with the information they need on social media. So, if you want to win over your customers, here are the tips you should consider using to create content on social media.
Table Of Contents:
- What Is Content Personalization?
- 13 Tips To Personalize Social Media Content For Increased Engagement
- It's Time To Get Personal!
- FAQ (Frequently Asked Questions)
You can directly jump to a section of your choice or keep scrolling.
What Is Content Personalization?
Picture this: your target audience is flocking to your social media handle
with different needs and expectations. Some want to make a purchase, some are just browsing, and some are interested in joining your team. Some are first-timers, and some are visiting your page more than once. Each of them has varying levels of familiarity with your brand.
But what do most brands' social handles do? They serve up the same generic content to everyone, hoping it will somehow resonate with all these different types of visitors. It's like trying to please a crowd with one-size-fits-all clothing - it rarely works.
What if you could tailor your social media content to most audience's specific needs and interests instead? That's where content personalization comes in.
Using data about your audience's behavior and preferences can create a more personalized experience that speaks directly to them. This not only boosts engagement but can also positively impact your bottom line.
Several surveys conducted by top research firms globally have revealed some noteworthy statistics. Take a look:
- 71% of surveyed customers feel frustrated when their experience is impersonal.
- Merely 22% of the customers were satisfied with their personalized experience, indicating a desire for more personalization.
- Further salesforce research uncovered that over 57% of customers were willing to share their data for personalized discount offers.
13 Tips To Personalize Social Media Content For Increased Engagement
- Segment Your Target Audience
- Speak Their Language
- Stay True To Your Audience's Interests
- Create Content That Delivers Value And Solves Problems
- Be On The Pulse Of The Latest Happenings And Industry Shifts
- Embark On An Adventure Of Exploring Various Channels
- Take Advantage Of User History
- Create An Emotional Bond
- Simplify, Simplify, Simplify
- Share Behind-the-scenes Snippets
- Offer Personalized Offers & Discounts
- Share A Personal Response To Your Comments
- Take Advantage Of UGC Content
Segment Your Target Audience
To truly give your target audience the VIP treatment they deserve, consider diving even deeper into segmentation. By analyzing demographic factors, buying habits, and where they are in the sales funnel, you can tailor social media marketing campaigns to each specific group, resulting in a more personalized experience for everyone involved.
And why stop there? Use calendar reminders to keep up with important events, such as birthdays or follow-ups. How about surprising your most loyal customers on their birthday by wishing them on your Instagram Stories? Such a simple act can create a lasting bond with your customers and increase the likelihood of repeat business. So go the extra mile in curating social media content and watch your customer relationships flourish.
When you use social scheduling tools like Statusbrew to schedule your social media posts, you can select specific targeting options when creating content for Facebook and LinkedIn.
Selected groups of users will only be able to view your posts on their timeline or feed while keeping them hidden from users outside the target audience. You can limit your Facebook audience based on criteria such as age, interests, country, region, city, and zip/postal codes. On the other hand, the LinkedIn audience can be targeted based on fields, including industry, functions, locations, seniority level, and company size.
Book a free demo to experience the platform live in action!
Speak Their Language
Losing an hour just means lunch comes sooner ?— SHAKE SHACK (@shakeshack) March 12, 2023
Creating personalized content isn't just about targeting different audience segments; it's also about speaking their language. When crafting your content for your social accounts, ensure the tone you use resonates with your target audience. You want to make your target audience feel like you are speaking directly to them and not just throwing messages out to the masses.
And don't forget to keep your brand voice consistent! Because that's how customers connect with your brand on a deeper level. Try brainstorming some fun jargon and conversational phrases that you can sprinkle into your social media posts to add that personal touch while staying true to your brand's personality. Trust us; your customers will appreciate it!
Stay True To Your Audience's Interests
It can be tempting to try to appeal to the widest possible audience when it comes to social media marketing campaigns. But the truth is that the most effective content is targeted and personalized to a specific audience.
That's why sticking to what you already know about your target audience is essential. Use the data you have collected from past marketing campaigns and customer interactions to inform your content creation strategy.
If your research shows that a particular audience segment is interested in a specific topic, ensure you also create content that addresses that specific topic. Don't assume that everyone will be interested in the same thing.
Creating content on social media that speaks directly to your audience's interests will increase engagement and build stronger connections with your customers. So don't be afraid to get personal with your social media content and tailor it to the needs and preferences of your target audience.
Create Content That Delivers Value And Solves Problems
Every piece of content you create on social media should provide value and serve a purpose for your customers. It's not enough to simply create marketing material; your content should be helpful, engaging, and informative.
You can achieve this by crafting content that helps your audience solve problems, make decisions, or learn from your skills and experience that they can use in their life. This builds trust and credibility with your audience and establishes your brand as a reliable source of valuable information.
Be On The Pulse Of The Latest Happenings And Industry Shifts
It’s #NationalRoastDay™— Wendy’s (@Wendys) January 12, 2022
Drop the “roast me” below ?
Oh, and don’t forget to get free medium fries with purchase, in the app.
Gotta do something with all this salt.
You should know what's happening in your industry to stay relevant and engaging with your audience. This means keeping tabs on the latest product releases, regulation shifts, emerging technologies, and more.
By proactively sharing these insights with your audience on social media, you can position yourself as a thought leader in your industry and attract new customers looking for up-to-the-minute information. Plus, when you consistently provide timely and relevant content, your audience will keep coming back for more amazing content!
Statusbrew offers the ability to share content from different websites on your social media accounts using its RSS Feeds feature. You need to simply connect your preferred websites by adding their RSS feeds to Statusbrew.
Know more about: A Marketing Team's Guide On How To Excel At Newsjacking
Embark On An Adventure Of Exploring Various Channels
To make sure your personalized social media content strategy is well-rounded, it's essential to experiment with different channels and formats. Don't limit yourself to just one or two ways social media platforms deliver content - think outside the box and see what else you can come up with!
For instance, Instagram is a great social platform for delivering personalized content in the form of stunning visuals and captivating videos that speak directly to your specific target audiences.
In addition to Instagram, Twitter is another awesome social platform for bite-sized content and ones that need to be delivered quickly. You can even send daily deals or custom coupons to each customer based on their preferences and previous purchases.
The possibilities are endless when it comes to exploring different social media channels and formats for personalized content, so don't be afraid to get creative and try something new!
Read more about: A Guide On Cross-Posting Content To Different Social Platforms
Take Advantage Of User History
What’s your go-to apple? ?— Whole Foods Market (@WholeFoods) October 11, 2022
Let's put it this way: to produce content that truly resonates with your target audience, you must tap into their past behavior. Every post visit, Story visit, link clicks, and comment can give you valuable insights into their interests, pain points, and preferences.
By leveraging this user history data, you can create highly personalized social media content that speaks directly to their needs and desires.
For instance, if someone visited your Instagram page searching for mental health advice, you wouldn't want to bombard them with posts for irrelevant products. Instead, you can create an Instagram Story highlight regarding how to overcome the mental health battle that provides them with helpful tips and resources on mental health issues. You can also create a Story highlight for your mental health consultation program and even customer reviews in it to help them make informed decisions.
Create An Emotional Bond
The content you post on social media shouldn't be just a bland collection of data and facts. Instead, it should be a collection of real-life stories and experiences your audience can relate to. When you share these stories, you create an emotional connection with your audience that goes beyond the surface level.
Simplify, Simplify, Simplify
When it comes to personalization, don't overthink it. Sometimes, the simplest things can make a big impact. You can start by adding a personal touch to your social media content, such as addressing your audience by name or using emojis. Keep your language simple and easy to understand, and don't be afraid to switch things up occasionally to keep your audience engaged.
Share Behind-the-scenes Snippets
Your followers want to know your brand and the people behind it. Sharing behind-the-scenes photos or videos of your team at work, your office space or even your production process can create a more personal connection with your audience. It can help them understand and appreciate the effort that goes into your brand and products.
Offer Personalized Offers & Discounts
Offering personalized offers and discounts to your loyal customers shows that you care enough to put in the extra effort to give them something special. By offering personalized deals, you create a sense of exclusivity and make your followers feel valued.
You can use their name or even tailor the offer based on their previous purchases or interactions with your brand. It's like saying, "Hey, we see you, and we appreciate your support. Here's a little something just for you." This will make your followers feel like they are part of a community and increase their loyalty to your brand.
Share A Personal Response To Your Comments
Responding to comments at a personal level is not just about giving a standard response; it's about acknowledging the person and showing empathy. By addressing your followers by name and responding to their comments in a personalized way, you create a sense of community and foster a deeper connection with them.
It shows that you value their opinion and you are willing to take the time to address their concerns or questions. So, the next time you receive a comment, don't just give a generic response. Show them that you are listening and you care.
If you choose to respond to your comments from a social engagement tool like Statusbrew, then it not helps you to send personalized responses but also provides facilities to collaborate with your team for replying as well as to reduce your response rate.
Take Advantage Of UGC Content
Using UGC (User-Generated Content) is like inviting your followers to be part of your brand's story. It's not just about creating content; it's about creating an experience.
By sharing UGC, you create a sense of authenticity and trust. You are showing your customers that your brand is more than just a product or service. Your followers become your brand ambassadors and help spread the word about your brand.
So, encourage your followers to share their experiences with your brand and showcase their content on your social media channels because it's a win-win situation!
Read more about: The Complete Guide To Using User-Generated Content On Social Media
It's Time To Get Personal!
As a business, your social media goal should be to provide your target audience with the most exceptional experience possible through your content, tailoring every content they see to their unique interests and preferences.
That's why content personalization is vital to your strategy - it ensures that your target audience comes across your content that's truly relevant to them. And as a result, your business benefits from increased engagement and customer satisfaction, a true win-win situation!
Statusbrew is an easy-to-use tool that helps you publish personalized content effortlessly with features like content scheduling & a content calendar. Are you ready to publish content on social media that speaks directly to your audience? Book a free demo to get an experience of the platform!
Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, WhatsApp, Twitter, LinkedIn, YouTube, and even Google My Business.
FAQs (Frequently Asked Questions)
Here are some commonly asked questions about content personalization:
Why is content personalization important?
Content personalization helps businesses deliver relevant content to their audience, which in turn increases engagement and drives conversions.
How does personalized content work?
Personalized content is created by understanding the interests and behavior of your users and then tailoring your content to their specific needs and preferences.
Which are content personalization tools?
Popular content personalization tools include Evergage, Optimizely, and Adobe Target, which use machine learning and AI to deliver personalized content and experiences to users.