Businesses with multiple locations face a tough challenge—they need to manage their reputation across the globe, countrywide, and locally. Customer reviews play a big role in shaping how customers view a business. If customers are happy, it boosts loyalty, encourages them to come back, and helps the business grow.
Responding to reviews gives you information about what customers need and helps ensure they are happy at every interaction point. While it's tough enough for a business with one location, managing reviews for multiple locations only multiplies the effort.
So, let's look at the top Google review management software that will help you manage reviews & monitor real-time reputation of your brand.
What Is Multi-Location Review Management?
Multi-location review management is the process of managing online reviews for businesses that have multiple locations.
It requires businesses to track and respond to reviews from all of their locations, which is a challenge for most businesses. However, it is also an important task, as online reviews have a huge impact on a business's reputation and sales.
Benefits Of Google Review Management Software
Responding to reviews becomes easier with Google review management tools that consolidate everything in one place. You don't have to juggle between multiple tabs and profiles.
- Find your business rating & reviews in one place
- Respond quickly to your customers with canned responses
- Identify your audience behavior to amp your brand reputation
- Distribute content and offers using review management tools
- Get an ariel view of how your business is performing
Following are the top 6 Google Review Management software for multi-location brands and franchises.
Statusbrew
Statusbrew is a a US-based company that offers a SOC 2 compliant suite of review management features specifically designed to help multi-location brands manage their online reputation from a single place.
Centralized Review Management
You can start by connecting multiple locations and profiles with Statusbrew, which lets you manage all the reviews and engagements from a single dashboard. Your team can respond to customer reviews, sorting them by star ratings for prioritized attention. This ensures critical feedback is addressed promptly, safeguarding your reputation.
Granular Access & Controls
Share team access based on roles and responsibilities, ensuring security and preventing unauthorized actions. Customize permissions, from viewing conversations to responding to reviews and publishing content.
Team Collaboration
Bring your team on the Statusbrew. Set up user groups for marketing, customer success, and more, fostering a collaborative environment for specialized support. Additionally, separate team inboxes are especially useful for global teams with diverse language needs, eliminating content overlap.
Data-Driven Approach
Get each insight for your businesses with our multi-location reporting template. Track KPIs like new reviews, star rating breakdowns, sentiment, and search terms, along with website clicks and total orders/bookings/inquiries. Use these insights to boost your local SEO and refine your business strategy.
Customer Sentiment Analysis
Our system auto-categorizes sentiments in reviews, giving you a clear picture of customer emotions. Identify trends, pinpoint common issues or satisfaction areas, and monitor shifts in customer behavior over time.
Pricing
- Standard: $129 per month
- Premium: $229 per month
- Enterprise: Custom pricing
Statusbrew is trusted by brands managing 400+ locations. Try our platform with a 14-day free trial, or book a free demo.
BrightLocal
BrightLocal is a comprehensive local marketing tool that helps multi-location brands manage their local SEO, business listings, and reviews. It offers a suite of features that help businesses improve their search visibility, improve their online reputation, and drive more offline sales.
BrightLocal also offers a citation builder, a review management tool, and a local rank tracker.
Key Features Of BrightLocal
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Industry-leading local SEO analysis & reporting: BrightLocal provides accurate and actionable local SEO reporting that helps businesses understand their local search visibility and track their progress over time.
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Enterprise listing management: BrightLocal's fully managed listing service ensures that businesses have accurate and up-to-date listings on all major local directories.
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Review monitoring: BrightLocal helps businesses monitor online reviews across multiple sites, identify locations with a low average rating or a lack of reviews, and respond to reviews quickly and easily.
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Flexible review generation: BrightLocal's review generation tools help businesses create feedback campaigns to drive positive reviews.
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Hyperlocal rank tracking at a global scale: BrightLocal offers two local rank tracking tools that help businesses track their keyword rankings across multiple locations.
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Branded reports to be shared as a link or PDF: BrightLocal's automated reporting feature generates branded reports that can be shared with stakeholders to track progress and identify areas for improvement.
Pricing
- Single Business: $35 per month
- Multi Business: $60 per month
- SEO Pro: $90 per month
Grade.us
Grade.us is a Google review management software that helps multi-location businesses manage their reviews across all of their locations.
Key Features Of Grade.us
- Multi-Location Profiles: Grade.us allows you to create a single profile for all locations to make it easy to manage your reviews across every site.
- Review Monitoring: Grade.us monitors reviews across all locations and alerts you to new reviews so you can respond promptly and address any negative feedback.
- Review Generation: Grade.us helps you generate positive reviews by sending out review requests to customers.
- Reporting: Grade.us provides you with reports on your review performance.
Pricing
- Partner: $25 per seat per month
- Agency: $40 per seat per month
- Professional: $60 per seat per month
- Solo: $110 per seat per month
SOCi
SOCi is a comprehensive reputation management platform that helps multi-location brands protect their online presence, save lost revenue, and make better business decisions by offering tools for managing online reviews. SOCi is trusted by over 800 multi-location enterprises.
Key Features Of SOCi
- On-brand, prompt, and consistent review responses: SOCi helps businesses protect their brand by ensuring that all reviews are responded to in a timely, professional, and on-brand manner.
- GPT-4 powered review response suggestions: SOCi Genius Reviews uses GPT-4 to suggest personalized and localized review responses automatically.
- Localized review workflows: SOCi's localized workflows allow businesses to coordinate review responses between local and corporate teams to ensure that all reviews are handled effectively.
- Real-time email and push notifications: Local teams can receive real-time email or push notifications when new reviews are posted to respond promptly.
- Deep reputation insights: SOCi provides businesses with deep insights into their online reputation, including sentiment analysis, competitor analysis, and trend tracking.
- Customizable review response templates: Businesses can create and save customizable review response templates to ensure that all responses are consistent and on-brand.
- Approval workflows for review responses: SOCi allows businesses to set up approval workflows for review responses to ensure that all responses are approved before they are published.
Pricing
Custom pricing
Birdeye
Birdeye is an enterprise-grade customer experience (CX) and online reputation management (ORM) platform that helps multi-location brands manage their reputation and grow their business.
Key Features Of Birdeye
- Omnichannel view: Birdeye provides an omnichannel view of your online reputation to see all of your reviews, ratings, and social media mentions in one place.
- Intuitive executive dashboard: Birdeye's executive dashboard gives you a high-level overview of your online reputation across all locations.
- Role-based dashboards: Birdeye provides role-based dashboards for each location so your team members can focus on the information that is most relevant to them.
- Real-time customer feedback: Birdeye gives you access to real-time customer feedback to identify and address issues immediately.
- Competitive benchmarking: Birdeye allows you to benchmark your online reputation against your competitors.
- Automated review collection: Birdeye automatically collects reviews from your customers, so you don't have to ask them for reviews.
- Review monitoring: Birdeye monitors your reviews online and alerts you to any new ones to respond promptly.
- Review generation: Birdeye also helps you generate more positive reviews by sending out review requests to your customers.
- Review marketing: Birdeye helps you promote your positive reviews on your website, social media, and other online channels.
- Messaging: Birdeye provides a unified inbox for all your customer interactions in one place.
- Pages: Birdeye allows you to create custom pages for each of your locations.
- Reports: Birdeye gives you insights into your customer feedback so you can make data-driven decisions to improve your business.
Pricing
Custom pricing
Podium
Podium is a review management platform that helps businesses increase their online reviews and drive more traffic to their website and physical locations.
Key Features Of Podium
- Automated review invites: Podium automatically sends out review requests to your customers.
- AI-powered response suggestions: Podium uses AI to suggest responses to customer reviews.
- Easy-to-use dashboard: Podium's dashboard gives you a centralized view of all of your online reviews, so you can easily manage your reputation from one place.
- Multi-site management: Podium manages your reputation across multiple sites, including Google, Facebook, and Yelp.
Pricing
- Essentials: $249 per seat per month
- Standard: $409 per seat per month
- Professional: $599 per seat per month
Features Required In A Google Review Management Tool?
Here are some key features to look for in a multi-location Google review management tool:
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Centralized Review Management: The ability to view and manage reviews from all locations in one place is important for efficiency. This will save you time and help you to identify trends across your locations.
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Role-Based Access Control: With multiple locations to manage, it's important to have a system that allows you to grant different levels of access to different team members. This will help to ensure that only authorized users can respond to reviews and make changes to your review management settings.
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Real-Time Review Monitoring: Be notified of new reviews as they happen so you can respond promptly. This will help to show customers that you care about their feedback and that you are committed to providing excellent customer service.
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Automated Review Responses: For common questions or complaints, you can set up automated responses to save time. This will allow you to provide more personalized responses to customers.
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Customizable Review Response Templates: While automated responses can be helpful, you may also want to create customizable templates for different types of reviews. This will allow you to address specific issues or concerns that are unique to your locations.
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Sentiment Analysis: Understand the overall sentiment of your reviews so you can identify areas where you can improve your customer experience. This will help you to make data-driven decisions about your business.
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Reporting: Track your review performance over time. This data can also be used to benchmark your performance against your competitors.
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Integrations With Other Tools: Look for a review management tool that integrates with other tools you already use, such as your CRM or marketing automation software. This will help you to streamline your workflow.
Wrapping Up!
Over nine out of ten shoppers are swayed by positive online reviews to influence their purchasing decisions. This highlights the importance of social proof and maintaining a strong online reputation.
Google review management tools aim to simplify the process of managing and responding to reviews, especially for multi-location brands.
But, to fully understand the potential of these tools, it's important to try out these tools before committing to them completely.
Statusbrew offers a FREE 14-day trial without asking for your credit card details. We provide you with complete support during your trial support to ensure that we are the right fit for you. Take a free tour of the platform today to start managing your multi-location brand reputation.
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