Social Strategy

Social media acts as an excellent resource for people looking to buy a house online and has a significant influence on every step of a buyer's decision-making journey. There were times when yard signs and newspaper ads were enough to flip houses. However, with the rapid advancement in technology, buyers these days are much more aware and are actively looking for properties online. It's unlikely for buyers to put down the deposit by just looking at some Facebook posts or tweets. But having a rock-solid social media strategy can get you amazing results. In this blog post, we'll take a look at: Why do real estate businesses need to be on social media? How to craft a social media strategy for real estate? What is the importance of social media management for real estate? Jump directly to our key takeaways section to get a crash course on social media management...

Social media marketing campaigns are the new-age advertising and marketing efforts. These are online practices that integrate the world of social media and the objectives of a business in an innovative way. For example, you have an ABC clothing brand, and you aim to globally expand your business, then social media marketing campaigns are the most progressive and influential methods of creating awareness about your ABC clothing brand. It makes a difference with focused targeting when compared to regular social efforts. The world of social media is wide and diverse; one has to look for different social media platforms and the strategies to follow while working on social media campaigns. Nonetheless these campaigns are multi-purpose. They aid in connecting with your audience to know their interests, feedback, complaint queries, drive sales and website traffic, etc. How to successfully run a social media marketing campaign? Plan - Firstly, decide the goal...

Social Media is a simple yet extremely powerful tool supporting nearly every marketing objective from brand awareness to advocacy over the past few years. This value that social media offers, forces social media management teams to think more critically about their online marketing efforts as a whole. However, despite all the potential social media has, marketers still struggle to fully embrace its effectiveness. 47% of marketers say that developing social strategies to support overall business goals is their number one challenge. And 22% of marketing leaders worry about their brand's social media strategy. To understand what all challenges social media managers face and how do they deal with them, I reached out to my network of social media industry experts and asked them a simple question: What are the most significant pain points you face as a Social Media Expert in executing your day-to-day operations? And how do you overcome...

In today's digital age, virtually everything is present online. From your most preferred bakeries and coffee shops, to their renowned recipes, you can discover just anything! This easy access to everything online makes it essential for food brands to be present on social media. According to a Cornell University study, 59 percent of chain restaurants and 79 percent of independent restaurants use social media. Although a massive chunk of bakeries are present on social, many of them struggle to figure out ways to successfully increase brand awareness. Every day we hear how significant is it to have a successful social media marketing strategy for the bakery business, restaurants and coffee shops; yet many business owners are worried about missing out on big deals and pushing customers away with their cold social media presence. If same is the case with you, I have some good news! This article is for you....

With more than 3 billion active users across various social media platforms, it’s important for businesses to focus on their social media marketing strategy. These platforms have enabled businesses to connect with their target audience, engage with quality leads, and so increase their revenue. But for a social media marketing strategy to be successful, businesses should use more than simple emojis and cute hashtags. The following tips are among the best ways to boost your social media marketing strategy: Delete Unused Accounts Create A Multichannel Approach Organize Contests Rely On Influencer Marketing Use Engaging Content Engage With The Commenters Develop A Brand Identity Click here to jump to downloadable infographic. So, let’s take a closer look at what these tips entail, and how you could take advantage of new technologies such as chatbots, quiz creator software, and more. 1. Delete Unused Social Media Accounts This tip might sound...

There's a new reality. Today anyone can be in business, control the type of clients and projects and handpick their team. Although everyone can start something, it takes much effort to execute it successfully. Running a digital marketing agency can be extremely challenging, even absolute hopeless sometimes. If you’re starting your agency, chances are you already have a general idea of how they run! The agencies are known for hiring compulsively, spending wildly and failing spectacularly. However, you don't have to be that type of agency. You can be small, frugal and still profitable. You must be energetic, dedicated and willing to work for the long haul. While there is no magic formula to ensure success, here are 6 things to keep in mind on how to create your marketing agency and get businesses of all sizes to hire you. You'll learn how to begin, how to get the...

With all the competition for consumer attention on web, it takes more than just creative content to rivet eyeballs. Visuals are one of the convincing ways to tell a rich story at a glance. Whether it’s a brand promotion update, a news update or simply any update representing your business, visual content rules the social media landscape. According to a study by Skyword, The total views of a piece of written content increase by 94% when visual content like images or videos is embedded. Images when adequately designed are the key to making your social media posts stand out and get noticed. However ensuring your visuals look perfect is no simple task since social media platforms are regularly changing their guidelines on optimal display sizes -- from cover photos, to timeline images, to profile pictures. That’s why we've put together this updated guide on social media image sizes...

Brands are under constant pressure to entice consumers to visit their websites, buy their products, or download their apps. As a result, they need to significantly level up their marketing efforts each and every year in order to stay competitive. Staying hip to the latest trends, using the right platforms, and ensuring you see real ROI from your brand's marketing efforts takes hard work. So, how can you lessen the load and outsmart the competition? For starters, you’ve got to have a remarkable product. Your messaging should be consistent. Your brand’s reputation should be first-rate. And you’ve got to develop an ironclad marketing plan to corner your market. Maybe you’re a well-established business wanting to gain an inside edge on the competition. Or maybe this is your first year and you're on fire to create the best marketing strategy your industry has ever seen. No matter...

Marketing your business, services or products on social media doesn’t necessarily have to be hard or expensive. In fact, with a little creativity, you can gain people's interest, which can lead to higher brand recognition and sales. While a lot of business owners incorporate social media marketing efforts almost successfully, there are some rookie social media marketing mistakes they often commit - marketing mistakes that are easily avoidable! Let me share with you 9 common social media marketing mistakes you need to avoid at all costs to avoid falling into the same traps. 9 most common social media marketing mistakes to avoid: Our newly-launched 60-minutes Webinar on the topic - 9 Social Media Marketing Mistakes To Avoid And What To Do Instead, is available on YouTube now! This blog is focused on highlighting the points that we discussed during the webinar. Read on to find out. Here are some...