Social media might seem like a place to post freely about whatever's on your mind and whenever the urge strikes you. But businesses need to take a more strategic approach.
For every successful brand on social media, there is a data-backed schedule determining the best day and time to post. Even the most splendid social media posts won't do your business any good if you don't publish it at the right time. Publishing during high-traffic times maximizes the odds of catching your audience's fragile attention.
Luckily, we have done the research and prepared the perfect social media timetables to schedule your content and heighten your exposure/engagement.
Time to dive in!
- The Best Times To Post On Social Media: Does It Even Matter?
- Is There A Global Best Time To Post On Social Media?
- Best Time To Post On Facebook
- Best Time To Post On Instagram
- Best Time To Post On TikTok
- Best Time To Post On LinkedIn
- Best Time To Post On Twitter
- Best Time To Post On YouTube
- Best Time To Post On Reddit
- Best Time To Post On Pinterest
- Key Factors When Looking For The Best Times To Post On Social Media
- How To Find The Best Time To Post On Social Media?
- Schedule Post To Never Miss Out On Grabbing Your Audience's Attention
You can directly jump to a section of your choice or keep scrolling.
All times are expressed in Central Standard Time (CST) unless specified.
The Best Times To Post On Social Media: Does It Even Matter?
If nobody sees your post, was it worth the time and effort you put into creating it?
For some social media users, posting at a random hour is fine because they might be using it for fun. But if you are using social media to promote yourself or your brand, optimal timing is essential.
The reality is that most of your target audience won't even see what you post on social media. This is partly due to the utter volume of posts and partially due to the social network's algorithms.
Algorithms curate a user's news feeds such that it seems interesting for them to spend more and more time on it. And these algorithms use the source and engagement to decide which post will be relevant to which users. Engagements immediately after posting help determine your posts’ relevancy.
By posting at an unpopular and non-optimal time, you simply risk your social media posts from not being seen.
Is There A Global Best Time To Post On Social Media?
Several factors come into play when thinking about "the best time to post on social media." Your target audience, their demographics, and behavior patterns play a huge role. Your brand’s service, or product, the industry you operate in have a vast impact. Given that social media runs on a 24/7 schedule, the time zones of your target audience are also of increasing importance.
While there is no such "perfect" time to post, note that there is always a "best" time.
The best time to schedule your post on social media will depend on your industry and the audience you wish to reach.
Best Time To Post On Facebook
Facebook is termed the 'King of Social Media Wonderland.'
Facebook registered a whopping 1.8 billion daily active users in 2021, and this number is growing every single day.
Do you think this is an opportunity in a hidden form to elevate your engagement as a brand? Well, it's actually more than that.
Facebook was, still is, and will always be one of the most effective social channels to promote your business and generate quality leads (the word quality matters).
No matter how interesting your content is, your average organic reach would remain close to 6.4% of the page's likes. Now, that's a vast numeric difference.
If you take a deep look into some time considerations, your Facebook posts will offer a way better audience engagement than they ever did. Here is what you need to know:
When Is The Best Time To Post On Facebook?
On average, the best time to post on Facebook is 9 A.M. for higher visibility as people are just starting with their work and tend to go online.
The peak traffic on Facebook is observed the highest in the early afternoon between 1 P.M. and 3 P.M. as folks turn to their lunch break.
Posting at 1 P.M. will get you the most shares, and publishing at 3 P.M. will give you the most clicks.
Best Time To Post On Facebook On Sunday
The peak hours to post on Sunday are 9 A.M., and 10 A.M. The activity gradually drops after that, remaining very low from 2 P.M. onwards and catching up with the pace only the next day.
Best Time To Post On Facebook On Monday
On a Monday morning, the Facebook activity slowly starts rising from 2 A.M. onwards until it reaches its peak from 9 A.M. to 11 A.M. However, avoid posting in the time range of 9 P.M. to 1 A.M. due to low activity rates.
Best Time To Post On Facebook On Tuesday
Facebook's peak posting time on Tuesday does not vary much more than Monday, with the duration of peak hours extending from 9 A.M. to 1 P.M.
Best Time To Post On Facebook On Wednesday
Wednesday is considered the best time to post on Facebook as the audience activity remains high starting from 9 A.M. until 5 P.M.
Best Time To Post On Facebook On Thursday
Thursday is considered the perfect day to post on Facebook after Wednesday, with the Facebook audience becoming most active at 11 A.M. The chances of engagement are moderately high between 8 A.M. to 4 P.M. considering other timings of the day.
Best Time To Post On Facebook On Friday
The rise of Facebook activity on Friday is to the same levels as on Tuesday and Wednesday. Facebook activity reaches its peak between 9 A.M. & 1 P.M. on a Friday, with 10 P.M. and 1 A.M. being not so good time to post anything.
Best Time To Post On Facebook On Saturday
On Saturday, the only time when the audience activity is moderate is between 8 A.M. & 10 A.M. Your chances of reaching your target audience are still low in these hours. Hence, it's advisable not to plan an important product launch or release an update on Saturday.
Summary For Best Time To Post On Facebook: Day-by-day Breakdown
|Day Of The Week||Best Time To Post On Facebook|
|Monday||9 A.M. to 12 P.M.|
|Tuesday||9 A.M. to 2 P.M.|
|Wednesday||9 A.M. to 2 P.M.|
|Thursday||11 A.M. to 12 P.M.|
|Friday||9 A.M. to 2 P.M.|
|Saturday||8 A.M. to 11 A.M.|
|Sunday||9 A.M. to 11 A.M.|
Best Days To Post On Facebook
The days closer to the weekend, like Wednesday, Thursday, Friday, & Saturday, are considered the best days to post on Facebook.
Worst Day To Post On Facebook
As a B2B brand, Sunday is considered the worst day to post on Facebook as it has low interaction rates and much lesser peak hours to post.
Best Time To Post On Facebook For Likes
Facebook posts that are published between 1 P.M. & 4 P.M. on weekdays consisting of Wednesdays, Thursdays, & Fridays have delivered more likes and engagement.
Best Time To Post Video On Facebook
When it comes to the best time to post a video on Facebook, 12 P.M. & 1 P.M. is considered ideal as most people are on a break and likelier to interact with their devices. The second-best time to post videos on Facebook is early in the morning, between 9 A.M. & 11 A.M.
Best Time To Post On Instagram
With its complicated algorithm and the secrets behind hashtags, Instagram isn't just a hobby anymore; it has become a science. If you are one of those hopefuls trying to break into the iceberg of Instagram stardom, you would want to know how to use this platform in your favor.
Before you even delve into the art of framing captions and following the right kind of people, one of the crucial components to gaining traction and vital interactions to your posts is figuring the best time of day to post on Instagram.
What Time Is The Best Time To Post On Instagram?
Between 10 A.M. & 3 P.M. is the best time of day to post on Instagram. However, the proportion of engagement you get also depends on the day of the week you post.
Generally, the best time of day to post on Instagram is before work, during lunch; & after work. Each day observes a different pattern of user engagement graph, which is what you should be knowing.
Best Time To Post On Instagram On Sunday
Sunday hours between 9 A.M. to 3 P.M. is the best time to post on Instagram. However, the engagement pace is generally low on this day.
Best Time To Post On Instagram On Monday
The peak hours to post on Instagram on Monday stays between 11 A.M. to 1 P.M. A relatively moderate engagement rate remains for almost 12 hours starting from 8 A.M. to 8 P.M.
Best Time To Post On Instagram On Tuesday
Tuesday is the best day to post on Instagram; the peak hours start from 11 A.M. until 3 P.M. The engagement rate keeps going low after that, with its lowest peak beginning at 10 P.M.
Best Time To Post On Instagram On Wednesday
Wednesday is the next best day to post on Instagram after Tuesday, with a good amount of engagement experienced right from 8 A.M. to 9 P.M. The apex of engagement is reached between 11 A.M. to 1 P.M.
Best Time To Post On Instagram On Thursday
Thursday sees an excellent time to post on Instagram starting at 7 A.M., achieving peaks between only 1 hour, 11 A.M. to 12 P.M. and gradually decreasing afterward.
Best Time To Post On Instagram On Friday
The peak time to post on Instagram on Friday is similar to Monday & Wednesday, that is between 11 A.M. to 1 P.M. A sufficient amount of engagement stays for 2 hours prior to 11 A.M. and 2 hours after 1 P.M.
Best Time To Post On Instagram On Saturday
Saturday is not a prominent day to post on Instagram as for most individuals; this is a day to rest and take some time off from social media for themselves. An adequate level of Instagram user engagement is observed from 10 A.M. to 1 P.M.
Best Day To Post On Instagram
Tuesday is the best day to post on Instagram as the users remain active & engage with several content for almost 13 hours in the day from 8 A.M. to 9 P.M.
Worst Day To Post On Instagram
Sunday is the worst day to post on Instagram as it's mostly a fun day for Instagram users. You won't be able to adequately reach and engage with your target audience on Sunday since they would love to take a rest on that day.
Best Time To Post On Instagram During Covid
The pandemic resulted in increased Instagram usage during the workweek, which was rare when people regularly went to the office. Instagram usage during weekdays and work hours has shown a significant increase during pandemics.
The frequency to post on Instagram can be once or twice a day to stay on top of mind without posting too often.
Best Time To Post Reels On Instagram
Instagram reels are becoming a massive part of a brands' and influencers' content strategy in 2021. Posting four to seven Reels a week is crucial for receiving Instagram's user's attention. By posting Reels consistently, Instagram will prioritize your content, which will contribute to increase your account's visibility and lead to more engagement.
However, it's not enough to post four to seven Reels at random times in a week to increase your account's visibility. The Instagram algorithm favors your timing to post Reels as much as it favors consistency. And that's why you need to pay utmost heed to the best time to post reels on Instagram.
Note: The timings marked with asterisk (*) have shown a high magnitude of audience engagement.
|Day Of The Week||Best Time To Post Reels On Instagram|
|Monday||5 A.M., 9 A.M., 9 P.M.|
|Tuesday||1 A.M., 3 A.M., *8 A.M.|
|Wednesday||6 A.M., 7 A.M., 10 P.M.|
|Thursday||8 A.M., *11 A.M., 6 P.M.|
|Friday||*4 A.M., 12 P.M., 2 P.M.|
|Saturday||10 A.M., 6 P.M., 7 P.M.|
|Sunday||6 A.M., 7 A.M., 3 P.M.|
Best Times To Post On IGTV
Instagram's long-form video feature, IGTV, provides Instagram users with a much swifter and capable video experience on their mobiles than any other social network.
The first best time to post on IGTV is Wednesday at 8 P.M. The next best time prevails throughout the week, especially from Monday to Thursday from 8 P.M. to 10 P.M. as users complete their work and are on the hunt for some mind relaxation on social media.
Best Times To Post Instagram Story
Out of the 500 million people that view Instagram Stories every day, one-third of the most-viewed ones are from brands. According to Facebook, 47% of users in the U.S. agree that Instagram Stories help them become "more authentic in their communication with the audience." 39% of Instagrammers say they have become more interested in a brand after seeing it in their Instagram stories.
So, when is the best time to post an Instagram story for your brand? Here are some points to keep in mind.
- Since Instagram stories last 24 hours, don't restrict your stories to the "best times."
- You can post a story at any time of the day, including late-night hours and even in the wee hours of the morning. Your followers will anyway see your stories in their feed the next morning.
- Also, archive and pin all your best stories to your Highlights section so that it remains visible on your profile even after 24 hours.
Looking at Instagram as a whole, Monday through Friday, 9 A.M. to 4 P.M. observes the most consistent engagement. Engagement becomes lower every day before 6 A.M., and after 9 P.M. One to Seven Stories should be the optimal posting length.
Best Time To Go Live On Instagram
Going live on Instagram is the best way to build up strong relationships with your followers. It also allows you to talk and go live with those followers who have never spoken to you before. Hence, it's important to go live when all your audience is free to join your live session so that a broad audience base can attend it.
It's suggested to go live on Monday to Friday at 12 P.M. or from 7 P.M. to 9 P.M. It's ideal to go live when most people are on their lunch break and after work hours, as audience members tend to ease and unwind by scrolling through their feed.
Extract The Best Time To Post On Instagram For Your Brand Using Statusbrew
Statusbrew gives you a complete breakdown of audience demographics, sentiments, the best time to post based on likes, followers activity, & comments. Charts can be visualized based on any format of 11 different visualization options. This will help you to plan and strategize your Instagram marketing precisely based on our audience preferences.
Bonus: Using Statusbrew, you don't just get to know your best time; you also have the privilege to schedule posts at those peak hours within a few clicks.
Best Time To Post On TikTok
The concept of fame has changed since the inception of TikTok, as you neither need to be on the cover of a magazine nor act in a movie to become a celebrity.
If you grow a large audience base on TikTok, your videos will be circulated to a large number of viewers, which means your video will get more likes, shares, and comments. To make that happen, you need to grow your followers first, and for that, you will require the knowledge of best time to post on TikTok.
The good times to post on TikTok may appear vague to you at first, but you will start to benefit when you have tried it out! From reaching a new busy market to seeing actual growth in likes, engagements, and followers, your trick to achieving your best TikTokkers engagement can all be fulfilled by knowing when to post on TikTok.
When you understand the good times to post on TikTok & frame your posting schedule around it, you will also observe a drastic increase in your follower count.
When To Post On TikTok?
The best time to post on TikTok prevails almost throughout the week, right when people wake up and check their phones before they get ready for the day.
TikTok's algorithm is designed to reward posts with a high level of engagement. The more engagement your videos get, the better the chances of your post getting featured on your audience's "For You" page. To achieve such a TikTok success, you need to post when your audience is likely to engage with your videos.
Here's a weekly breakdown of when to post on TikTok to interest your audience and gain new followers.
Best Time To Post On TikTok On Monday
The before work hours, 6 A.M. and 10 A.M., and time just before going to bed (10 P.M.) are the good times to post on TikTok on Monday. It's worth knowing that users seem to stay up extra late on Mondays, sliding well into Tuesday early mornings.
Best Time To Post On TikTok On Tuesday
9 A.M. in the early morning is the best time to post a TikTok on Tuesday. If you are going to post on Tuesdays, this spot is especially considered high for engagement.
A moderate engagement rate also occurs at night from 2 A.M. to 4 A.M. on Tuesday, though! Such high demand with low competition creates an excellent opportunity for night owls!
Best Time To Post On TikTok On Wednesday
A couple of morning sweet spots (7 A.M., 8 A.M.) and a nightcap (11 P.M.) are the good times to post on TikTok on Wednesday to generate the highest engagement for your TikTok videos.
Best Time To Post On TikTok On Thursday
TikTokkers usually sign off early on a Thursday and wake up earlier than any other day of the week as Friday remains in their mind. Thursday at 12 A.M. is the best time to post a TikTok on Thursday for engagement. The next best times are 9 A.M. and 7 P.M.
Best Time To Post On TikTok On Friday
If you don't want to miss the highest engagement, you should wake up early on a Friday as 5 A.M. is the best time to post a TikTok on Friday. The 1 P.M. & 3 P.M. afternoon spots are also good times to post on TikTok on Friday for decent engagement levels.
Best Time To Post On TikTok On Saturday
TikTok users continue to engage with the platform even on the weekends. You can either catch their attention at 11 A.M. in the morning. The evening hours, 7 P.M. or 8 P.M. are also the good times to post on TikTok on Saturday.
Best Time To Post On TikTok On Sunday
As TikTokkers are wrapping up the weekend on a Sunday and gearing up for the workweek, their schedules change slightly from Saturday. The good time to post on TikTok on a Sunday to reach your users is early in the morning at 7 A.M., and 8 A.M. or during their lunchtime at 4 P.M.
Keeping these differences in mind will help to put out better content by knowing what time to post on TikTok.
Times expressed in EST
Summary For When To Post On TikTok: Day-by-day Breakdown
|Day Of The Week||Global Best Time To Post On TikTok (in EST)|
|Monday||6 A.M., 10 A.M., 10 P.M.|
|Tuesday||2 A.M., 4 A.M., 9 A.M.|
|Wednesday||7 A.M., 8 A.M., 11 P.M.|
|Thursday||12 A.M., 9 A.M., 7 P.M.|
|Friday||5 A.M., 1 P.M., 3 P.M.|
|Saturday||11 A.M., 7 P.M., 8 P.M.|
|Sunday||7 A.M., 8 A.M., 4 P.M.|
Best Day To Post On TikTok
The days that encounter the highest engagement on TikTok are Tuesday, Thursday, & Friday.
Worst Day To Post On TikTok
Due to TikTok's large number of users, people engage with the network throughout the entire week. But Sunday remains the worst day to post on TikTok due to weekend vibes getting noticed within the audience.
When Is The Best Time To Post On TikTok?
There are three global best times to post on TikTok:
- Tuesday 8 A.M.
- Thursday 11 P.M.
- Friday 4 A.M.
The good times to post on TikTok around the world are an excellent place to begin. Each influencer, creator, or brand would have slightly varying publishing times as no audience is one-of-a-kind!
Your target audience’s interests, geography, gender, and age all play a part. So, if you want to gain a jump on the competition & are serious about to determine when to post on TikTok, you should figure out your best time to post on TikTok.
How to figure out what time to post on TikTok for your target audience? Well, there are three methods for this:
- Experiment with your posting times
- Use TikTok analytics by switching to a pro account
- Benchmark your industry's best time to post on TikTok
Best Time To Post On LinkedIn
LinkedIn is the perfect place to post about your professional endeavors and company updates. People go to LinkedIn to find details about a brand, getting to know about its employees, or finding out if they are hiring.
You can use LinkedIn to post and share white papers and long-form articles with your professional network. It makes sense to update your LinkedIn followers at the right time; otherwise, you may miss a professional opportunity simply because you were not present in the right community at the right time.
Here is the best time to post on LinkedIn and wow the LinkedIn crowd with your content to coordinate with their busy professional schedules.
What Is The Best Time To Post On LinkedIn?
Since LinkedIn is all about professionals, it makes sense that the best time to post on LinkedIn would line up with working hours.
The early morning hours starting right from 9 A.M. and afternoon hours until 5 P.M. observe excellent LinkedIn engagement since it's the start of most peoples' workday. Hence, people might be on a hunt for exciting news and information to bring up by the water cooler that day.
Best Day To Post On LinkedIn
Wednesdays and Thursdays are the best days to post on LinkedIn since it's mid-week, and people have gotten into the groove of working seriously. Monday, Tuesday, and Friday observe decent user engagement.
On these days, posting in the early morning and during work hours gives you the best chance at being seen.
Worst Day To Post On LinkedIn
Avoid the weekend to put out content on LinkedIn at all costs. It's likely that people won't care too much about your content during their off-work times, with Sundays being the day that generates the least LinkedIn user engagement!
Best Time To Post On Twitter
You might be familiar with the expression "less is more." The same goes for Twitter as well. Not to say that you should use Twitter less frequently than other social networks; instead, you need to zone your entire message in just 280 characters. But feel free to Tweet more often than you would on most social sites.
Of all the different social channels available to us, Twitter really is the platform that exemplifies the concept of real-time communication. Since 500 million Tweets are sent out every day, Twitter gives brands an ideal place to post updates and snapshots of their brand activity.
Give your Tweets the most extensive audience exposure by knowing the best time to post on Twitter.
When Is The Best Time To Post On Twitter?
Twitter is a workweek-type of the network. Weekdays get the paramount Twitter engagement. Weekends typically generate the least Twitter user engagement.
The best time to post on Twitter to behold maximum engagement is 9 A.M. for all days of the week.
Twitter observes a tremendous amount of audience interaction starting from 9 A.M. up to 1 P.M. on Tuesday, up till 12 P.M. on Thursday and Friday, up to 2 P.M. on Monday, and up till 4 P.M. on Wednesday. Posting at 12 P.M. on Twitter during workdays puts your Tweets in front of the lunch audience for the most bang for your buck.
Tweeting during happy evening hours at 5 P.M. and 6 P.M. also garners high engagement, as people just get off their work and check their feeds.
Best Day To Post On Twitter
It’s not only about the best time to post on Twitter, days matter too. It's a little complicated to understand which is the best day to post on Twitter, as many users check it throughout the entire day. But the majority of sources have shown that weekdays provide more engagement.
The best day to post on Twitter is Wednesday, which observes seven hours of peak engagement. A significant amount of engagement still remains after that until 9 P.M. in the night.
Worst Day To Post On Twitter
Since people start preparing for the weekend from mid-Friday onwards, Friday after 3 P.M. and weekends remain the worst day to post on Twitter.
Best Time To Post On YouTube
You invest a good amount of time and resources in creating incredibly amazing videos. But does your YouTube audience even know that your video exists on the platform? Is your existing promotion strategy getting the engagements it deserves?
Distribution is a core aspect of promotion on YouTube. A solid video marketing strategy involves presenting engaging content to the right audience at the right times. That's where the best time to post on YouTube comes to rescue.
Here's a brief analysis of the best time to post on YouTube to gain some heavy high eyeballs on your YouTube videos.
When Is The Best Time To Post On YouTube?
In general, the best time to post on YouTube during weekdays like Monday, Tuesday, and Wednesday is between 2 P.M. and 4 P.M. These afternoon hours are also the most densely populated and active internet time zone. You might think it is a little too early as YouTube traffic is highest from 7 P.M. to 10 P.M. in the evening.
But the reason for the best time to post on YouTube to be early is that YouTube will allow your video to be indexed, just as Google indexes blog content. That way, they will end up in your audience's search results when they open YouTube in their happy evening hours.
Weekends are different as a lot of YouTube audiences remain active in the afternoon. Hence, the best time to post on YouTube on weekends is between 10 A.M. to 11 A.M.
Best Day To Post On YouTube
Thursdays and Fridays are the best days to post on YouTube as a brand. A slightly earlier time slot from 12 P.M. to 3 P.M. is the best time to post on YouTube on Thursdays and Fridays. The YouTube videos that you post earlier in the week are seen to perform best on the weekends.
Here's a table listing the best time to post on YouTube according to the days of the week.
|Day Of The Week||Best Time To Post On YouTube|
|Monday||2 P.M. to 4 P.M.|
|Tuesday||2 P.M. to 4 P.M.|
|Wednesday||2 P.M. to 4 P.M.|
|Thursday||12 P.M. to 3 P.M.|
|Friday||12 P.M. to 3 P.M.|
|Saturday||10 A.M. to 11 A.M.|
|Sunday||10 A.M. to 11 A.M.|
This pattern shows that a large part of the YouTube audience's free time is concentrated on Thursday through Sunday.
Worst Day To Post On YouTube
The early weekdays Mondays, Tuesdays, and Wednesdays seem to be the worst days to post on YouTube. This can be because people return to their work and have less free time to browse YouTube videos.
Best Time To Post On Reddit
If you think Reddit is a place where gossipy folks casually meet to enjoy some chatter, you need to reconsider your conviction.
Reddit is not a typical social platform, and it doesn't like to receive frequent promotional posts from its users at all. Reddit admins won't let you go wild promoting your brand here and there on their platform. This community hates any and every kind of spammers and relentlessly blocks them.
But, if you don't cut corners and post quality content at the right time on Reddit, you are sure to increase your brand awareness. You can tap into massive engagement by knowing the best time to post on Reddit.
When Is The Best Time To Post On Reddit?
Since most Reddit users are from the U.S., the best time to post on Reddit is when they are awake and up. If you want to reach the local traffic, you can definitely post at your local timing.
The best time to post on Reddit on Monday is between 6 A.M. and 8 A.M. and on Saturday is between 7 A.M. and 9 A.M. Early morning from 6 A.M. to 9 A.M. during the weekdays is when the Reddit users are the most chatty. Reddit users logging in after 8 A.M. on a Sunday and stay there until noon.
Best Day To Post On Reddit
In most cases, Reddit content must be published between Monday and Thursday. The Reddit traffic is the highest during those days because users are near their computer or laptop at work or home.
Worst Day To Post On Reddit
Reddit is a platform where you need to think twice, thrice, and even more times before putting out anything. Hence, Reddit users usually avoid using the platform in the evening after their work due to drowsiness and difficulty in concentrating on what's being discussed on the forum.
Best Time To Post On Pinterest
The intensity and variety of ideas on Pinterest make it a prime platform for content marketing. Maintaining a spectacular Pinterest presence is an absolute must if your audience is visual-based (which most audiences are!).
When you worked so hard on your blog entries and pins, you would, of course, want to pin it at the best possible times!
When someone checks their feed page on Pinterest, the results appear mostly chronological. The same happens when someone searches for a hashtag on Pinterest.
Therefore, if you wish to have your pins appear at the top, the best bet is to pin when your audience checks their Pinterest feed.
When your followers see new pins and click or save them, Pinterest gets to know that the Pins are excellent and worthy enough for more Pinners to see, including those who don't follow you. This helps you get spotted on Pinterest!
Here's an analysis of the best time to post on Pinterest.
What Is The Best Time To Post On Pinterest?
The late hours of the day from 8 P.M. to 11 P.M. are the best times to post on Pinterest on Fridays and Saturdays with a peak reaching at 9 P.M. The middle of the night from 2 A.M. to 4 A.M. is also a decent time for getting your pins discovered.
Best Day To Post On Pinterest
The two best days to post on Pinterest are Fridays and Saturdays. This seems true because people often use Pinterest to plan their projects, and weekends are some of the ideal times to map out projects.
Worst Time To Post On Pinterest
Evening commuting times between 5 P.M. to 7 P.M. are among the worst times to post on Pinterest. This is because many pins require users to navigate away from the platform.
Key Factors When Looking For The Best Times To Post On Social Media
Here are the key factors and considerations to take into account when determining the best time to post on your social profile for the maximum number of social shares, page views, and comments. Let's get started!
Your Goal For Posting On Social Media
Your publishing schedule should reflect what you ultimately hope to achieve. Your goals to post can include generating the maximum number of page views, making more people aware of your brand, increasing your number of followers, selling your products or services, or increasing engagement in the comment sections.
Days Of The Week
Days of the week form a part of the audience's behavior pattern of using social media. If you target B2B customers, you might want to target them during workdays and work hours. On the contrary, if B2C is your ideal audience, you might wish to target them towards weekends or during their breaks and off-work hours.
Time zones are of utmost importance when your target audience is not covered within your time boundaries. In such scenarios, your posting schedule should align with your audience's time and routine of using social media (and not yours).
Frequency Of Posting
When you post too often, the social algorithm might detect you as a spammer and would completely stop favoring you, preventing it from putting your content in front of your ideal audience. At the same time, you need to post regularly so that your feed does not look outdated. Now, you decide what's the sweet spot between the two.
The industry you operate in will influence the audience base you target, your posting frequency, and the type of social media post (images or videos), as not every information can be conveyed through every format.
Audience Demographics & Routine
The audience demographic is critical, especially when it comes to deciding time zones. It's also a wise choice to research your target audience's occupations and social media usage behavior to understand when they are most likely to be active on social media.
You might attempt to reach as many people as possible by publishing during peak activity hours. But remember, your audience's attention is also something that your competitors are craving. To increase your visibility, make a note to publish in those hours when your audience is live, and your competitors are mostly not posting to increase your visibility.
Social platforms work in such a way that people tend to revisit them time and again. Every platform has its own unique algorithm to rank posts on users' feeds. Some might rank just by the date and time of posting, some might rank by the number of engagements, or some might even rank by considering both. If you have to strive on the platform, you need to adapt and follow its algorithm.
How To Find The Best Time To Post On Social Media?
If you wish to figure out the best time to post on social media with millimeters of accuracy for your audience and industry, apart from the research presented here, you must follow the below-given procedures.
Analyze From The Past
An in-depth analysis of your past posts should be the initial step in determining the best time to post on social media. This would give you a point to start, and you can figure out things as you proceed with your social media journey. Analyzing your past post performance will become easier with inbuilt post insights provided by Facebook, Instagram, TikTok, etc.
Test & Optimize
Not every industry audience is the same. Different industry audiences might want to become active at various times on social media to fulfill their purpose. Hence, you would have to perform A/B testing with your post times and reflect on the results of a specific duration to see which times work best for the highest engagements from your desired audience.
Every brand has its own personalized best time to post on social media, depending on several factors. Analyzing your past data or experimenting with different times can seem overwhelming. But Statusbrew provides you ready-made templates to figure out your personalized best time to post.
You only need to select the time duration, and you will get several heat maps for the best time to post for likes, impressions, followers, etc. Not just that, these reports are entirely customizable as you can further drill down and customize based on audience demographics or any parameter you wish to.
Schedule Post To Never Miss Out On Grabbing Your Audience's Attention
Your audience would not be interested in viewing promotional posts every time. At the same time, you can't cut out the posts completely that describe your products or services to your audience.
With a social media schedule in place, you can ensure that you post the best content at the correct times to meet your online goals and not bore your audience. You can automate your posts so that content continues to go out even when no one's around to post it.
Now that you know the best times and days to post on different social channels, why not take it a step ahead and schedule your content in advance with Statusbrew?
With Statusbrew, you can:
- Auto schedule to your social feed at the best times for your audience.
- Plan, preview, and organize your scheduled posts in your social media calendar to transform into a pretty feed!
- Prepare reports with 130+ social media metrics to track your performance and share with your team in just seconds! Create your own templates and reuse or repurpose them as needed.
Snag a free trial of Statusbrew today and get started!
Statusbrew is an all in one social media management tool that supports Facebook, Instagram, Twitter, Linkedin, YouTube, and even Google My Business.