Social media might seem like a place to post freely about whatever is on your mind and whenever the urge strikes you. But businesses need to take a more strategic approach.
For every successful brand on social media, there is a data-backed schedule determining the best day and time to post. Even the most splendid social media posts won't do your business any good if you don't publish them at the right time. Publishing during high-traffic times maximizes the odds of catching your audience's fragile attention.
Luckily, we have done the research and prepared the perfect social media timetables to schedule your content and heighten your exposure/engagement.
Time to dive in!
- The Best Times To Post On Social Media: Does It Even Matter?
- Is There A Global Best Time To Post On Social Media?
- Best Time To Post On Facebook
- Best Time To Post On Instagram
- Best Time To Post On TikTok
- Best Time To Post On LinkedIn
- Best Time To Post On Twitter
- Best Time To Post On YouTube
- Best Time To Post On Reddit
- Best Time To Post On Pinterest
- Key Factors When Looking For The Best Times To Post On Social Media
- How To Find The Best Time To Post On Social Media?
- Schedule Post To Never Miss Out On Grabbing Your Audience's Attention
You can directly jump to a section of your choice or keep scrolling.
All times are expressed in Central Standard Time (CST) unless specified.
✅ The best time to post on Facebook is 9 A.M. for higher visibility.
✅ The best time of day to post on Instagram is between 10 A.M. & 3 P.M.
✅ The three global best times to post on TikTok are on Tuesday at 8 A.M., on Thursday at 11 P.M. & on Friday at 4 A.M.
✅ The early morning hours starting right from 9 A.M. and afternoon hours until 5 P.M. are the best time to post on LinkedIn.
✅ The best time to post on Twitter to behold maximum engagement is 9 A.M. for all days of the week.
✅ The best time to post on YouTube during weekdays like Monday, Tuesday, and Wednesday is between 2 P.M. and 4 P.M.
✅ The best time to post on Reddit on Monday is between 6 A.M. and 8 A.M. and on Saturday, is between 7 A.M. and 9 A.M.
✅ The late hours of the day, from 8 P.M. to 11 P.M. are the best times to post on Pinterest on Fridays and Saturdays, with a peak reaching at 9 P.M.
The Best Times To Post On Social Media: Does It Even Matter?
If nobody sees your post, was it worth the time and effort you put into creating it?
The reality is that most of your target audience won't even see what you post on social media. This is partly due to the utter volume of posts and partially due to the social network's algorithms.
Algorithms curate a user's news feeds such that it seems interesting for them to spend more and more time on it. And these algorithms use the source and engagement to decide which post will be relevant to which users. Engagements immediately after posting help determine your posts’ relevancy.
By posting at an unpopular and non-optimal time, you simply risk your social media posts from not being seen.
Is There A Global Best Time To Post On Social Media?
Several factors come into play when thinking about "the best time to post on social media." While there is no such "perfect" time to post, note that there is always a "best" time.
The best time to schedule your post on social media will depend on your industry and the audience you wish to reach.
Best Time To Post On Facebook
No matter how interesting your content is, your average organic reach would remain close to 6.4% of the page's likes. Now, that's a vast numeric difference.
If you take a deep look into some time considerations, your Facebook posts will offer a way better audience engagement than they ever did. Here is what you need to know about the best time to post on Facebook:
When Is The Best Time To Post On Facebook?
On average, the best time to post on Facebook is 9 A.M. for higher visibility as people are just starting with their work and tend to go online.
The peak traffic on Facebook is observed the highest in the early afternoon between 1 P.M. and 3 P.M. as folks turn to their lunch break.
Posting at 1 P.M. will get you the most shares, and publishing at 3 P.M. will give you the most clicks.
Best Time To Post On Facebook On Sunday
The peak hours to post on Sunday are 9 A.M. and 10 A.M. The activity gradually drops after that, remaining very low from 2 P.M. onwards and catching up with the pace only the next day.
Best Time To Post On Facebook On Monday
On a Monday morning, the Facebook activity slowly starts rising from 2 A.M. onwards. The best time to post on Facebook on Monday is from 9 A.M. to 11 A.M. However, avoid posting in the time range of 9 P.M. to 1 A.M. due to low activity rates.
Best Time To Post On Facebook On Tuesday
Facebook's peak posting time on Tuesday does not vary much more than Monday, with the duration of peak hours extending from 9 A.M. to 1 P.M.
Best Time To Post On Facebook On Wednesday
The best time to post on Facebook on Wednesday is from 9 A.M. until 5 P.M. as the audience activity remains high then.
Best Time To Post On Facebook On Thursday
Thursday is considered the perfect day to post on Facebook after Wednesday, with the Facebook audience becoming most active at 11 A.M. The chances of engagement are moderately high between 8 A.M. to 4 P.M. considering other timings of the day.
Best Time To Post On Facebook On Friday
The rise of Facebook activity on Friday is at the same levels as on Tuesday and Wednesday. Facebook activity reaches its peak between 9 A.M. & 1 P.M. on a Friday, with 10 P.M. and 1 A.M. being not so good times to post anything.
Best Time To Post On Facebook On Saturday
The best time to post on Saturday is between 8 A.M. and 10 A.M. because that's when the audience activity is moderate. Your chances of reaching your target audience are still low in these hours. Hence, it's advisable not to plan an important product launch or release an update on Saturday.
Summary For Best Time To Post On Facebook: Day-by-day Breakdown
|Day Of The Week||Best Time To Post On Facebook|
|Monday||9 A.M. to 12 P.M.|
|Tuesday||9 A.M. to 2 P.M.|
|Wednesday||9 A.M. to 2 P.M.|
|Thursday||11 A.M. to 12 P.M.|
|Friday||9 A.M. to 2 P.M.|
|Saturday||8 A.M. to 11 A.M.|
|Sunday||9 A.M. to 11 A.M.|
Best Days To Post On Facebook
The days closer to the weekend, like Wednesday, Thursday, Friday, & Saturday, are considered the best days to post on Facebook.
Worst Day To Post On Facebook
As a B2B brand, Sunday is considered the worst day to post on Facebook as it has low interaction rates and much lesser peak hours to post.
Best Time To Post On Facebook For Likes
Facebook posts that are published between 1 P.M. & 4 P.M. on weekdays consisting of Wednesdays, Thursdays, & Fridays have delivered more likes and engagement.
Best Time To Post Video On Facebook
When it comes to the best time to post a video on Facebook, 12 P.M. & 1 P.M. is considered ideal as most people are on a break and likelier to interact with their devices. The second-best time to post videos on Facebook is early in the morning, between 9 A.M. & 11 A.M.
Best Time To Post On Instagram
If you are one of those hopefuls trying to break into the iceberg of Instagram stardom, you would want to know how to use this platform in your favor.
Before you even delve into the art of framing captions and following the right kind of people, one of the crucial components to gaining traction and vital interactions with your posts is figuring out the best time of day to post on Instagram.
What Time Is The Best Time To Post On Instagram?
Between 10 A.M. & 3 P.M. is the best time of day to post on Instagram.
However, the proportion of engagement you get also depends on the day of the week you post. Generally, the best time of day to post on Instagram is before work, during lunch; & after work. Each day observes a different pattern of user engagement graph, which is what you should know.
Best Time To Post On Instagram On Sunday
Sunday hours between 9 A.M. to 3 P.M. is the best time to post on Instagram. However, the engagement pace is generally low on this day.
Best Time To Post On Instagram On Monday
The peak hours to post on Instagram on Monday stays between 11 A.M. to 1 P.M. The best time to post on Monday is also from 8 A.M. to 8 P.M. as a relatively moderate engagement rate remains for those 12 hours.
Best Time To Post On Instagram On Tuesday
Tuesday is the best day to post on Instagram. The best time to post on Instagram on Tuesday starts from 11 A.M. until 3 P.M. The engagement rate keeps going low after that, with its lowest peak beginning at 10 P.M.
Best Time To Post On Instagram On Wednesday
Wednesday is the next best day to post on Instagram after Tuesday, with a good amount of engagement experienced right from 8 A.M. to 9 P.M. The best time to post on Instagram on Wednesday between 11 A.M. to 1 P.M.
Best Time To Post On Instagram On Thursday
Thursday sees an excellent time to post on Instagram starting at 7 A.M., achieving peaks between only 1 hour, 11 A.M. to 12 P.M. and gradually decreasing afterward.
Best Time To Post On Instagram On Friday
The peak time to post on Instagram on Friday is similar to Monday & Wednesday, that is between 11 A.M. to 1 P.M. A sufficient amount of engagement stays for 2 hours prior to 11 A.M. and 2 hours after 1 P.M.
Best Time To Post On Instagram On Saturday
Saturday is not a prominent day to post on Instagram for most individuals; this is a day to rest and take some time off from social media themselves. The best time to post on Instagram on Saturday is from 10 A.M. to 1 P.M. as an adequate level of Instagram user engagement is observed then.
Best Day To Post On Instagram
Tuesday is the best day to post on Instagram as the users remain active & engage with several content for almost 13 hours in the day from 8 A.M. to 9 P.M.
Worst Day To Post On Instagram
Sunday is the worst day to post on Instagram as it's mostly a fun day for Instagram users. You won't be able to adequately reach and engage with your target audience on Sunday since they would love to take a rest on that day.
Best Time To Post On Instagram During Covid
The pandemic resulted in increased Instagram usage during the workweek, which was rare when people regularly went to the office. Instagram usage during weekdays and work hours has shown a significant increase during pandemics.
The frequency of posting on Instagram can be once or twice a day to stay on top of mind without posting too often.
Best Time To Post Reels On Instagram
Instagram reels are becoming a massive part of a brand's and influencers' content strategy in 2023. Posting four to seven Reels a week is crucial for receiving Instagram's user's attention. By posting Reels consistently, Instagram will prioritize your content, which will contribute to increasing your account's visibility and lead to more engagement.
However, it's not enough to post four to seven Reels at random times in a week to increase your account's visibility. The Instagram algorithm favors your timing to post Reels as much as it favors consistency. And that's why you need to pay utmost heed to the best time to post reels on Instagram.
Note: The timings marked with an asterisk (*) have shown a high magnitude of audience engagement.
|Day Of The Week||Best Time To Post Reels On Instagram|
|Monday||5 A.M., 9 A.M., 9 P.M.|
|Tuesday||1 A.M., 3 A.M., *8 A.M.|
|Wednesday||6 A.M., 7 A.M., 10 P.M.|
|Thursday||8 A.M., *11 A.M., 6 P.M.|
|Friday||*4 A.M., 12 P.M., 2 P.M.|
|Saturday||10 A.M., 6 P.M., 7 P.M.|
|Sunday||6 A.M., 7 A.M., 3 P.M.|
Best Times To Post On IGTV
The first best time to post on IGTV is Wednesday at 8 P.M. The next best time prevails throughout the week, especially from Monday to Thursday from 8 P.M. to 10 P.M. as users complete their work and are on the hunt for some mind relaxation on social media.
Best Times To Post Instagram Story
Here are some points to keep in mind.
- Since Instagram stories last 24 hours, don't restrict your stories to the "best times."
- You can post a story at any time of the day, including late-night hours and even in the wee hours of the morning. Your followers will anyway see your stories in their feed the next morning.
- Also, archive and pin all your best stories to your Highlights section so that it remains visible on your profile even after 24 hours.
Looking at Instagram as a whole, Monday through Friday, 9 A.M. to 4 P.M. observes the most consistent engagement. Engagement becomes lower every day before 6 A.M. and after 9 P.M. One to Seven Stories should be the optimal posting length.
Best Time To Go Live On Instagram
The best time to go live on Instagram is from Monday to Friday at 12 P.M. or from 7 P.M. to 9 P.M. It's ideal to go live when most people are on their lunch break and after work hours, as audience members tend to ease and unwind by scrolling through their feed.
Extract The Best Time To Post On Instagram For Your Brand Using Statusbrew
Statusbrew gives you a complete breakdown of audience demographics, sentiments, the best time to post based on likes, followers activity, & comments. Charts can be visualized based on any format of 11 different visualization options. This will help you to plan and strategize your Instagram marketing precisely based on our audience preferences.
Bonus: Using Statusbrew, you don't just get to know your best time; you also have the privilege to schedule posts at those peak hours within a few clicks.
Best Time To Post On TikTok
When you understand the good times to post on TikTok & frame your posting schedule around it, you will also observe a drastic increase in your follower count.
When To Post On TikTok?
The best times to post on TikTok prevail almost throughout the week, right when people wake up and check their phones before they get ready for the day.
Here's a weekly breakdown of when to post on TikTok to interest your audience and gain new followers.
Best Time To Post On TikTok On Monday
The before-work hours, 6 A.M. and 10 A.M., and time just before going to bed (10 P.M.) are the best times to post on TikTok on Monday. When deciding the best time to post on Monday, it's worth knowing that users seem to stay up extra late on Monday nights, sliding well into Tuesday early mornings.
Best Time To Post On TikTok On Tuesday
9 A.M. in the early morning is the best time to post a TikTok on Tuesday. If you are going to post on Tuesdays, this spot is especially considered high for engagement.
A moderate engagement rate also occurs at night from 2 A.M. to 4 A.M. on Tuesday, though! Such high demand with low competition creates an excellent opportunity for night owls!
Best Time To Post On TikTok On Wednesday
A couple of morning sweet spots (7 A.M., 8 A.M.) and a nightcap (11 P.M.) are the best times to post on TikTok on Wednesday to generate the highest engagement for your TikTok videos.
Best Time To Post On TikTok On Thursday
TikTokkers usually sign off early on a Thursday and wake up earlier than any other day of the week, as Friday remains in their mind. Thursday at 12 A.M. is the best time to post a TikTok on Thursday for engagement. The next best times to post on TikTok are 9 A.M. and 7 P.M.
Best Time To Post On TikTok On Friday
If you don't want to miss the highest engagement, you should wake up early on a Friday as 5 A.M. is the best time to post a TikTok on Friday. The 1 P.M. & 3 P.M. afternoon spots are also good times to post on TikTok on Friday for decent engagement levels.
Best Time To Post On TikTok On Saturday
TikTok users continue to engage with the platform even on the weekends. The best time to post on Saturday starts from 11 A.M. The evening hours, 7 P.M. or 8 P.M. are also the best times to post on TikTok on Saturday.
Best Time To Post On TikTok On Sunday
The best time to post on TikTok on a Sunday to reach your users is early in the morning at 7 A.M. and 8 A.M. or during their lunchtime at 4 P.M. As TikTokkers are wrapping up the weekend on a Sunday and gearing up for the workweek, their schedules change slightly from Saturday.
Keeping these differences in mind will help to put out better content by knowing what time to post on TikTok.
Times expressed in EST
Summary For When To Post On TikTok: Day-by-day Breakdown
|Day Of The Week||Global Best Time To Post On TikTok (in EST)|
|Monday||6 A.M., 10 A.M., 10 P.M.|
|Tuesday||2 A.M., 4 A.M., 9 A.M.|
|Wednesday||7 A.M., 8 A.M., 11 P.M.|
|Thursday||12 A.M., 9 A.M., 7 P.M.|
|Friday||5 A.M., 1 P.M., 3 P.M.|
|Saturday||11 A.M., 7 P.M., 8 P.M.|
|Sunday||7 A.M., 8 A.M., 4 P.M.|
Best Day To Post On TikTok
The days that encounter the highest engagement on TikTok are Tuesday, Thursday, & Friday.
Worst Day To Post On TikTok
Due to TikTok's large number of users, people engage with the network throughout the entire week. But Sunday remains the worst day to post on TikTok due to weekend vibes getting noticed within the audience.
When Is The Best Time To Post On TikTok?
The three global best times to post on TikTok are on Tuesday at 8 A.M., on Thursday at 11 P.M. & on Friday at 4 A.M.
The good times to post on TikTok around the world are an excellent place to begin. If you want to gain a jump on the competition & are serious about determining when to post on TikTok, you should figure out your best time to post on TikTok.
How to figure out what time to post on TikTok for your target audience? Well, there are three methods for this:
- Experiment with your posting times
- Use TikTok analytics by switching to a pro account
- Benchmark your industry's best time to post on TikTok
Best Time To Post On LinkedIn
Here is the best time to post on LinkedIn and wow the LinkedIn crowd with your content to coordinate with their busy professional schedules.
What Is The Best Time To Post On LinkedIn?
The early morning hours starting right from 9 A.M. and afternoon hours until 5 P.M. are the best time to post on LinkedIn since it's the start of most people's workday.
Since LinkedIn is all about professionals, it makes sense that the best time to post on LinkedIn would line up with working hours. Hence, people might be on a hunt for exciting news and information to bring up by the water cooler that day.
Best Day To Post On LinkedIn
Wednesdays and Thursdays are the best days to post on LinkedIn since it's mid-week, and people have gotten into the groove of working seriously. Monday, Tuesday, and Friday observe decent user engagement.
On these days, posting in the early morning and during work hours gives you the best chance of being seen.
Worst Day To Post On LinkedIn
The worst day to post on LinkedIn is Sunday, as it generates the least LinkedIn user engagement! Avoid the weekend to put out content on LinkedIn at all costs. It's likely that people won't care too much about your content during their off-work times.
Best Time To Post On Twitter
Give your Tweets the most extensive audience exposure by knowing the best time to post on Twitter.
When Is The Best Time To Post On Twitter?
The best time to post on Twitter to behold maximum engagement is 9 A.M. for all days of the week.
Twitter observes a tremendous amount of audience interaction starting from 9 A.M. up to 1 P.M. on Tuesday, up to 12 P.M. on Thursday and Friday, up to 2 P.M. on Monday, and up till 4 P.M. on Wednesday. Posting at 12 P.M. on Twitter during workdays puts your Tweets in front of the lunch audience for the most bang for your buck.
Tweeting during happy evening hours at 5 P.M. and 6 P.M. also garners high engagement, as people just get off their work and check their feeds.
Best Day To Post On Twitter
The best day to post on Twitter is Wednesday, which observes seven hours of peak engagement. A significant amount of engagement still remains after that until 9 P.M. in the night.
It’s not only about the best time to post on Twitter; days matter too. It's a little complicated to understand which is the best day to post on Twitter, as many users check it throughout the entire day. But the majority of sources have shown that weekdays provide more engagement.
Worst Day To Post On Twitter
Since people start preparing for the weekend from mid-Friday onwards, Friday after 3 P.M. and weekends remain the worst day to post on Twitter.
Best Time To Post On YouTube
Here's a brief analysis of the best time to post on YouTube to gain some heavy-high eyeballs on your YouTube videos.
When Is The Best Time To Post On YouTube?
In general, the best time to post on YouTube during weekdays like Monday, Tuesday, and Wednesday is between 2 P.M. and 4 P.M.
These afternoon hours are also the most densely populated and active internet time zone. You might think it is a little too early as YouTube traffic is highest from 7 P.M. to 10 P.M. in the evening.
But the reason for the best time to post on YouTube to be early is that YouTube will allow your video to be indexed, just as Google indexes blog content. That way, they will end up in your audience's search results when they open YouTube in their happy evening hours.
Weekends are different as a lot of YouTube audiences remain active in the afternoon. Hence, the best time to post on YouTube on weekends is between 10 A.M. to 11 A.M.
Best Day To Post On YouTube
Thursdays and Fridays are the best days to post on YouTube as a brand. A slightly earlier time slot from 12 P.M. to 3 P.M. is the best time to post on YouTube on Thursdays and Fridays. The YouTube videos that you post earlier in the week are seen to perform best on the weekends.
Here's a table listing the best time to post on YouTube according to the days of the week.
|Day Of The Week||Best Time To Post On YouTube|
|Monday||2 P.M. to 4 P.M.|
|Tuesday||2 P.M. to 4 P.M.|
|Wednesday||2 P.M. to 4 P.M.|
|Thursday||12 P.M. to 3 P.M.|
|Friday||12 P.M. to 3 P.M.|
|Saturday||10 A.M. to 11 A.M.|
|Sunday||10 A.M. to 11 A.M.|
This pattern shows that a large part of the YouTube audience's free time is concentrated on Thursday through Sunday.
Worst Day To Post On YouTube
The early weekdays Mondays, Tuesdays, and Wednesdays are the worst days to post on YouTube. This can be because people return to their work and have less free time to browse YouTube videos.
Best Time To Post YouTube Shorts
The best time to post YouTube Shorts is between 6 P.M. & 10 P.M. on the weekdays and between 12 P.M. and 6 P.M. on the weekend.
The best days to post YouTube Shorts are Monday and Tuesday.
The peak posting hours are between 12 P.M. and 3 P.M. in the daytime and from 7 P.M. to 10 P.M. in the nighttime.
Here are some data from research done by HubSpot that involved over 300 US-based marketers:
- The majority of respondents (31%) preferred to post between 6 P.M. and 9 P.M.
- A significant minority (23%) preferred to post between 3 P.M. and 6 P.M.
- A smaller but still notable percentage (19%) recommended posting between noon and 3 P.M.
About 40% of surveyed marketers were located in the EST (Eastern Time Zone.)
Best Time To Post YouTube Shorts Day Wise
|Day||Best times to post|
|Monday||6:00 P.M. – 9:00 P.M.|
|Tuesday||6:00 P.M. – 10:00 P.M.|
|Wednesday||6:00 P.M. – 10:00 P.M.|
|Thursday||6:00 P.M. – 9:00 P.M.|
|Friday||4:00 P.M. – 8:00 P.M.|
|Saturday||3:00 P.M. – 6:00 P.M.|
|Sunday||12:00 P.M. – 3:00 P.M.|
Best Time To Post YouTube Shorts Country Wise
|Country||Best times to post|
|Japan and South Korea||9 P.M. to 12 P.M.|
|Spain and Italy||Late afternoon and early evening|
|United States||12 P.M. to 3 P.M. and 7 P.M. to 10 P.M.|
|United Kingdom and Germany||12 P.M. to 2 P.M. and 6 P.M. to 8 P.M.|
Best Time To Post On Reddit
If you don't cut corners and post quality content at the right time on Reddit, you are sure to increase your brand awareness. You can tap into massive engagement by knowing the best time to post on Reddit.
When Is The Best Time To Post On Reddit?
The best time to post on Reddit on Monday is between 6 A.M. and 8 A.M. and on Saturday is between 7 A.M. and 9 A.M.
Early morning from 6 A.M. to 9 A.M. during the weekdays is when Reddit users are the most chatty. Reddit users log in after 8 A.M. on a Sunday and stay there until noon.
Since most Reddit users are from the U.S., the best time to post on Reddit is when they are awake and up. If you want to reach the local traffic, you can definitely post at your local time.
Best Day To Post On Reddit
The best days to post on Reddit content are between Monday and Thursday. Reddit traffic is the highest during those days because users are near their computers or laptop at work or home.
Worst Day To Post On Reddit
Reddit is a platform where you need to think twice, thrice, and even more times before putting out anything. Hence, Reddit users usually avoid using the platform in the evening after their work due to drowsiness and difficulty in concentrating on what's being discussed on the forum.
Best Time To Post On Pinterest
When your followers see new pins and click or save them, Pinterest gets to know that the Pins are excellent and worthy enough for more Pinners to see, including those who don't follow you. This helps you get spotted on Pinterest!
Here's an analysis of the best time to post on Pinterest.
What Is The Best Time To Post On Pinterest?
The late hours of the day from 8 P.M. to 11 P.M. are the best times to post on Pinterest on Fridays and Saturdays with a peak reaching at 9 P.M.
The middle of the night, from 2 A.M. to 4 A.M., is also a decent time for getting your pins discovered.
Best Day To Post On Pinterest
The two best days to post on Pinterest are Fridays and Saturdays. This seems true because people often use Pinterest to plan their projects, and weekends are some of the ideal times to map out projects.
Worst Time To Post On Pinterest
Evening commuting times between 5 P.M. to 7 P.M. are among the worst times to post on Pinterest. This is because many pins require users to navigate away from the platform.
Key Factors When Looking For The Best Times To Post On Social Media
Here are the key factors and considerations to take into account when determining the best time to post on your social profile for the maximum number of social shares, page views, and comments. Let's get started!
Your Goal For Posting On Social Media
Your publishing schedule should reflect what you ultimately hope to achieve. Your goals to post can include generating the maximum number of page views, making more people aware of your brand, increasing your number of followers, selling your products or services, or increasing engagement in the comment sections.
Know more: How To Set Strategic Social Media Goals
Days Of The Week
Days of the week form a part of the audience's behavior pattern of using social media. If you target B2B customers, you might want to target them during workdays and work hours. On the contrary, if B2C is your ideal audience, you might wish to target them towards weekends or during their breaks and off-work hours.
Time zones are of utmost importance when your target audience is not covered within your time boundaries. In such scenarios, your posting schedule should align with your audience's time and routine of using social media (and not yours).
Frequency Of Posting
When you post too often, the social algorithm might detect you as a spammer and would completely stop favoring you, preventing it from putting your content in front of your ideal audience. At the same time, you need to post regularly so that your feed does not look outdated. Now, you decide what's the sweet spot between the two.
Learn more: How Often To Post On Social Media
The industry you operate in will influence the audience base you target, your posting frequency, and the type of social media post (images or videos), as not every piece of information can be conveyed through every format.
Audience Demographics & Routine
The audience demographic is critical, especially when it comes to deciding time zones. It's also a wise choice to research your target audience's occupations and social media usage behavior to understand when they are most likely to be active on social media.
You might attempt to reach as many people as possible by publishing during peak activity hours. But remember, your audience's attention is also something that your competitors are craving. To increase your visibility, make a note to publish in those hours when your audience is live and your competitors are mostly not posting to increase your visibility.
Social platforms work in such a way that people tend to revisit them time and again. Every platform has its own unique algorithm to rank posts on users' feeds. Some might rank just by the date and time of posting, some might rank by the number of engagements, or some might even rank by considering both. If you have to strive on the platform, you need to adapt and follow its algorithm.
How To Find The Best Time To Post On Social Media?
If you wish to figure out the best time to post on social media with millimeters of accuracy for your audience and industry, apart from the research presented here, you must follow the below-given procedures.
Analyze From The Past
An in-depth analysis of your past posts should be the initial step in determining the best time to post on social media. This would give you a point to start, and you can figure out things as you proceed with your social media journey. Analyzing your past post performance will become easier with inbuilt post insights provided by Facebook, Instagram, TikTok, etc.
Test & Optimize
Not every industry audience is the same. Different industry audiences might want to become active at various times on social media to fulfill their purpose. Hence, you would have to perform A/B testing with your post times and reflect on the results of a specific duration to see which times work best for the highest engagements from your desired audience.
Every brand has its own personalized best time to post on social media, depending on several factors. Analyzing your past data or experimenting with different times can seem overwhelming. But Statusbrew provides you ready-made templates to figure out your personalized best time to post.
You only need to select the time duration, and you will get several heat maps for the best time to post for likes, impressions, followers, etc. Not just that, these reports are entirely customizable as you can further drill down and customize based on audience demographics or any parameter you wish to.
Schedule Post To Never Miss Out On Grabbing Your Audience's Attention
With a social media schedule in place, you can ensure that you post the best content at the correct times to meet your online goals and not bore your audience. You can automate your posts so that content continues to go out even when no one's around to post it.
Now that you know the best times and days to post on different social channels, why not take it a step ahead and schedule your content in advance with Statusbrew?
With Statusbrew, you can:
- Auto schedule to your social feed at the best times for your audience.
- Plan, preview, and organize your scheduled posts in your social media calendar to transform them into a pretty feed!
- Prepare reports with 190+ social media metrics to track your performance and share with your team in just seconds! Create your own templates and reuse or repurpose them as needed.
Snag a free trial of Statusbrew today & get started!
Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, Twitter, LinkedIn, YouTube, and even Google My Business.
FAQs (Frequently Asked Questions)
Here are some commonly asked questions about the best time to post on social media:
What is the best time to post on Instagram today?
The best time to post on Instagram is between 10 AM and 3 PM from Monday through Friday. This is because social media managers will check the activity of their accounts first in the morning after starting work. People also tend to check their Instagram accounts during their lunch breaks
When is the best time to post on social media?
All things considered, the best time to post on social media depends on the social platform, the time zone of your target audience, their behavioral pattern of using social media, your industry, and the social media goals you wish to reach.
What is the best time of day to post on social media?
Overall, the best time of day to post on social media is 10:00 AM on Tuesdays, Wednesdays, and Thursdays.
Is it better to post at night or day?
Depending on your social media goals, posting on social media at night is unlikely to get you the engagement you deserve. Most studies show that the best time to post on social media is from mid-morning to early evening.
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