How To See Post Insights On Instagram In 2024

Aug 6, 2023 19 min read

Over the years, Instagram has transformed. It's no longer a platform where people just share selfies or post pet photos.

It has become a platform where you as a small business owner get unmatched opportunities to boost visibility & grow customer base.

But with increasing competition on the platform, it becomes vital to track insights to grow your business on Instagram.

Top brands & businesses are relying on advanced analytics as a core competitive advantage.

Analytics is helping them to agilely respond to real-time market changes & helping in winning customers.

At its core, Instagram post or story or reel insights are the science of mining data to measure marketing efforts & to see if any improvisation is required.

To measure the Instagram insights effectively, you require to understand the mechanism of the entire process.

Scroll through the blog to get an overall idea of how to track Instagram insights & ponder upon the tactics to grow your business profile.

What Is Instagram Insight?

"Information is the oil of the 21st century, and analytics is the combustion engine." -Peter Sondergaard.

Insights on Instagram are the data that helps your business to analyze & understand your prospects. It is a great way to observe the basic analytics of your Instagram profile, your feed post, followers, reel & Instagram story.

Insights empower users by providing data about followers growth, visitors number & demography, engagement & reach.

Worthmentioning that Instagram insights are only available to business profiles & public accounts that receive a considerable number of engagement.

From the insights data, you'll be able to identify what your audience likes and engages with the most & accordingly improve your Instagram strategy.

However, the primary downside of the native 'Instagram Insights' tool is that you can track the metrics of your post or profile for a limited date range. Here social media management app like Statusbrew comes into the scenario as it allows you to measure the analytics for an extended date range.

Instagram analytics are essential to track as it empowers the user to understand the performance of your post and your overall account metrics.

  • Analytics offered by the native Instagram app helps to interpret the Instagram metrics & understand the pattern in them. For example, you can measure the number of followers you have with the 'Instagram Insights' tool, which is a metric.

  • It also equips you to get the followers' growth rate over a specific time, how swiftly your followers are growing; that is analytics.

  • There are two main ways you can access analytics of your account: through Instagram's native tool called 'Instagram Insights' or through a social media management tool like Statusbrew.

Suggested Read: How to Manage Multiple Instagram Accounts From Your Phone Or Desktop

How To View Insights On Instagram

Instagram insights are available only on the app, so you'll need to install the Instagram app to get the insights. However, to set up a business profile & to access your Instagram insights, consider taking the following steps:

Steps To Set Up A Business Account

Step 1: Open your Instagram app & change your Instagram profile to 'Public'.

Step 2: Now navigate to your Instagram 'Profile' & go to 'Settings'.

Step 3: Scroll down & tap on "Switch To Business Account".

Step 4: You'll see screen instructions to connect your 'Facebook Page.' For an Instagram business account, users require to have a Facebook page. Your Facebook page does not need any content, or it does not have to be branded; it simply should exist. If you do not have a Facebook page for your business during this fourth step, you can create one.

Step 5: Check all your details & once confirmed, tap on 'Done.

Steps To Access Instagram Insights

Once you switch your Instagram profile to 'Business Profile', you can easily access Instagram insights. Check out steps to access insights on your business profile:

Step 1: Open the Instagram app & tap on your profile picture on the bottom-right corner to navigate to your profile.

Step 2: Tap on the three-bar menu on the upper-right corner.

Step 3: At the top of the menu, you'll find 'Insights' & to access it tap on the graph icon.

Step 4: You'll find three tabs, 'Activity, Content and Audience,' by tapping on them; you can switch between the three & can get the analytics about your Instagram profile.

How To View Insights On Instagram

Exploring The Meaning Of Profile Instagram Insights

Instagram insights offer different terms, numbers & graphs that help you enrich your marketing strategy. Understanding these metrics ensures effective lead nurturing & high conversion rates.

Let's dive into the insights to analyze the meaning delivered by the figures & how it can be implemented in the marketing effort by extracting the practical information.

Under the 'Instagram Insights' tab, you'll find another tab containing three different information:

1. Activity

The 'Activity' tab encompasses the number of people who interacted with your content. It also measures the number of accounts your profile has reached with your Instagram posts.

The 'Activity' tab is broken down into two subsections of Instagram insights: Interactions and Discovery.

Interactions: This subsection of the insights tracks the total number of actions taken on your account in the past week. It offers metrics such as the number of visitors to your profile, number of clicks on the link on your bio, etc. Following are the detailed insights provided by the interaction subsection:

  • Profile Visits: The total number of users who have visited your Instagram profile.

  • Website Clicks: The number of Instagram users who have clicked on the website link in your bio.

  • Email: The total number of times users have tapped on email on your profile.

  • Call: The gross number of times users have tapped on call feature on your profile over the past week.

  • Direction: If you have listed an address on your profile, insights show how many of your followers have asked for direction.

Note: Using the graph, brands & businesses can monitor which day of the week has the most interactions. Also, you can compare the interactions from last week.

However, remember that this section of 'Instagram Insights' offers insights for a limited period, i.e., only to the past seven days. However, with Statusbrew Instagram insights tools, you can measure insights for an extended period.

Discovery: Discovery tracks & analyzes the total reach and impressions of your content for the current week. This section displays your content's overall performance and also tracks the effectiveness of your content. Discovery offers two prime metrics:

  • Reach: The number of unique accounts to whom your post has been displayed.

  • Impression: The gross total number of times that all your posts have been seen.

Note: Discovery helps you to draw a comparison between your campaigns. By tracking reach & impression, you can have the brevity about the efficacy of your Instagram account promotions.

It also helps you analyze if a specific content should be a crucial part of your social media strategy to reach out to your targeted prospects.

The activity tab reveals the influence of your page and details of how people have interacted with it.

2. Content

Under the content tab of Instagram insights, you'll get the metrics relating to individual posts on your profile. Metrics offered by 'Content' insight include photos and video content, story & any promotional paid post published on your profile. The content tab is further split into Feed, Story & Promotions.


Feed: Feed Instagram insights under the content tab provide you with the analytics of your feed from the past two years.

It also empowers users to sort insights by content type, metric, and time period. You can filter the insights by the number of unique accounts that followed the CTAs, total number of comments on your post, engagement, follows, get direction, profile visits, reach & impression on your post, etc.

Story: Story insights subsection under the content tab provides you insights into your story's performance.

These metrics shed light on users' behaviors on your story, such as how they view and interact with your story. Story insights help you to shape & plan story content for the upcoming campaigns.

With story insights, you can access figures associated with the story such as impressions, reach, exit, replies, viewers, forward, backward taps for the next story.

Promotions: This section of the content tab of Instagram insights provides you the metrics associated with any promotions and paid ads you've published or had running on your account.

With promotion insights, you can view the number of 'Profile Visits' from your paid post & impressions, reach, and engagement on the posts. Furthermore, promotional insights also equip you with the audience demographics such as gender, age, and location.

Analyzing the promotion insights helps brands evaluate paid promotional campaigns and get in-depth ideas about which type of content can effectively reach the business goals.

3. Audience

Instagram insights' 'Audience' tab empowers you with a better understanding of your target audience. You get the overall details of your audience & their demography; and data on variation in followers' growth in the profile.

Audience tab provides you primary four key set of metrics such as:

  • Gender: The percentage split of your followers based on their gender.
  • Age Range: It provides the age brackets of your followers.
  • Top Locations: These metrics give you the data about the geographical locations of your followers.
  • Followers: It gives you insights about the busiest hour of a day & days of a week when most of your users are active.


Note: The audience section is one of the prime insights which can help build and improve your Instagram marketing strategy.

Along with understanding your segments of the audience who are your followers, it also allows you to decipher the time in which your followers are most active. It is indeed beneficial to plan and schedule your Instagram post to reach possible prospects.

To stay one step ahead of your competitors, you can connect your Instagram profile to Statusbrew. It offers Sentiment Analysis, which helps you to analyze followers behavior. Also, assist you with data about average post engagement, helping you optimize engagement on your profile, ensuring maximize social ROI.

How To View Feed Post Insights On Instagram

Individual post analytics on Instagram helps you observe how specific content or a particular message is resonating with your audience. Feed post insights on Instagram is a great way to analyze if your content is working well with your audience.

You can go with two different ways to access feed post analytics. The first way is through the Insights tab.

Step 1: Scroll to "Content You Shared" & tap on feed posts. It can provide your two years of feed post analytics based on a wide range of metrics: call button taps, comments, email button taps, follows, get directions taps, impressions, likes, post interactions, profile visits, reach, saves, text button taps, video views, website taps.

If you have enabled the 'Shopping' feature on Instagram, you can get even more metrics. Consider following this way to gain holistic view of content that has performed well in a specific period of time.

Step 2: If you are looking for a more detailed performance overview, tap "View Insights" below your published feed post. It'll give you access to the key metrics such as comments, sends, saves, interactions, i.e., profile visits, website clicks, accounts reached and followed, impressions including hashtags insights.

  • Each metric on the feed post provides relevant insights for your account. For example: likes, comments, and sent metrics help you to learn the type of content that motivates your customers to engage with your post.

  • Saves insights denote what content resonates deeply with your audience, ensuring a lasting value.

  • Website clicks indicate that your prospects want to learn more about your product or service.

  • Impressions denote your post-performance matching the Instagram algorithm. If on your feed post you are getting an impressive impression in the form of hashtags metric, it indicates that your hashtag formula is on the right track.

How To View Story Insights On Instagram

Like the Instagram feed post, you can access the Instagram story analytics through the insights tab. Instagram also allows users to get a story insights by swiping up on a live Instagram story.

  • To get the story insight through the Insights tab, scroll down to 'Stories'.

How To View Story Insights On Instagram

  • Instagram story insights allow to get insights up to 30 days based on the metrics such as: back, call button taps, email button taps, exited, follows, next story, get directions taps, impressions, link clicks, forward, profile visits, reach, text buttons taps & website taps.

  • For a further detailed performance overview, swipe up on a live story. Then choose the insights icon on the left-hand side of the screen, where you'll find: Interactions, Impressions, Follows & Navigation such as Back, Forwards, Next story, and Exited.

How To View Story Insights On Instagram

Note: Impressions on the story calculates the number of times your Instagram story has been seen, whereas reach denotes the number of unique accounts that viewed your Instagram story.

How To View Feed Post Insights On Instagram

Exited insight is the number of times a user swiped away from a specific story. Replies show the number of responses to a particular photo or video in your story.

Forward calculates the number of users that skipped the story post. Backward is the total number of followers that went back from the story post & 'Next Story' gives you insight into the number of taps to the next account's story.

Ensure to monitor the exited metrics closely, as these metrics indicate if your followers have lost interest in your story content.

How To View Reel Insights On Instagram

Instagram reels are 15 seconds musical clips that are getting immense popularity. Brands & businesses also use this feature to enrich audience engagement. However, Instagram reels analytics are quite a new addition to the 'Instagram Insights' tab. Following are the steps to get reel insights:

Step1: Go to your Instagram business account & open the 'Instagram Insights' menu. There you'll find the reel tab. Tapping on the reel tab, you'll get up to 30 days' insights on your reel.

Step 2: Another way to access the Instagram reels analytics is to open a specific reel & tap the three-dot icon on the bottom right-hand corner of the screen. After that, choose "Insights."

How To View Reel Insights On Instagram

Instagram reel insights include metrics such as Plays, Accounts Reached, Likes, Comments, Saves, and Shares. To enrich the reel analytics brands & businesses adhere to specific tactics:

  • Reels algorithm favors reels that are entertaining or which have a delightful surprise or twist.

  • Reel, which inspires to participate or starts a trend that others can easily participate gets more engagements.

  • The algorithm favors reels that use creative tools like text, filter, or camera effects & uses vertical video.

  • Be experimental with reels. Focus on trying something new. Try to create your brand's unique voice & for that, you must do a lot of research.

How To View Reel Insights On Instagram

Note: Always avoid posting reels that are blurry due to low-resolution. Further, refrain from posting reels that are uploaded with a border around them. Also, never post reels that have the majority of the image covered by text. While posting reels, make sure to adhere to Instagram community guidelines.

Suggested Read: The Ultimate Guide To Instagram Reels | Get More Views Today!

How To View IGTV Insights On Instagram

IGTV feature on Instagram is the storehouse for longer-form video content. With this incredible Instagram feature, brands & businesses can display their products, share brand narratives or in-depth tutorials about the product feature.

Use IGTV to showcase content with which the audience can resonate & establish a long-lasting relationship.

IGTV performance can be viewed through the Instagram insights tab. Instagram allows users to get the views of IGTV video performance for up to two years.

Step 1: To access IGTV data, scroll to "Content You Shared" & tap the arrow beside your recent IGTV videos. From this section, you'll be able to access the various IGTV performance metrics such as Average Percentage Watched, Comments, Likes, Reach, Saves, Video Views, IGTV Video Interactions.

Step 2: Tap the three dots at the bottom of a published IGTV video and select "View Insights" to dig into the insights for an individual IGTV video. It gives you access to the number of views, likes, comments and saves for your particular IGTV.

Analyzing IGTV performance by filtering the metrics is vital as, by this assessment, you get the data about which video is making your audience hooked and engaged. Based on the data, you can know which content you should continue & where there is room for improvement.

How To View IG Live Insights On Instagram

To view insights on Instagram live videos, you need to have a business or creator account on Instagram.

To access metrics on Instagram live video, navigate to the 'Insights' tab. On tapping on 'Accounts Reached' in the 'Overview' section, you'll get the IG Live analytics.

There's another way to access IG live video insights.

Step 1: Start your Instagram live stream.

Step 2: Right after the video is finished, tap 'View Insights'. In that way, you can get the analytics of the video. However, note that it may take a few moments for the metrics to load.

IG live insights comprise metrics such as account reached, peak concurrent viewers, & interaction metrics like comments and shares.

Account Reach: It is the metric for the total number of Instagram users who viewed your Instagram live stream.

Peak Concurrent Viewers: Concurrent viewers metric indicates the number of viewers watching your live stream at any given point. This number of viewers changes as viewers join or leave the stream. With peak concurrent viewers, you get the illustration at its busiest point of how many viewers were watching the stream.

Comments: It calculates the number of comments a live video received.

Shares: Share counts the number of times Instagram users shared your live video on their Instagram story or with another user.

Insights for IG live videos are available for the videos created on or after 2021-05-24 & more changes are on the way.

Importance Of Viewing Instagram Post Insights

Across the globe, Instagram has 25+ million business profiles & 200 million Instagrammers visit at least one of the business profiles daily. Engagement with brands on Instagram is 10x higher than Facebook & 84x higher than Twitter.

The stats show that businesses are finding value in this social platform. But to uplift the Instagram bandwagon, you should know who views your profile or see your ads, how engaging your story & reel is, how your post is performing, and what value your account is actually driving.

Evaluating Instagram post insights is vital because:

  1. Insights help you to know your audience & to target the right audience group.
  2. The metrics guide the brands to understand the frequency of posting to drive more results.

How To View Reel Insights On Instagram

Image Source: Starbucks/Starbucks Partners Instagram

  1. Drive relevant visitors to your website, ensuring a higher conversion rate.
  2. Insights guide you to set up effective ad campaigns that can maximize your social ROI.
  3. Instagram post insights are essential to enhance your marketing strategy. With the performance analytics of your content, audience engagement, you can plan an Instagram strategy that can give you a boost in the cut-edge social competition, augmenting your brand visibility.

Tips To Grow Your Instagram Presence

Instagram Insights is a tool available on Instagram that allows 'Business Accounts' to analyze the progress. Following are a few ways to propel your Instagram insights scores:

1. Engage Your Audience

The most effective way of increasing Instagram insights is to increase audience engagement. Audience engagement is a crucial element that makes the audience feel closer to the company. It increases their loyalty to a different degree.

Now, there are a number of ways in which you can engage your audience. You can frequently organize contests and giveaways, urging your followers to take part. You should further interact with your audience by promptly replying to their queries.

You should also ask your audience, from time to time, about their satisfaction with you, things they like about you, and suggestions they have for your company, while at the same time assuring them that their suggestions will be implemented in the best possible way.

2. Post High Quality & Relevant Content

The quality of your post defines your brand image. And most importantly, the quality of your post decides the popularity and number of sales of a particular product or service.

The most important thing is the standard of posts. Posts don't necessarily always have to be serious in nature; they can be fun at times. But fun doesn't mean resorting to cheap stunts and content. Always maintain a level of decency in your posts.

Another significant parameter post needs to maintain in order to be successful is relevance. The audience needs to feel relevance and sense in your products and services in order to be attracted by them. Through Instagram analytics, you can find out the kind of content your audience relates with the most.

Developing a content strategy is an effective way to maintain a positive and relevant post timeline. A content strategy essentially defines benchmarks in relation to frequency, style, types of images and hashtags to be used, themes, engagement while creating a post. This helps you maintain a standard in your post while keeping in mind the kind of audience you relate most.

3. Post When Your Audience Is Most Active

Instagram is a fast-paced existence. There are new accounts and posts coming up all the time. As everywhere, in Instagram too, recent posts move to the top of the feed. This means that newer posts have a higher possibility of being seen around the time they are posted.

Now, it is evident that your audience would not be online at all times, and it is equally apparent that, along with your account, your audience would be following other accounts. So, when they do come online, they will see the newer posts posted at that moment at the top of their feed.

Statusbrew Heat Map

You, hence, stand a chance to lose views in a situation like that. To overcome this you should take the help of analytics and find out when most of your target audience comes online. Like that, your post will come higher in your target audiences' feeds. You, hence, have a higher probability of being visible.

You should further schedule your posts, i.e., create your posts earlier and schedule the time on Instagram when they are supposed to be posted. Like this, you can ascertain that, even if you are not online or engaged otherwise, your posts will reach your target audience at the right time.

4. Include CTAs In Your Feed Post

Including CTA in your feed post is an effective way to increase your online sales statistics. As compared to other forms of the post, a CTA post dominantly has a higher sales rate.

Call to action is the use of effective sales words, phrases, web pages, and messages, which compel the users to act in a specific manner, immediately, specifically directs them buying a product or to avail a service.

5. Optimize Bio & Caption

It is a common practice among social media users to read bio very intently, more so in business accounts. You should, therefore, take special care in writing your profile bio.

You should write an attractive and captivating bio while being honest about your abilities, the services, and the products that you have to offer.

Include essential products you offer, along with important terms of services. Using relevant hashtags and keywords in your bio is an effective way of increasing views.

Also, captions in posts play an essential role in promoting the brand. Use short yet relevant and effective captions in every post. The caption should be appealing while at the same time defining what is in store.

Suggested Read: 350 Best Instagram Captions For 2024

6. Post Frequently & Reply Quickly

You should also make it a habit to post frequently and regularly. Posting frequently keeps you relevant in the minds of your followers, as well as Instagram algorithms. Your followers wish to hear from you regularly. So, cater to their needs as well.

You can make it a point to post user-generated content, for example, photos of products they buy from you. You can further give followers an insight into the working of your company or the people involved. This is a good way of appreciating the effort they put into following your brand; also, you never run out of content.

Your followers and customers are the ones you build your whole business upon. So, it is crucial for you to reciprocate swiftly. Be it a private message, or be it an issue with a comment, reply speedily, and resolve any issues promptly and effectively.

Reciprocate Swiftly

Image Source: boAt Instagram

Further, you can involve your followers in discussion sessions and contests, wherein you can encourage them to post photos related to your products and services.

7. Collaborate With An Influencer

Today, influencers are essential people in the social network. They are influential & Instagram users often rely on their feedback. They also have a good knowledge of content placement that generates high visibility.

Influencers further guide their followers which brands and products can be specifically beneficial for them. Major influencers have an extensive follower base and reach. You could use that to your benefit by collaborating with these influencers.

Collaborate With An Influencer

Image Source: The Food Network9 Instagram

Find out the kind of influencers you can associate with, according to your products. They can show the benefits of your products to their followers, urging them to try out your products and services. You could even conduct contests and giveaways through the influencers.

8. Use Hashtags

In the vast collection of a variety of posts out there, hashtags are an important way for users to find what one is looking for. When a user looks up a certain hashtag, posts with the maximum number of relevant hashtags show up higher in their timeline.

You should therefore use the maximum possible number of hashtags in your posts. This will ascertain that your post appears at the top of searches. While your existing followers will automatically view your posts with hashtags, your posts will be easily visible to new users.

Use Hashtags

Image Source: Statusbrew Instagram

Doing research on the kind of posts and topics that are relevant to your followers and other Instagram users of their age groups will help you to use the proper hashtags.

Further, research on what is trending, in general, will help you to implement hot topics into your posts. It will further add some more weight to your posts.

Build A Comprehensive Instagram Strategy With Statusbrew

With Statusbrew, create content, manage marketing campaigns, monitor engagement & analyze performance to drive results.

Stay in line with your strategies and evaluate your efforts with on-point reporting for your Instagram metrics. Review and export reports on activity, performance, growth, engagement, and more.

Statusbrew Instagram Story Insights equips users to review your prospects' social behavior & interaction with the story published during a particular time period.

Build communities by replying to messages, comments, mentions, and ad comments. Moderate comments by hiding, deleting or marking as spam.

Have you tried Statusbrew for marketing on Instagram? Start your free trial today.

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Rajashree Goswami

Rajashree is a content creator & researcher at Statusbrew. She loves to create content that is expressive & communicative.

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