100 Mind-Blowing Social Media Statistics & Facts in 2020 + [Infographic]

On an ever-growing platform like social media, you need to be on the lookout for the latest social media statistics that could help you shape up your existing strategies.

The world of social can undergo drastic changes in just a matter of months or years, which means it's crucial to constantly stay on top of where your audiences are and how to connect with them.

For marketers looking to win more on social in 2020, here's a compilation of 100 social media statistics that can help identify the best platform and provide better clarity to channel resources such as time, efforts, and money.

Click here to jump directly to downloadable infographic.

Social Media Usage Statistics In 2020

2020 has been a been a truly crazy year so far with so much happening every day on social media. Since most of us are now confined to just our home, social media usage has risen greatly since it has become the only place to connect.

To keep up with the continuously evolving social media space, here are some social media usage statistics to get you up to speed.

  • More than 4.5 billion people are using the internet at the start of 2020
  • Active social media users have now passed the 3.8 billion mark which is 9 percent (321 million new users) more than since this time last year
  • An average person has an account on more than 9 different social media networks and spends a daily average of 2 hours and 16 minutes on social media
  • In terms of actual social media usage,91% of social media users are accessing social channels via mobile devices
  • Instagram stories are the rising star of social media. In just two years, Instagram stories increased from 150 million to 500 million daily active viewers
  • Facebook and Instagram have long dominated social media as the most popular platforms. However, in the past few years, several other niche social platforms have not only emerged but have rapidly risen to fame.

    TikTok is one such platform that started just 3 years back and has more than 500 million active monthly users

With 2.41 billion monthly active users as of the second quarter of 2019, Facebook is the biggest social media network worldwide.

According to the updated data, a total of 17 social media platforms now have 250 million or more monthly active users (MAU):

  • Facebook Facebook - 2.45+ billion
  • YouTube YouTube - 2.00 billion
  • WhatsApp WhatsApp - 1.60 billion
  • Messenger Facebook Messenger - 1.30 billion
  • Wechat WeChat (Weixin) - 1.11 billion
  • Instagram Instagram - 1 billion
  • icons8-qq-16 QQ - 823 million
  • icons8-qzone-16 QZone - 572 million
  • icons8-color-16--1- TikTok (Douyin) - 500 million
  • Weibo Sina Weibo - 465 million
  • Reddit Reddit - 330 million
  • Twitter Twitter - 330 million
  • LinkedIn LinkedIn - 300 million
  • Snapchat Snapchat - 294 million
  • Viber Viber - 260 million
  • Pinterest Pinterest - 265 million
  • icons8-discord-new-logo-16 Discord - 250 million

Facebook Statistics

For marketers looking to get the best out of Facebook in 2020, the focus should be on creating highly engaging content, staying active in related Facebook groups, and using Facebook's targetted advertising to reach potential customers.

 facebook statistics infographic

Here are some Facebook statistics to get you upto speed.

Facebook Statistics Demographics

Here are the Facebook statistics demographics for the year 2020.

Facebook Statstics By Age

  • 86% of people between ages 18-29 use Facebook
  • 77% of people between ages 30-49 use Facebook
  • 51% of people between ages 50-65 use Facebook
  • 34% of people that are 65+ years old use Facebook

Facebook Statstics By Income

  • 86% of American households with an annual income above $100,000 use Facebook

Facebook Statstics By Devices

  • 96% of Facebook users access it via mobile devices

Facebook Statstics By Gender

  • 54% of Facebook users are female
  • 46% of Facebook users are male

Instagram Statistics

Instagram stories would be the best bet for businesses looking to engage with potential customers on the platform. Also, Instagram posts with carousels can get you more organic engagement than regular posts.

instagram statistics infographic

As you plan your Instagram marketing strategy for 2020, keep an eye on these facts to make sure you're working on the latest trends.

Instagram Statistics Demographics

Here are the Instagram statistics demographics for the year 2020.

Instagram Statistics By Age

  • 67% of people from ages 18-29 use Instagram
  • 47% of people from ages 30-49 use Instagram
  • 23% of people from ages 50-64 use Instagram
  • Only 8% of people that are 65+ years old use Instagram

Instagram Statistics By Income

  • 60% of households with an annual income above $100,000 use Instagram

Instagram Statistics By Gender

  • 51% of Instagram users are female
  • 49% of Instagram users are male

Twitter Statistics

Marketing for businesses on Twitter can be particularly complex, given its short life span (3.39 minutes per session) and challenging character limit.

twitter statistics infographic

Providing users with prompt engagement and customer service is essential for brands looking to improve their marketing on Twitter. Also, partnering with an influencer can bring in huge benefits.

When launching a social media marketing plan for your brand in 2020, keep in mind these Twitter statistics.

  • More than 1.3 billion Twitter accounts have been created since network's inception in 2006. In 2019, 330 million people are using Twitter monthly
  • 500 million tweets are sent each day
  • Twitter is the third-most popular social media network with marketers, with 59% of marketers actively using the platform
  • Tweets that include images or videos are 394% more likely to be retweeted
  • An average Twitter user follows at least 5 businesses. 60% of the Twitter users expect a brand or a business to reply to their query within an hour
  • Tweets that include hashtags can result in as much as a 1,065% increase in engagement compared to a similar tweet without hashtags
  • 40% of users on Twitter claim to have made a purchase directly from an influencer’s tweet
  • Twitter users spend 26% more time with ads than other social media users
  • Total ad engagements on Twitter were up 91% year-over-year
  • 85% people who follow businesses say it’s important for any business to provide customer service on Twitter
  • 85% of small and medium businesses use Twitter to provide customer service.
  • 80% of users have mentioned a brand in a tweet
  • 77% of Twitter users feel more positive about a brand when their tweet is replied to

Twitter Statistics Demographics

Here are the Twitter statistics demographics for the year 2020.

Twitter Statistics By Age

  • 38% of people between ages 18-29 use Twitter
  • 26% of people between ages 30-49 use Twitter
  • 17% of people between ages 50-64 use Twitter
  • Only 7% of people that are 65+ years old use Twitter

Twitter Statistics By Income

  • 41% of households with an annual income more than $75,000 use Twitter

Twitter Statistics By Gender

  • 50% of Twitter users are female
  • 50% of Twitter users are male

YouTube Statistics

As a marketer or business owner, building a YouTube presence can do wonders for your brand. Check out these latest YouTube stats to get an edge on the competition and set yourself up for success in 2020.

youtube statistics infographic

YouTube Statistics Demographics

Here are the YouTube statistics demographics for the year 2020.

YouTube Statistics By Age

  • 81% of people wih ages between 15-25 use YouTube
  • 71% of people with ages between 26-35 use YouTube
  • 67% of people with ages between 36-45 use YouTube
  • 66% of people with ages between 46-55 use YouTube
  • 58% of people that are 56+ years old use YouTube

YouTube Statistics By Income

  • More than 89% of households with an annual income above $100,000 use YouTube

YouTube Statistics By Gender

  • More than 50% of YouTube users are female

LinkedIn Statistics

LinkedIn is quickly becoming one of the most engaging social media networks for businesses. The platform is already capable of generating 3 times more conversions than other social media platforms.

linkedin statistics infographic

Learn how to optimize your LinkedIn marketing strategy by taking a look at these latest statistics.

LinkedIn Statistics Demographics

Here are the LinkedIn statistics demographics for the year 2020.

LinkedIn Statistics By Age

  • 21% of people with ages between 18-24 use LinkedIn
  • 60% of people with ages between 25-34 use LinkedIn
  • 17% of people with ages between 35-54 use LinkedIn
  • Only 3% of people that are 55+ years old use LinkedIn

LinkedIn Statistics By Income

  • 60% of households with an annual income above $100,000 use LinkedIn

LinkedIn Statistics By Gender

  • 43% of LinkedIn users are female
  • 57% of LinkedIn users are male

Pinterest Statistics

Social media marketers often overlook the power of Pinterest but, from a purely global standpoint, it is the fastest-growing social platform.

pintrest statistics infographic

Marketers aiming to generate more revenue from Pinterest can create theme-based content around their product or service.

Pinterest Statistics Demographics

Here are the LinkedIn statistics demographics for the year 2020.

LinkedIn Statistics By Age

  • 34% of people with ages between 18-29 use Pinterest
  • 35% of people with ages between 30-49 use Pinterest
  • 27% of people with ages between 50-65 use Pinterest
  • Only 15% of people that are 65+ years old use Pinterest

LinkedIn Statistics By Income

  • 41% of households with an annual income above $75,000 use Pinterest

LinkedIn Statistics By Gender

  • 70% of Pinterest users are female
  • 30% of Pinterest users are male

Social Media Advertising Statistics

Businesses of all sizes can use social media advertising to attract the right people. Marketers looking to reach millennials can especially benefit from targetted advertising.

Social Media Engagement Statistics

An improvement in social media engagement rates also improves the other aspects of a brand’s performance online. Keeping an eye on the latest social media statistics regarding engagement trends is an excellent way for brands to re-tune their social efforts.

Social Media Statistics For Businesses

Social media has completely changed the dynamics of doing business and has helped people make a fortune. With more and more people turning to their smartphones and social media in the buying journey, there are several reasons why your business should be active on social media.

Social Media Statistics Summary

  • More than 4.5 billion people are using the internet at the start of 2020
  • Active social media users have now passed the 3.8 billion mark
  • An average person has an account on more than 9 social media networks
  • Spending a daily average of 2 hours and 16 minutes on social media
  • Facebook has 2.45 billion MAU (monthly active users)
  • Instagram has 1 billion MAU
  • Twitter has 330 million MAU
  • LinkedIn has 303 million MAU
  • YouTube has 2 billion MAU

Infographic

Here's a detailed infographic on social media statistics to follow in 2020.

social-media-statistics

Citation Policy: Please feel free to use the infographics in this blog in any commercial or non-commercial capacity. If you use the infographics, we require a reference back to Statusbrew Blog.

Wrapping Up

Social media is an ever-evolving platform; what happens one year can be entirely different the next. As a brand, it's beneficial for your business to develop a social media strategy that is in contrast with the latest trends.

Make the most out of your social media budget in 2020 by following these statistics. Optimize your marketing stratgey and effectively manage your social with a social media management tool like Statusbrew.

Grab the 14-day trial today and start managing your social with Statusbrew!

Author image

Shivam Devgan

Shivam is a content and marketing strategist at Statusbrew and loves to write content that tells a story. When he's not on his laptop you can find him working out and jamming to pop music.

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