100 Social Media Statistics You Must Know In 2021 [+Infographic]

100 Social Media Statistics You Must Know In 2021 [+Infographic]

Mar 03, 2021 14 min read

On an ever-growing platform like social media, you need to be on the lookout for the latest social media statistics that could help you shape up your existing strategies.

The world of social can undergo drastic changes in just a matter of months or years, which means it's crucial to constantly stay on top of where your audiences are and how to connect with them.

For marketers looking to win more on social, here's a compilation of 100 social media statistics for 2021 that can help identify the best platform and provide better clarity to channel resources such as time, efforts, and money.

Social Media Usage Statistics 2021

2020 has been a been a truly crazy year so far with so much happening every day on social media. Since most of us are now confined to just our home, social media usage has risen greatly since it has become the only place to connect.

To keep up with the continuously evolving social media space, here are some social media usage statistics to get you up to speed.

  • Active social media users have now passed the 3.8 billion mark which is 9 percent (321 million new users) more than since this time last year
  • An average person has an account on more than 9 different social media networks and spends a daily average of 2 hours and 16 minutes on social media
  • In terms of actual social media usage,91% of social media users are accessing social channels via mobile devices
  • Instagram stories are the rising star of social media. In just two years, Instagram stories increased from 150 million to 500 million daily active viewers
  • Facebook and Instagram have long dominated social media as the most popular platforms. However, in the past few years, several other niche social platforms have not only emerged but have rapidly risen to fame.

    TikTok is one such platform that started just 3 years back and has more than 680 million active monthly users

With 2.74 billion monthly active users as of January 2021, Facebook is the biggest social media network worldwide.

A total of 17 social media platforms now have 250 million or more monthly active users (MAU):

  •  Facebook Facebook - 2.74+ billion
  • YouTube logo YouTube - 2.29 billion
  • Whatsapp logo WhatsApp - 2.00 billion
  • Messenger logo Facebook Messenger - 1.30 billion
  • Instagram Instagram - 1.22 billion
  • Wechat logo WeChat (Weixin) - 1.21 billion
  • TikTok TikTok (Douyin) - 689 million
  • QQ QQ - 617 million
  • Qzone QZone - 572 million
  • Weibo Sina Weibo - 511 million
  • Snapchat Snapchat - 498 million
  • Reddit Reddit - 430 million
  • Twitter Twitter - 353 million
  • LinkedIn LinkedIn - 300 million
  • Pinterest Pinterest - 459 million
  • Discord Discord - 250 million

Facebook Statistics 2021

Although Facebook has seen some decline when it comes to usage amonst teen & millennial population, the social platform has still seen an year over year increase of 12%.

If Facebook was a country in 2021, it would be the highest populated.

For marketers looking to get the best out of Facebook in 2021, the focus should be on creating highly engaging content, staying active in related Facebook groups, and using Facebook's targetted advertising to reach potential customers.

There's simply no other platform that offers businesses the kind of reach that Facebook does.

Here are some Facebook statistics to get you upto speed.

Facebook Statistics 2021

Facebook Statistics Demographics

Here are the Facebook statistics demographics for the year 2020.

Facebook Statstics By Age

Facebook has seen a sharp decline when it comes to usage amongst the younger population.

  • 32% of people between ages 12-34 use Facebook
  • 77% of people between ages 34-49 use Facebook
  • 51% of people between ages 50-65 use Facebook
  • 34% of people that are 65+ years old use Facebook

Facebook Statstics By Income

  • 86% of American households with an annual income above $100,000 use Facebook

Facebook Statstics By Devices

  • 98.3% of Facebook users access it via mobile devices

Facebook Statstics By Gender

  • 54% of Facebook users are female
  • 46% of Facebook users are male

Instagram Statistics 2021

Instgaram has turned 10 years old last year, it was officially launched on October 6, 2010.

Being primarily a mobile platform, it is still the 6th most visited website. This is the reason why Instagram is bringing more & more features to its desktop site.

For businesses looking to drive more engagement on the platform, Instagram reels & stories would be the best bet . Also, Instagram posts with carousels can get you more organic engagement than regular posts.

As you plan your Instagram marketing strategy for 2021, keep an eye on these facts to make sure you're working on the latest trends.

Instagram Statistics 2021

Instagram Statistics Demographics

Here are the Instagram statistics demographics for the year 2020.

Instagram Statistics By Age

  • 67% of people from ages 18-29 use Instagram
  • 47% of people from ages 30-49 use Instagram
  • 23% of people from ages 50-64 use Instagram
  • Only 8% of people that are 65+ years old use Instagram

Instagram Statistics By Income

  • 60% of households with an annual income above $100,000 use Instagram

Instagram Statistics By Gender

  • 51% of Instagram users are female
  • 49% of Instagram users are male

Twitter Statistics 2021

Twitter while originally projected to grow 2.8% in 2020, saw a uuser base growth of 8.4%.

COVID19 was the most-used hashtag of 2020 (used more than 400 million times), followed by #BlackLives Matter.

Marketing for businesses on Twitter can be particularly complex, given its short life span (3.39 minutes per session) and challenging character limit.

Providing users with prompt engagement and customer service is essential for brands looking to improve their marketing on Twitter. Also, partnering with an influencer can bring in huge benefits.

When launching a social media marketing plan for your brand in 2020, keep in mind these Twitter statistics.

Twitter Statistics 2021

Twitter Statistics Demographics

Here are the Twitter statistics demographics for the year 2020.

Twitter Statistics By Age

  • 38% of people between ages 18-29 use Twitter
  • 26% of people between ages 30-49 use Twitter
  • 17% of people between ages 50-64 use Twitter
  • Only 7% of people that are 65+ years old use Twitter

Twitter Statistics By Income

  • 41% of households with an annual income more than $75,000 use Twitter

Twitter Statistics By Gender

  • 50% of Twitter users are female
  • 50% of Twitter users are male

YouTube Statistics 2021

With everyone being confined to their homes, 2020 turned out be one heck of a year for YouTube. People turned to the video sharing platform to replace in-person events & activities.

As a marketer or business owner, building a YouTube presence can do wonders for your brand. Check out these latest YouTube stats to get an edge on the competition and set yourself up for success in 2021.

YouTube Statistics 2021

YouTube Statistics Demographics

Here are the YouTube statistics demographics for the year 2020.

YouTube Statistics By Age

  • 81% of people wih ages between 15-25 use YouTube
  • 71% of people with ages between 26-35 use YouTube
  • 67% of people with ages between 36-45 use YouTube
  • 66% of people with ages between 46-55 use YouTube
  • 58% of people that are 56+ years old use YouTube

YouTube Statistics By Income

  • More than 89% of households with an annual income above $100,000 use YouTube

YouTube Statistics By Gender

  • More than 50% of YouTube users are female

LinkedIn Statistics 2021

Did you know LinkedIn was launched before major social media platforms even Facebook? The platform officialy turned 18 years old this year. It was launched on May 5, 2003: nine months before Facebook.

Although LinkedIn's user base is a lot less compared to the likes of Instagram & Facebook, it is quickly becoming one of the most rewarding social media networks for businesses. The platform is already capable of generating 3 times more conversions than other social media platforms.

Learn how to optimize your LinkedIn marketing strategy by taking a look at these latest statistics.

LinkedIn Statistics 2021

LinkedIn Statistics Demographics

Here are the LinkedIn statistics demographics for the year 2020.

LinkedIn Statistics By Age

  • 21% of people with ages between 18-24 use LinkedIn
  • 60% of people with ages between 25-34 use LinkedIn
  • 17% of people with ages between 35-54 use LinkedIn
  • Only 3% of people that are 55+ years old use LinkedIn

LinkedIn Statistics By Income

  • 60% of households with an annual income above $100,000 use LinkedIn

LinkedIn Statistics By Gender

  • 43% of LinkedIn users are female
  • 57% of LinkedIn users are male

Pinterest Statistics 2021

Social media marketers often overlook the power of Pinterest but, from a purely global standpoint, it is the fastest-growing social platform.

Marketers aiming to generate more revenue from Pinterest can create theme-based content around their product or service.

Pinterest Statistics 2021

Pinterest Statistics Demographics

Here are the LinkedIn statistics demographics for the year 2020.

LinkedIn Statistics By Age

  • 34% of people with ages between 18-29 use Pinterest
  • 35% of people with ages between 30-49 use Pinterest
  • 27% of people with ages between 50-65 use Pinterest
  • Only 15% of people that are 65+ years old use Pinterest

LinkedIn Statistics By Income

  • 41% of households with an annual income above $75,000 use Pinterest

LinkedIn Statistics By Gender

  • 70% of Pinterest users are female
  • 30% of Pinterest users are male

Social Media Advertising Statistics 2021

Businesses of all sizes can use social media advertising to attract the right people. Marketers looking to reach millennials can especially benefit from targetted advertising.

  • Social Media Advertising segment is projected to reach US$110,628m in 2021
  • Global ad spend on social media is expected to reach over $110B by the end of 2021
  • The total percentage of marketing budgets dedicated to advertising on social media is expected to nearly double by the year 2023
  • Different social channels are crucial for small businesses with 40% of small businesses relying on social media ads for revenue generation
  • 26% of people who click on Facebook ads ended up making a purchase
  • 50% of Gen Z and 42% of millennials believe in social media to be the most relevant ad channel
  • 30 second ads on YouTube videos have a view-through rate 30% higher than 15 second ads

Social Media Engagement Statistics 2021

An improvement in social media engagement rates also improves the other aspects of a brand’s performance online. Keeping an eye on the latest social media statistics regarding engagement trends is an excellent way for brands to re-tune their social efforts.

Social Media Statistics For Businesses 2021

Social media has completely changed the dynamics of doing business and has helped people make a fortune. With more and more people turning to their smartphones and social media in the buying journey, there are several reasons why your business should be active on social media.

  • 85% of businesses use third-party tools and services to help manage their social media presence.

Statusbrewprovides a host of social media solutions for businesses to manage their social efficiently. It unifies your social inbox, brings your team together, and helps you create automated workflows.

Social Media Statistics Summary 2021

  • Active social media users have now passed the 3.8 billion mark
  • An average person has an account on more than 9 social media networks
  • Spending a daily average of 2 hours and 16 minutes on social media
  • Facebook has 2.74 billion MAU (monthly active users)
  • Instagram has 1.22 billion MAU
  • Twitter has 350 million MAU
  • LinkedIn has 300 million MAU
  • YouTube has 2.29 billion MAU

Infographic

Here's a detailed infographic on social media statistics to follow in 2021.

Social Media Statistics Infographic 2021



Wrapping Up

Social media is an ever-evolving platform; what happens one year can be entirely different the next. As a brand, it's beneficial for your business to develop a social media strategy that is in contrast with the latest trends.

Make the most out of your social media budget in 2020 by following these statistics. Optimize your marketing stratgey and effectively manage your social with a social media management tool like Statusbrew.

Grab the 7 day trial today and start managing your social with Statusbrew!

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Shivam Devgan

Shivam is a content and marketing strategist at Statusbrew and loves to write content that tells a story. When he's not on his laptop you can find him working out and jamming to pop music.