100 Social Media Statistics For 2020 + [Infographic]

On an ever-growing platform like social media, you need to be on the lookout for the latest social media statistics that could help you shape up your existing strategies.

The world of social can undergo drastic changes in just a matter of months or years, which means it's crucial to constantly stay on top of where your audiences are and how to connect with them.

For marketers looking to win more on social, here's a compilation of 100 social media statistics 2020 that can help identify the best platform and provide better clarity to channel resources such as time, efforts, and money.

Social Media Usage Statistics 2020
Most Popular Social Networks
Facebook Statistics
Instagram Statistics
Twitter Statistics
YouTube Statistics
LinkedIn Statistics
Pinterest Statistics
Social Media Advertising Statistics 2020
Social Media Engagement Statistics 2020
Social Media Statistics 2020 For Businesses
Social Media Statistics 2020 Summary

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2020 has been a been a truly crazy year so far with so much happening every day on social media. Since most of us are now confined to just our home, social media usage has risen greatly since it has become the only place to connect.

To keep up with the continuously evolving social media space, here are some social media usage statistics to get you up to speed.

More than 4.5 billion people are using the internet at the start of 2020
Active social media users have now passed the 3.8 billion mark which is 9 percent (321 million new users) more than since this time last year
An average person has an account on more than 9 different social media networks and spends a daily average of 2 hours and 16 minutes on social media
In terms of actual social media usage,91% of social media users are accessing social channels via mobile devices
Instagram stories are the rising star of social media. In just two years, Instagram stories increased from 150 million to 500 million daily active viewers
Facebook and Instagram have long dominated social media as the most popular platforms. However, in the past few years, several other niche social platforms have not only emerged but have rapidly risen to fame.

TikTok is one such platform that started just 3 years back and has more than 500 million active monthly users

With 2.41 billion monthly active users as of the second quarter of 2019, Facebook is the biggest social media network worldwide.

According to the updated data, a total of 17 social media platforms now have 250 million or more monthly active users (MAU):

Facebook - 2.45+ billion
YouTube - 2.00 billion
WhatsApp - 1.60 billion
Facebook Messenger - 1.30 billion
WeChat (Weixin) - 1.11 billion
Instagram - 1 billion
QQ - 823 million
QZone - 572 million
TikTok (Douyin) - 500 million
Sina Weibo - 465 million
Reddit - 330 million
Twitter - 330 million
LinkedIn - 300 million
Snapchat - 294 million
Viber - 260 million
Pinterest - 265 million
Discord - 250 million

Facebook Statistics

For marketers looking to get the best out of Facebook in 2020, the focus should be on creating highly engaging content, staying active in related Facebook groups, and using Facebook's targetted advertising to reach potential customers.

Here are some Facebook statistics to get you upto speed.

Facebook is the third-most visited website, outranked only by Google and YouTube
74% of Facebook users log in daily and spends an average of 38 minutes per day on the platform
In a month, an average Facebook user sees 10 posts, makes 4 comments, and clicks on 8 ads
300 million people use Facebook stories daily which is only behind Instagram stories (500 million)
Videos on Facebook get the highest rate of engagement, despite only making up 3% of content
1.4 billion people use Facebook Groups
90 million small businesses use Facebook, benefitting from Facebook's services like Pages, Groups, and Messenger
Facebook remains the most popular social network among U.S marketers, 87.1% of U.S. marketers will use Facebook marketing in 2020
Over 2 billion people can be reached through Facebook ads
Facebook accounts for 80.4% of U.S. social referral share to e-commerce sites
15% of U.S. social media users shop on Facebook which is second only to Pinterest(47%)
Average organic reach for a Facebook post is 5.5% while the average engagement rate for Facebook posts is 3.6%

Facebook Statistics Demographics

Here are the Facebook statistics demographics for the year 2020.

Facebook Statstics By Age

86% of people between ages 18-29 use Facebook
77% of people between ages 30-49 use Facebook
51% of people between ages 50-65 use Facebook
34% of people that are 65+ years old use Facebook

Facebook Statstics By Income

86% of American households with an annual income above $100,000 use Facebook

Facebook Statstics By Devices

96% of Facebook users access it via mobile devices

Facebook Statstics By Gender

54% of Facebook users are female
46% of Facebook users are male

Instagram Statistics

Instagram stories would be the best bet for businesses looking to engage with potential customers on the platform. Also, Instagram posts with carousels can get you more organic engagement than regular posts.

As you plan your Instagram marketing strategy for 2020, keep an eye on these facts to make sure you're working on the latest trends.

Instagram users will spend an average of 28 minutes per day on the platform in 2020
More than 200 million Instagrammers visit at least one business profile daily
Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter
Carousels get more organic interactions than both videos and images on Instagram
More than 150 million people use Instagram Direct Messaging each month to communicate with a business
60% of businesses on Instagram use interactive elements in stories to engage with audiences at least once a month
Brand stories have an 85% completion rate
Instagram represents 10.7% of social referral share to e-commerce sites which is the highest in every social media network except Facebook (80.4%)
11% of U.S. social media users shop on Instagram
More than two-third of marketers report that they spent most of their 2019 marketing budget on Instagram

Instagram Statistics Demographics

Here are the Instagram statistics demographics for the year 2020.

Instagram Statistics By Age

67% of people from ages 18-29 use Instagram
47% of people from ages 30-49 use Instagram
23% of people from ages 50-64 use Instagram
Only 8% of people that are 65+ years old use Instagram

Instagram Statistics By Income

60% of households with an annual income above $100,000 use Instagram

Instagram Statistics By Gender

51% of Instagram users are female
49% of Instagram users are male

Twitter Statistics

Marketing for businesses on Twitter can be particularly complex, given its short life span (3.39 minutes per session) and challenging character limit.

Providing users with prompt engagement and customer service is essential for brands looking to improve their marketing on Twitter. Also, partnering with an influencer can bring in huge benefits.

When launching a social media marketing plan for your brand in 2020, keep in mind these Twitter statistics.

More than 1.3 billion Twitter accounts have been created since network's inception in 2006. In 2019, 330 million people are using Twitter monthly
500 million tweets are sent each day
Twitter is the third-most popular social media network with marketers, with 59% of marketers actively using the platform
Tweets that include images or videos are 394% more likely to be retweeted
An average Twitter user follows at least 5 businesses. 60% of the Twitter users expect a brand or a business to reply to their query within an hour
Tweets that include hashtags can result in as much as a 1,065% increase in engagement compared to a similar tweet without hashtags
40% of users on Twitter claim to have made a purchase directly from an influencer’s tweet
Twitter users spend 26% more time with ads than other social media users
Total ad engagements on Twitter were up 91% year-over-year
85% people who follow businesses say it’s important for any business to provide customer service on Twitter
85% of small and medium businesses use Twitter to provide customer service.
80% of users have mentioned a brand in a tweet
77% of Twitter users feel more positive about a brand when their tweet is replied to

Twitter Statistics Demographics

Here are the Twitter statistics demographics for the year 2020.

Twitter Statistics By Age

38% of people between ages 18-29 use Twitter
26% of people between ages 30-49 use Twitter
17% of people between ages 50-64 use Twitter
Only 7% of people that are 65+ years old use Twitter

Twitter Statistics By Income

41% of households with an annual income more than $75,000 use Twitter

Twitter Statistics By Gender

50% of Twitter users are female
50% of Twitter users are male

YouTube Statistics

As a marketer or business owner, building a YouTube presence can do wonders for your brand. Check out these latest YouTube stats to get an edge on the competition and set yourself up for success in 2020.

YouTube is the world's second-largest search engine only behind Google
82% of Americans report using YouTube, making it the most popular social media platform in the US
With 2 billion monthly active users, over 1 billion hours of YouTube videos is watched daily
The average length of a first-page YouTube video is 14 minutes and 50 seconds
The most subscribed YouTube channels belong to T-Series, followed by PewDiePie (YouTube’s automatically generated channels not included)
Over 90% of users say they have learned about a new brand or product on YouTube
68% of YouTube users watched a YouTube video to help make a purchase decision
According to YouTube's own data, over the last two years, the number of small and medium-sized businesses advertising on YouTube has doubled
79% of marketers think YouTube is the most effective platform for video marketing
YouTube influencers are 92% of the driving force behind sponsored YouTube videos
YouTube mobile ads are 84% more likely to hold attention than TV ads

YouTube Statistics Demographics

Here are the YouTube statistics demographics for the year 2020.

YouTube Statistics By Age

81% of people wih ages between 15-25 use YouTube
71% of people with ages between 26-35 use YouTube
67% of people with ages between 36-45 use YouTube
66% of people with ages between 46-55 use YouTube
58% of people that are 56+ years old use YouTube

YouTube Statistics By Income

More than 89% of households with an annual income above $100,000 use YouTube

YouTube Statistics By Gender

More than 50% of YouTube users are female

LinkedIn Statistics

LinkedIn is quickly becoming one of the most engaging social media networks for businesses. The platform is already capable of generating 3 times more conversions than other social media platforms.

Learn how to optimize your LinkedIn marketing strategy by taking a look at these latest statistics.

More than 100 million job applications are posted on LinkedIn every month
Posts on LinkedIn that contain images have a 98% better comment rate, and posts with links have a 200% higher engagement rate
With 630 million professionals on LinkedIn, 90 million users are senior-level influencers, and 63 million are in decision-making positions
49% of LinkedIn users earn at least $75,000/year
3 million American jobs are posted on LinkedIn every month
605.4 million people can be reached through LinkedIn advertisements
According to a Hubspot study, LinkedIn is capable of generating 3 times more conversions than other top social networking platforms
92% of B2B marketers prefer LinkedIn to other social networks
LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs
59% of B2B marketers claim LinkedIn to be effective at generating new leads for their brand
For 91% of marketing executives, LinkedIn has proven to be the top place to find content

LinkedIn Statistics Demographics

Here are the LinkedIn statistics demographics for the year 2020.

LinkedIn Statistics By Age

21% of people with ages between 18-24 use LinkedIn
60% of people with ages between 25-34 use LinkedIn
17% of people with ages between 35-54 use LinkedIn
Only 3% of people that are 55+ years old use LinkedIn

LinkedIn Statistics By Income

60% of households with an annual income above $100,000 use LinkedIn

LinkedIn Statistics By Gender

43% of LinkedIn users are female
57% of LinkedIn users are male

Pinterest Statistics

Social media marketers often overlook the power of Pinterest but, from a purely global standpoint, it is the fastest-growing social platform.

Marketers aiming to generate more revenue from Pinterest can create theme-based content around their product or service.

According to Pinterest, the platform now has over 300 million monthly active users
Pinterest ad revenue is projected to surpass $1 billion by 2020
The average time spent on Pinterest is 14.2 minutes
7 out of 10 Pinterest users are females
With more than 14 million articles getting pinned each day, there are over 200 billion pins saved on Pinterest
50% of millennials use Pinterest every month wi_th 47% of them purchasing something they interact with on the platform
55 percent of Pinners are looking specifically for products, which is more than 4 times as many as other platforms
82 percent of weekly active users on Pinterest say they have bought products based on their brands’ content on the platform, that's 8 out of every 10 Pinterest users
28% of global social media marketers use Pinterest to promote their business
25% of all referral traffic that goes to popular retail websites comes from Pinterest

Pinterest Statistics Demographics

Here are the LinkedIn statistics demographics for the year 2020.

LinkedIn Statistics By Age

34% of people with ages between 18-29 use Pinterest
35% of people with ages between 30-49 use Pinterest
27% of people with ages between 50-65 use Pinterest
Only 15% of people that are 65+ years old use Pinterest

LinkedIn Statistics By Income

41% of households with an annual income above $75,000 use Pinterest

LinkedIn Statistics By Gender

70% of Pinterest users are female
30% of Pinterest users are male

Businesses of all sizes can use social media advertising to attract the right people. Marketers looking to reach millennials can especially benefit from targetted advertising.

Global ad spend on social media is expected to reach over $98B by the end of 2019
The total percentage of marketing budgets dedicated to advertising on social media is expected to nearly double by the year 2023
Different social channels are crucial for small businesses with 40% of small businesses relying on social media ads for revenue generation
26% of people who click on Facebook ads ended up making a purchase
50% of Gen Z and 42% of millennials believe in social media to be the most relevant ad channel
30 second ads on YouTube videos have a view-through rate 30% higher than 15 second ads

An improvement in social media engagement rates also improves the other aspects of a brand’s performance online. Keeping an eye on the latest social media statistics regarding engagement trends is an excellent way for brands to re-tune their social efforts.

Instagram beats out all other platforms for user engagement
Visual content is 40x more likely to be shared on platforms like Facebook, Twitter, and Instagram
Post on Facebook with less than 250 characters get 60% more engagement

Social media has completely changed the dynamics of doing business and has helped people make a fortune. With more and more people turning to their smartphones and social media in the buying journey, there are several reasons why your business should be active on social media.

85% of businesses use third-party tools and services to help manage their social media presence. Statusbrew provides a host of social media solutions for businesses to manage their social efficiently
50% of consumers say they follow brands on social media to learn about new products or services
61% of consumers say brands can encourage purchases by creating posts offering discounts or trials on social media
21% of consumers prefer to message a brand on social media rather than calling up the customer service
56% of consumers will unfollow a brand if they deliver poor customer service on social media
91% of retail brands use a minimum of two social platforms

More than 4.5 billion people are using the internet at the start of 2020
Active social media users have now passed the 3.8 billion mark
An average person has an account on more than 9 social media networks
Spending a daily average of 2 hours and 16 minutes on social media
Facebook has 2.45 billion MAU (monthly active users)
Instagram has 1 billion MAU
Twitter has 330 million MAU
LinkedIn has 303 million MAU
YouTube has 2 billion MAU

Here's a detailed infographic on social media statistics to follow in 2020.

Citation Policy: Please feel free to use the infographics in this blog in any commercial or non-commercial capacity. If you use the infographics, we require a reference back to Statusbrew Blog.

Wrapping Up

Social media is an ever-evolving platform; what happens one year can be entirely different the next. As a brand, it's beneficial for your business to develop a social media strategy that is in contrast with the latest trends.

Make the most out of your social media budget in 2020 by following these statistics. Optimize your marketing stratgey and effectively manage your social with a social media management tool like Statusbrew.

Grab the 7 day trial today and start managing your social with Statusbrew!

100 Mind-Blowing Social Media Statistics & Facts in 2020 + [Infographic]

Shivam Devgan

Shivam Devgan