100 Social Media Statistics You Must Know In 2022 [+Infographic]

The social media landscape is ever-changing and rapidly evolving. Every year, new networks come and go, and social marketing strategies evolve. Every generation of consumers brings new ways of interacting with these social platforms.

In this post, we will be revealing the most essential social media statistics you need to know for 2022.

These stats will show you how the state of the social landscape has changed this year and reveal interesting insights about how both brands and users behave across different platforms. Let's get started.

• Social Media Usage Statistics 2022
• Most Popular Social Networks
• Facebook Statistics 2022
• Instagram Statistics 2022
• Twitter Statistics 2022
• YouTube Statistics 2022
• LinkedIn Statistics 2022
• Pinterest Statistics 2022
• TikTok Statistics 2022
• Social Media Advertising Statistics 2022
• Social Media Engagement Statistics 2022
• Social Media Statistics For Businesses 2022
• Social Media Statistics Summary 2022

Social Media Usage Statistics 2022

Over the recent years, the growth of social media has made it clear that these modern communication platforms should be part of any brand's primary marketing channels. As we look ahead to 2022, let's dive into how social media usage has changed since the previous years. Keep these social media statistics in mind as you create your social media plan this year!

• More than half of the world's population uses social media now.

• Around the world, there are 4.88 billion internet users now, which equates to almost 62% of the world's population.

• Over the past 12 months, the number of active social media users increased by more than 400 million, an addition of 9.9% for the total number to reach 4.55 billion.

• More than two-thirds of the world's population have access to mobile devices contributing to 5.29 billion unique mobile users.

• TikTok passed the 1 billion monthly active user mark at the end of September 2021. This makes the platform seventh on the list to join the exclusive billion-user club of social media platforms.

• The average daily usage of social media is 2 hours and 27 minutes.

• 6 out of every 10 people on the planet have a social network account.

• 85% of marketers rate short-form videos as the most effective type of social media content.

• Almost 45% of internet users research products on social media.

Most Popular Social Networks

Here's a list of the top 17 most popular social networks of 2022 sorted based on the number of monthly active users (MAU):

1. Facebook - 2895 million
2. YouTube - 2291 million
3. WhatsApp - 2000 million
4. Instagram - 1393 million
5. Facebook Messenger - 1300 million
6. WeChat (Weixin) - 1251 million
7. TikTok - 1000 million
8. Douyin - 600 million
9. QQ - 591 million
10. Sina Weibo - 566 million
11. Telegram - 550 million
12. Snapchat - 538 million
13. Kuaishou - 506 million
14. Pinterest - 454 million
15. Twitter - 363 million
16. Reddit - 430 million
17. Quora - 300 million

Facebook Statistics 2022

Facebook dominates the world of social media networks with over 2.8 billion monthly active users around the world. These Facebook statistics will shed some light on the kind of dominance that Facebook currently enjoys in the world of social media that pretty much everyone is using at this point.

• Facebook had 2.8 billion daily active users in the third quarter of 2021.

• The most popular social network globally is Facebook.

• Facebook is the world's third-most visited website with 11.2 billion total visits, 1.5 billion unique visitors, and 21 minutes 52 seconds of average time per visit.

• 98.3% of Facebook users access the social platform on mobile devices.

• Facebook usage among teens is seen to drop gradually. While 71% of teens used the platform in 2015, the figure has now dropped to 67%.

• Video ads are seen to perform better than any other ad format on Facebook.

• 16% of Facebook profiles are duplicates or fake.

• Facebook Stories has 500 million daily viewers.

• 81% of brands prefer video marketing on Facebook.

• India ranks tops the list of the most number of Facebook users country-wise with 320 million users in terms of Facebook audience size.

Facebook Statistics By Age

• 2.9% of people between the ages of 13-17 use Facebook.
• 18.1% of people between the ages of 18-24 use Facebook.
• 25.7% of people between the ages of 25-34 use Facebook.
• 18.1% of people between the ages of 35-44 use Facebook.
• 13.6% of people between the ages of 45-54 use Facebook.
• 11% of people between the ages of 55-64 use Facebook.
• 10.6% of people that are 65+ years old use Facebook.

Facebook Statistics By Gender

• 56.5% of Facebook users are male.
• 43.5% of Facebook users are female.

Facebook Statistics By Age And Gender

• 2.5% of total active Facebook users worldwide are female, and 3.2% are male between the ages of 13 and 17 years.
• 9.3% of total active Facebook users worldwide are female, and 13.4% are male between the ages of 18 and 24 years.
• 12.5% of total active Facebook users worldwide are female, and 19% are male between the ages of 25 and 34 years.
• 7.7% of total active Facebook users worldwide are female, and 10% are male between the ages of 35 and 44 years.
• 5.1% of total active Facebook users worldwide are female, and 5.6% are male between the ages of 45 and 54 years.
• 3.4% of total active Facebook users worldwide are female, and 3.2% are male between the ages of 55 and 64 years.
• 2.7% of total active Facebook users worldwide are female, and 2.5% are male after 65+ of age.

Facebook Users By Country

• India accounts for 320 million active monthly Facebook users.
• The United States accounts for 190 million active monthly Facebook users.
• Indonesia accounts for 140 million active monthly Facebook users.
• Brazil accounts for 130 million active monthly Facebook users.
• Mexico accounts for 93 million active monthly Facebook users.
• The Philippines accounts for 83 million active monthly Facebook users.
• Vietnam accounts for 68 million active monthly Facebook users.

Facebook Usage By Device

• Facebook is used on the desktop by only 1.7% of its users.
• 17.3% of Facebook users use it on desktop and mobile.
• 81% of Facebook users access the platform via mobile-only.

Instagram Statistics 2022

Instagram is considered a powerhouse when it comes to social media marketing. The aesthetics and ease of use of the platform make it one of the most engaging social platforms for consumers and brands alike, and that in turn makes it valuable for marketers.

With a bunch of major updates added to the platform during 2021, Instagram is quickly taking off and becoming a powerful channel for B2B brands looking to connect with their audience. Read on to uncover the statistics that will help you improve your Instagram marketing strategy.

• Half of Instagram's active users are checking Stories on a daily basis.
• In 2022, 58% of marketers plan to leverage Instagram Reels.
• 64% of Instagram users lie under the age group of 34.
• 90% of Instagram users follow a business profile.
• India tops the chart of the most number of Instagram users with over 201 million users base.
• 80% of Instagram stories that contain and emphasize a call to action perform better.
• 100 million users launch or watch live videos on Instagram daily.
• 83% of Instagram users use the platform to discover new products and services. In fact, 87% of people even took a specific action, like making a purchase, after seeing product information.
• 73% of marketers favor Instagram for influencer marketing.
• The engagement rates on Instagram are significantly higher compared to Facebook, but there tend to be fewer posts per day.
• The fashion sector has the highest engagement rates and post frequency on Instagram.
• Instagram ranks 4th in the list of the world's most 'active' social media platforms.
• Almost 17.6% of all the people on planet Earth use Instagram today.
• Over the past 12 months, Instagram's advertising audience reach grew by 20.3%. Also, Instagram's advertising reach has grown much more quickly than Facebook's advertising reach.

Instagram Statistics By Age

• 8% of people between the ages of 13-17 use Instagram.
• 31% of people between the ages of 18-24 use Instagram.
• 31.2% of people between the ages of 25-34 use Instagram.
• 15.9% of people between the ages of 35-44 use Instagram.
• 7.9% of people between the ages of 45-54 use Instagram.
• 3.9% of people between the ages of 55-64 use Instagram.
• 2.2% of people that are 65+ years old use Instagram.

Instagram Statistics By Gender

• 51.6% of Instagram users are male.
• 48.4% of Instagram users are female.

Instagram Statistics By Age And Gender

• 3.7% of total active Instagram users worldwide are female, and 4.3% are male between the ages of 13 and 17 years.
• 13.1% of total active Instagram users worldwide are female, and 17.1% are male between the ages of 18 and 24 years.
• 14.8% of total active Instagram users worldwide are female, and 16.4% are male between the ages of 25 and 34 years.
• 8.3% of total active Instagram users worldwide are female, and 7.6% are male between the ages of 35 and 44 years.
• 4.5% of total active Instagram users worldwide are female, and 3.4% are male between the ages of 45 and 54 years.
• 2.3% of total active Instagram users worldwide are female, and 1.6% are male between the ages of 55 and 64 years.
• 1.3% of total active Instagram users worldwide are female, and 0.9% are male of 65+ years of age.

Instagram Users By Country

• India has 201 million active Instagram users.
• The United States of America has 157 million active Instagram users.
• Brazil has 115 million active Instagram users.
• Indonesia has 94 million active Instagram users.
• The Russian Federation has 60 million active Instagram users.
• Turkey has 49 million active Instagram users.
• Japan has 49 million active Instagram users.
• Mexico has 36 million active Instagram users.
• The United Kingdom has 28 million active Instagram users.
• Germany has 28 million active Instagram users.

Twitter Statistics 2022

Twitter is considered as one of the mainstream social media platforms, alongside Facebook and Instagram. At present, Twitter is a platform where trends begin, and people freely carry out discussions and open their hearts out. Let's take a look at some of the most intriguing Twitter stats:

• Twitter reached 211 million daily active users in the third quarter of 2021.
• According to HubSpot, 79% of marketers will continue investing in Twitter Spaces in 2022.
• Twitter stands 15th in the list of the world's most 'active' social media platforms.
• Almost 5.5% of all the people on Earth use Twitter today.
• 7.1% of all people around the world aged 13 and above use Twitter today.
• 42% of all Twitter users have graduated college.
• 83% of the world's leaders are on Twitter.
• 26% of US users check their Twitter account several times a day.
• 42% of all registered Twitter users visit the platform daily.

Twitter Statistics By Age

• 6.6% of people between the ages of 13-17 use Twitter.
• 17.1% of people between the ages of 18-24 use Twitter.
• 38.5% of people between the ages of 25-34 use Twitter.
• 20.7% of people between the ages of 35-49 use Twitter.
• 17.1% of people that are 50+ years old use Twitter.

Twitter Statistics By Gender

• 70.4% of Twitter users are male.
• 29.6% of Twitter users are female.

Twitter Statistics By Age And Gender

• 1.8% of total active Twitter users worldwide are female, and 3.3% are male between the ages of 13 and 17 years.
• 9.2% of total active Twitter users worldwide are female, and 18.7% are male between the ages of 18 and 24 years.
• 7.7% of total active Twitter users worldwide are female, and 16.7% are male between the ages of 25 and 34 years.
• 5.6% of total active Twitter users worldwide are female, and 17.4% are male between the ages of 35 and 49 years.
• 5.6% of total active Twitter users worldwide are female, and 14.1% are male of 50+ years of age.

Twitter Users By Country

• The United States of America has around 77.8 million active Twitter users.
• Japan has approximately 58.2 million active Twitter users.
• India has approximately 24.5 million active Twitter users.
• Brazil has approximately 19.1 million active Twitter users.
• The United Kingdom has around 19.1 million active Twitter users.
• Indonesia has approximately 17.6 million active Twitter users.
• Turkey has approximately 16.3 million active Twitter users.
• Saudi Arabia has approximately 14.2 million active Twitter users.
• Mexico has approximately 14.0 million active Twitter users.
• Thailand has around 11.3 million active Twitter users.

Twitter Hashtag Statistics

• Research shows that tweets with hashtags receive 100% more engagement. Using hashtags with tweets increases their engagement by 100% for the individual and 50% for a brand.
• The sweet spot for the correct number of hashtags to use per tweet is between one and two. If you follow such a strategy closely, you can gain 21% more engagement.
• Tweets that use more than two hashtags might experience 17% less engagement.
• Tweets that only include a couple of hashtags have a 55% higher chance of being retweeted by someone.
• Based on research from Twitter, ads that don't include hashtags get 23% more engagement.
• The average number of hashtags that are tweeted every day is 125 million.

YouTube Statistics 2022

In 2021, YouTube has become an essential part of our daily life. And the fact that Google purchased YouTube for $1.65 billion back in 2006 shows that they are more than internet trivia—it's more about business. Because of this, YouTube statistics are becoming a great deal. And here are some for you to explore today.

• YouTube is the second-largest search engine globally.
• According to HubSpot, 44% of marketers plan to leverage YouTube for the first time in 2022.
• YouTube accounts for more than 25% of total worldwide mobile traffic.
• On mobile devices alone, YouTube reaches more adults aged 18 to 24 than any TV network.
• YouTube viewers watch 1 billion + hours of video content every day.
• The average video length on YouTube in 2021 was over 10 minutes long.
• 70% of YouTube watch time takes place on mobile devices.

YouTube Statistics By Age

• 77% of YouTube users in the US are 15-to-25-year-olds.
• 70% of YouTube users in the US are 45-to-64-year-olds.
• 21.2% of YouTube's global audience are between 25 and 34 of age.
• 17% of YouTube's global audience are between 35 and 44 of age.

YouTube Statistics By Gender

• 45.8% of YouTube's global users are female.
• 54.2% of YouTube's global users are male.

YouTube Statistics By Age And Gender

• 6.3% of total active YouTube users worldwide are female, and 8.7% are male between the ages of 18 and 24 years.
• 9.1% of total active YouTube users worldwide are female, and 12.1% are male between the ages of 25 and 34 years.
• 7.8% of total active YouTube users worldwide are female, and 9.2% are male between the ages of 35 and 44 years.
• 5.9% of total active YouTube users worldwide are female, and 6.3% are male between the ages of 45 and 54 years.
• 4.3% of total active YouTube users worldwide are female, and 4.2% are male between the ages of 55 and 64 years.
• 4% of total active YouTube users worldwide are female, and 3.7% are male of 65+ years of age.

YouTube Users By Country

• India accounts for 448 million active monthly YouTube users.
• The United States accounts for 240 million active monthly YouTube users.
• Brazil accounts for 127 million active monthly YouTube users.
• Indonesia accounts for 107 million active monthly YouTube users.
• Russia accounts for 99 million active monthly YouTube users.
• Japan accounts for 93.8 million active monthly YouTube users.
• Mexico accounts for 74.1 million active monthly YouTube users.

LinkedIn Statistics 2022

LinkedIn as a social platform offers a different perspective on social media, which is why it has become an integral tool today for job seekers, recruiters, businesses, and professionals. Whether you are new to LinkedIn or have been there since the start of the social media snowstorm, you will be surprised by the scope and reach of the platform. Here are some statistics that will help you know the professional potential of LinkedIn as a social platform.

• In October 2021, Marketers reached almost 790.4 million users with LinkedIn ads. This number roughly increased by 22 million (+2.9%) in the last three months.
• LinkedIn owns more than 800 million active users in 200 countries and regions worldwide.
• 60% of LinkedIn users are aged between 25 and 34 years.
• For B2B businesses, LinkedIn is the top paid and organic social channel.
• 82% of B2B markers find the greatest success on LinkedIn.
• Almost 46% of social media traffic to a company's website comes from LinkedIn.
• Roughly 10% of all the people on Earth hold a LinkedIn account today.
• Around the world, 14.3% of all people aged 18 years and above have a LinkedIn account today.
• LinkedIn's advertising audience reach has grown by 8.8% over the past 12 months.
• Every week, 45 million people use LinkedIn to search for jobs.
• Every minute, 4 people are hired on LinkedIn.
• 77 job applications are submitted every second, and 200+ million job applications are submitted every month on LinkedIn.

LinkedIn Statistics By Age

• 13.6% of people between the ages of 18-24 use LinkedIn.
• 59.7% of people between the ages of 25-34 use LinkedIn.
• 21.7% of people between the ages of 35-54 use LinkedIn.
• 5.1% of people that are 55+ years old use LinkedIn.

LinkedIn Statistics By Gender

• 56.6% of LinkedIn users are male.
• 43.4% of LinkedIn users are female.

LinkedIn Statistics By Age And Gender

• 9.1% of total active LinkedIn users worldwide are female, and 11.2% are male between the ages of 18 and 24 years.
• 25.6% of total active LinkedIn users worldwide are female, and 33.6% are male between the ages of 25 and 34 years.
• 7.2% of total active LinkedIn users worldwide are female, and 10.4% are male between the ages of 35 and 54 years.
• 1% of total active LinkedIn users worldwide are female, and 1.9% are male of 55+ years of age.

LinkedIn Users By Country

• The United States of America has 180 million LinkedIn members.
• India has 81 million LinkedIn members.
• China has 54 million LinkedIn members.
• Brazil has 51 million LinkedIn members.
• The United Kingdom has 32 million LinkedIn members.
• France has 23 million LinkedIn members.
• Canada has 19 million LinkedIn members.
• Indonesia has 19 million LinkedIn members.
• Mexico has 17 million LinkedIn members.
• Italy has 16 million LinkedIn members.

Pinterest Statistics 2022

Pinterest reveals how the power of visual media can help you reach your ideal customer. Pinterest has some amazing statistics that will make you have another look at this social media network and how it can benefit your brand to reach your target audience aesthetically. Let's take a look.

• Pinterest stands 14th on the list of the world's most 'active' social media platforms.
• The total number of people that use Pinterest every month decreased by around 10 million (-2.2%) in the last three months.
• Today, 5.6% of all the people on Earth use Pinterest.
• More than 70% of Pinterest users are female.
• Users aged between 25 and 34 accounts for the largest share of Pinterest's audience.

Pinterest Statistics By Age

• 19.7% of people between the ages of 18-24 use Pinterest.
• 38.8% of people between the ages of 25-34 use Pinterest.
• 17.8% of people between the ages of 35-44 use Pinterest.
• 9.3% of people between the ages of 45-54 use Pinterest.
• 10.3% of people between the ages of 55-64 use Pinterest.
• 4.2% of people that are 65+ years old use Pinterest.

Pinterest Statistics By Gender

• 77.1% of Pinterest's users are female.
• 14.8% of Pinterest's users are male.

Pinterest Statistics By Age And Gender

• 16.2% of total active Pinterest users worldwide are female, and 2.6% are male between the ages of 18 and 24 years.
• 29% of total active Pinterest users worldwide are female, and 5.9% are male between the ages of 25 and 34 years.
• 13.6% of total active Pinterest users worldwide are female, and 2.6% are male between the ages of 35 and 44 years.
• 7% of total active Pinterest users worldwide are female, and 1.7% are male between the ages of 45 and 54 years.
• 7.7% of total active Pinterest users worldwide are female, and 1.6% are male between the ages of 55 and 64 years.
• 3.1% of total active Pinterest users worldwide are female, and 0.8% are male of 65+ years of age.

Pinterest Users By Country

• The United States of America has about 90.5 million active Pinterest users.
• Brazil has about 30.7 million active Pinterest users.
• Mexico has about 16.7 million active Pinterest users.
• Germany has about 14.4 million active Pinterest users.
• France has about 10.4 million active Pinterest users.
• Canada has about 9.7 million active Pinterest users.
• The United Kingdom has about 9.0 million active Pinterest users.
• Italy has about 8.7 million active Pinterest users.
• Spain has about 6.9 million active Pinterest users.
• Australia has about 4.6 million active Pinterest users.

TikTok Statistics 2022

Having taken the world by storm in recent years, TikTok has become one of the most popular and well-known social networking apps. Its entertaining, creative, and trending content has continuously been drawing people in. TikTok really has become a success in recent years; these TikTok stats will help you get a better understanding of the app in the new year.

• At the end of September 2021, TikTok announced that it had passed the 1 billion monthly active user figure.
• Tiktok ranks 7th in the list of the world's most 'active' social media platforms.
• TikTok reached this impressive figure despite still being blocked in India, which accounts for more than 650 million internet users (which is roughly 15% of the global internet population).
• TikTok took considerably less time to reach 1 billion active users than it took Facebook.
• Users aged between 18 to 24 account for about 45% of TikTok's global reach.
• That means women aged 18 to 24 account for a greater share of TikTok's audience than users of any gender aged 35 and above do.

TikTok Statistics By Gender

• 56.1% of TikTok's users are female.
• 43.9% of TikTok's users are male.

TikTok Statistics By Age And Gender

• 24.7% of total active TikTok users worldwide are female, and 18.1% are male between the ages of 18 and 24 years.
• 17% of total active TikTok users worldwide are female, and 13.6% are male between the ages of 25 and 34 years.
• 6.8% of total active TikTok users worldwide are female, and 5.9% are male between the ages of 35 and 44 years.
• 3.2% of total active TikTok users worldwide are female, and 2.8% are male between the ages of 45 and 54 years.
• 1.7% of total active TikTok users worldwide are female, and 1.4% are male of 55+ years of age.

TikTok Users By Country

• The United States of America has around 120.8 million active TikTok users.
• Indonesia has around 87.5 million active TikTok users.
• Brazil has around 72.3 million active TikTok users.
• The Russian Federation has around 48.8 million active TikTok users.
• Mexico has around 41.6 million active TikTok users.
• Vietnam has around 39.7 million active TikTok users.
• Thailand has around 35.6 million active TikTok users.
• The Philippines has around 33.0 million active TikTok users.
• Turkey has around 24.6 million active TikTok users.
• The United Kingdom has around 20.1 million active TikTok users.

Social Media Advertising Statistics 2022

Smart advertisers are always looking for trends to determine where they should place their ad investment in the year ahead. Advertising statistics can help you understand what to do next. Social advertising statistics will also guide you to reach out to new and more exclusive targeted audiences at the least possible cost. Here’s a glance at some of the exclusive trends observed over the year.

• The digital ad spend has an estimated increase of 12.7% in 2021 and as much as 49% increase in some areas.
• Social spending rose by 13.1% in 2021 and is set to rise by a further 10.1% in 2022.
• The growth of global advertising spend forecast for 2022 is by 8.2%.
• By then, the global advertising market will be worth more than the US $700 billion.
• Facebook and YouTube are both popular advertising platforms, owing to their high-earning user bases.

Social Media Engagement Statistics 2022

Social media engagement helps brands realize if their social media strategy is working and provides a way to measure social media ROI. Social media engagements are a type of interaction from your customer that goes beyond passive acknowledgment. Here are some social engagement statistics to get your social strategy right in 2022:

• Vertical Facebook videos with a description of lengths 300 characters have the potential to raise engagement rates from 0.18% to 0.39%.
• The optimal Facebook video length for better engagement is between 2 to 5 minutes.
• Facebook live videos that last over 1-hour increases engagement from 0.19% to 0.86%.
• With 84% engagement, Instagram is the second-highest used platform.
• Instagram posts with at least one hashtag produce 12.6% more engagement.
• Related pins account for 40% of engagement on Pinterest.
• Tweets with a GIF gain 55% more engagement.
• Brands posting weekly on LinkedIn see an engagement rise by 2x.

Social Media Statistics 2022 For Businesses

Today, using social media for business has become more prominent than ever before. With such an outstanding number of social media users all across the globe, it has become more important than ever for businesses to have a stake in the social market.

But, social media algorithms never stay the same for long. Hence, business owners need to stay on top of their social media game by testing out new strategies around app updates and evolving consumer behavior. Here's how social media has helped brands to up their business and will continue to do so in the new year:

• The most loved brand on social media is Instagram.
• Instagram's share of the US brand content interactions is 67%.
• 63% of customers expect businesses to offer customer service through their social media.
• 90% of social media users have already connected with a business or brand through their preferred platform.
• Adults aged between 18 to 34 are most likely to follow a brand on social media, with 95% of them doing so.
• The likelihood of a consumer to recommend a brand on social media after having a positive experience is about 71%.
• 71% of small-to-mid-sized businesses use social media to market themselves, and of those who do so, 52% post at least daily.
• On Facebook, engagement with brands is over 10 times higher than on other social platforms.
• 200 million social media users visit at least one business profile every day.
• 130 million social media users engage with shopping posts every month.
• 11% of Instagram users shop through the app.
• 80% of users have tweeted something about a brand at least once.

Social Media Statistics 2022 Summary

• Active social media users have passed the 4.55 billion mark.
• The average daily usage of social media is 2 hours and 27 minutes.
• Facebook has 2895 million MAU (monthly active users).
• Instagram has 1393 million MAU.
• Twitter has 363 million MAU.
• Pinterest has 454 million MAU.
• YouTube has 2291 million MAU.

Social Media Statistics 2022 Infographic

Here's a detailed infographic on social media statistics to follow in 2022.

Let’s Wrap Up!

Whether you are heading your own business or you form a part of a company's social media team, these social media marketing insights will help you understand the changing dynamics of major social media platforms and how you can plan out a winning social marketing strategy in 2022.

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