E-Commerce

The way you guide your customers throughout their entire purchase journey is of utmost importance. Customers are not only looking to buy a product or a service but are instead in the hunt for a seamless buying experience that caters to them at every step. Developing an Omnichannel marketing strategy for your eCommerce business can help you target and convert potential customers at the right time. In this article, we'll take a look at what Omnichannel marketing means in 2020, how's it different from multichannel marketing, and the importance of using an Omnichannel marketing strategy for your eCommerce business. What Exactly Does Omnichannel Marketing Mean? Is Omnichannel Marketing Really Different From Multichannel Marketing? Why Omnichannel Marketing For eCommerce Is essential? Best Practices for eCommerce Omnichannel Marketing Omnichannel Marketing & Social Media If you're looking for a solution to manage social media aspect of your omnichannel marketing strategy, you can jump...

eCommerce and social media go hand in hand. While eCommerce advertising is a major source of revenue for social networks, a huge chunk of product discovery and purchase is directly sourced from the audience on social media. "Customers who have a positive interaction on social media are 3X more likely to purchase from and recommend a certain brand" It is now clearly evident that one of the factors associated with success in eCommerce business is the understanding of social media and a well thought social strategy. In this article, we are listing some of the most effective best practices for social media for eCommerce brands in 2020. You can try and make any of these best practices work for your brand and win at social. Strategize Your Content Social media now delivers a personalized feed to each user based on the content they engage in. To stay relevant in your...

With Social Media Advertising and search engine marketing becoming the norms in every industry, it is now really hard to strategize your marketing. Top Brands are spending more and more just to stay relevant and in the eyes of customers. This puts a lot of pressure on the upcoming eCommerce businesses to reinvent their business models around customer experience. The term “Customer-Experience” comprises of all the interactions a person has with your brand starting from when they think about making a purchase. To Understand the width of customer experience, you need to understand the customer journey for your eCommerce business. What Is A Customer Journey Map? How Is A Customer Journey Map Helpful For eCommerce? Steps To Create A Customer Journey Map For eCommerce What Is A Customer Journey Map? Customers today spend a lot of time researching the products they want and compare all their options. During the course...

One of the biggest challenges eCommerce businesses are facing today is “Every consumer wants a different experience when shopping and that ‘experience’ has become the differentiating factor for many successful business models”. However, businesses are finding it increasingly difficult to predict what consumers want as their expectations continue to change. To understand the customer’s expectations better, it is very important for eCommerce businesses to engage with their customers at every point of interaction in their purchase journey. If you are looking for some strategies to increase engagement on your eCommerce store, this article is for you. Here are the 10 [+1 Bonus] Strategies To Build Customer Engagement For eCommerce In 2020. Let us begin. 1. Understand What Drives Your Customer The first and foremost step in building customer engagement is to understand the intentions behind their decisions related to your products. Answer the most important question of “Who needs...

If you're on a strict budget and are having trouble figuring out whether you need to run ads on Facebook or Instagram or both for your e-commerce business, this post is for you. In this post, we'll pit the two most popular social media platforms against each other and identify the best one for your e-commerce business. Which Platform Is The Best Fit For Your E-commerce Business In 2020? Advantages Of Running Ads On Facebook In 2020 Advantages Of Running Ads On Instagram In 202O How Much Does It Cost To Advertise On Facebook & Instagram? Should You Be Running Ads On Both? Best Way To Manage Ad Campaigns On Facebook & Instagram Which Platform Is The Best Fit For Your E-commerce Business In 2020? Facebook and Instagram have their distinct advantages, while the former has a massive user base (2.2 Billion) the later has an unmatched engagement rate....

With the tremendous rise in mobile traffic on the internet, there is one principle that is now ruling the trends. Desktop traffic goes out and looks for content, while "The mobile traffic expects the content to be delivered to them." The shift in this perspective of a massive piece of the audience has forced marketers and businesses to look for better ways to sell their products online. Social commerce was born out of such endeavors. In this post, we'll understand social commerce in detail, check out the latest trends, and help you with some tips to get started today. What Is Social Commerce? Why Does Social Commerce Make Sense? Does Social Commerce Work? Top 3 Upcoming Trends For Social Commerce In 2020 6 Social Selling Tips You Can Use Today Keep reading, or jump to a section of your choice. What Is Social Commerce? By definition, social commerce...

Facebook still remains the most popular social network among users worldwide. The sheer size of Facebook — coupled with the daily time spent and the level of engagement by its users makes it an ideal place to promote your products and grow your business online. "Facebook is the third-most visited website, outranked only by Google and YouTube" Facebook recently introduced a Shop section for Facebook pages, using which your customers directly buy products on Facebook. In this post, we'll take a look at how you can add a shop section to your Facebook page, explore Shopify and BigCommerce integration, and help you with some tips to run a successful Facebook store for your business. How Brands Can Sell On Facebook In 2020? What Is A Facebook Shop? How To Set Up A Shop On Facebook? How To Tag Your Products In Facebook Posts? How To Set Up A Facebook...

Instagram has witnessed unprecedented growth in the last few years. It has arguably become the go-to platform for people to share and discover new products, destinations and experiences. This presents an incredible opportunity for businesses, be it major brands or local mom & pop shops, to reach their target audiences and drive more sales. "200 million Instagrammers visit at least one business profile daily" In this guide, we'll break down the steps for businesses to set up shop on Instagram. What Do We Mean By Selling On Instagram In 2020? Your Introduction To Instagram Shopping How To Create Shoppable Instagram Posts? How To Create Shoppable Instagram Stories? 5 Tips For Selling Products On Instagram Keep reading, or jump to a section of your choice. What Do We Mean By Selling On Instagram In 2020? Before Instagram got serious about it's commerce aspect, businesses had the option of either paid advertising...