25 Best Social Media Analytics Tools (and how to pick one)

As a social media manager, you pull reports for your team, clients, or yourself.

And you need to personalize it (every time) for these people.

But personalization is expensive, awfully time-consuming, and not the most exciting part of the job.

Surely, in 2024 (closing in on 2025), with all the AI and GPTs, social media analytics tools can do it for you?

Well, some of them can. Maybe!

But which one? and how do you decide?

At my previous startup, I drowned myself in data analytics, using BI Tools (Tableau, Looker Studio), Product Analytics Tools (Amplitude, Mixpanel), and whatever else I could find.

Surely picking a social media analytics tool should've been straightforward? (Boy, was I wrong.)

So, after trying everything that was recommended on G2, Gartner, Reddit, Facebook Groups & IRL.

Here's the compilation of the best social media analytics tools (IMHO).

We would also consider how standardized things are, how much you can personalize, and what it will cost.

TLDR: The market is filled with standardized (cute?) reporting, but when it comes to building executive, operational, strategic, or real-time dashboards, there are only a few.

What Are Social Media Analytics Tools?

Social media analytics tools aggregate different social channels in one dashboard and help you track key metrics like reach, impressions, likes, comments, shares, engagement rate, click-through rate, profile follows/unfollows, and website visits.

These tools are essential to measuring the performance of your social media posts and campaigns. They also offer insights into trending ideas, the best times to post, hashtag suggestions, and audience sentiment.

Benefits Of A Social Media Analytics Tool

All in one place: The most obvious pro of a social media analytics tool is that it aggregates data from multiple social channels, so you don't have to scramble from tab to tab.

Interactive Charts & Graphs: You can ditch the Excels and sheets since most of these tools offer data in interactive charts/graphs and highlight the most critical insights.

Customization & data filtering: You can filter and focus on pertinent data based on tags, content themes, and types and understand the outliers.

Automation & sharing: Setting up reports with social media analytics software is a one-time process. Once done, the reports are automatically delivered to you (or your clients) without you having to do anything.

Lifetime retention & data fidelity: Social media analytics tools offer lifetime data retention and compute their own data on top of what's available in APIs. This can help you dissect the data, understand the story behind the numbers, and make decisions.

Best Social Media Analytics Software and Their Features

Let’s explore the features of some top social media analytics software, including the metrics you can track and the social networks they support.

1. Statusbrew

Statusbrew offers advanced, accurate analytics of your social media content performance and brand visibility. You can use this data to create an actionable plan to boost engagement.

You can leverage pre-built reporting templates for different use cases and industries. These templates are fully customizable with widgets and data visualizations to tailor your reports to meet specific needs and preferences.

For example, our “Multiple Networks Overview” social media report shows data from all your connected social media profiles in one place.

📽 Watch the video below to get the look and feel of our social media analytics tool.

You can break down your analytics by social networks, profiles, posts, content types, geography, sentiment, tags, and more.

And categorizing content and engagements with internal tags/labels provides aggregated data for specific types of posts, engagements or users.

As a social media team manager, you can monitor your team’s social conversations and identify top performers based on response times and tickets closed.

Brand monitoring tools to monitor conversations about your brand, audience, industry, competitors, or keywords on Reddit and X (formerly Twitter).

You can easily export your data as PDF or CSV files and integrate it with other tools. White-labeling is also possible, which is helpful for social media marketers and agencies.

Top KPIs you can track using Statusbrew

• Post-performance report: Interactions, engagement rate and more

• Network overview: Followers gained, impressions, overall growth of each network (which is growing the fastest

• Reputation breakdown: Brand mentions, reviews, average rating

• Paid vs. organic reach

• Audience Sentiment

• Audience demographics: Location, age, gender

• Competitor audience growth analysis compared to yours

• Industry trends: Trending keywords, your share of volume

• Story analytics: Reach, impressions, engagement, clicks

Supported social media platforms: Facebook, Instagram, TikTok, LinkedIn, Threads, X (Twitter), YouTube, WhatsApp, Pinterest, Reddit, GMB, App Store, Play Store.

Pricing

• Starts from $129 per month, 10 social profiles, 5 user seats

• Free 14-day cardless trial

• Migration assistance

❤️ What you'll get:

• Lifetime Data Retention • 18 Months of Backfill Support • Customizable Analytics • No Long Contracts • No Hidden Addons or Upselling

2. Sprout Social

Sprout Social helps you track key performance metrics across social media channels, identify market trends, and measure your campaign ROI.

For a more granular view, you can even dive deeper into each social media profile’s performance, including impressions, engagement, clicks, and audience growth.

Sprout Social also lets you track post-level analytics.

Conduct competitor analytics and review your paid vs. organic social media performance data to plan and optimize your future strategy.

Beyond pre-built templates, Sprout Social’s Premium Analytics tools let you choose relevant KPIs that best fit your business goals to create a custom report. You can quickly share them with your clients or stakeholders via dynamic shareable links.

Advanced filtering based on tags, content, and message type helps you highlight metrics that matter most for different social media posts.

Its Listening tool provides insights into audience demographics, industry influencers, campaign performance, share of voice, and brand sentiment analysis.

Top KPIs you can track using Sprout Social

• Network-specific, cross-network, and post-level insights: Impressions, engagements, clicks, audience growth, reactions, comments, shares, etc.

• Competitor analysis

• Paid vs. organic performance data

• Top hashtags/keywords tracking for X (Twitter), Instagram

• Social listening metrics: Brand conversations, sentiment research, influencer recognition, customer feedback

• Paid post analytics: Top-performing channels, top campaigns via video views, conversions, impressions, and engagement

• Team activity report: Response times, completed cases

Supported social media platforms: Facebook, Instagram, TikTok, LinkedIn, Threads, X (Twitter), YouTube, Pinterest, Reddit, GMB, Yelp, Shopify, TripAdvisor

Pricing

• Starts from $199/seat/month, 5 social profiles

• A 30-day free trial

🌱 Learn more about Sprout

1. Top Sprout Social Alternatives for Brands 2. Sprout Social Pricing Breakdown

3. Hootsuite

Hootsuite offers a complete picture of your social media performance by consolidating data across platforms into a single view. This includes tracking metrics like reach, engagement rate, video views, follower growth, website clicks, and engaged users.

Identify your top campaigns that delivered the most leads and conversions and compare them against your competitors.

Find the best time to post on each social media account based on your target audience’s active times and unique historical data. Posting at optimal helps you drive more engagement and clicks.

Hootsuite’s new AI, OwlyWriter AI, lets you find and repurpose your top-performing posts in seconds.

See how your social media posts contribute to your website traffic and leads. With its Industry Benchmarking feature, you can also see how your results compare to average performance stats within your industry.

Hootsuite’s social listening tool tracks conversations about your brand, industry, and competitors.

You can build custom reports and export data in different formats such as PDF, CSV, and XLSX to suit your specific needs.

Monitor your team’s productivity through response times and resolution times for assigned posts, mentions, and comments across platforms.

Top KPIs you can track using Hootsuite

• Profile/page-level performance metrics: Follower growth over time, profile visits, engagement rate, negative feedback rate

• Post-level performance metrics: Reach, impressions, engagement rate, clicks, comments, shares, saves, video views, video reach

• The best time to post

• Competitor analysis for up to 20 competitors

• Top-performing posts

• Best days of the week, performance and revenue-wise

• Trending hashtags

• Paid ads performance on Facebook, Instagram, X (Twitter), and LinkedIn

Supported social media platforms: Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Pinterest, YouTube, Threads, Reddit, GMB, WhatsApp, Google Analytics (web), Adobe Analytics

Pricing

• Starts from $99/month, 1 user, 10 social profiles

• A 30-day free trial

🦉 Learn more about Hootsuite

1. Top Hootsuite Alternatives for Agencies 2. Hootsuite Pricing

4. Buffer

Buffer helps you measure your social media performance and get in-depth insights into specific social profiles. These include your follower growth, audience, impressions, and engagements.

Check the individual performance of your posts, Stories, and hashtags to analyze what types of content perform best.

Create custom reports by adding metrics and charts from multiple social channels. Buffer also lets you create white-label reports and download them as PDF.

Top KPIs you can track using Buffer

• Account analytics: Follower growth, engagement rate, impressions

• Stories and post analytics: Reach, impressions, likes, comments, engagement rate, Story completion rate

• Hashtag performance data

• Audience demographics: Age, gender, location

• The best type of post: Text, video, image, or link

• The best time to post

• The best frequency to post for maximum engagement

• Boosted post insights

Supported social media platforms: Instagram, Facebook, Twitter, LinkedIn, TikTok, Threads, Bluesky, Mastodon, YouTube, GMB, Pinterest

Pricing

• Starts from $5 per month per social channel

• Try for free for 14 days

🔷 Looking for alternatives to Buffer?

1. Top Buffer Alternatives for SMBs

5. HubSpot

HubSpot's social media software offers a detailed view of how social media influences your bottom line. It lets you monitor and compare performance across social media channels, accounts, campaigns, and publishing times.

You can monitor your brand’s social mentions to gauge how your audience perceives your business and content. Your team can identify critical interactions and respond quickly to avoid trouble.

HubSpot’s YouTube reports shed light on how your audience interacts with your videos, including likes, comments, shares, and watch times.

Associate your social posts with relevant marketing campaigns to see how they impact your overall marketing strategy.

Top KPIs you can track using HubSpot

• Post-specific data (for the first 30 days of publishing it): Impressions, likes, reactions, replies, shares

• Clicks on shortened URLs when you post via HubSpot

• Top 10 performing social media posts: Filter them by most clicks, interactions, impressions, or shares

• Audience report: Follower count, follower growth over time

• YouTube account analytics: Subscribers count, video views, watch times, shares, likes/dislikes

Supported social media platforms: Facebook, Instagram, X (Twitter), LinkedIn, YouTube

Pricing

• Starts from $890/month, 3 users, 50 social accounts

• Try free for 30 days

6. Semrush’s Social Toolkit

Semrush’s Social Toolkit lets you analyze and monitor social content performance across channels. These include audience, engagement, reach, and trends over time.

Get competitor insights using Social Tracker to see how your content performs against theirs and plan your future strategy.

Spot relevant trending topics in your niche and capitalize on them before others. You can also track social mentions to manage your brand reputation.

Top KPIs you can track using Semrush

• Account analytics: Impressions, reach, engagement rate

• Post analytics: Reach, impressions, likes, comments, reactions, clicks

• Organic vs. paid performance

• Competitor analytics: Posts published, publishing days, engagement days

• Trending hashtags

Supported social media platforms: Facebook, Instagram, LinkedIn, YouTube, Pinterest, X, GMB

Pricing

• Starts from $29.99/month

7. Keyhole

Keyhole tracks key social media metrics about your brand, audience, competitors, and industry trends. You can measure your overall, channel-wise, and post-wise social media performance in real-time.

Get data on what content types and topics capture your target audience’s attention and learn when, what, and how often to post for maximum engagement.

Spot trends by tracking conversations with your brand name and industry keywords. Participate in top trends to drive engagement. Keyhole also helps you gauge your audience's sentiment and perception of your brand.

See where you stand against your competitors in terms of follower growth and engagement.

Another prominent feature of Keyhole is its ability to identify influencers who can deliver the highest engagement rates for your brand campaigns.

You can create and share in-depth social media analytics reports with your own branding. Download them as PDFs or sheets.

Top KPIs you can track using Keyhole

• Profile analytics: Follower growth, engagement rate, growth rate

• Post and Story analytics: Impressions, reach, engagement, shares/retweets

• Audience data: Age, gender, location

• Hashtag performance data

• The best time to post

• The best types of content to post: Videos, images, text, links

• Top-performing posts that you can repurpose

• Competitor analytics

• Historical insights to help you identify trends

Supported social media platforms: Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube

Pricing

• Starts at $189/month, 3 users

• Limited analytics: $49/month, 1 user, 3 social profiles (Facebook, X, Instagram)

• A 14-day free trial

8. Tailwind

Tailwind is a social media analytics tool with advanced AI features for Instagram and Pinterest. Along with performance insights, it provides recommendations for growth and engagement.

With its SmartSchedule feature, identify the best times to post to increase visibility and engagement.

Find the most effective Instagram hashtags for your content, color-coded as niche, good, best, and competitive hashtags. It also gives you insights into your content performance, tracking metrics like reach, saves, and shares.

Tailwind also lets you create/add and track clicks on the links in your Instagram bio.

Top KPIs you can track using Statusbrew

• The best time to post

• Hashtag analytics: Effective and competitive hashtags for your post topics

• Post analytics: Reach, saves, shares, likes, comments

• Profile analytics: Followers, posts, likes, comments, reaction score, engagement rate

• Pins insights: Top Pins driving most traffic, most-clicked and saved Pins, best Pinning frequency

Supported social media platforms: Instagram, Pinterest, Facebook

Pricing

• Starts from $24.99/month, 1 user, 1 account on each of the 3 social channels

• Free plan with basic analytics, 1 user, 1 account on each channel

9. Brandwatch

Brandwatch is a comprehensive social media analytics tool that offers a broad range of features through its social intelligence suite, Brandwatch Consumer Research.

Track your brand mentions, industry keywords, and hashtags, and get insights into conversation sentiment.

Identify trending topics and top stories in your niche market. Brandwatch also helps you identify your share of voice in trending conversations.

Brandwatch provides data visualization tools to build custom dashboards and views with various analytical data, depending on your needs.

Easily export reports in Excel, PPT, and PDF formats.

Top KPIs you can track using Brandwatch

• Social mentions, unique mentions/authors, conversation sentiment

• Trending topics and hashtags

• Competitor analysis and share of voice

Supported social media platforms: Facebook, Instagram, X (Twitter), YouTube, Reddit, LinkedIn, forums, blogs, GMB, Tumblr, reviews, news

Pricing

• Custom pricing and free demo

🕚 Explore more options like Brandwatch

1. Top Brandwtch Alternatives for Businesses

10. Agorapulse

Agorapulse is a social media reporting tool that helps you assess the effectiveness of your social media efforts.

You can use it to track social media activity across your profiles. This includes engagement, number of engaged users, reach, and other essential metrics.

One unique feature that Agorapulse offers is that it helps you track your team members’ response times to comments. You can review how quickly your team responds to comments and what kind of responses they send.

It lets you create custom reports including metrics most important for your business. Along with metrics, you can also choose formats and periods and set a schedule for automated reports.

Lastly, it lets you export your social media analytics data in PDF, CSV, and PowerPoint formats.

Top KPIs you can track using Agorapulse

• Content analytics: Reach, engagement, impressions

• Profile analytics: Audience growth, accounts reached, posts published

• Top-performing content for each profile

• Team performance data: Replies sent, response times, reviewed comments

• Social media return on investment (ROI)

• Tag or label distribution report on published content

• Competitor performance metrics

• Video analytics: Views, clicks, autoplay metrics

• The best time to post

• The best type of post

• The best content topics

• Brand mentions and audience sentiment

Supported social media platforms: Facebook, Instagram, TikTok, LinkedIn, X (Twitter), YouTube, Pinterest, GMB

Pricing

• Starts from $69 per user per month, 10 social profiles

• Free plan with basic reporting, 1 user, 3 social profiles

🔶 Finding Similar Platforms like Agorapulse?

1. Agorapulse Alternatives For SMBs & Agencies

11. Rival IQ

Rival IQ lets you track social media post performance, competitor performance, and online mentions. It’s a social media monitoring and analytics tool, combined into one.

Use it to conduct comprehensive social media audits, combining data from all your social profiles visualized in an easy-to-digest format.

Rival IQ, as the name suggests, is known for its competitive analysis and benchmarking capabilities. Get insights into your competitors’ audience analytics and recent content or growth trends.

It uses machine learning algorithms to detect your competitors’ boosted posts, allowing you to respond with similar content or strategy.

You can also do cross-channel competitor benchmarking.

Rival IQ offers pre-built but customizable templates. You can choose which metrics to track, for which period, and how you want to visualize the data.

It offers multiple options to export data, including NG, PDF, PPTX, and CSV formats. You can also email reports from the Rival IQ dashboard to your inbox. Lastly, the platform integrates with Google Data Studio to help you get even more comprehensive insights.

Top KPIs you can track using Rival IQ

• Post analytics: reach, impressions, engagement

• Cross-channel audience analytics

• Best/worst-performing content

• Hashtag performance

• Popular topics

• Post tags reports

• Best day and time to post

• Competitor audit and benchmarking

• Brand mentions and audience sentiment

Supported social media platforms: Facebook, Instagram, TikTok, X (Twitter), YouTube

Pricing

• Starts from $239 per month, 1 user, 5 networks, 10 accounts on each social channel, 1 user

• A free 14-day trial

12. Later

Later is a social media listening and management tool. You can use it to monitor brand mentions, online conversations related to your brand/niche, and audience sentiment.

It provides insights into the top posts and profiles that mention your brand in a given period. See how the audience sentiment about your brand has changed over time.

You can also track specific comments mentioning your brand and quickly respond to them, as needed.

Being a social listening tool, Later helps you stay on top of industry trends, trending topics, and popular niche influencers. It recommends top creators you can work with and lets you invite them to join your campaign, straight from the dashboard.

Later also provides essential content, profile, and audience analytics and helps you post at optimal times when most of your followers are online.

One unique feature of this tool is that it tracks the number of clicks from your Instagram bio.

Top KPIs you can track using Later

• Profiles that mention your brand

• Posts and comments that mention your brand

• Brand sentiment over a period of time

• Competitors’ brand mentions

• The best time to post

• Content performance analytics: Engagement, impressions, reach, likes, comments

• Audience insights

• Link in bio analytics

Supported social media platforms: Instagram, TikTok, Facebook, Pinterest, X (Twitter), LinkedIn and YouTube (without analytics features)

Pricing

• Starts from $25 per month, 1 profile for each channel, 1 user

• A free 14-day trial

13. Sprinklr

Sprinklr is a robust social analytics tool designed for large-scale brands. It integrates data from 30+ channels, including popular social media networks, and web and mobile apps.

It helps you track conversations and respond to crisis situations faster to manage your brand reputation. You can also track competitors.

Sprinklr provides custom dashboards and real-time visual reports to see your key metrics in one place and get actionable recommendations for improved ROI.

Top KPIs you can track using Sprinklr

• Audience demographics: Age, gender, location

• Brand mentions, sentiment analysis

• Competitor benchmarking

Supported social media platforms: Facebook, X (Twitter), LinkedIn, Instagram, TikTok, Pinterest, Reddit, YouTube, Quora, WhatsApp, Snapchat, Tumblr, Yelp, news, media sites

Pricing

• $249/user/month

14. Iconosquare

Iconosquare provides easy-to-understand metrics and insights into your account growth and content performance across social media channels.

Understand your audience and community better, and see which content they resonate with the most.

You can create custom dashboards to track the metrics that matter to you and for specific time frames. This includes reach, impressions, engagements, Story insights, and follower growth.

Iconosquare lets you schedule and export data as visual graphs, presentations, XLS, and PDFs.

Top KPIs you can track using Iconosquare

• Account analytics: Follower growth, engagement rate

• Post analytics: Average posts/day, engagement rate, likes, comments, shares, video views, best posts

• Story analytics: Impressions and reach by Story type, most completed Stories

• Audience insights: Age, gender, languages, location, top countries and cities

• Boosted post analytics

• Competitor analytics

• Trending hashtags

Supported social media platforms: Facebook, Instagram, TikTok, X (Twitter), LinkedIn

Pricing

• Starts from $79/month, 1 user, 5 profiles

15. Mentionlytics

Mentionlytics is an AI social media analytics tool that is powerful and user-friendly. It helps you track online conversations about your brand, products, and competitors, from news sites, reviews, forums, and social media channels.

Use custom dashboards to track metrics that matter, such as brand awareness metrics, sentiment analysis, and share of voice among your competitors.

Mentionlytics’ Social Media Report Builder lets you create custom reports, track social reach and engagement, and capture the sentiment of comments, captions, and hashtags.

Top KPIs you can track using Mentionlytics

• Social reach and engagement

• Social and online mentions, sentiment analytics

• Competitor analytics

• Hashtag tracking

Supported social media platforms: Facebook, X (Twitter), TikTok, LinkedIn, Instagram, YouTube, Reddit, new websites, forums

Pricing

• Starts from $49/month, 5 ysers, 10 social profiles

• A 14-day free trial

16. Social Status

Social Status is the best social media analytics tool for brands and agencies. It provides detailed metrics and insights for all the social pages and profiles you manage within a single dashboard.

Break down performance reports by day, time, frequency, and media type, for a granular view of social media activity. You can also view organic vs. paid performance insights.

Track who your audience is; their gender, age, country, and city. See the type of content they like and engage the most with.

This social media analytics tool also offers influencer analytics to help you identify the right influencers/creators for your promotional campaigns.

You can track ads or boosted posts’ performance separately to make the most of your advertising budget.

Social Status lets you create and export fully customizable, white-label social media reports in CSV, Excel, PDF, PowerPoint PPTX, and Google Slides.

Top KPIs you can track using Social Status

• Profile analytics

• Post analytics: Impressions, engagement, video views, link clicks

• Competitor analytics: Top posts

Supported social media platforms: Facebook, Instagram, TikTok, X (Twitter), YouTube, LinkedIn, Snapchat (soon)

Pricing

• Starts from $9/month, 3 users, 5 profiles

• A 14-day free trial

• For white-label reports, you need to upgrade to their $49/month plan

17. Vista Social

What sets Vista Social apart from other social media analytics tools is the wide range of platforms it covers (especially publishing features for all content formats).

You can get fully automated cross-channel and network-wise reports to see what’s working and what isn’t on social media.

Analyze what types of posts your audience likes and engages with and see how your competitors’ posts perform against yours.

Track reviews across websites, and monitor how your team replies to social messages, comments, and online reviews.

Top KPIs you can track using Vista Social

• Profile analytics: Followers, engagement, views, reviews

• Post-performance report

• The best time to post

• Trending audio for Instagram Reels and TikTok videos

• Hashtag suggestions

• Competitor report

• Review report and management

• Audience insights

• Team performance reports

Supported social media platforms: Facebook, Instagram, YouTube, X, LinkedIn, TikTok, Pinterest, Threads, GMB, Reddit, Tumblr, Snapchat

Pricing

• Starts from $39/month, 1 user, 8 profiles

• Try free for 14 days

• Free plan with limited analytics, 1 user, 3 profiles

18. Meta Business Suite Insights

Meta Business Suite Insights is Meta’s official social media analytics tool for their social media channels like Facebook and Instagram. It offers account, platform, and post-level insights into your reach, content interactions, followers, and clicks.

You can see and compare your organic vs. paid posts performance.

Get custom plans and recommendations to boost engagement on your accounts every week. These include suggestions to post new Stories and content and manage response rates.

Understand your audience demographics to tailor your content to meet their needs and preferences. See where you stand against your competitors.

Top KPIs you can track using Meta Business Suite Insights

• Account analytics: Reach, followers, content interactions, link clicks, profile/page visits

• Post and Story analytics: Likes, comments, engagement, shares, reactions

• Video insights: Views, watch times, engagements

• Top-performing posts

• Top content formats

• Competitor analytics: Posting frequency, followers, content interactions

• Organic vs. paid performance

• Audience demographics: Age, gender, location (top countries and cities)

Supported social media platforms: Facebook, Instagram

Pricing

• Free

19. Talkwalker

Talkwalker is a powerhouse of social media analytics and consumer data. It offers features like social listening, media monitoring, audience insights, and competitor benchmarking to give you a 360° view of your online presence.

Track social mentions and online reviews, analyze sentiment, and manage crises before they burst out.

See how your social strategy, content, and formats are working for your audience. Track your platform-wise growth.

Understand what your target audience wants and likes, and their demographics and habits. This will help you tailor your content accordingly.

Talkwalker’s real-time media monitoring helps you identify top publications and influencers for your promotions.

Top KPIs you can track using Talkwalker

• Social medtions and online reviews: Filter by language, location, and sentiment

• Hashtag performance

• Audience insights: Age, gender, habits, occupation, content preferences

• Account analytics: Audience growth rate, engagement rate, conversion rate

Supported social media platforms: Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Weibo, forums, blogs, reviews, news sites

Pricing

• Custom pricing

Native Social Media Analytics Tools You Get with Social Networks

Now that we have explored the key features of third-party social media analytics tools and the metrics tracked by them, let’s check out what insights each social network’s native analytics tools offer.

20. Instagram Insights

Instagram Insights offers account growth, content performance, and audience demographics data to Business and Creator account owners. If you have a personal account, you must switch your account type to start using Instagram Insights.

This native analytics tool shares details of accounts reached, total followers, and engagement percentages. You can filter data for different time periods.

You can track who engages and interacts with your content to understand your audience better. You can also see your followers’ age, gender, and active times.

Get post insights on Instagram to see the performance of each of your posts and identify your top posts and Stories based on engagement.

Top KPIs you can track using Instagram Insights

• Account analytics: Reach, accounts engaged, followers, follower growth

• Audience insights: Top countries, age, gender, most active times

• Post insights: Likes, comments, saves, shares

• Top content

Pricing

• Free

21. LinkedIn Analytics

LinkedIn Analytics provides insights into your post performance and audience growth.

You can see how many impressions and engagements your posts generate over time and identify your top-performing content.

Get insights about new followers, top demographics, and job titles in your audience group.

LinkedIn company page analytics enable you to compare your page performance against competitors and track and export your ads performance.

Top KPIs you can track using LinkedIn Analytics

• Profile views, followers, search appearances

• Post impressions and engagements

• Top-performing posts

• Audience demographics, roles, and growth

• Ads performance data

Pricing

• Free

22. TikTok Analytics

To access TikTok Analytics, you need to switch to a Pro account.

If you’re a Pro account user, you can gain insights into your TikTok profile overview, content performance, and followers. This includes your follower data, video views and engagements, trending videos, audience location, and traffic sources.

Top KPIs you can track using TikTok Analytics

• Profile analytics: Profile views, followers, video views, follower growth

• Video views, likes, comments, plays, watch times, engagements, top videos

• Audience demographics, location, traffic sources, most active times

Pricing

• TikTok Pro account is free to use.

23. X (Twitter) Analytics

X (or Twitter) Advanced Analytics is available for Premium users only.

For personal profile, locate the post you want to view insights for, then click on the four vertical lines beside the like button. You’ll find performance insights on post impressions, engagements, detail expands, and profile visits.

X’s Premium Analytics offers more comprehensive insights into your content performance.

Top KPIs you can track using X (Twitter) Analytics

• Post impressions, engagements, likes, comments, reshares, detail expands, profile visits

Pricing

• X Premium accounts cost starts from $8/month

24. Pinterest Analytics

You can access Pinterest Analytics with a Business account and gain insights into your organic, paid, and earned engagements on all Pins. Track overall impressions, saves, outbound clicks, and top Pins driving the engagement.

Get to know your audience better; their age, gender, location, devices, interests, and more.

Identify Pinterest trends based on your niche keywords and capitalize on them to grow your account followers, Pin clicks, and outbound traffic.

Top KPIs you can track using Pinterest Analytics

• Account analytics: Followers, views, impressions, engagement rate, saves, Pin clicks, outbound clicks

• Pins performance: Engagements, impressions, saves, Pin clicks, profile visits, follows, outbound clicks

• Video Pins: Video views, watch times, and the normal Pins metrics too

• Popular Pins and ads

• Audience insights: Age, gender, location, top countries, devices used, topics they’re interested in

• Trending topics by niche keywords

Pricing

• Free

25. YouTube Studio

YouTube Studio is a comprehensive analytics tool that helps you examine and manage your channel performance. You get insights into your channel views, subscriber growth, video views, impressions, and watch times for a specific period.

Track your YouTube videos and Shorts performances under the Content section of YouTube Studio.

You can find who your viewers are, their age, gender, top geographies, and how they find your content (traffic sources).

Top KPIs you can track using YouTube Studio

• Content analytics: Video views, impressions, watch times, comments, likes vs. dislikes, new vs. returning viewers, traffic sources

• Channel analytics: Views, subscriber growth, impressions vs. CTR

• Audience insights: Unique viewers, returning viewers, subscribers, age, gender, location (for videos and Shorts), traffic sources

Pricing

• Free

Comparing The Top Social Media Analytics Tools

Choose the Best Social Media Analytics Software for Your Business

Choosing the right social media analytics tool is crucial for unlocking the full potential of your social media strategy. With 25 powerful tools at your fingertips, each boasting unique features, pricing plans, and multiple supported networks, you have everything you need to get started.

Whether you want to track key performance indicators (KPIs) to refine your approach or explore new platforms to expand your reach, these tools give you the insights to drive meaningful engagement and growth.

Dive into the world of data to grow your social media presence and drive new traffic and leads.

Frequently Asked Questions

What Is Social Media Analytics?

Social media analytics involves collecting and understanding data from various social media networks to measure the performance of content and profiles. This process helps in developing both organic and paid social media strategies.

How much shall I pay for a social media reporting tool?

Social media reporting software pricing varies based on the supported networks and features. On average, a tool that supports all major networks costs between $100 and $400 per month.

Can I track my competitors with social media tools?

Yes, some advanced social media reporting tools, like Statusbrew and Sprout, allow you to benchmark your content performance against your competitors.

Can I try a social media analytics software for free?

Statusbrew offers a cardless 14-day free trial of the platform. You can access all the reporting templates and even build your own from scratch.