You have the vision for curating engaging content but not the idea, right? You are confused about what type of content will help you boost that engagement. But you don't know. Well, of course, that's why you're here.
While you will find good content pretty easily across all social platforms, finding great content with great engagement is a different ball game. Not everyone can achieve that. But you will.
To help you find ways to keep your followers interested and achieve your desired engagement level, we have listed down 20 different engagement post ideas across different social platforms that will help your brand take things up a notch in 2024 and beyond.
Embrace Audio Trend In Reels
Benefit: Grab the attention of users by incorporating audio trends into your Reels.
This trend is one of the most popular ones across all social platforms, starting particularly from Instagram. It's a classic growth strategy to drive up your account’s engagement level. You just need to find a trending Reels audio clip, use it on the video, and get thousands of viewers who can then turn into new followers. Besides this, you can also create your own unique audio elements to enhance your video content. The good side is — you can showcase your creativity and most definitely go viral.
Show Behind-the-Scenes Content
Benefit: Humanize your brand by offering a glimpse behind the curtain.
Sharing “Behind-the-Scenes Content" is a fantastic way to drive engagement on social platforms in 2024. It doesn't need a lot of investment but can be very effective all the same. This type of content lets you show your brand’s personality in a more relaxed manner, which can lay the foundation for a stronger brand identity. Your customers will be able to relate better with you and thus engage. Sharing “Behind-the-Scenes Content" can offer glimpses of the people, processes, and moments that make your brand unique. It could include behind-the-scenes footage of product development, office culture, team collaborations, or the making of your content.
Leverage User-Generated Content
Benefit: Encourage your followers to share their experiences with your product or service.
I don't know how many times I have said this, but investing in user-generated content is big for getting your desired social media engagement. UGC is not only easy to use but also serves as an excellent social proof for customers. In fact, brands saw over a 50% conversion rate for visitors to pages featuring UGC. This happens because authenticity sells. It can help you promote or sell your product/service without becoming too salesy. See how Starbucks gets such a huge engagement solely on the basis of UGC as they make connections with their followers.
Share “How To” Content On Social Media
Benefit: Position yourself as an industry expert.
Another great idea to drive the best possible engagement is creating “how-to guides” either in the form of blogs or carousels, Reels, or Shorts. Most social media users are extremely inclined to follow “how-to guides” as they provide users with the valuable information they need. For starters, you can curate a listicle blog or video as they are very easy to digest. If you are a startup, you can definitely leverage this post idea to guide your audience on how to use your products/services in the best possible like the one below.
Start A Series
Benefit: Keep your audience coming back for more by creating content series.
What's better? Sharing everything with your followers all at once? Or sharing everything in bits of series so that their interests are peaked, and they keep coming back for more every day? Well, if you ask me, I feel is better to share in bits in the form of a series, creating a sequence of related content pieces that follow a common theme or narrative. As the image shows below, the series can be daily or weekly, depending on how you are planning your content. However, if you plan to bulk schedule your posts for a month or more ahead of time, Statusbrew can help you streamline the same with zero hassle.
Benefit: Tell a story to keep your audience engaged.
How about sharing information in the form of a story? People like stories, and sharing valuable information in the form of a story is creative and drives crazy engagement. This can be in the form of a carousel post. It's a fantastic post idea to share more information while keeping your audience engaged. You just need to break down each piece of information into a series of horizontally swipeable images or cards within a single post to present a cohesive story. Here’s how Hubspot’s making good use of this.
Benefit: Inject humor to go viral quickly, increasing your reach and engagement.
Humor never goes out of trend! So leverage it! Give your audience those giggles and engage them in the best way possible. If your memes are great and actually trendy, you are in the luck of gaining new followers. With the help of relatable memes, you can show a lighter side of your brand and project yourself as fun and humorous. Well, a blend of humor and intelligence is a great combination like the one below.
Launch A Viral Challenge
Benefit: Tap into the power of user participation by launching a viral challenge.
People like challenges, and if you might have noticed, the “Caption This” posts challenge is a blast! In this challenge, you simply need to share any random picture and challenge your followers to come up with super cool captions. This challenge engages your followers and encourages them to participate in activities that will help you generate UGC as well.
@bryansanon (Mood all week) 🕺😭🔥 #fyp #captionthis #viral #meme #filly ♬ MOVE YO BODY - Bryansanon
Run Social Media Contests and Giveaways
Benefit: Boost your engagement and amplify your brand visibility.
People like winning stuff! While contests used to traditionally exist in institutions, now we have the privilege of organizing social media contests and giveaways. Judging by the virality of this trend, it's a great way to spike up that dropping engagement level. You just have to be able to create that buzz to get people excited and decide how you are going to go about the contest. It can typically include completing specific actions such as liking, sharing, commenting, or tagging friends to qualify for the contest. The prizes offered can range from products and services to exclusive experiences to a lucky winner, a shoutout, a free consultation, or a lunch date with a founder, creating excitement and incentivizing participation. This will rapidly grow your follower counts, generate potential leads, and gather content assets for future use.
Create Resonating Inspirational Quotes
Benefit: Inspire and uplift your audience with motivational quotes.
Amidst all the hustle and bustle of social media, people often seek some quiet motivation and a boost of positivity to go about their day. Creating resonating inspirational quotes with motivational and uplifting messages can help you evoke positive emotions, inspire your audience, and create shareable content that engages and spreads positivity. It brightens up your followers’ day and builds a special connection with your brand. However, just ensure that the picture you use as a background is of high quality and resonates. You can use tools like Canva to ensure that. Here’s an example.
Engage With Polls, Puzzles And Pop Quizzes
Benefit: Get more engagement in posts.
What's better than indulging your followers in a game of polls, puzzles, and pop quizzes to kick that engagement into high gear? These usually grab the audience's attention way faster as they pique their curiosity and make them quest for answers. In fact, social platforms like Instagram have a feature to create quizzes or polls and add them to Stories to create an engaging post. It is a great way to let your audience know about the potentially fascinating facts of your business in the form of Instagram and Facebook quizzes, polls, and puzzles.
Repurpose Customer Testimonials and Reviews
Benefit: Turn positive customer feedback into engaging content.
Another unique way to create engagement around your social accounts is to repurpose customer testimonials and reviews. They also act as great social proofs to build context and a positive sentiment towards your brand. You just need to use the positive feedback from your satisfied customers and transform them into graphics, videos, or social media posts that highlight the positive experiences. Here’s how McDonald’s uses customer testimonials to build trust among potential customers.
Showcase Your Best Case Studies
Benefit: Demonstrates your expertise and the value you offer.
Sharing case studies can genuinely help a lot to spike up that engagement rate. It helps you build trust, let your customers see the numbers and statistics, and understand how your product became the ultimate solution to save your customers. You can simply just pull out some key stats from your best case studies and curate them into a few graphics for socials or edit them into a YouTube video for the best demonstration. Here’s how we do it at Statusbrew to let help potential customers envision the practical application of our offerings in their specific situations.
Share Your Company Culture
Benefit: Give a personal touch to your brand by showcasing your company culture.
A photo of your employees enjoying themselves at the office or company events can have a lot more benefits for your brand than you can imagine. It lets you humanize your brand and lets you show that charity begins at home. Your treatment of your own employees will build trust among customers, and they will come back to you for more. And guess what, more engagement? You can shape your customer’s mindset about your company and enhance your brand reputation. Besides this, sharing company culture also aids in talent attraction and retention, as prospective employees get a sense of what it's like to work for your organization. Here’s what we do at Statusbrew.
Curate Educational Content
Benefit: Position yourself as a thought leader.
The more you go up a notch to educate your followers about the latest industry trends, news, and updates, the more engagement you get! You can simply make a great post out of some educational content that you want to share with your followers in the form of tips, tricks, how-tos, blogs, infographics, videos, or any form of media that imparts knowledge, insights, or skills related to your industry or niche. The idea is to establish yourself as a thought leader and associate your brand as a reliable source of information. Here’s how.
Utilize Themed Posts
Benefit: Demonstrates your brand's relevance and keeps your audience engaged in real-time conversations.
If you are someone who’s big on trends, then why not use it to drive some engagement and use it as social posts? Using themed posts is now big on trend, and the benefits of using them are undeniable. You can create a series based on a particular trend theme and curate recurring content ideas for followers to enjoy regularly, like the one below based on #mondaymotivation.
Leverage Ask Questions
Benefit: Encourage two-way communication to boost engagement.
We often underestimate the influence or opinion of our customers on our brands. But if given a try, you might be surprised at how asking your customers useful questions can generate audience engagement as well as valuable ideas and insights. You get ground-level valuable feedback from customers that helps you gauge market sentiment towards your products or services. Here’s how McDonald’s leverages "Ask Questions" to gain insight into its audience preference for its most popular former menu item.
big mac sauce x _____— McDonald's (@McDonalds) April 28, 2023
Share Product Launches Or Campaigns
Benefit: Build anticipation and excitement around your upcoming product launches or campaigns and get conversions.
Another simple yet super-effective engagement post idea is to unveil new products or campaigns by creating dedicated posts, videos, or even live streams to showcase the features, benefits, and uniqueness of the new offerings. It's a strategic way to build excitement, generate awareness, and drive interest among your audience. The post creates a buzz around the latest launch, making people eagerly wait for it. For instance, check how Rare Beauty generates significant engagement by posting about an upcoming product launch on Instagram.
Create High-Quality Illustrations
Benefit: Generate more engagement by standing out in the feed by investing in high-quality illustrations.
Illustrations are probably the most shared posts on social media if they are rightly created and engaging. The two most important things that matter while creating an illustration are its quality and content. Thus, making the most high-quality illustrations will give you those attention-grabbing posts that are like magnets for your audience. It will keep them hooked and excited. It's also a great way of showcasing your product or services in creative and aesthetic ways. You just need to ensure that they are appealing and align with your brand. Here’s one from Casper.
Share Tips, Tricks, And Hacks
Benefit: Drive engagement by sharing practical tips and hacks related to your industry.
Did you know that there are Facebook and Instagram Pages of brands dedicated to only sharing tips, tricks, and hacks for using products in different innovative ways? Called DIY crafts, these types of posts are simply hot selling and easily hook the audience by piquing their interest in the “how.” People like out-of-the-box ways, so leverage them to provide your customers with innovative yet effective alternative ways to use your products. Here’s one Facebook Page you must follow for their brilliant hacks.
Maximize Your Social Media Post Engagement With Statusbrew
Now that you have a clear idea of a plethora of engagement post ideas, you must be wondering how to manage all these at once and that too across various social platforms. Well, you have Statusbrew for that, an industry-leading social media management suite that helps you automate, engage, and analyze your social efforts.
No matter the size of your business, Statusbrew helps you manage your community from a single unified dashboard. Here’s what you get:
Besides this, you can:
- Schedule 6 months of content and social posts in advance across multiple platforms at once.
- Organize your content calendar in a list or calendar view for a timeline-based overview.
- Plan and publish Instagram Stories, Facebook & Instagram Reels, Instagram Carousels & video content without any push notifications.
- Automate approval, rejections, and alerts.
- Use Live previews to gauge your social post appearance.
- Use Canva right from the dashboard to create stunning visuals.
To know more, take a spin at Statusbrew with our 14-day FREE trial period!