The perfect Instagram username is the right mix between creativity and simplicity.
In the 21st century, it's detrimental to build a brand for your business online. The first step towards this is creating an awesome Instagram profile since it's the most happening social network right now.
One of the crucial components for branding your Instagram profile is your Instagram username.
There are so many Instagram business pages and personal accounts that have already found their perfect Instagram username. If you want to stand out from the crowd, win the Instagram marketing game, and make it big, you should first select a winning Instagram username.
Don't know where to start? In this article, we have compiled the best tips and ideas so that you can select the best username for your Instagram profile.
- What is Instagram Username?
- How To Choose The Perfect Instagram Username?
- What If Your Instagram Username Is Already Taken?
- What Not To Do When Selecting An Instagram Username?
- How To Change Your Instagram Username?
- Instagram Username Ideas
- Leverage Analytics To Assess The Impact Of Your Instagram Username And It's Content
You can directly jump to a section of your choice or keep scrolling.
What is Instagram Username?
An Instagram username is a name you use on Instagram to define your profile address.
Character Limit Of An Instagram Username
The character limit of an Instagram username is 30 characters, and you cannot go more than the character limit.
Instagram Handle Vs. Instagram Username Vs. Instagram Link
An Instagram handle is your Instagram username only.
Instagram handles are also referred to as your Instagram link, which appears at the end of your profile page's address:
Hence, we can write
Instagram handle = Instagram username = Instagram link.
An example of an Instagram handle is @statusbrew.
So, the next time someone asks you for your Instagram handle, simply send them your Instagram link or tell them your username.
Either one works.
Image Source: Statusbrew Instagram
Instagram Username Vs. Instagram Display Name
Your Instagram username and display name are two separate things. So don't confuse the two!
Your Instagram display name appears below your profile icon on mobile and to the right underneath your username on desktop. It doesn't have to be unique, and you can even add emojis or special characters to spice it up.
Your Instagram username, on the other hand, appears at the extreme top of your Instagram profile. This is your unique identifier. Special characters aren't allowed here. You can only use letters, periods, numbers, or underscores.
Understanding The Basics
Keep the following basic guidelines in mind when selecting your Instagram username.
- Usernames are not case sensitive, i.e., @STATUSBREW & @statusbrew will direct to the same place.
- Try to avoid multiple, consecutive underscores and numbers (unless they are a part of your branding).
- Always choose a username that's available across all desired social platforms, and utilize the same spelling and spacing on all platforms.
- Brevity and ease of recall are most important when choosing an Instagram username. While the coffee brand Starbucks would love to go with @YourNumber1CoffeePlace, @starbucks is definitely easier to tag.
Image Source: Starbucks Instagram
How To Choose The Perfect Instagram Username?
Choosing a perfect Instagram username is challenging. Some people simply don't care about their username; others get too creative with it.
You will need to find the right mix between creativity and simplicity to find a perfect Instagram username. Hence, here are a couple of tips you can use to choose one.
Choose The One Related To Your Niche
If you are going into photography, fitness, or art, make sure to have words related to that niche in your Instagram username. This makes it easier for people to associate your Instagram username with your brand.
For example, if your Instagram username is "fitness" and your feed is filled with random memes, people will not take your page seriously.
You want to make your Instagram username recognizable and relatable just from looking at it. Also, try to keep it professional and pick meaningful and easy-to-understand words.
Don't use random words because they will come off as unprofessional and might ruin your followers' image. Moreover, using words that seem meaningless in your Instagram username shows that you don't really care about your Instagram page.
On the other hand, if you choose words that have a meaning and are related to your brand niche, it will encourage your target audience to follow you just by reading your Instagram username.
See how Tropicana, an American multinational fruit-based beverages brand, used the word "juices" in their Instagram handle.
Image Source: Tropicana Instagram
Avoid Using Extra Characters
Avoid using too many extra characters in your Instagram username, or any at all. Try to keep your Instagram username as simple as possible. Avoid using dots, underscores, or numbers unless required.
The perfect Instagram username is a single word with no special characters.
Unfortunately, as there are over a billion Instagram accounts, most of these are already taken. However, that doesn't signify that you can't pick a good Instagram username for your brand. The best way to select a perfect Instagram username is to try and be as creative as possible with your words.
When you have no other choices left but to add special characters like an underscore or a dot, try to keep them at a minimum as much as possible. Try to think out of the box whenever you think of an Instagram handle. But don't be too creative. Otherwise, you will come off as being odd.
Image Source: Airblack Beauty Club Instagram
Optimize For Instagram SEO
To make your Instagram profile easily searchable for your audience, ensure that your username is well-optimized according to the SEO rules. Here are some basic steps you should follow:
Step 1: Ensure your primary keyword is present in your Instagram username. It will make your Instagram account appear in the search results for suggested accounts when someone searches for content in your niche. For instance, if you sell cupcakes, you can include the word "bakery" in your Instagram username.
Step 2: The best Instagram usernames are distinctive, short, and easily readable. Avoid using over-complicated words. Your audience should understand what it means.
For instance, @freshbakery is a much better Instagram username than @delectablecakes. This is because people are more likely to search for the word "fresh" when it comes to cakes than "delectable."
Step 3: Avoid including any irrelevant special characters such as hashtags or emojis or any irrelevant numbers in your Instagram username. For example, @cool$$xoxogirl might look trendy. But such a username has the slightest chance to appear in the search results, and it also seems spammy.
Step 4: The username should be written in the language of your target audience well within the character limit.
Image Source: Pringles Instagram
Get To Match Your Usernames On Other Social Networks
Most brands don't just create their business page on a single platform. So before you finalize a particular Instagram username, check out if it is the same as your other social accounts or something similar to that.
Why should you follow a consistent username on all social platforms?
- Once people have discovered you on one platform, they can easily find you on other social networks as well.
- Your followers can share your content across all social media platforms easily by tagging you with a single username.
- A consistent username seems professional and authentic.
Match The Personality And Mood Of Your Content With Your Instagram Username
When choosing the Instagram username for your profile, you should be widely open to brainstorming. Unleash your creativity and have some fun coming up with new ideas. Ensure that there is at least one word in your Instagram username that relates to the content you post. It shouldn't be absolute gibberish!
For instance, see how the Instagram account that deals with Indoor plants inspiration have chosen "plantsindecor" as their username.
Image Source: PlantsInDecor Instagram
Ensure your username tells a story. For instance, @comfortingtales can be a good Instagram username for a profile that posts short stories and poetry. It is well-depicted with the words "Comforting" and "tales" that describe the vibe you can feel and get from this profile.
Make Your Instagram Username Memorable
Most popular Instagram profiles that get massive engagement have quirky and cool usernames that their audience loves. It doesn't matter whether you post cute animal pics or travel content; there will be thousands of similar accounts in the same niche.
Then what can differentiate your Instagram account from others apart from the content you post? It is a username that is fun and easy to remember.
For example, a beauty and cosmetics page has the Instagram username @narsissist, which is unique and resembles the "self-admiration" tone of the page.
Image Source: NARS Cosmetics Instagram
What If Your Instagram Username Is Already Taken?
In such a case, you can do the following:
Add a slight variation to your decided Instagram username, for example, underscores or dot or an extra keyword relevant to your niche.
For instance, if Reach Fitness is a popular fitness brand and the username @reachfitness is already taken, they can add the word "gym" to their username for availability purposes.
What Not To Do When Selecting An Instagram Username?
We have covered what to do when picking your perfect Instagram username. Quickly, we will go over what not to do.
Do Not Spell It Wrong
Be extremely careful of typos. It will definitely ruin your brand's first impression among your followers. However, some people spell things wrong on purpose. Usually, this is because their desired Instagram username was already taken.
However,it is still advised not to spell your username wrong. For instance, some people might choose @theartofdaancing as @theartofdancing is already taken. But, it's going to confuse people and make it hard for people to find you.
Do Not Use Tons Of Numbers
Sometimes numbers might be the only suitable option if there already exists an Instagram username that you want to use. However, it's not recommended to use numbers at all unless it's a part of your branding. If you must use numbers, don't use a long list of them.
For example, @BeautySong1281294 looks like a robot username rather than just @BeautySong. This is because a long; list of numbers creates mess and confusion. Of course, people will struggle to remember all those numbers!
Avoid Using Too Many Underscores
Underscores do indeed look good in usernames, especially in place of a space. For example, @qll_art and @me_and_orla use the underscore really well. It's pretty obvious that they decided to use underscores rather than resorting to usernames without them because their desired username was already taken.
However, usernames such as @our_adventure_is_never_over just don't look pretty with all those underscores. Plus, it's obvious they chose this because @ouradventureisneverover was already taken.
How To Change Your Instagram Username?
Why Should You Change Your Instagram Username?
Instagram is the hot spot for staying connected with your audience and expanding your brand. Whenever someone has to mention you specifically, be it in a comment, post or story, people always enter your username. Since users communicate through your Instagram username, it's beneficial to reflect your business direction in your username.
As a brand, you also want to show consistency. Changing your Instagram username to match your username on other social platforms helps followers find you who are coming from other platforms. This change helps drive people to your brand and stay in line with their preferences. For instance, if your Twitter name is @statusbrew, you should try your best to get the same username on Instagram too.
In short, changing your Instagram username unleashes your creativity while also establishing your brand. Having a memorable handle drives traffic to your page, so make sure you choose it wisely!
Image Source: Nykaa Instagram
How To Change Your Instagram Username: Steps
Step 1: Open your Instagram app. Head to your profile page.
Step 2: Tap the "Edit Profile" option.
Step 3: In the "Username" section, insert the username to change your original Instagram username.
Step : Tap "Done" on iOS, hit the checkmark on Android, or click Submit on the mobile browser and computer.
If your account reaches a lot of people, your Instagram username change may need to be reviewed by Instagram. If so, you will be notified when Instagram has completed the review. If not, your Instagram username will change immediately if it's unique, and your followers may be notified of your username change.
What Happens After You Change Your Instagram Username?
Once you change your Instagram username, your old one will now lead to a blank page. Any past mentions of your old Instagram username in captions will no longer lead to your account; this may leave some followers lost. Such people may assume that your business Instagram profile does not exist anymore, causing you to lose potential customers.
Image Source: Nike Instagram
Because of this, it is imperative to update followers of your Instagram username change on other platforms. Social media may not be the only place where this old handle resides. Ensure you tale flyers, business cards, or any other promotional material into consideration as well where your instagram username remains printed.
Changing your Instagram username can also negatively affect your follower count. Though it may be better to change your Instagram username for branding, users may not recognize it at first. Followers could rethink that they followed the wrong account and could unfollow you. To prevent this, ensure to keep users informed in the posts following your Instagram username change.
Create a dedicated post promoting your new Instagram username and direct them to your other accounts!
Can You Reuse Your Previous Instagram Username?
Now that you understand that you can change your username on Instagram, people are often worried about the old name not becoming available to use again.
People often ask, can I get back my old username after I changed it? Well, the answer is maybe.
Some previously-used Instagram usernames are never made available again. So, keep the name if you want it and do not move forward with the name change if you can't lose it.
If you decide to move forward, work on the things you can control — and not those you can't.
Image Source: Adobe Photoshop Instagram
Instagram Username Ideas
Did you get stuck choosing the perfect username while signing up for an Instagram account?. Or you want to change your current Instagram username to something else. But didn't have any Instagram username ideas in your mind right now. Here you will find some of the top Instagram username ideas to choose from:
Cute Instagram Usernames
Everyone loves cuteness. Finding a name that matches the cuteness of your Instagram content is very important. Hence, we have compiled a collection of cute Instagram usernames. Pick your own one.
Good Instagram Usernames
We are always attracted by a good name in the real world, and the same is true when it comes to Instagram usernames. So here are some suggestions for good Instagram usernames that can attract people's attention and get you more engagement also.
Funny Instagram Username Ideas
Some humorous and funny usernames also catch a lot of eyeballs on Instagram. Here you will find our hand-picked collection of funny Instagram usernames that you can use to get some more attention. Pick your's from the list to make your profile funnier and humorous.
Cool Usernames For Instagram
In a world of social media where everyone wants to look cool, making your social accounts even cooler is the need of the hour. Here's a collection of cool usernames for Instagram that you can use for your Instagram account to hook your audience with a refreshing Instagram profile.
- @hustle flyswat
- @girls of neptune
Instagram Usernames For Girls
Instagram Usernames For Boys
Leverage Analytics To Assess The Impact Of Your Instagram Username And It's Content
How do you know if you are doing Instagram the right way? How do you know if your perfect Instagram username and the content on your page are working or if you are meeting your goals?
That’s why you should be looking at your Instagram analytics. Instagram analytics will help you understand the performance of your posts and your overall account.
Instagram does provide you with inbuilt analytics, but the main downside of this native analytics tool is that the metrics you can measure are very limited.
However, Statusbrew’s Reports Lab feature helps you deep dive into the data with its 180+ industry-rich metrics.
You can track all the key metrics you need to optimize your Instagram strategy. You can track the performance of your Instagram campaigns and analyze your post-performance. It also lets you create and export customizable reports to share with your team.
Sounds interesting? Book a free demo today 👇
Statusbrew is an all in one social media management tool that supports Facebook, Instagram, Twitter, Linkedin, YouTube, and even Google My Business.