100+ Ready-To-Use Instagram Username Ideas [Guide]

Nov 20, 2022 12 min read

The perfect Instagram username is the right mix between creativity and simplicity.

One of the crucial components for branding your Instagram profile is your username for Instagram.

There are so many Instagram business pages and personal accounts that have already found their perfect Instagram usernames. If you want to stand out from the crowd, win the Instagram marketing game, and make it big, you should first select a winning Instagram username.

Don't know where to start? In this article, we have compiled the best tips and Instagram username ideas so that you can select the best one for your Instagram profile.

You can directly jump to a section of your choice or keep scrolling.

What Are Instagram Usernames?

Instagram username is a name you use on Instagram to define your profile address.

Character Limit Of Instagram Usernames

The character limit of an Instagram username is 30 characters, and you cannot go more than the character limit.

Instagram Handle Vs. Instagram Username Vs. Instagram Link

An Instagram handle is your Instagram username only.

Instagram handles are also referred to as your Instagram link, which appears at the end of your profile page's address:


Hence, we can write

Instagram handle = Instagram username = Instagram link

An example of an Instagram handle is @statusbrew.

So, the next time someone asks you for your Instagram handle, simply send them your Instagram link or tell them your username for Instagram.

Either one works.

Statusbrew Instagram

Instagram Username Vs. Instagram Display Name

Your username for Instagram and display name are two separate things. So don't confuse the two!

Your Instagram display name appears below your profile icon on mobile and to the right underneath your Instagram username on desktop. It doesn't have to be unique, and you can even add emojis or special characters to spice it up.

Instagram usernames, on the other hand, appear at the extreme top of your Instagram profile. This is your unique identifier. Special characters aren't allowed here. You can only use letters, periods, numbers, or underscores.

Instagram Username Rules

Keep the following basic Instagram username rules in mind when selecting your username.

  • Instagram usernames are not case sensitive, i.e., @STATUSBREW & @statusbrew will direct to the same place.
  • Try to avoid multiple, consecutive underscores and numbers (unless they are a part of your branding).
  • Always choose a Instagram username that's available across all desired social platforms, and utilize the same spelling and spacing on all platforms.
  • Brevity and ease of recall are most important when choosing Instagram usernames. While the coffee brand Starbucks would love to go with @YourNumber1CoffeePlace, @starbucks is definitely easier to tag.

Instagram Username Ideas

Did you get stuck choosing the perfect username while signing up for an Instagram account? Or do you want to change your current Instagram username to something else but didn't have any Instagram username ideas in your mind right now?

Here you will find over 100 username ideas for Instagram for every category:

Cute Instagram Usernames Ideas

Everyone loves cuteness. Finding a name that matches the cuteness of your Instagram content is very important. Hence, we have compiled a collection of cute Instagram usernames. Pick your own one.

  • @trueliving
  • @sleepytinker
  • @hippysunshine
  • @synchrophi
  • @bugheadlover
  • @butterscotch
  • @justthewayyouare
  • @queen
  • @missielucky
  • @angel
  • @spellbound
  • @fairyfresh
  • @freshlime
  • @pinkprank
  • @tulipwind

Good Instagram Usernames Ideas

We are always attracted by a good name in the real world, and the same is true when it comes to Instagram usernames. So here are some suggestions for good Instagram usernames ideas that can attract people's attention and get you more engagement also.

  • @born2pizza
  • @newsdeal
  • @whitestorm
  • @mouthofmexico
  • @honeystarssunshine
  • @cutesugar
  • @twinbutterfly
  • @littlegorilla
  • @pokie
  • @cutepixel
  • @stilldancer
  • @compactracer
  • @captionmaster
  • @magenta
  • @mist

Funny Instagram Username Ideas

Some humorous and funny usernames also catch a lot of eyeballs on Instagram. Here you will find our hand-picked collection of funny Instagram username ideas that you can use to get some more attention. Pick your's from the list to make your profile funnier and humorous.

  • @punchwhite
  • @handsomebanana
  • @littlepony
  • @magicpie
  • @sandsay
  • @angrycupcake
  • @awkwardcookie
  • @lipstickforever
  • @queenkong
  • @luckymouse
  • @hearthacker
  • @prettypotato
  • @hellrider
  • @makeupqueen
  • @cyberwarrior

Cool Usernames For Instagram

In a world of social media where everyone wants to look cool, making your social accounts even cooler is the need of the hour. Here's a collection of cool usernames for Instagram that you can use for your Instagram account to hook your audience with a refreshing Instagram profile.

  • @angelhearts
  • @cyberworrior
  • @beautytech
  • @gunhawk
  • @babynative
  • @peppermint
  • @crazyanyone
  • @whitehoney
  • @planetzoom
  • @redcream
  • @badcaptain
  • @riggerscoter
  • @gamertales
  • @mintandrose
  • @facer_racer

Instagram Usernames For Girls

  • @freakygirl
  • @twilightqueenbee
  • @lilcutie
  • @tragicgirl
  • @hotcupid
  • @princessfuzzie
  • @girlregnala
  • @angelsnowflakes
  • @butterscotchseven
  • @goldgrace
  • @hotbabe
  • @cutiebun
  • @rainbowsweety
  • @dazzledsweetie
  • @cupcakehugs

Instagram Usernames For Boys

  • @beanneverseen
  • @billyhills
  • @mistymoles
  • @texastiger
  • @surfingscooter
  • @farracer
  • @snakesuper
  • @looserbad
  • @bigben
  • @racerparty
  • @londonlions
  • @alienbrain
  • @liferacer
  • @gamersimmer
  • @listmist

Instagram Usernames For Dogs

  • @kittenlady
  • @luvbentley
  • @gizmosadventures
  • @zoey
  • @milomeetsworld
  • @goldenlife
  • @thechihuahuas
  • @allpaws
  • @poochventures
  • @thefavouritechase
  • @chasethetail
  • @bridger
  • @thecaninecollective
  • @superdog
  • @awaggingtail

Instagram Usernames For Photographers

  • @shutterup
  • @lensationstudio
  • @picturesque
  • @theartsylens
  • @pinupphotography
  • @mycityscapesnaps
  • @glamourshots
  • @shutterbug
  • @happylens
  • @camerabag
  • @photographicaliens
  • @photographynub
  • @magicphotography
  • @snapshotsoflife
  • @photosafari

Baddie Instagram Usernames

  • @goldgrace
  • @goldtube
  • @orangesplash
  • @elegantpoint
  • @incidentincomer
  • @metalhead
  • @thetechguy
  • @icegeek
  • @mindlesscat
  • @couchking
  • @soultaker
  • @ticklestar
  • @peacedude
  • @awesomeme
  • @bornconfused

Savage Instagram Usernames

  • @littletexas
  • @wowhow
  • @lovelydevil
  • @dramagram
  • @brainyclicks
  • @extraloud
  • @importedsense
  • @bountybanana
  • @slipping gold
  • @capitalpunch
  • @clevercalifornia
  • @silentjazz
  • @hibye
  • @wishafish
  • @bestinbad

Aesthetic Instagram Usernames

  • @caramelopcorn
  • @butterpopcorn
  • @cheesefries
  • @nutellastrawberry
  • @chocolatefudge
  • @wafflecookie
  • @funnybunny
  • @cherrycream
  • @maccheese
  • @peppercalt
  • @chunkypeanut
  • @peanutjam
  • @marshmallowhotchocolate
  • @criticcrash
  • @skywatt
  • @apenguinhope
  • @freezingslip

How To Choose The Perfect Instagram Username?

Choosing the perfect Instagram username is challenging. Some people simply don't care about their usernames for Instagram; others get too creative with it.

You will need to find the right mix between creativity and simplicity to find a perfect Instagram username. Hence, here are a couple of tips you can use to choose one.

Choose The One Related To Your Niche

You want to make your username for Instagram recognizable and relatable just from looking at it. Also, try to keep it professional and pick meaningful and easy-to-understand words.

Don't use random words because they will come off as unprofessional and might ruin your followers' image. Moreover, using words that seem meaningless in Instagram usernames shows that they don't really care about their Instagram page.

On the other hand, if you choose words that have a meaning and are related to your brand niche, it will encourage your target audience to follow you just by reading your Instagram username.

See how Tropicana, an American multinational fruit-based beverages brand, used the word "juices" in their Instagram handle.

Tropicana Instagram

Image Source: Tropicana Instagram

Avoid Using Extra Characters

Avoid using too many extra characters in your Instagram username, or any at all. Try to keep Instagram usernames as simple as possible. Avoid using dots, underscores, or numbers unless required.

The perfect Instagram username is a single word with no special characters.

Unfortunately, as there are over a billion Instagram accounts, most of these are already taken. However, that doesn't signify that you can't pick a good Instagram username for your brand.

When you have no other choices left but to add special characters like an underscore or a dot, try to keep them at a minimum as much as possible. Try to think out of the box whenever you think of an Instagram handle. But don't be too creative. Otherwise, you will come off as being odd.

Optimize For Instagram SEO

To make your Instagram profile easily searchable for your audience, ensure that your Instagram username is well-optimized according to the SEO rules. Here are some basic steps you should follow:

Step 1: Ensure your primary keyword is present in your Instagram username. It will make your Instagram account appear in the search results for suggested accounts when someone searches for content in your niche. For instance, if you sell cupcakes, you can include the word "bakery" in your Instagram username.

Step 2: The best Instagram usernames are distinctive, short, and easily readable. Avoid using over-complicated words. Your audience should understand what it means.

For instance, @freshbakery is a much better Instagram username than @delectablecakes. This is because people are more likely to search for the word "fresh" when it comes to cakes than "delectable."

Step 3: Avoid including any irrelevant special characters such as hashtags or emojis or any irrelevant numbers in Instagram usernames. For example, @cool$$xoxogirl might look trendy. But such Instagram usernames have the slightest chance to appear in the search results, and it also seems spammy.

Step 4: Instagram usernames should be written in the language of your target audience well within the character limit.

Match With Your Usernames On Other Social Networks

Before you finalize a particular Instagram username, check out if it is the same as your other social accounts.

Why should you follow a consistent username on all social platforms?

  • Once people have discovered you on one platform, they can easily find you on other social networks as well.
  • Your followers can share your content across all social media platforms easily by tagging you with a single username.
  • A consistent username seems professional and authentic.

Match With Your Content’s Personality And Mood

When choosing the username for Instagram for your profile, you should be widely open to brainstorming. Unleash your creativity and have some fun coming up with new ideas. Ensure that there is at least one word in your Instagram username that relates to the content you post.

For instance, see how the Instagram account that deals with Indoor plants inspiration have chosen "plantsindecor" as their username.

PlantsInDecor Instagram

Image Source: PlantsInDecor Instagram

Ensure your username tells a story. For instance, @comfortingtales can be a good Instagram username for a profile that posts short stories and poetry. It is well-depicted with the words "Comforting" and "tales" that describe the vibe you can feel and get from this profile.

Make It Memorable

It doesn't matter whether you post cute animal pics or travel content; there will be thousands of similar accounts in the same niche.

Then what can differentiate your Instagram account from others apart from the content you post? It is a username that is fun and easy to remember.

For example, a beauty and cosmetics page has the Instagram username @narsissist, which is unique and resembles the "self-admiration" tone of the page.

NARS Cosmetics Instagram

Image Source: NARS Cosmetics Instagram

What If Your Instagram Username Is Already Taken?

In such a case, you can do the following:

Add a slight variation to your decided Instagram username, for example, underscores or dot or an extra keyword relevant to your niche.

For instance, if Reach Fitness is a popular fitness brand and the Instagram username @reachfitness is already taken, they can add the word "gym" to their username for Instagram for availability purposes.

What Not To Do When Selecting Instagram Usernames?

We have covered what to do when picking the perfect Instagram usernames. Quickly, we will go over what not to do.

Don't Spell It Wrong

Be extremely careful of typos. It will definitely ruin your brand's first impression among your followers. However, some people spell things wrong on purpose. Usually, this is because their desired Instagram usernames were already taken.

For instance, some people might choose @theartofdaancing as @theartofdancing is already taken. But, it's going to confuse people and make it hard for people to find you.

Don't Use Tons Of Numbers

It's not recommended to use numbers at all unless it's a part of your branding. If you must use numbers, don't use a long list of them.

For example, @BeautySong1281294 looks like a robot IG username rather than just @BeautySong. This is because a long; list of numbers creates mess and confusion. Of course, people will struggle to remember all those numbers!

Avoid Using Too Many Underscores

Underscores do indeed look good in Instagram usernames, especially in place of a space. For example, @qll_art and @me_and_orla use the underscore really well. It's pretty obvious that they decided to use underscores rather than resorting to Instagram usernames without them because their desired IG username was already taken.

However, Instagram usernames such as @our_adventure_is_never_over just don't look pretty with all those underscores. Plus, it's obvious they chose this because @ouradventureisneverover was already taken.

Instagram Username Not Available

When the username for Instagram you want is not available, you can add periods, numbers, underscores, or abbreviations to come up with a similar username that's not already in use. Use an Instagram username generator or choose from the username ideas for Instagram we have compiled for you later in this article.

Instagram Username Generator

The Instagram username generator allows you to generate lists of usernames made up of words picked from lists of categories. Here's a list of the top Instagram username generator:

How To Change Instagram Username?

Here are the exact steps on how to change username on Instagram:

Step 1: Open your Instagram app. Head to your profile page.
Step 2: Tap the "Edit Profile" option.
Step 3: In the "Username" section, insert the username to change your original Instagram username.
Step : Tap "Done" on iOS, hit the checkmark on Android, or click Submit on the mobile browser and computer.

If your account reaches a lot of people, your Instagram username change may need to be reviewed by Instagram. If so, you will be notified when Instagram has completed the review. If not, your username for Instagram will change immediately if it's unique, and your followers may be notified of your username change.

What Happens After You Change Your Instagram Username?

Once you change your Instagram username, your old one will now lead to a blank page. Any past mentions of your old Instagram username in captions will no longer lead to your account; this may leave some followers lost. Such people may assume that your business Instagram profile does not exist anymore, causing you to lose potential customers.

Nike Instagram

Image Source: Nike Instagram

Because of this, it is imperative to update followers of your Instagram username change on other platforms. Social media may not be the only place where this old handle resides. Ensure you tale flyers, business cards, or any other promotional material into consideration as well where your username for Instagram remains printed.

Changing your Instagram username can also negatively affect your follower count. Though it may be better to change your Instagram username for branding, users may not recognize it at first. Followers could rethink that they followed the wrong account and could unfollow you. To prevent this, ensure to keep users informed in the posts following your Instagram username change.

Create a dedicated post promoting your new username for Instagram and direct them to your other accounts!

Can You Reuse Your Previous Instagram Username?

Well, the answer is maybe.

Some previously-used Instagram usernames are never made available again. So, keep the name if you want it and do not move forward with the name change if you can't lose it.

If you decide to move forward, work on the things you can control — and not those you can't.

Adobe Photoshop Instagram

Image Source: Adobe Photoshop Instagram

Leverage Analytics To Assess The Impact Of Your Instagram Username And It's Content

How do you know if you are doing Instagram the right way? How do you know if your perfect Instagram username and the content on your page are working or if you are meeting your goals?

That’s why you should be looking at your Instagram analytics to understand the performance of your posts and your overall account.

Instagram does provide you with inbuilt analytics, but the main downside of this native analytics tool is that the metrics you can measure are very limited.

However, Statusbrew’s Reports Lab feature helps you deep dive into the data with 180+ industry-rich metrics.

You can track all the key metrics you need to optimize your Instagram strategy, performance of your Instagram campaigns and analyze your post-performance. It also lets you create and export customizable reports to share with your team.

Sounds interesting? Book a free demo today 👇

Try Statusbrew

Statusbrew is an all in one social media management tool that supports Facebook, Instagram, Twitter, Linkedin, YouTube, and even Google My Business.

Frequently Asked Questions About Instagram Usernames

How to get an inactive username on Instagram?

There's no way to restore a deleted account on Instagram. You can create a new account with the same email address, but you may not be able to get the same username for Instagram.

How to get a taken Instagram username?

You can claim a taken username for Instagram by asking the current owner to change their username or by reporting it to Instagram if the account is inactive.

How many times can you change your Instagram username?

You can change your Instagram username whenever you want, as many times as you wish. However, if you change your username for Instagram too often, it might signal Instagram of a bot account, resulting in your account being banned.


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Rushali is a content writer at Statusbrew. She is fond of writing content that compels people to slow down and look more closely to discover the unknown stories.