Publishing

Social Media is a simple yet extremely powerful tool supporting nearly every marketing objective from brand awareness to advocacy over the past few years. This value that social media offers, forces social media management teams to think more critically about their online marketing efforts as a whole. However, despite all the potential social media has, marketers still struggle to fully embrace its effectiveness. 47% of marketers say that developing social strategies to support overall business goals is their number one challenge. And 22% of marketing leaders worry about their brand's social media strategy. To understand what all challenges social media managers face and how do they deal with them, I reached out to my network of social media industry experts and asked them a simple question: What are the most significant pain points you face as a Social Media Expert in executing your day-to-day operations? And how do you overcome...

If you're familiar with the term Google my Business, you may be aware that GMB is the most effective one-stop solution for businesses to manage their online presence across Google Search and Maps. Google My Business has made it easier for businesses to interact with old and new customers and convey how their business is one-of-a-kind. It is one of the most powerful ways to improve a business' local search engine ranking and online visibility. If you're a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company's online presence. Once you have your page live, Google lets you add several details like photos, videos, business hours, a description of your company, frequently asked questions and answers, customer reviews, appointment bookings, response to online reviews and more! Let's discuss a few ways to grab your potential customer's attention using...

Let's take a quick look at what has been added new this month in Statusbrew.We majorly worked on making our publishing composer by far the most powerful and convenient tool for teams. Besides, we added four new reports and made improvements in the existing ones. Publish 📝 Compose : Customization For Each Social Network Compose is now an omni-channel editor which lets you select profiles of multiple social networks you want to schedule content for and customize media or links for each of them individually. On the right, see your post previews in real time. Watch this quick video to see the Best Social Media Content Editor: Publish Carousal Posts To Instagram You can now schedule and post multiple images or videos to your Instagram profiles, as easy as you did for other social network posts! Deleting Published Posts On Social Networks From Planner Want to delete an old post? Found...

More than 2.3 billion people worldwide use social media. With that much people hooked to its appeal, you can turn to social media marketing to elevate your brand. And when talks of social media success come up, here’s a secret. You need to do one simple task: post consistently. If you’re a busy-body, don’t fret. A social media content calendar will come to your rescue! In this post, you’ll learn what it is, its benefits, and more. Importantly, you’ll learn how to create one! Click here to jump to downloadable infographic. What does a social media content calendar do? If you’re like 92% of content marketers, social media is where you distribute content. But no matter how awesome your content is, you’re only likely to make waves if your posts are consistent. Otherwise, you’ll get lost in a sea of other...

Social media marketing for a nonprofit organization constitutes similar fundamentals that most of the businesses would implement. However, one key difference in their marketing strategy lies in the objectives of their marketing plan that they set out to achieve. Unlike the marketing plans for businesses that may focus on increasing sales and revenue, nonprofit social media marketing plans aim at raising inspiration, motivation, and awareness for social causes and charity events. If your nonprofit aims to fuel a movement of change, you need to reach a lot of people. Social media makes that possible for you – it allows your nonprofit to grow followers, engage them in discussions, and encourage them to take action, both online and offline. The challenge, however, is not that nonprofits don't understand the potential of social media. The biggest issue is the time they have to spend on social media is limited. According to a survey...

It’s a no brainer, in today’s widely fragmented and competitive market, the ability to feed your audience with engaging content is more important than ever. However, creating the original content that can get traffic, earn the trust of readers for brand loyalty and make sales could be challenging and time-consuming. Let’s take a look at the current reality for marketers The number one challenge that marketers face is not having enough time and bandwidth to create content. The next biggest challenge is producing enough content volume followed by producing genuinely engaging content. What do I feel about this? I believe, the pressure around content is going to keep piling on. But, the point is how do we save ourselves from this? The answer is Content Curation. But, before diving right into getting started with it, let us learn a little bit more about the topic. We should...

For anyone trying to build a strong presence on social media, compelling visuals are an absolute necessity. But how do you ensure efficient management of your brand's visual content and enable your team to organize, find and share your brand's approved content? The sheer quantities of images, infographics, videos, and other creative content bring into play the need for a cohesive strategy for keeping it all organized. So where’s the rescue? Well, we call it 'Content Pool'. The Content Pool is a simplified & collaborative in-app asset repository that helps your team store the high-quality, engaging content in text, image, link or video format to make your campaign management more efficient. Anyone subscribed to the Statusbrew Business Professional and Enterprise plan can find Content Pool on the left side navigation pane within the Publish feature. 💼 Or here's a video you can follow to get started with it. Set custom...

With all the competition for consumer attention on web, it takes more than just creative content to rivet eyeballs. Visuals are one of the convincing ways to tell a rich story at a glance. Whether it’s a brand promotion update, a news update or simply any update representing your business, visual content rules the social media landscape. According to a study by Skyword, The total views of a piece of written content increase by 94% when visual content like images or videos is embedded. Images when adequately designed are the key to making your social media posts stand out and get noticed. However ensuring your visuals look perfect is no simple task since social media platforms are regularly changing their guidelines on optimal display sizes -- from cover photos, to timeline images, to profile pictures. That’s why we've put together this updated guide on social media image sizes...

Google has transformed the way search work. People can easily find what they're looking for without even having to visit the website. To begin getting your business found better in Google Maps and regular Google Search, a secure place to start is Google My Business. So, create and claim your Google My Business listing asap! But your job does not have to stop here! Do not commit the mistake of claiming a Google My Business listing, adding the bare minimum details, and then abandoning it. You need to optimize it! Take a few minutes every day for Google My Business optimization and help your business appear in search even more frequently. Businesses with a complete and accurate (optimized) Google My Business listing get 7x more clicks and are 2.7x more likely to be considered reputable. Thus, when used correctly, GMB is a powerful tool that can increase your revenue...