If you are an aspiring TikToker, gather some information to understand the best time to post on TikTok for your content to be seen & rake in those likes!
TikTok has gained a massive following in the past year greatly due to the time spent at home from quarantine.
The newest social media app is taking the world by storm with 62 million installs in 2021, making it the second most downloaded app globally. Launched in 2016, TikTok has curated over 1.1 billion monthly active users by showcasing short comedic and educational videos.
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TikTok was the one that revolutionized the world of social media by introducing short and snappy videos that helped the younger audience connect better with their favorite celebrities and influencers within seconds. What made TikTok stand out during that time was the fact that it offered a huge number of possibilities for creators in the form of moving visual content rather than just static. And that made influencers to search for best time to post on TikTok.
TikTok was previously seen as a weird sibling of Twitter and Instagram. Its future seemed quite odd then, but as the corona pandemic hit, it escalated the "TikTok-ification" of social platforms and paved way for apps like Instagram and Snapchat to dabble with popular TikTok's short video feature.
As the iconic app continues to grow, brands are finding ways to use TikTok for business. A three-minute video can gain a lot of traction for your brand as long as you post it at the right time.
Reaching your target audience takes precise planning and research into the best time to post on TikTok. A strategic approach is required to maximize how well your content does on TikTok. Here you will find answers to the most common questions you ever had while posting on TikTok, along with some hacks to get your posting schedule on the right track. Let's bring it on!
- Why The Best Times To Post On TikTok Matters?
- How Is TikTok Beneficial For Brands Today?
- Global Best Times To Post On TikTok
- Find Your Best Time To Post On TikTok
- How Often Should I Post on TikTok?
- Can You Post Too Much On TikTok?
Use this table of content to leap to the section of your choice.
How Is TikTok Beneficial For Brands Today?
Within several months into the "new normal," the Covid-19 pandemic has altered our typical work environment and how brands conduct business. Increasingly people started spending more time on their mobile devices, consuming content across various digital channels.
As a result, businesses turned to digital marketing more than ever before as a way to build brand awareness and generate leads for their company. While most businesses were already leveraging established social sites like Facebook, LinkedIn, and Twitter, the crisis had driven many to start taking a look at more creative and compelling apps like TikTok. This made it even more essential for brands to know the best time to post on TikTok.
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The app focused on putting video first and became an important feature to use primarily to cater to the younger target audiences. Brands tuned in, leaning further into a bite-sized video that younger audiences craved through influencer deals and hashtag challenges. Since then, brands started considering influencers as critical to their marketing strategy rather than extensions of existing campaigns.
With an easy-to-use interface and built-in recording, editing, sound effects, TikTok has now become one of the most valuable apps for simple storytelling. TikTok's full potential for marketing is extracted by top business by creating their own channel and posting original content that resonates with their audience. This keeps the entire control of content in the brand's hands as they can post original videos the way they want. Eventually, brands understood that knowing the best time to post on TikTok is important to gather the maximum impressions on their videos.
Why The Best Times To Post On TikTok Matters?
As you decide to be on TikTok to grow your brand presence, you compete with several other brands to stay at the top of the totem pole. TikTok fails to rank all of its videos in its user's feed. Should you want to get noticed, it's essential to understand the best time to post on TikTok. You would have to adapt to how the platform works & how it helps you connect with new followers. Read on to find out about why you should be aware of the best time to post on TikTok.
Reason #1: The Casino Of TikTok Algorithm 2021
The algorithm that curates videos for the "For You Page" or FYP section is tailored to individual users. This algorithm takes into account what videos a user likes, scroll through, and the hashtags that are most closely related to such videos. All of these play a part as to why everyone user's FYP is so different.
At the beginning of TikTok's reign, users thought only popular videos could make it to the FYP section. Until last year, it has been brought to light that every single video that gets posted has the potential to get featured in the FYP section. An important part of getting your video featured in the For You Page of your users is to take care of the best time to post on TikTok. And then, it's just a matter of how well your video interacts with users of the platform that determines if it will gain any attention.
The FYP section is a goldmine to build your following and connect with people who don't follow you but can be an ideal audience. Users spend 75% of their time browsing videos in the FYP section.
Since finding this out, users have been figuring out the best time to post on TikTok. And while it isn't an exact science, people have slowly started to figure out what times work better for others.
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Reason #2: The Fragile Lifespan Of A TikTok Video
It is a fact that only a fraction of your followers will see your content when you post on any social platform. This is because a social media post has a limited lifespan.
And TikTok videos have a very short lifespan, shorter than most other social platforms. Your video has the maximum potential to get the most engagement within the first few minutes of getting published. After that, unless your video goes viral, it is pretty much dead.
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That's why understanding your best time to post on TikTok is very useful as it increases your conversion rates, search engine ranking, brand awareness, and engagements.
When people engage with your video in the early stages of publishing, it tells the TikTok algorithm that your video is fresh and worth getting views.
As a result, it will then put efforts to make your video reach more and more TikTok users in order to show them fun, loving, entertaining, informative & engaging videos so as to make them spend more time on the platform.
Global Best Times To Post On TikTok
Don't have a lot of data to analyze when your audience is browsing TikTok? That's okay; we have got you covered. Below is a baseline for the best time to post to TikTok broken down according to the days of the week.
|Day Of The Week||Global Best Time To Post On TikTok (in EST)|
|Monday||6 A.M., 10 A.M., 10 P.M.|
|Tuesday||2 A.M., 4 A.M., *9 A.M.|
|Wednesday||7 A.M., 8 A.M., 11 P.M.|
|Thursday||*12 A.M., 9 A.M., 7 P.M.|
|Friday||*5 A.M., 1 P.M., 3 P.M.|
|Saturday||11 A.M., 7 P.M., 8 P.M.|
|Sunday||7 A.M., 8 A.M., 4 P.M.|
- The times marked in asterisk represents the peak of activity.
- The times are expressed in EST.
Best Hours To Post On TikTok
Here are some inferences to draw from the global best time to post on TikTok while designing the perfect time to post for your audience.
- Throughout the week, early mornings (from 6 AM to 9 AM) are an ideal time to post. People wake up & check their phones before they start their day.
- Bedtime browsing on Mondays and Wednesdays from 10 PM to 11 PM delivers good results.
- Weekend mornings from 7 AM to 11 AM & dinner time from 4 PM to 8 PM are also good times.
Find Your Best Time To Post On TikTok
While it's always helpful to focus on global trends, we must not forget that everyone's audience is different: with different social habits and daily routines. Then, how would you know at what time your audience is eager to see a new TikTok?
To work out your best times to post on TikTok, here are the three ways:
Method #1: Use A TikTok Pro Account
Firstly, you will have to identify where your current views are coming from by converting your user account into a pro account. A TikTok pro account will allow you to see the statistics of your publications. It consists of helpful insights such as where in the world your videos are being viewed and who all are already seeing it.
Follow these steps to change your TikTok account from normal to pro and access the native analytics feature to know your best time to post on TikTok.
Step 1: Open the TikTok application on your mobile & log into your account.
Step 2: Go to your profile page and tap the 3 dots vertical at the top right-hand side.
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Step 3: Tap on "Manage my account" -> "Switch to pro account."
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Step 4: Tap "Continue" & select the category that best fits your account.
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Step 5: Now, tap on "Analytics" to unlock your profile's metrics and data insights.
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Although you have access to your TikTok analytics now, you won't actually see any data yet. This is because you have only set up your TikTok pro account. In this section, you need to wait at least 7 days until TikTok starts displaying your account's analytics to figure out the best time to post on TikTok.
Within the analytics section of a TikTok pro account, you will find 3 tabs.
- Account Overview Analytics
- Content Insights
- Follower Insights
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Tap on each one of these sections and get a deeper look into each data.
TikTok Account Overview Analytics
The overview tab gives access to three key parts of data - Video views, Followers, and Profile views. These insights are helpful to get an understanding of how your content is performing. The data that you will obtain from this section will be useful in knowing your best time to post on TikTok.
From here, you can see how many views your video has got on an individual day from the past 7 or 28 days.
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Here you can see the graph of your total number of followers over the past 7 or 28 days.
This graph is helpful due to the fact that you can pinpoint a growth surge to a specific video post just by aligning the dates. So you can see which video has performed well and get to know what your audience likes to see from you.
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Profile views allow you to see the amount of TikTok users that have visited your profile in the past 7 or 28 days. Because this section is broken down by day, you can see which video drives people to view your profile.
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This primary data is beneficial to understand how your account is performing in order to figure out the best time to post on TikTok. You can calculate your video watcher to follower conversion rate. This data will help know the percentage of video viewers that converted into profile visitors over the last 7 days or 28 days. You can adjust your content plan and adjust the publish schedule to fit your TikTok channel's data growth patterns.
In the follower tab, you can track your follower growth, top territories, and your followers' activities, like which videos your followers watched. This info will indicate the best time to post on TikTok during the week and help you adjust your posting strategy on TikTok for the future, depending on your audience.
The insights in this tab include:
- Follower Count
- Gender Split
- Top Territories
- Follower Activity
- Videos Your Followers Watched
- Sounds Your Followers Listened To
This data is enough to get precise information about your followers and their activity.
The most crucial section in the TikTok analytics is the Follower activity section. Here, you can view the days and times when your followers are the most active on TikTok. Look out for the time slot when your follower activity is consistently high. This is your best time to post on TikTok. So, try to post regularly in that slot.
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At the bottom of the followers' insights, you can view the videos watched by your followers and the sounds they are listening to. This is a great way to understand your followers' interests. You can create your upcoming videos and content based on these results.
The location of your audience will give you insight into their time zones, which leads to knowledge of when they are most likely to open TikTok (e.g., lunchtime, before work, etc.), which will help you strategize and form a base to pinpoint your best time to post on TikTok.
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The content tab offers rich insights into each of your videos. Firstly, you will be able to see the total views for each video posted from the past 7 days, which is displayed in order from newest to oldest. It also shows which of your videos have been trending on the FYP section within this period and the total number of views of those videos. Content Insights is useful if you want to understand your best time to post on TikTok according to different locations.
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Content analytics offers the ability to deep dive into each post's data. To view the analytics for an individual video, tap on the post thumbnail. Here you can see:
- Like count
- Number of comments
- Number of shares
- Total playtime
- Number of views
- Average watch time
- Traffic sources
- Audience territories
Image Source: WeRSM
The audience territories help you identify how a particular video resonates with different audience demographics.
By reviewing the territory engagement and comparing it with your overall audience territories from the followers tab, you can get to know how different forms of videos resonate with new audiences from separate locations. When you notice a particular video performing better in specific locations, you can double down on creating similar videos. These insights will give you a nudge in the right direction to know the best time to post on TikTok location-wise.
As you keep getting more traction on the platform, you can go back and check your analytics to adjust your posting strategy according to your audience, time and time again.
The data you procure from TikTok analytics can help you specify your best time to post on TikTok for every location.
Method #2: Know & Benchmark Your Industry's Best Time To Post On TikTok
The simplest way to determine your industry's best time to post on TikTok is to find data on through competitors' engagements. Look for brands or influencers who target a similar audience as yours.
See what time they are posting and what kind of engagements they are getting by posting at those times. The goal is to understand the social habits and engagement behavior of your industry's audience and learn about other brands' or influencers' success in a similar industry. The type of industry you target plays a big part in determining your best time to post on TikTok.
Find inspiration from what your competitors are doing and put your own spin on it.
Another lesson you can learn by doing a competitor analysis is seeing when they are not posting. Sometimes, not adding to the clutter or noise might help get your message heard and seen by more people, but ensure that your audience is at least awake.
From the analytics section, you may be able to find at what time your TikTok audiences swarmed in, but those aren't always the audience you wish to reach out to. Similar to the audience's location, determining your industry's average best time to post on TikTok will help you strategize your content to receive the maximum response from the desired audience.
Method #3: Experiment With Your Posting Times
Start keeping track of when and what you are posting and then see how it performs.
If you are not getting the engagement you are hoping for, don't be afraid to mix things up and experiment. Understand your followers and adjust your content & its posting time to get the highest engagement and views. If you are still unsure of your best time to post on TikTok, experiment to find out!
How Often Should I Post on TikTok?
Now that you have a better idea of the best time to post on TikTok & how to figure out your best time, you need to determine how often these videos should be published in a day.
The Golden Rule of posting on Tiktok records to post a minimum of one time per day. Doing so will help your audience keep in mind that you exist on the platform and commit to publishing daily content. By posting every day, you give your audience a sweet hope to expect and look forward to a new video every day from your side.
If your are just starting out with your TikTok journey, remember and follow the golden rule along with knowing your best time to post on TikTok. This will give you a great initial kickstart.
Now, if you stop posting all of a sudden, you leave your audience wondering what could have happened with you. This is why consistency and daily posting are incredibly important. This hope of your audience does not exist at all for those creators who choose to post randomly without maintaining a proper track of frequency & consistency.
The Ideal Amount Of Posts
Posting a minimum of one time per day on TikTok is a fantastic start, but you need to do more if you want to grow your presence. The ideal amount of posts you should publish daily on TikTok is between one to three times.
The more frequently you post engaging videos, the better you will perform on the platform. When you publish three videos per day, you guarantee that your followers will see it & your audience is more likely to grow. (Notice how there are 3 three global best time to post on TikTok for each day of the week.)
Always ensure that you are posting quality content at the right times to get the best results. Frequency & quality are the two most important factors when attempting to grow on any social platform.
Once you have gained an initial traction on the platform, follow the ideal amount posting along with understanding your best time to post on TikTok to gain an exponential growth for your account.
A TikToker with 1.3 million followers, Grant Beene, says, "If you can post three TikToks a day, you are gonna grow quicker than someone who posts once a day."
Can You Post Too Much On TikTok?
While TikTok does not put a bar on the maximum posting times in a day, it's not good to post multiple times within the hour. Your account could get taken down because TikTok would think that you are a bot. Posting too much is not recommended even if you post at the best time to post on TikTok.
If you are able to push out high-quality and engaging content, you may decide to go all-in and publish more frequently to a maximum of 3 to 5 times a day. Try maintaining a gap of at least 2 hours between posting two TikTok videos, and don't forget to post in the best time to gain maximum traction.
At Last, Remember That ...
By combining the global best time to post on TikTok and your own research, you can build a more precise pattern of your audience's behavior and derive the perfect time to post on TikTok.
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