How To Schedule Google My Business Posts

May 2, 2024 7 min read

Does your business cater to local customers?

If that's the case, it's important to have a Google My Business.

Every month, over 1 billion people use Google Maps to navigate and explore the world. So, posting on Google My Business is an excellent strategy to boost your search visibility.

If you are wondering how to schedule your Google My Business posts in advance, we will help you figure that out which scheduling tools to use and best practices in this blog. But before that, let's understand why you even need to publish on your GMB listing.

Why Should I Post On Google?

Frequent GMB posting can help your brand maintain a strong presence in local search results, driving more leads and revenue.

1. Improve Your Search Ranking

The more information you share about your business on Google, the easier it is for people to find you when they search for related topics. By regularly updating your GMB profile, you can provide useful details about what you offer.


2. Outgrow Your Competition

Trying to outrank your competitors in search results is tough, but optimizing your Google profile will give you an advantage. By making the most of all the features available on your GMB profile, you can make your business visible on related searches.


3. Reach More Customers

The more ways you can connect with potential customers, the better. Google posts are a great way to share relevant messages, especially if people are just discovering your business. Use these posts to share updates on your products and services and make a good impression.


4. Make It Easy For Customers To Find You

Customers want information quickly and easily. Google posts let you provide timely updates right on the search page, so people don't have to go to your website to get what they need (though you can still send them there for more details).


5. Show You Care About Customers

When you actively engage on your Google profile by posting updates, it adds a human touch that customers appreciate. This helps build trust and shows you are committed to providing a great experience.

6. Make Your Profile Interactive

Add buttons like "Website," "Directions," or "Call" to encourage customers to take action directly from the search results before they move on to look at your competitors.


7. Keep Your Customers Up-to-Date

Regularly posting on Google shows that your business is active online, which is important to customers who want the most current information. This will help establish your credibility and make people more confident about reaching out to you.

4 Types Of Google My Business Posts

Google My Business offers 4 types of posts tailored to your business goals. Here's a breakdown to help you get started:

1. What's New Posts

Things change fast, and businesses need to adapt. With "What's New" posts, you can quickly inform your customers about the latest happenings - like extending business hours or moving to a new location. These updates not only keep your audience informed but also boost brand awareness by showing that you value transparency.

2. Event Posts

Google My Business Events posts are perfect for announcing events you are hosting or promoting. Think of this as free publicity to reach locals who might be interested in your events.

3. Offers Posts

A fantastic advertising tool, Offers posts lets you promote products, promotions, coupon codes, special offers, and more. These posts are ideal for sharing your latest deals to attract more customers.

4. Product Posts

If you sell physical products, Product posts are for you. These posts display as an image carousel featuring your product's image, description, price, stock availability, and a direct link to your purchase page. Customers can search the store or filter products by categories right from Google My Business.

Choose the post type that best aligns with your updates to grow your engagement.

Scheduling GMB Posts With Statusbrew

You'll need a scheduling tool, such as Statusbrew, to schedule posts on Google My Business.

You can't schedule posts directly from Google My Business. It only supports manual posting.

Statusbrew helps you to manage all your social media content from one user-friendly platform. You can set up a posting calendar and automate your posts. This approach saves businesses a lot of time and improves consistency.

Statusbrew also has a companion app that allows you to manage your social media presence on the go.

Let us understand how you can schedule What's New, Offer and Event GMB posts on multiple profiles, both using Statusbrew's desktop and mobile app.

Using Web App

Step 1: Connect your Google My Business profile to Statusbrew.

How To Schedule GMP Posts Using Statusbrew

Step 2: Open Compose from the Statusbrew dashboard.

How To Schedule GMP Posts Using Statusbrew

Step 3: Select the profile(s) for which you wish to schedule the post.

How To Schedule GMP Posts Using Statusbrew

Step 4: Write your post, select the post type (What’s new, Offer or Event) and a CTA button.

How To Schedule GMP Posts Using Statusbrew

Step 5: Select a date and time to schedule your post & click Schedule.

How To Schedule GMP Posts Using Statusbrew

Using Mobile App

Step 1: Open Statusbrew Mobile App and tap Publish.
Step 2: Tap Create post.

How To Schedule GMP Posts Using Statusbrew Mobile App

Step 3: Tap the plus icon and select the GMB profile(s) to which you wish to schedule the post.

How To Schedule GMP Posts Using Statusbrew Mobile App

Step 4: Write your post, add media, select Post type, and the CTA button.

How To Schedule GMP Posts Using Statusbrew Mobile App

Step 5: Tap Next.

Step 6: Select the date and time to schedule your post & tap Schedule.

How To Schedule GMP Posts Using Statusbrew Mobile App

You can easily schedule posts for your Google Business Profile weeks or months in advance using these few simple steps.

Tailor your posts to each GMB profile with a single click using custom post variables

Create GMB posts with specific locations, phone numbers, URLs, email addresses, and more with custom post variables.

You can use Custom Post Variables to create a single post with variables like locations, URLs, and websites that are unique to each of your GMB profiles.

When you are creating a GMB post in Statusbrew Compose, click the Add a custom post variable button to insert your custom variable. Select the variable to insert.

Tailor your posts to each GMB profile with a single click using custom post variables

If you wish to create a custom post variable, click Manage > Add custom variable. Select the variable type you wish to create. You can create text (location name, email, phone number etc.) or URL variables. Give a name to your variable and save it.

Tailor your posts to each GMB profile with a single click using custom post variables

You can preview how variables will appear on your GMB post in Compose by looking at the post preview.

Best Practices To Post On Your Google My Business Profile

Here are some top tips on creating great Google Business Profile posts:

Post Regularly

Consistently posting on your Google Business Profile is important. You can make this easier by scheduling posts in advance using a Scheduler like Statusbrew. That way, you won't miss out on staying consistent even during holidays and off working hours.

Keep It Concise

Don't overwhelm visitors with long, detailed descriptions of your offers or events. Instead, go for a short, to-the-point copy. No one wants to read lengthy, rambling posts.

Use Eye-Catching Visuals

Make your Google Business Profile posts visually appealing by using high-quality images and videos. Visuals really help your content stand out.

Include Relevant Keywords

Think about the terms and phrases your target customers might use when searching for businesses like yours. Incorporate these keywords into your posts to improve the chances of your profile being discovered.

Add A Call-to-Action

Encourage your audience to take action! Include a clear and compelling call-to-action, like "Book Now," "Shop Today," or "Order Online." CTAs invite customers to engage with your business and leads to more conversions.

Adding CTA buttons on your Google Business Profile is easy - you can use the pre-made options or create a custom one.

Ensure Your Content Is Valuable

Ask yourself if your post is beneficial to your customers or potential customers. Value can come in the form of useful information, limited-time offers, or discounts.

Try to answer your customers' questions before they even have to ask through your posts. Keep both current and prospective customers informed about what your business offers that might interest them. Without valuable posts on your Google Business Profile, searchers may overlook your profile.

Adhere To Google’s Content Policies

Google requires all users to follow its content guidelines. If your posts are on-topic, relevant, appropriate, legal, and truthful, you should have no issues. The guidelines forbid content that is spammy, dishonest, illegal, or misleading. Avoid these pitfalls when creating your posts.

Monitor Your Post Performance

Google tracks the performance of your Google My Business posts in real-time and provides access to these insights within your account. Use this data to determine which types of content are most useful and tailor your future content strategy accordingly.

Wrapping It Up!

That's exactly how you can use Statusbrew, the easiest social media management tool, to schedule posts for your Google Business Profile.

Using GBP will help you boost your online visibility, engage more customers, and help generate leads - but it all comes down to how smartly you use it.

If you want to learn how to simplify scheduling by multiplying GMB profiles and simultaneously managing reviews on them, book a FREE demo with us today! We exactly have the solution you need to grow your business through GMB.

Rushali Das

Rushali is a B2B SaaS content writer who specializes in writing research-driven blog posts around marketing for B2B SaaS brands.

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