In the universe of social media marketing, timing is everything. When it comes to Facebook posting, it turns out that the "when" is just as important as the "why,"
As the third most-visited platform on the planet earth and with more than 2.8 billion monthly active users, Facebook is the foundation of any social marketing strategy and one of the top reasons for the success of several leading brands.
And yet, successful marketing on Facebook still remains a mystery for many. Reaching a specific target audience from a bunch of Facebook users is often quite tricky. While figuring out the kind of content to share is difficult sometimes, it is even more challenging to determine the best time to post on Facebook.
That's why we have put together a go-to guide that breaks down into crumbs of what exactly you need to know to time your Facebook posts for the best possible results.
- Global Best Time To Post On Facebook
- Best Time To Post On Facebook With Reference To Industry
- Best Time To Post Facebook Ads
- Best Time To Post On Facebook For Maximum Exposure
- Best Time To Post On Facebook For Likes
- Best Time To Post A Video On Facebook
- Best Time To Go Live On Facebook
- Find Your Best Time To Post On Facebook
Use this table of content to jump to the section of your choice.
All times are expressed in terms of the Central Time Zone (CST)
Global Best Time To Post On Facebook
If daily posting on Facebook is your brand's goal, some general windows to consider scheduling your content are given here.
Best time to post on Facebook on Sunday: 9 AM to 11 AM
Best time to post on Facebook on Monday: 9 AM to 12 PM
Best time to post on Facebook on Tuesday: 9 AM to 2 PM
Best time to post on Facebook on Wednesday: 9 AM to 2 PM
Best time to post on Facebook on Thursday: 11 AM to 12 PM
Best time to post on Facebook on Friday: 8 AM to 2 PM
Best time to post on Facebook on Saturday: 7 AM to 11 AM
Worst time to post on Facebook: 8 PM to 8 AM
Worst day to post on Facebook: Saturday
Best Time To Post On Facebook With Reference To Industry
The best time to post on Facebook can be further defined by the industry or sector you operate in. Numerous studies have delved into the peak times to post on Facebook according to industry to find recommendations that suit your business. Whether you are into retail, healthcare, education, or any other industry, research-backed information tailored to your target audience is given below.
Best Day And Time To Post On Facebook For B2C Brands
The best time to post on Facebook for B2C brands is in the morning when people are scrolling their feeds just after waking up, during their lunch breaks and commutes, and then again once in the evening when they are relaxing at home after work.
- Best time of day to post on Facebook for B2C brands: 9 AM to 10 AM, 12 PM to 1 PM, 4 PM to 5 PM
- Best day to post on Facebook for B2C brands: Friday, Saturday, Sunday
Best Day And Time To Post On Facebook For B2B Brands
The best time to catch people's attention from the B2B space is when they need a brain break in the afternoon. For the purpose of engagement, Tuesday, Wednesday, and Thursday from 9 AM to 4 PM is best, with a peak achieved between 3 PM to 4 PM.
- Best time to post on Facebook for B2B brands: 3 PM to 4 PM
- Best day to post on Facebook for B2B brands: Tuesday, Wednesday, Thursday
Best Day And Time To Post On Facebook For Media Brands
The Facebook feed has turned into a prominent outlet for the media brand. The ideal time to catch people's eyes for news is obviously early in the morning when they wake up and look out for what happened yesterday.
The best time to post on Facebook for media brands is early in the mornings and mid to late evenings, with Friday and Tuesday being the best days to post. Additionally, several media companies also upload their Facebook content around 6 PM as it's the time when people commute back home and are more likely to check their social feeds.
- Best time to post on Facebook for media brands: 7 AM, 6 AM to 9 AM
- Best day to post on Facebook for media brands: Tuesday, Friday
Best Day And Time To Post On Facebook For Healthcare Brands
2020 has proven how crucial it is for healthcare brands to be present online and provide helpful info on remaining fit and healthy. Since the pandemic has kicked off, people have expressed their interest in fresh healthcare updates, and the easiest & quickest way to reach them is through social media.
- Best time to post on Facebook for healthcare brands: 11 AM
- Best day to post on Facebook for healthcare brands: Monday, Friday
Best Day And Time To Post On Facebook For Education Brands
The education industry is one of the few sectors that shows similar engagement throughout the week. Both Students and faculty remain active throughout the day. However, the best time to target this sector is early in the morning and during operating hours.
- Best time to post on Facebook for education brands: 10 AM
- Best day to post on Facebook for education brands: Wednesday, Thursday
Best Day And Time To Post On Facebook For IT Brands
IT brands mainly belong to the B2B industry, which largely benefits from social media and Facebook, in particular. Social media helps IT companies inform consumers about their upcoming products, and that's why they need to know when to schedule a post.
Building a social presence is necessary for IT brands as 86% of consumers browse Facebook to make informed decisions before making a purchase. The weekdays work well for brands to post in technology.
- Best time to post on Facebook for IT brands: 3 PM to 4 PM
- Best day to post on Facebook for IT brands: Thursday
Best Day And Time To Post On Facebook For Nonprofits
Facebook has been a hot favorite platform for nonprofit organizations looking to spread awareness and find volunteers for contributing to social work. The perfect combination for building engagement for such a sector is weekdays and afternoons.
- Best time to post on Facebook for nonprofits: 10 AM to 5 PM
- Best day to post on Facebook for nonprofits: Wednesday, Thursday
Best Day And Time To Post On Facebook For Finance
Facebook and LinkedIn are the best social media platforms to advertise for the finance industry. With Facebook's diverse audience base, it's easy to reach and keep in touch with a variety of customers from across the world. Similar to the health sector, finance keeps in line with working hours - however, mornings prove to be better than afternoons if you really want to get good engagements.
- Best time to post on Facebook for finance: 10 AM to 12 PM
- Best day to post on Facebook for finance: Wednesday, Friday
Best Day And Time To Post On Facebook For Travel
Not everyone has the desire or means to travel, but that doesn't mean they won't interact with travel content on social media. According to studies, the most engagement within this niche occurs in the morning hours during mid-week.
- Best time to post on Facebook for Travel: 8 AM to 9 AM
- Best day to post on Facebook for Travel: Tuesday, Wednesday
Best Day And Time To Post On Facebook For Restaurants
Facebook followers obviously love seeing pictures of delicious meals. Most professionals take a lunch break during the middle of their day, so engagement will likely spike during this period. If you are in the food & beverage domain, keep an eye on your audience's break and free time to locate the best time to post on Facebook.
- Best time to post on Facebook for restaurants:1 PM to 2 PM
- Best day to post on Facebook for restaurants: Friday
Best Day And Time To Post On Facebook For Retail
Posting on Facebook is incredibly crucial for those working in the retail industry as people have started using Facebook as a shopping outlet now more than ever. If you are looking to reach an audience interested in retail shopping, you will want to pay attention to the daylight hours.
- Best day to post on Facebook for retail: Wednesday, Thursday, Friday
- Best time to post on Facebook for retail: 9 AM to 5 PM
Best Time To Post Facebook Ads
Your organic posts will only appear in the news feeds of people who already "like" and follow your page. It won't appear on those people's feed who haven't "liked" your page unless they go searching for it.
But Facebook Ads are different since they have the potential to be seen by everyone, regardless of whether those people have "liked" your page or not.
To figure out when to run your ads, you firstly need to have a deep understanding of your business, its industry, and your customer.
You can crack into the data available in your Facebook Ads Manager to examine the effect that each day brings on your ad results.
From your Ads Manager dashboard, select "Day" from the list of Breakdown dropdown.
Image Source: Promo.com
Using this filter, you can analyze your data to see if you have any spikes in results corresponding to leads, purchases, conversion rate, click-through rate (CTR), etc., that correspond to a particular day.
Best Time To Post On Facebook For Maximum Exposure
- Best day to post on Facebook for maximum exposure: Thursday, Friday
- Best time to post on Facebook for maximum exposure: 1 PM, 3 PM, 9 AM
A peak in Facebook users' activity is noticeable on Thursdays and Fridays. The overall engagement rate is 18% higher on Thursdays and Fridays compared to other weekdays.
Since people are generally in a light mood on Friday, experts advise publishing lively content optimally to suit the audience's mood. If you have relevant content to share every day of the week, the best time to publish on Facebook is between 1 PM to 3 PM during the week and on Saturdays.
Best Time To Post On Facebook For Likes
- Best time to post on Facebook for likes: 9 AM to 3 PM
- Best day to post on Facebook for likes: Wednesday
The most consistent engagement on Facebook is observed on weekdays from 9 AM to 3 PM.
Wednesday offers the best opportunity to gain likes on Facebook. According to a study, Facebook traffic steadily increases from the start of the week leading up to a spike in the middle and then dwindles off again as it heads into the weekend.
If you are concerned about engagement on your Facebook page, you should equally focus on what to post and when you post. People won't react to your content if it isn't relevant to them.
Best Time To Post A Video On Facebook
- Best day to post a video on Facebook: Saturday and Sunday
- Best time to post a video on Facebook: 9 AM and 11 AM, 12 PM and 1 PM
As a matter of fact, Facebook video posts published during the weekend from Thursday to Sunday accumulate higher engagement, with Saturday and Sunday showing a 32% improvement.
The best time to post a video on Facebook is between 12 PM and 1 PM when people are mostly on a break and likely to interact with their devices.
The second-best time to post a video on Facebook is early in the morning, between 9 AM and 11 AM.
Whichever time you choose out of the two, you should definitely avoid posting videos immediately after lunch break between 2 PM & 3 PM, as well as late in the evenings after 10 PM as there are fewer users online.
Facebook video posts are likely to have a higher click-through rate early in the morning or in the early afternoon.
Find Your Best Time To Post A Video On Facebook
In Facebook Insights, the third data set records engagement and reach figures for every post and video you share on your Facebook Page. Go through this data to identify the key times when your video post has performed well in the past. Keep these time notations in mind before posting your next video.
Image Source: Facebook
Best Time To Go Live On Facebook
Launch your live sessions on Facebook during your peak times.
While checking your analytics on Facebook will better determine the best time to go live, several studies show that the best time to go live on Facebook is between 1 PM and 3 PM. Weekdays are ideal for weekends to go live because people tend to check their social media applications during a work break.
Find Your Best Time To Post On Facebook
What makes your brand different from the rest on Facebook is your target audience. It might be similar to that of your competitors, but, essentially, it's unique to you. Here are the three methods you can use to work out your peak times to post on Facebook.
Method #1: Use Facebook's Insight
Facebook's Insight tool is a savvy and smart companion for helping to understand the best time to post on Facebook.
Not only does it help you work out who your audience is and where they are located, but it will also help you formulate the types of content they like to see on your page. Most importantly, it tells you when they remain online for the longest time in a day.
Open your Facebook business page. To start an investigation into your best time to post on Facebook, select "Posts" from the "Page insights" menu on the left side. A graph will open up showing when your followers are online.
On the far left side of the screen, you will see a list of all the Page Insight sections available to look at. The middle of the dashboard shows the graphs related to these sections. The Overview section gives a good general idea of what is happening on your page within the last 28 days.
Image Source: Louisem.com
Facebook Insights activity is reported in the Pacific Time Zone, so you might have to use a time converter to transform this data into your time zone.
Find When Your Fans Are Online
Select "When Your Fans Are Online" from the "Post" tab in "Page insights" menu. Scroll over the graph for detailed information
You will get to know when your audience is online by scrolling over the charts. The highest peak of the chart indicates your brand's most-promising time to post on Facebook.
Image Source: Promo.com
Selecting any day of the week shows the variations in daily schedules.
Admins can see a week-long view of the average number of fans who saw any post on Facebook, hour by hour, based on your system's local time.
Under the 'Days' section, you can see the average number of fans per hour each day of the week.
Now that you know the day and time when your followers are most online and likely to engage on your page, let's look at what content they are most interested in. Within the "Page Insights" section, click "Posts" and scroll down to "All Posts Published."
Image Source: Constant Contact
Find The Best Post Types
Image Source: WordStream
This section tells which types of posts return the highest engagement rates, be it photos, videos, statuses, or links. Here you can sort post clicks, reactions, comments, and shares to see the total engagements for each post type, such as link, status, photo, and video. The tabulated reach and types of engagement are averaged out for a clearer picture.
The Published column will indicate what day and time your most engaged posts were published on your Facebook Page. Focus on noticing the trend indicating the days and times for you to post on your Facebook page.
Find Posting Times Of Top 5 Posts
This Facebook feature allows you to see your five most recent posts and their performance in terms of engagement. Facebook will show this data as a grid with the dates and time the post was published, what the post was, and the type of post. This helps to analyze the top-performing post, their performance, and date and time of publishing.
Image Source: Louisem.com
Facebook retired its standalone Analytics section as of July 1, 2021, in an effort to consolidate business tools. You can access the new one by clicking on "See All Insights," which will automatically be visible at the top of your "Insights" page.
The "Overview" section displays statistics on your audiences. You can view the number of likes on your Facebook page in the last 28 days, divided by gender and age.
Image Source: PromoNavigator
Go to "Audiences" to see the target audience report. The tool provides demographic characteristics categorized as age, gender, top cities, and top countries for both your current and potential audience. From the report data, you can compose a portrait of your audience on Facebook.
Method #2: Keep A Close Eye On Your Competitors
Always keep your competitors in mind in any marketing move. Track progress and note when your direct competitors get high engagements on their posts. There are high chances that these times would work well for your engagements as well.
Sometimes, the best inspiration for your social content can come from your competitors. Hence keep a close watch on what your competitors are sharing online. Slice and dice them while performing content and include some elements in your social strategy.
Method #3: Experiment With Your Posting Times & Measure Progress
This requires some experimentation around your posting schedule. Post at specific times of the day for a couple of days and notice the pattern engagement. There cannot be a control group in this experimentation, so you will have to adjust and adapt to the posting schedule according to what you observe.
Next, notice the engagement a couple of hours after posting. The post that receives the highest engagement within a few hours of publishing will be pushed further in more users' feeds by the Facebook algorithm. Your ideal time will be around those hours of the day, which receives maximum engagements.
Image Source: Two Turtle Doves
Method #4: Use An Analytics Tool
While analyzing your best time to post on Facebook is by far the most accurate method, it requires tons of manual effort. Chances of human error are also high, and hence, you need an accurate system.
An analytics tool that not just extracts your using an analytics tool but also schedules your post at the perfect time is Statusbrew. Its simple and intuitive interface prepares a heat map based on your requirement, such as best to post for likes, engagements, etc. You can hover your cursor over the heat map to find the time and amount of engagement captured in that hour.
And this is just one of many templates that Statusbrew's reporting template provides. You can even get a complete breakdown of your audience based on demographics, gender, age, and more. All you need to do is connect your social profiles and get started.
And, It's A Wrap!
A roadmap to channelize your best time to post on Facebook would be:
- Identify your target audience
- Take your and their time zones into consideration
- Utilize the statistical information to get a head start
- Make use of analytics to find when your audience is active
- Experiment in and around the analytics and statistics data
- Check competitors to get a more precise idea of how they achieve their goals
- Schedule posts ahead of time to post at the perfect time
Firstly you will post according to your follower's schedules. And finally, you will make your followers FOLLOW your ideal time training them to check their Facebook feed for your post around a specific time of the day. This can only happen if you resonate well with your audience and consistently push out the super high-quality content at the same time for long periods.
Looking for a social analytics tool to track the performance of your marketing campaign? Try Statusbrew. With several ready-to-use reporting templates and total flexibility to customize these reports, Statusbrew will help you determine whether your social initiatives have led to positive results and where adjustments are needed to strengthen your marketing campaigns.
Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, Twitter, Linkedin, YouTube, and even Google My Business.