Live video is prioritized more and more often by nearly every social network. But Facebook, the social giant, makes it incredibly easy to go live.
However, just pressing the Go Live button doesn't mean that you are actually doing it the best way, in a way that will gather you with the most viewers, quality engagement, and an overall increase in conversions while creating an impact for your brand.
That's why we are gonna break down how to go live on Facebook the right way so that you are always one step ahead of the Facebook algorithms.
Table Of Contents:
- What Is Facebook Live?
- How To Go Live On Facebook App?
- How To Go Live On Facebook Page From Desktop?
- How To Go Live On Facebook Groups?
- What Happens After Facebook Live Streaming Ends?
- Facebook Live Streaming With Zoom
- How To Promote Your Facebook Live Stream To Get More Viewers?
- Now You Are Ready To Go Live!
- FAQ (Frequently Asked Questions)
You can directly jump to a section of your choice or keep scrolling.
What Is Facebook Live?
Facebook allows its users to broadcast live. The feature is quite fun.
With just a few steps, you can start the live broadcast on Facebook. When you start a live broadcast, a notification goes to your friends so that everyone is automatically invited.
Those Facebook users who watch your live can participate in the conversation. They can even send various emojis. The live broadcaster can see the number of people watching the live session on the screen. You can chat with viewers in voice or in writing as well. In fact, you can even conduct a Facebook poll during your live sessions.
What You Need To Go Live On Facebook: The Non-Negotiable Essentials
- Studio space
- High-speed internet
- Streaming software
- Video camera
How To Go Live On Facebook App?
Here's how you can stream live on Facebook and get the most from your broadcast.
Step 1: Choose The "Live Video" Option
Open the Facebook app and tap What's on your mind? from the News Feed. Tap the Live video option.
Step 2: Choose Your Privacy Setting
You must select who can view your live stream. In the audience selection option on the top of your screen, select your privacy setting.
You can select from the following options:
- Friends of tagged
- People tagged
- Friends except…
- Specific friends
- Only me
If you want to try out a Facebook live session before you broadcast to an audience, choose the Only me privacy setting, which will be nestled under See All.
Step 3: Set The Camera Orientation
If you are prompted, allow Facebook to access your device camera and microphone. Choose the front- or rear-facing camera. As all Facebook Live videos are in square format, you don't have to worry about switching between horizontal or vertical.
Step 4: Write A Description
Write your description in the Tap to add a description… above the Go Live option.
Since you want people to participate in your live broadcast, your description should be compelling and action-oriented.
Step 5: Add Tags, Feelings, Or Activities
You can tag people using the @ symbol or tapping on the tag icon. You can even tag a location and add a feeling or activity. You can improve your live broadcast's reach and engagement by doing so.
Step 6: Add Fun Additions To Your Video
Tap the wand icon on the top left corner to access filters, lenses, and tools to draw or write on your live video and add fun elements to it to keep your audience attracted and engaged.
Step 7: Start Broadcasting Live
Once you have things set up, you can start your Facebook live by tapping on the Go Live button. You will see a countdown, and then you will begin filming.
Step 8: Introduce Yourself And The Topic
At the start of your live session, introduce yourself and give an overview of why you are going live on Facebook today. Throughout the live broadcast, briefly reintroduce yourself and the topic of the live session to new viewers who are just tuning in.
Step 9: Interact With Your Viewers
As you proceed with your live session, you can see the elapsed time on the top left corner of the screen. You will also see how many people are viewing your broadcast currently.
Comments will appear at the bottom of the live video in reverse chronological order. Greet your viewers by their names and reply to their comments by talking to them throughout the broadcast.
Step 10: End The Broadcast
Once it's time for you to end your live session, tell your viewers that you are signing off. Thank them for watching and staying with you, and leave them with a call to action.
To end the broadcast, tap Finish from the bottom right corner. You can then choose to post the video replay on your profile if you want. Like with any other Facebook post, you can return to edit the description or privacy settings of the video reply, or you can even delete it at some point.
Must read: Everything To Know About Facebook Touch
How To Go Live On Facebook Page From Desktop?
Step 1: Go to Facebook and select What's on your mind? at the top of your Feed
Step 2: Select Live video after choosing your privacy setting
Step 3: Select Go Live
Step 4: Select Finish when you want to end the broadcast
How To Go Live On Facebook Groups?
Step 1: Go to the Facebook group on which you wish to conduct a live session and tap What's on your mind? at the top of your Feed
Step 2: Tap Live video after choosing your privacy setting
Step 4: Tap the audience selection option on the top of your screen and select the group you want to go live on
Step 3: Tap Go Live
Step 4: Tap Finish from the bottom right corner of the screen when you want to end the broadcast
What Happens After Facebook Live Streaming Ends?
After the Facebook live broadcast ends, Facebook stores this live as a video. After the live broadcast is over, you can share this video on your profile. This provides an opportunity for those who missed the live broadcast and/or anyone to view it again.
The video will remain on your profile until you delete it. In fact, they can even comment on your video. The comment will appear under your video just as it would on any other Facebook post.
Facebook Live Streaming With Zoom
Why Should You Stream A Zoom Meeting To Facebook Live?
Here are some popular reasons to live stream from Zoom to Facebook live:
No Downloading Of Facebook App Required
You might say that Zoom meetings can be attended from a browser as well. However, you might have also noticed that Zoom discourages this and prompts you to download and install their app to attend a meeting. In fact, they even require the meeting hosts to manually enable joining via the browser.
On the other hand, Facebook doesn't require you to download their official app in order to attend any live stream.
Reach An Existing Audience
If you already have an audience base established on Facebook, it makes sense to communicate with them on the same platform rather than urging them to join a session elsewhere. This even increases the likelihood of them dropping off from the live session or refraining from attending them in the first place.
Connect With Large Audiences
The Zoom platform limits the number of people who can attend a Zoom meeting. The most expensive Zoom plan even has a cap on the maximum number of participants. So, if you have a large audience base, you should stream your Zoom meeting to another platform like Facebook that doesn't have any audience restrictions rather than paying a hefty amount for a limited number of participants.
Image Source: Zoom
Share Streams After They End
Facebook provides the option to make your live stream videos available on your profile after streams end. The video remains on your profile till the time you choose not to delete it. This even increases the viewer count of your live stream.
On the other hand, Zoom requires hosts to manually enable the recording of meetings. The host can then actively share those recordings with anyone who wants to view them later.
How To Enable Zoom Live Streaming?
You must first start by enabling live streaming on your Zoom account. This feature is only available on paid Zoom accounts.
Step 1: Log in to your Zoom account
Step 2: Click My Account -> Settings
Step 3: Click In Meeting (Advanced)
Step 4: Toggle on Allow live streaming meetings
Step 5: Check every box beneath this option
Step 6: Click Save
How To Go Live On Facebook With Zoom?
Step 1: Start your meeting and link it to Facebook
Start a Zoom meeting. Click More (the ellipsis button) in the bottom right. Click Live on Facebook.
Step 2: Choose Your Facebook Destination
Another tab will open another tab. Your broadcast will start creating inside of Facebook. A Facebook window will pop up with different stream destination options. It's going to ask where you want to go live on Facebook. The options available are:
- Your Timeline
- On a Friend's Timeline
- In a Group
- In an Event
- On a Page you manage
Step 3: Start Your Livestream On Facebook Live Producer
Facebook will show you a streaming preview of your Zoom meeting. Add a title and description, adjust settings as required, and click Go Live. You will now notice a LIVE indication in the top left of your Zoom window.
Step 4: End Your Stream
Click More in Zoom's bottom right corner when you are ready to stop streaming your Zoom meeting to Facebook. Click End live stream.
How To Promote Your Facebook Live Stream To Get More Viewers?
Here are 17 easy ways to get more viewership on your Facebook live videos:
- Schedule your live stream
- Announce it on your account
- Pin the announcement post
- Set up an event
- Post teaser videos
- Bring in guests or collaborate with influencers
- Brand your live videos
- Use stories to build anticipation
- Add it to your About section
- Update your cover image
- Use a unique hashtag
- Organize live content into playlists
- Pin to the top or set it as a featured video
- Promote using audiograms
- Add captions to your video
- Build a content engine with landing pages
- Promote your live video in emails, newsletters, podcast, blog posts, and on other social channels like Twitter
Also read: All You Should Know About Facebook Reels
Now You Are Ready To Go Live!
If you have made it through to the end of this article, you are all set to absolutely go live on Facebook the right way. While it is entirely possible to go live on Facebook with the press of a single button from your mobile app, it's not all that is required. With minimal investment, you can get a live-streaming setup that your viewers will also love watching.
What tips can you share for how to go live on Facebook? Let us know in the comments section.
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FAQ (Frequently Asked Questions)
Here are some commonly asked questions about going live on Facebook:
Why can't I go live on Facebook anymore?
Often Facebook doesn't work correctly, and you cannot go live. This could be caused by many factors such as:
- Account error
- App caches
- Poor internet connection
- Limited phone storage
- Camera settings of your device
- Your Facebook application may not be updated
How many followers do you need to go live on Facebook?
There is no minimum follower count required to go live on Facebook. However, if you want to monetize your live videos, you will need a total of 60,000 minutes from live videos in the last 60 days.
Does FB live earn money?
You can earn money from your Facebook live broadcasts through Ad Breaks. This feature allows you to take breaks during your live broadcast to run short ads. Through this feature, you will earn a share of the revenue from the ad breaks that occur in your live video.
What equipment do I need for Facebook live?
Here are six essential equipment you need to go live on Facebook:
- External webcam
- Sound panels
Can anyone go live on Facebook?
Anyone can go live on Facebook from either a profile, business page, group, or event page.