Top 10 Brandwatch Alternatives For 2024

Looking for Brandwatch alternatives? Before that, let's understand a bit about Brandwatch.

Brandwatch (owned by Cision) is an amalgamation of different platforms that have been acquired and assembled over the years.

Why bother with any of this?

While the intention behind these mergers was to combine consumer research and social media management capabilities, combining two companies is often very difficult.

You are not only merging two softwares; you’re merging cultures, leadership, and vision, which rarely benefits the consumers or loyalists of either platform.

Sure, it’s beneficial if you’re an enterprise that needs everything under one banner, but if not, you'll get a complex, multi-faceted platform with a conflicting vision and divergent interests.

This makes it challenging for users seeking straightforward social media management solutions or social listening capabilities (aka consumer research).

In most cases, you also end up paying a lot more (just because they have added more features that you might never use).

So, where do we go from here?

We've compiled a list of Brandwatch alternatives that compete with Brandwatch on its merits.

We rank first because Statubrew offers a 1:1 feature match and the best price-to-value ratio (also, it's our blog).

Top 10 Brandwatch Alternatives For Social Media Management

The Falcon suite acts as its SMM wing and is still stuck in its’ pre-merger era:

1. It's the neglected stepchild - updates are rare, and support associated with it is extremely slow

2. The user experience & interface haven’t kept up with the times (it’s similar to how it was in the 2020s)

3. It’s unnecessarily expensive & complex for people who don’t want everything that comes with it

If you can relate to these reasons, you can explore these Brandwatch alternatives, which are social media management first and hence have a better reason/opportunity.

Our recommendation is to narrow down your search to 3 platforms, do demos with them, pick 2, and do trials with both to validate and finalize.

Statusbrew

Statusbrew has 1:1 feature parity with Brandwatch (social media management), which means you don’t lose any capability when you make the switch. It’s also around 50% cheaper than Brandwatch for the same number of social channels and features (with more user seats).

To understand Statusbrew as a platform, let's try to answer these questions:

Is it easy to use?

gets the job done faster (automations)?

has better team-oriented features?

is it better priced for the value?

I recommend skimming through this video. It'll give you the look and feel of the platform and help answer all these questions.

If you're hearing about Statusbrew for the first time, here's what we're really about:

• We make a good product and sell it directly to people who care about its quality. There are no intermediaries and no investors. Our success hinges on serving you well—nothing else.

• No Price Hikes, Ever. The price you sign up for is the price you keep. Forever.

• Onboarding and training assistance (in all plans) for all team members.

If you've watched the above video, you should have an idea of the platform's look and feel.

To take it to the next step, use the Statusbrew team and get a curated setup so you can test it out.

Sprout Social

Sprout Social, another sought-after Brandwatch alternative, is an exhaustive social media analytics tool. Compared to Brandwatch, Sprout’s pricing point is a little lower and offers various features such as social listening tools, a unified social inbox, integrations with other software, a shared calendar, and more.

Sprout is worth trying due to its user-friendly interface and collaboration features, such as custom workflows or approvals, calendar setup, and Report Builder, which allows you to create custom reports with the metrics most important to your brand.

Brandwatch vs. Sprout Social

Hootsuite

Hootsuite is a versatile alternative to Brandwatch, catering to a wide array of social media management needs. It stands out for its comprehensive suite of features, including scheduling, monitoring, analytics, and team collaboration, making it an all-encompassing social media management solution.

Compared to Brandwatch, Hootsuite's strength lies in its extensive integration, multi-platform scheduling and publishing, universal inbox, message handling, performance tracking, trend monitoring, and more.

Brandwatch vs. Hootsuite

Brandwatch Alternatives for Social Listening and Monitoring

Meltwater

Meltwater offers comprehensive features, such as Media Intelligence, Media Relations, Social Listening and analytics, Social Media Management, Consumer Intelligence, Influencer Marketing, Sales Intelligence, and Data and API Integration, that empower businesses to be insight-driven.

Besides good listening and brand monitoring features, it is also known for its centralized social media management, which includes scheduling posts, engaging with influencers, and measuring analytics across all social networks.

However, features like its comprehensive media monitoring and actionable consumer insights using AI technology make it worth trying.

Brandwatch vs. Meltwater

Talkwalker

Talkwalker is a leading consumer intelligence platform that is good for assisting businesses with social listening and media monitoring. As a suitable Brandwatch alternative, its key features include team communications, channel management, content analysis, automated alerts, and data intelligence.

The platform's unique focus on multilingual sentiment analysis and competitive intelligence sets it apart. It helps businesses and marketers gather customer insights from more than 150 million sources to get deeper insights into consumer sentiment and a broader understanding of their brand's online presence.

Brandwatch vs. Talkwalker

Brand24

Brand24 excels in online reputation management, tracking brand mentions across podcasts, social media, blogs, and videos.

Compared to Brandwatch, its key features include a Mentions Feed for brand discussions, a Discussion Volume Chart for tracking changes, Mention Analytics for understanding online conversations, Sentiment Analysis for customer attitudes, Data Exporting for automated reports, and Filtering to refine results. It can be a good alternative if monitoring and analytics are your main business concern.

Brandwatch vs. Brand24

Mention

Mention is a comprehensive brand monitoring software that helps you cut through the noise and focus on the most relevant data, insights, and conversations.

Compared to Brandwatch, Mention has quite good monitoring and analytics that let you detect the volume of mentions, sources, sentiment, topics, and languages.

You can track chosen keywords or phrases in real-time across multiple languages and sources. Notable features include Publish and Respond, which helps improve workflow and social media interaction management.

Brandwatch vs. Mention

Sprinklr

Sprinklr is an all-in-one experience platform ideal for large enterprises and best for its automations. Compared to Brandwatch, it provides a unified approach to customer experience management, audience engagement, understanding of brand-customer interactions across multiple social media channels, and routing conversations to the right teams.

Besides this, with its multilingual support and international social listening capabilities, Sprinklr empowers global brands to monitor conversations and sentiment across diverse markets effectively.

Brandwatch vs. Sprinklr

Keyhole

As a Brandwatch alternative, Keyhole’s main strength lies in monitoring brand mentions, tracking campaigns, measuring influencer performance, and comparing to competitors. It has a great Profile Analytics feature that lets you measure accounts’ growth and engagement.

With its Publishing feature, you can schedule and publish content across different social media platforms. You can even add your brand profiles and track their performance with metrics like impressions, follower growth, engagement rate, etc.

Brandwatch vs. Keyhole

Determ

Determ is great for online media monitoring. It lets you get real-time insights when someone talks about your brand online.

Ideal for PR teams, this tool will help you with crisis management, as you can get instant alerts for anything important to you, ensuring immediate response. You can also keep track of changing audience sentiment and support, which will help you monitor, evaluate, and measure impact.

Brandwatch vs. Determ

Did You Find Your Brandwatch Alternative?

Based on its functionalities, every Brandwatch alternative listed above is a worthy one. But which one might or might not be the ideal one for you? We'll leave it up to you to judge.

Depending on your budget and your must-haves, you can take your call. Then, you can try the ones offering a free trial for a couple of weeks and talk to sales teams to get a better judgment.

While I wrap this up, good luck with your research. I hope you find the right one!