Best 13 Sprout Social Alternatives & Competitors [Compared]

One of the most beautiful aspect of software is that it is replaceable.

If you are looking for Sprout Social alternatives, that means you are facing one (Or all) of the following challenges:

• Pricing (ever-increasing)?

• Not sure about committing for another year?

• Working all by yourself (per user pricing) and feeling lonely?

• There must be something better out there?

You might not have the bandwidth to do 10s of trials and read all the documentation. We've compiled a database of feature-by-feature comparisons (w.r.t budget) of the best sprout social alternatives, along with the UI comparison (screenshots, gifs, videos, learning links) that helps you see if it matches your taste.

Social Media Management Tools Database (updated bi-weekly)

Consider your must-haves and nice-to-haves, and pick your top contenders.

Our recommended approach is to narrow down to a few social media management tools and get in touch—either with a quick message or a demo. Zero in on the 2 that really click with you and try them out for a couple of weeks.

Let's start with it.

Top 13 Sprout Social Alternatives & Competitors

(we've ranked these Sprout Social alternatives considering the feature parity and the price-to-value ratio and focus on things that are better solved, such as automations, approvals, report customizations, and more)

Statusbrew

Statusbrew has 1:1 feature parity (literally) with Sprout, making it one of the top Sprout Social alternatives. To cross-check, go through this simplified view of Statusbrew vs. Sprout in the tool's database.

So now let's see if Statusbrew feels right:

Is it easy to use?

gets the job done faster (automations)?

has better team-oriented features?

is it better priced for the value?

(watch this video to see if Publishing looks easy to you)

Statusbrew has 25+ Filtering options that can be used in any combination ("OR", "AND", "><", "=", etc) to create automations that can take care of a lot of engagements (a lot).

(watch this video to see if Engage would help you spend less time)

Statusbrew offers bundle pricing, i.e., you get 8 users for the price of 1, so it's built to encourage working with teams as you do in any task/project management software (Asana, Trello, notion, etc.).

The reporting is even better than Sprout's premium analytics (which starts at $999/mo).

(you get a BI-like tool for social data; Statusbrew Reports is simple to get started with an end-to-end customizable)

Also, Statusbrew's 18-month data backfill (very few platforms give you backfill) frees up your anxiety about leaving your data behind (when switching platforms or starting fresh).

We don't believe in contracts, so try it out, go month by month, or directly book a call with the team to make a quick judgment.

If you've watched any of the videos above, you know about the simplicity and customizability, so use the Statusbrew team and get a curated setup that helps you spend the least amount of time on social media/Statusbrew.

Hootsuite

Hootsuite is the second pick when it comes to apps like Sprout Social.

It has a low barrier to entry with bundle pricing of 3 users under $200/mo (which is nice).

However, depending on your must-haves and nice-to-haves, you might end up paying less or more than Sprout.

If you need team-related features such as approvals or inbox automations (and somewhat decent customer support), you would have to go for the Enterprise tier (which is north of $1000/mo).

Hootsuite offers streams, which none of the other platforms we tested offer. Streams are not for everyone, but if you prefer working in columns, Hootsuite might be more attractive to you.

Hootsuite needs a credit card when starting a trial, so if you do end up starting a trial, book a reminder for yourself to cancel (if you don't plan on subscribing).

It's also integration heavy (with their app library); although Sprout and Statusbrew integrate with more than 20+ apps and app selection is more curated, Hootsuite brings more variety. In most cases, you end up integrating the same apps that work on all three of them.

Hootsuite inbox (even "2.0") looks immature compared to other similar-priced platforms.

In terms of reporting, it doesn't give you backfill but has more metrics than Sprout. We'll leave it up to you to judge how it looks.

(we prefer Sprout's reporting dashboards)

P.S.: If you have already tried Hootsuite but are not loving it, check out our list of Best Hootsuite Alternatives

Agorapulse

Agorapulse has feature parity with Sprout when it comes to publishing, and you might end up paying less. This makes Agorapulse one of the strong Sprout Social competitors.

However, the inbox platform looks a bit confusing. It comes with a profile-level inbox, so if your team needs to review all the conversations, you need to click on each profile to see conversations for that profile.

If that profile number gets higher, it would be cumbersome to go through everything.

If you need strictly defined reports, it would work for you, but if you need a report builder or you want to customize your dashboard, you would have to look elsewhere.

There is something called "Power Reports" in Agora, where you can essentially remove the metrics that you don't need from the default reporting.

Also, you would have to rely on their presentation style as you cannot change that.

And they don't have enough reporting metrics compared to Sprout, Statusbrew, or Hootsuite.

So, you might have to use another analytics source for additional context.

Surprisingly, Agora also has a per-user pricing now, so you have to ration the team member access.

If you're working with clients, it has guest users and shareable calendars (which is better than Sprout). This lets people drop comments on the shared calendar. There is no additional charge for guest users.

However, shareable calendars are part of higher plans and are numbered. You can have more as an add-on.

Sprout/Statusbrew has unlimited shareable calendars.

Refer to this database for a feature-by-feature comparison of Agora.

Sprinklr Social

If Sprout's pricing was a concern for you, go straight past this. 💰

The secrecy surrounding Sprinkles UI and features and its gatekeeping of almost everything makes it hard to achieve feature-by-feature parity.

or a good take on Sprinklr.

But Sprinklr does overdeliver in terms of features (at an astronomical cost 💵), and you would have to rely on their team to do the heavy lifting in terms of setting up your account.

You would get an account manager who you would need to contact to get things done in Sprinklr.

Sprinklr is the most comprehensive listening platform. If that's what you're looking for, Sprinklr would be our pick; everything else would fall short of Sprinklr.

It also covers the most amount of networks in the industry (even the region-specific ones like WeChat, Telegram, Viber, web, etc.).

It also has tools for Live Chat, email and help desk integration, calling, etc. Consider it a more rounded (in their words, 360-degree) service platform designed for very large enterprises.

And is the first platform in this list that can help you manage social ads across all platforms (META ADS, LinkedIn ADS, Snapchat Ads, TikTok, X, etc).

However, people usually find Sprinklr hard to use, given their extensive storage, and it's common to hear that the platform is underutilized.

P.S.: If you have already tried Sprinklr but are not loving it, check out our list of Best Sprinklr Alternatives

Later

Later positions itself as the go-to social media tool for content creators and influencers, but is it the right choice over Sprout or other Sprout Social competitors? Well, It depends on your needs.

If you manage multiple business profiles on Instagram or TikTok, Later could be a strong option. The platform excels at features like generating a link-in-bio from your Instagram and TikTok profile feeds.

Specific functionalities such as an Instagram grid planner, creator and brand collaboration posts, and social listening make Later a decent alternative to Sprout Social.

It provides essential tools for planning, scheduling, and posting across multiple profiles, all within an aesthetically pleasing content calendar and grid planner.

The tool also offers insights on post performance and suggests the best times to post on Instagram and TikTok, all at a price significantly lower than Sprout Social.

Brandwatch

If you're a large enterprise looking to manage your social media activities across multiple channels, regions, and teams with an emphasis on social listening, Brandwatch is an excellent choice.

Brandwatch is an AI alternative to Sprout Social, focusing on comprehensive data access, advanced analytics, and smooth social media management. Its user-friendly interface makes it a tool for smart social media strategy execution and competitive intelligence.

The tool integrates with all the major social networks, including Facebook, Messenger, Instagram, Twitter (now X), YouTube, LinkedIn, TikTok, WhatsApp, Reddit, and even Tumblr.

Brandwatch's ChatGPT-powered features analyze online data more deeply and help you create social content more intelligently.

Sprout Social Vs. Brandwatch

1. Find & manage influencers from a database of over 30 million global creators.

2. Advanced listening features

3. Customizable dashboards & reporting

Brandwatch Pricing

Brandwatch does not share public pricing for all its plans. You can get exact details of pricing by booking a demo call with them.

P.S.: If you have already tried Brandwatch but are not loving it, check out our list of Best Brandwatch Alternatives

G2 & Capterra Ratings

Brandwatch is rated 4.4/5 on G2 and 4.2/5 on Capterra

Meltwater

Meltwater is a reliable platform used by PR specialists and marketing professionals to stay updated about their brand.

As a Sprout Social competitor, it allows you to find and join conversations that boost your brand engagement rate and gain valuable insights that you might have overlooked.

Additionally, the platform helps manage PR campaigns by identifying potential journalists and influencers for targeted distribution and performance tracking.

With Meltwater's listening features, you can predict and manage a social media crisis and maintain a positive brand reputation. Their social data reports also make analyzing audience behavior easy.

Meltwater's AI engine & ChatGPT integration helps users find insights, work more efficiently, and create content.

Sprout Social Vs. Meltwater

• Influencer marketing & PR management

• Consumer intelligence features

• AI-powered listening

Meltwater Pricing

A custom quote is shared as per the requirement.

G2 and Capterra Rating

Meltwater is rated 3.9/5 on G2 and 4/5 on Capterra.

Emplifi

Leading customer engagement solution Sociabakers, now Emplifi, is a unified customer experience (CX) platform.

This SMM tool amplifies marketing, care, and commerce together & enriches customer experiences throughout their journey.

Emplifi, the AI social media marketing solution, supports brands and agencies of all sizes, from small businesses to enterprises. With Emplifi, users can get the largest dataset in the industry, and it assists its clients with advanced tools that focus on thriving top-of-the-funnel marketing.

With its social listening tools, you can get actionable insights instantly & create the best social experiences for your prospects. Create engaging content with the help of its content intelligence tool by analyzing engagement across social media.

Sprout Social Vs. Emplifi

Emplifi edges past Sprout Social in the following aspects:

1. Influencer tracking

2. Suitable for a wide range of industries

3. Extensive content library

Emplifi Pricing

G2 & Capterra Ratings

Emplifi Social Marketing Cloud is rated 4.2/5 on G2 and also 4.2/5 on Capterra.

Buffer

Buffer aims to make social media management simple, affordable, & accessible for small businesses, creators, and entrepreneurs.

This is why Buffer offers a Free-forever plan with the ability to schedule posts on 3 social channels. You can schedule up to 30 posts (10 posts per channel) per month with their free plan.

If you need more or want access to engagement and analytics, you can always upgrade to Buffer's paid plan.

Buffer integrates with Facebook, Instagram, Twitter, LinkedIn, TikTok, Google Business, Pinterest, and even Mastodon. It even offers a free content library to inspire and plan out your social content calendar.

Buffer's Start Page helps you build a free, customizable, and mobile-friendly website for your link-in bio. Buffer supports both desktop and mobile apps and offers quality customer support.

Buffer AI Assistant generates social media ideas in a click and repurposes your content dozens of times to boost engagement on all major social platforms.

Sprout Social Vs. Buffer

It's because of the following reasons that Buffer is a better alternative to Sprout Social.

1. Its free plan is enough for small businesses and creators to schedule, publish and repurpose social content

2. Ability to draft, publish & schedule Mastodon posts

3. Uncomplicated user interface

Buffer Pricing

G2 & Capterra Ratings

Buffer is rated 4.3/5 on G2 and 4.5/5 on Capterra.

NapoleonCat

NapoleonCat is another one of the top Sprout Social alternatives offering all the essential features to manage a business's social accounts.

It integrates with Facebook, Instagram, LinkedIn, Google My Business, YouTube, TikTok and Messenger.

NapoleonCat has solutions for small businesses, eCommerce, agencies, and enterprises. Coming to the core feature set, NappoleonCat is similar to other social media management tools and comes with social media publishing, reporting, listening, and, much like Sprout, influencer identification, too.

The tool also offers team collaboration features, which allow multiple team members to collaborate on social media campaigns and projects.

NaapoleonCat's pricing is based on the number of users and profiles, which makes it a budget-friendly option for teams.

Sprout Social Vs. NapoleonCat

There are reasons why brands should choose NapoleonCat over Sprout Social.

1. Best suitable for businesses that receive a higher volume of customer inquiries

2. Easy to set up & navigate the platform

3. Manage all your social media comments and messages in one dashboard that can be accessed by multiple users

NapoleonCat Pricing

G2 & Capterra Ratings

NapoleonCat is rated 4.8/5 on G2 and 4.7/5 on Capterra.

Khoros

Khoros is a robust alternative to Sprout Social for businesses looking for advanced social media management solutions.

The key differences between Khoros and Sprout Social lie in Khoros's focus on scalability, deep analytics, and comprehensive service and support tailored to enterprise needs.

The platform stands out by offering its customers not just software but a strategic partnership. This includes on-demand access to expertise, support via Khoros Strategic Services, and one-to-one product coaching at no additional cost.

Khoros is designed to scale with enterprises as they grow. It covers every step of the customer's journey, not just social media management. It integrates social media features with community, customer service, and analytics platforms to provide a more holistic approach to online engagement. This broader solution simplifies operations and improves customer engagement across multiple digital channels, including voice.

Sprout Social Vs. Khoros

Here's what makes Khoros a good alternative to Sprout Social:

• Provides a full customer engagement platform

• Complimentary product coaching under the Khoros Strategic Services

• Predictable pricing

Khoros Pricing

Khoros requires you to get on a demo call with them to discuss the pricing details.

G2 & Capterra Ratings

Khoros is rated 3.8/5 on G2 and 4.3/5 on Capterra.

Sendible

Sendible is a feature-rich, user-friendly, and affordable go-to solution, especially for agencies and teams looking to optimize their social media marketing strategy.

Sendible offers publishing, analytics, team collaboration, and social listening features. Its unified dashboard allows users to manage multiple social media accounts simultaneously.

As an agency, you can share posts with your clients for approval within Sendible's dashboard.

Sendible integrates with GIPHY and Pexels to source royalty-free content. Its built-in editor allows you to optimize your images to suit each social platform's ratio requirements.

Sendible's pricing starts at $25/month (annual subscription) or $29/month (monthly subscription), which is significantly lower than Sprout Social's starting price of $249 per month.

Sprout Social Vs. Sendible

Sendible’s certain features are far superior to Sprout Social.

1. Integration with Canva Pro & Pexels

2. Designed for teams, with features like team permissions, task management, and white-label reporting

Sendible Pricing

G2 & Capterra Ratings

Sendible is rated 4.5/5 on G2 and 4.5/5 on Capterra.

Zoho Social

Zoho Social positions itself as a more affordable and user-friendly alternative to Sprout Social.

Just like Sprout Social, Zoho Social offers publishing and scheduling, analytics, inbox, monitoring, and collaboration features.

Zoho Social offers a huge cost saving of 93.98% compared to Sprout Social, with no audience size limit (followers/fans count limit). Zoho Social's interface is user-friendly and requires no special training.

Zoho Social allows you to repeat evergreen posts weekly/monthly without manually setting up dates. It supports integration with Facebook and LinkedIn Lead Ads for lead form creation and automatic syncing to Zoho CRM.

Zoho Social even provides reports on Instagram reel performance and unlimited monitoring of key metrics, including keywords, hashtags, product reviews, and mentions.

Sprout Social Vs. Zoho Social

The following reasons make Zoho Social a better Sprout Social competitor.

1. Integration with Mastodon

2. Panic button to pause all the scheduled posts during a crisis

3. SmartQ suggests the best times for you to schedule your content

4. Zoho Social's standard plans are priced at $15/month, significantly lower than Sprout Social's standard plan at $249/month

Read our definitive guide on how to communicate during a crisis using social media.

Zoho Social Pricing

G2 & Capterra Ratings

Zoho Social is rated 4.6/5 on G2 and 4.7/5 on Capterra.

Which One To Pick As The Best Sprout Social Alternative?

Depending on your budget, your must-haves, and your taste, you can make a choice.

The database would help you narrow down your search, and you can then try out a couple of them over a few weeks to see who would be your next home for social.

Switching softwares is hard (and time-consuming), and free trials are not really free, so chalk out a moving plan and talk to the platform who you end up picking if they can make this process easy or share the burden of migration with you.

Statusbrew has done a lot of work for people migrating from Sprout, and we would absorb transferring all your reporting data (and dashboard), tags setup, inbox views, and more.

Custom reports mimic your Sprout dashboard, and we back-backfill sync your data so you get a familiar-looking setup on day 1.