With more than 3 billion active users across various social media platforms, it’s important for businesses to focus on their social media marketing strategy.
These platforms have enabled businesses to connect with their target audience, engage with quality leads, and so increase their revenue.
But for a social media marketing strategy to be successful, businesses should use more than simple emojis and cute hashtags.
The following tips are among the best ways to boost your social media marketing strategy:
- Delete Unused Accounts
- Create A Multichannel Approach
- Organize Contests
- Rely On Influencer Marketing
- Use Engaging Content
- Engage With The Commenters
- Develop A Brand Identity
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So, let’s take a closer look at what these tips entail, and how you could take advantage of new technologies such as chatbots, quiz creator software, and more.
1. Delete Unused Social Media Accounts
This tip might sound counterintuitive, but it’s actually one of the best things you can do to boost your social media marketing strategy.
There is a countless number of popular social media platforms out there, and with ever-changing trends and the best platforms constantly overtaking one another, it may sound smart to have as many accounts as possible.
But what you should keep in mind is that the more accounts you have, the harder it is to keep track of all of them.
Regardless of how many employees are charged with keeping up with those accounts, it’s hard for them to coordinate and use the same “business persona” across all the different platforms.
Another problem is the account activity. Inactive accounts give the impression that the business is not serious or reliable. Therefore you must devise strategies to have social media engagement on all social channels.
This is why it’s in every company’s best interest to find out which platforms their target audience is using and focus on them.
Deleting inactive accounts will have your employees become more efficient, and your audience will always know where to find you.
Remember, focusing on two to three different platforms is often more than enough.
2. Create A Multi-Channel Approach
Now that you’ve deleted the accounts that don’t do much for your business, it’s time to focus on the platforms that have proven to be effective and profitable.
The reason for relying on two to three different platforms is the constantly changing trends that we discussed above. Sometimes it’s Twitter that’s the most popular for marketers, while at other times it’s Facebook.
With a couple of different platforms, it will be easier to stay on top of the trends and stand out from the competition.
Now, it’s important for all accounts to have the same “online persona” and stay in tune with one another. If you have more than one staff member, you can rely on employee training software to communicate what kind of online persona they should create.
The employee training software can be extremely beneficial for any business since it allows the managers to communicate their objectives clearly with all employees and provide them the information quickly and easily.
Taking advantage of new technologies doesn’t stop with employee training software. Chatbots can prove to be quite effective in creating a multi-channel approach.
Live chat software has a 73% satisfaction rate, but it’s hard to offer live support 24/7, not to mention the fact that they are expensive.
This is where chatbots come into play, as they’re available 24/7, 365 days. The advances in AI technology make them as good as any human worker, if not better at times. They can help you always stay online on multiple channels, and increase your customer satisfaction rates.
3. Organize Contests
Gamifying your social media marketing strategy is one of the easiest ways to boost followers and generate quality leads.
Everyone likes playing games and participating in contests, especially if there’s a prize to be won in the end. The contest you create can offer a variety of different prizes and can have a variety of different objectives.
You can ask your followers to post pictures under a specific hashtag, ask them to share a certain story in the comments, etc. The ones with the most like, for example, could receive a gift card or another prize.
Creating quizzes is another wonderful option. With the use of a quiz creator software, you can make a delightful quiz in no time.
Attracting the biggest number of people is best done with limited-time offers. Creating a sense of urgency in your customers by putting a time limit on buying a new product, or finishing the quiz to get a prize can have a great effect on customer engagement.
4. Rely On Influencer Marketing
Most Internet users have developed what is called “ad blindness”, and they have mostly stopped paying attention to sponsored ads on social media platforms.
This is why businesses have had to turn to other ways of boosting their marketing strategies. Today, the most popular social media marketing strategy is relying on influencers. Therefore, Influencer Marketing has become immensely popular among the social media marketers.
Influencer followers are often emotionally engaged with them, and place a great deal of trust in them. This is why over 49% of consumers depend on influencer recommendations for making a purchase.
Partnering up with influencers is beneficial for both sides. Influencers get sponsored, and businesses expand their reach.
80% of marketerfind influencer marketing to be effective, but finding the right influencer can be a bit of a challenge.
Ideally, you should find an influencer in your niche with a large following. Someone who posts regular content and who your target audience follows.
The “micro influencers” with fewer followers can also prove to be beneficial for businesses, especially those in smaller niches.
Micro influencers are often more interactive and engage with their followers more often. This creates a deeper sense of loyalty among the audience, and partnering with such influencers can gain you more loyal customers as well.
5. Attract The Audience With Engaging Content
Emotional content has proven to be more effective than rational content. You should try and connect with your social media followers primarily on an emotional level.
The easiest way to do this is by connecting with a relevant social cause. This can make your business seem more human and more personal.
Make sure to connect with a cause that is true to your values. Young generations are extremely perceptive, and they’re aware of fake advertising and click-bait.
The cause needn’t be directly connected to your business, but it’s important that it’s something that you and your team members are passionate about.
By using a quiz creator software, you can also find out what your audience is passionate about so that you can combine efforts to raise awareness on a specific issue, or raise funds in support of it.
Asking your audience to share personal stories or interesting anecdotes related to the cause you’re supporting can also be immensely valuable.
6. Engage with Commenters
Your social media marketing strategy isn’t going to be effective if your focus is only on posting content and increasing the number of followers.
It’s important to engage with the audience and answer their questions and comments. Such engagement is one of the more important factors that social media platforms take into account when displaying content.
The more audience and brands are engaged in the comment section, the more prominently the content will be displayed within social media feeds.
Besides the better visibility of your brand across platforms, you’ll enjoy increased customer satisfaction, especially if you’re pretty quick at answering comments.
This will make your followers more emotionally engaged with your brand, and they’ll be more likely to stay loyal to your business.
7. Stick to Your Brand Identity
Developing an online persona and a unique brand identity for your business is a must.
Social media platforms are crowded places, with millions of businesses using them to promote their products or services.
Staying true to your brand identity is one of the most important ways you can inspire trust and loyalty among your followers.
Primarily, when you’re being consistent, your audience will connect with you emotionally much more easily.
Secondly, your business will seem reliable, trustworthy, and honest. If you’re constantly changing your online persona, it will seem like you’re just trying to generate leads and become more popular. Customers are usually wary of it.
Relying on employee training software can help you make sure all of your marketers are following the same pattern for creating a unique and consistent online persona.
Here's a detailed infographic on the creative and effective ways that you can opt to increase engagement with social media marketing strategy.
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Developing effective social media marketing strategies is a challenging task, but its payoff is often great. Incorporating new technologies like chatbots, quiz creator software, and employee training software can make this job much easier for any business.
Deleting unused social media accounts, creating a multi-channel approach, organizing contests, relying on influencer marketing, attracting your audience with engaging content, engaging with your commenters, and developing and sticking to your brand identity are sure ways to boost your marketing strategies.
It’s also important to keep an eye out on the changing trends, ensuring your social media accounts are always up to date and relevant.
Besides relevancy, customers appreciate uniqueness and honesty, and when a business shows these traits through their social media platforms, it inspires greater trust and loyalty, ultimately resulting in revenue increase and business expansion.